Unique Selling Propositions

If you have competitors, then you should have at least one Unique Selling Proposition (USP). The more REAL ones you have, the better - for your Branding, your business recognition, and your sales!

We all have competitors, and the more you have, the more important it is that you have a Unique Selling Proposition (at least one).

Allow me to explain. Let's use a recent example of a company that sells laser toner cartridges... Do you think they have competition online? You bet they do, another category that is swamped with resellers. Sound like yours?

The task of coming up with a USP can sometimes be tough. But every company needs this, it sets you apart from your competitors. Let me stress this again, it is one or more reasons why prospects should work with you, or buy from you, or do business with you, instead of your competitors, period.

Let me narrow this a little further, it used to be if you had the best price, - you got the business. Although still a minor USP, price alone should not be the only consideration, it's not really that unique... Yes, you still need to be competitive, but I don't want to be the cheapest guy... we're in this to make a profit, right? So don't make price your 'only' USP. Combine it with more value, something your competition doesn't do, or doesn't offer.

O.K., back to our example. This company needed more than price, their product pricing is right inline with everyone else, so now what?

First of all, you need to know what your competitors do offer.

This is not a new concept. You can't compete if you don't know what you're up against. So take a little time and check out what they have. Do some research, you'd be surprised what you might find - or not. Special offers, free shipping, a contest, great customer support?

Take a step back, imagine you are the customer and you do buy toner from someone a few times a year. If they do not get great service or it's just average, then chances are you can sway them your way. This references "customer loyalty" another chapter, but it follows first getting the customer. So, let's get the prospect as a customer first.

Now, what do we do to sway these prospects? We offer them what the competition doesn't. This can be discovered with your competitive research. Oh, and if you still haven't found a USP or a few - then Hyperformance Media can help you with this as well.

Write down every idea that you and your team come up with. Please don't worry about how silly they might seem (at the time), just brainstorm with the data you have gained. The reason I say to include the silly ones, and others is because sometimes those little ideas that you laughed at can actually be morphed to create your USP. No idea is too far fetched at this point, and usually the ideas you laughed at are, in fact, some things your competitors don't offer. That's where we go next.

On the toner company we came up with all kinds, some were already offered by competitors, some were not. The idea is to initially come up with as many as possible. Here are some of what we narrowed the field to (we started with about two dozen);

  • Price (of course)

  • Free Shipping (varied by quantity/price)

  • Great Customer Service (so everyone says)

  • A Contest / Promotion (a what?)

  • Free Gifts (vary)

  • Referral Savings (with parameters)

  • Reminders? (to buy)
The next step is again to nail down our list, get creative, really think here. This alone still makes us more competitive (once implemented), even if others use the same approach. Why? Because before we did this, there was a ton of competition, and as we add these USP's we now narrow the list of our 'real' competitors. We are now more competitive within our industry, because we now offer things that (most) of our competitors do not!

We are getting more competitive immediately by implementing some simple offerings. Let's take each one in this example and see how we can use it or discard it to our advantage.

  • Price - Still very important in any market, but very tied to customer value (or perceived value). If your product or service is not competing here - it does not necessarily rule you out, more on this later. However, this is usually where a shopper starts (because it's easy), and you want to be considered with this group. In this example, we agreed that (based on our research) we were in the market on price. So our price is competitive and that's great, but not unique enough to get the business.

  • Free Shipping - In our research, we found that most of the company's who were offering this service were just a couple dollars higher in price (covering their "free" offer). So while it may have some perceived value, it was not enough for this company to offer that, so we discarded this one. If however, your costs are such that you can ship for free and still be competitive and profitable, this is a worthwhile USP.

  • Great Customer Service - This is stated everywhere, making it tough for the consumer to know what is reality. It is hard to judge until you are a customer. It would be more valuable to offer testimonials of Great Customer Satisfaction. Not Customer Service, but Customer Satisfaction. There is a big difference here. So we DO want to take some of our really satisfied customers and put together, or request their testimonials. This is much more powerful than the words or promise of "Great Customer Service". So we will use this, but focusing on satisfaction with testimonials in our advertising pieces and website, etc.

  • A Contest/Promotion - This covers a broad area, but can be extremely successful when implemented and marketed properly, so be creative and if possible, develop one for your business, product or service. After our discussions, and research, we have begun developing this idea. Example: Every time you buy from us, you get another chance at winning "Free Toner for a Year". I know you're saying... free toner for a year - what are you crazy? Bear with me on this... first of all, most of their customers use 4 to 6 toners in normal use in one year (In our contest, we can actually cap that in our rules, i.e., "Not to exceed 6 cartridges". So we associate our costs to that, which does not make this a cost prohibitive program at all, depending upon the program success. Again, the mileage and customers we gain from our contest is potentially huge, and if it works well, we continue it... at a maximum cost of 6 toners per year for a Grand Prize.

  • Free Gifts - Don't discount this one, many people grab hold of these 'offers' to feel like they are making out. All else being the same, the customer does get something for nothing. Now, if the item truly has no value, then the customer has little to no interest. And, it actually 'cheapens' the image of your firm (be careful). We decided with our products and business customer profile, this would not work for this business. But it could work for you or your products.

  • Referral Programs - Another potential attraction (savings) for your customer. I say potential because this type of referral program, like price, should not be the only USP. When used in conjunction with others, this can steadily grow your business (sales) as well. You need to develop a program that somehow rewards referrals. For example, it can be something simple like "Refer a customer to our business and when we ship their order you will receive or accrue credits, dollars, points, or 5% off your next order". Get the idea? The key is to make it of value, and still keep it cost effective.

  • Reminders - This was it! The big one, it was unique, it has great value to the customer, and it reinforces our Customer Satisfaction! This was also laughed at when first mentioned.
So? What was the plan? We acquire a software program that can be set to automatically e-mail each customer based on their own usage when their toner and supplies were potentially running low (i.e., 30 or 90 days or any date we choose. Once set-up it is all automated (cost effective)! It also gave us their e-mail address (important anytime) and with our reminders we could include any special or seasonal offers that might further attract more sales.

So, what did this company find?

In a nutshell - Their products are priced well to compete. In this case, we discarded free shipping as not really cost effective. We stressed Satisfied Customers in all of our marketing materials with testimonials and real-life examples. We are also developing a contest to further set us apart from our competitors. We could not find a free gift we thought would add any value to the customer (but continue to look). They are considering a Referral Program as well. The real USP in combination with the others was our unique E-mail Reminder System. At that time, no other competitor was offering anything like this! This IS a Unique Selling Proposition and was perfect for our example. Put all these together, and this company has numerous 'edges' on their competition. Once customers are aware of these differences that set you apart from all the rest - growth is almost certain! That company is in a much better position to 'own' their market online, or at a minimum increase their market share.

The more you get the word out, the more you're sure to benefit from these type ideas.

I understand this was a pretty broad example but you should get the idea.

You won't always come up with an idea that no competitor has or offers, but if only 3-6 competitors offer that same USP, you are still in the top tier of your competition instead of lost somewhere un-noticed while buyers continue to purchase through your competition. You decide.

Use this article for your training, website, or newsletter by simply adding the following footer;

Written by and Copyright © 2003


About The Author

Scott is the Founder and Sr. Project Manager for Hyperformance Media.com, a Technology Marketing Company serving online businesses since 1996. His 23+ years of experience in the computer industry will help you succeed. Their website offers free education & resources that will assist any business in successfully marketing their company online.

[email protected]

In The News:

Raytheon International CEO on weapons sales to Saudi Arabia: 'We don't make policy'  CNBCAmid calls by U.S. lawmakers to reduce weapons sales to Saudi Arabia and other Gulf countries involved in offensive warfare in the Middle East, corporates in ...
Best President's Day Sales On Headphones From Walmart  ForbesNo matter what you're looking for from a pair of headphones, here are the best headphone deals available from Walmart for President's Day.
28 Best President's Day Sales on Laptops, TVs, Gear (2019)  WIREDWe found the best tech bargains for the long holiday weekend from Beats, Dyson, and more.
Britain's weapons sales to Saudi Arabia unlawful: UK report  Aljazeera.comThe UK is on 'the wrong side of the law' in Yemen by sanctioning weapons exports to Riyadh, the House of Lords says.
Superbike sales decline in India for above 800cc segment - Discounts on offer  RushLaneSuperbike sales have declined for the first time in India in many years. Thanks to this, huge discounts are on offer by Ducati, Kawasaki, Harley, Triumph.
5 Best President's Day Sales On Mattresses  ForbesPresident's Day is right around the corner and there are plenty of mattresses on sale that your wallet will be happy about--as well as your sleep. We've put ...
Clean up with these Presidents’ Day sales on washers and dryers  Digital TrendsClean up with these Presidents' Day weekend sales on washers and dryers. We picked the top recommended washers and dryers from six major online ...
17 Hot Presidents' Day Sales We're Shopping Now  E! NEWSEveryone that's a fan of a nice long three-day weekend please stand up. But with that extra 24 hours of nothing to do on your hands what in the world will you do ...
Presidents Day 2019 sales: Discounts on appliances, tech, mattresses and fashion at Best Buy, Amazon, Target and more  NJ.comOn the Presidents Day 2019 holiday, are you looking for something to do? On George Washington's Birthday, Monday, Feb. 18 (2/18/2019), those willing to ...
Why smartphone sales have taken a beating  Times of IndiaBusiness News: Apple said at the beginning of the year that it will see lower sales than earlier expected due to slowing iPhone sales and challenges in China.
Retail sales drop the most since September 2009  CNBCU.S. retail sales recorded their biggest drop in more than nine years in December as receipts fell across the board, suggesting a sharp slowdown in economic ...
Sacramento CA neighborhood home prices rise, sales fall  Sacramento BeeHow much do homes, condos cost in Sacramento, California? Median housing prices mostly increased across the region in December 2018, while sales, ...
President’s Day sales, a Nintendo Switch bundle, and more gaming deals  PolygonThis Monday is President's Day and while this holiday is typically the domain of department stores and furniture retailers, there are a few sales to check out over ...
eBay's President's Day Sales on Tech  ForbesIf you're looking to score big on some of the most desired tech items this President's Day weekend, look no further than eBay. The company has multiple cell ...
Metro Atlanta Payless ShoeSource locations prepare for liquidation sales Sunday  Atlanta Journal ConstitutionPayless ShoeSource is closing all of its 2100 remaining stores in the U.S. and Puerto Rico, including several in metro Atlanta.
First year of Pennsylvania's medical marijuana sales: Plenty of patients, a trickle of taxes  Philly.comPennsylvania's medical marijuana program celebrated its one year anniversary this week, racking up an impressive number of participating patients and doctors ...
Payless ShoeSource to start liquidation sales at stores  Reuters(Reuters) - U.S. discount retailer Payless ShoeSource Inc said on Friday it would begin going-out-of-business sales at its U.S. and Puerto Rico stores on Feb.
McLaren Sales Went Up By Almost Half Last Year  Motor1.comMcLaren's sales figures in 2018 rose dramatically, culminating in a 'momentous year' with a massive sales increase in China of 122 percent.
Tirupati Foam Standalone December 2018 Net Sales at Rs 28.04 crore, up 22.04% Y-o-Y  Moneycontrol.comNet Sales at Rs 28.04 crore in December 2018 up 22.04% from Rs. 22.98 crore in December 2017. Quarterly Net Profit at Rs. 0.63 crore in December 2018 up ...
Drug company used rap video to push for higher doses, sales  NBCNews.comCompany founder John Kapoor and four others are charged with scheming to pay bribes and kickbacks to physicians to induce them to prescribe higher doses.
Qualcomm Could Help TSMC Make Up for Poor iPhone Sales  Motley FooliPhone chip orders might be pressuring this Apple supplier, but chip orders from Qualcomm could help.
Yard sales for February 16  WECTWILMINGTON, NC (WECT) -. New Hanover County. 8 a.m. - 12 p.m.. 7911 Olde Pond Road, Wilmington. Household goods and accessories, kids games, ...
Nvidia Mining Chip Sales Drop 30% in Q4 Amid 'Post-Crypto Excess'  BitcoinistNvidia managed to survive declining cryptocurrency mining chip demand to post total full-year revenue of $11.72 billion. The company forecasts an Nvidia ...
The best Presidents' Day sales of 2019  INSIDERPresident's Day weekend comes with a slew of sales across the internet — fewer than Black Friday or Cyber Monday, but some with the deepest discounts of the ...
When New York legalizes recreational pot, many officials say they don't want it sold here  The Journal News | LoHud.comOfficials in several Westchester towns and villages are exploring measures to oppose or locally restrict retail sales of recreational marijuana in preparation for ...
'It just gets bigger': Canberra sales surge for DIY pill-testing kits  Sydney Morning HeraldCanberra tobacco stores have reported a surge in sales for DIY pill-testing kits, as debate around pill testing at music festivals continues. The kits, available ...
Stock market turmoil turns investors to drink as sales of fine whisky skyrocket  Telegraph.co.ukMore than 100000 bottles of rare whisky were sold at auction in 2018, with a growing number of people investing in fine alcohol to avoid stock market turmoil.
UK retail sales bounce back in January  BBC NewsClothing discounts helped retail sales to rebound sharply last month, official figures show.
Here are 23 stocks that reported profit, sales growth for 4 straight quarters  Times NowThese companies include Reliance Industries, TCS from the Sensex pack. Check other stocks here.
13 classic styles on sale this weekend from Patagonia, The North Face, and more  Business InsiderFrom Patagonia fleeces to Hydro Flasks to Mountain Hardwear's StretchDown, these are the beloved classics you can get for up to 50% off this weekend.
BYD Sold Over 28000 EVs In January — Will China See Over 50% Sales Growth Again This Year?  CleanTechnicaChina's biggest EV maker BYD had strong EV sales in January 2019, pointing towards another breakout year of EV growth in the middle kingdom.
Ashok Leyland Q3 profit falls 22% to Rs 381 cr, lower sales drag revenue 12%  Moneycontrol.comMedium & heavy commercial vehicle sales volumes were down 17 percent to 29810 units and light commercial vehicle sales increased 27.7 percent to 13953 ...
Pot company Canopy Growth posts nearly 300% sales jump  CNNCannabis company Canopy Growth reported strong sales thanks to legal marijuana in Canada. The company, backed by Corona owner Constellation Brands, ...
Joshua’s US debut vs Miller breaks Madison Square Garden pre-sales record in TWO HOURS  The SunHeavyweight fight has overtaken the Gennady Golovkin vs David Lemieux pre-sales figure of 6000.
Porsche, Alfa Romeo and Nissan take big hits as European sales fall 5% in January  Automotive News EuropePorsche, Alfa Romeo, Nissan, Fiat and Audi saw sales decline most in a European market down nearly 5 percent in January. Volvo, PSA's DS brand and Dacia ...
Acura NSX sales fell 70 percent in 2018  The Columbus DispatchAfter roaring out of the gate in its first two years, the Acura NSX is starting to sputter down the road. The high-performance and high-priced supercar, made in ...
The best Presidents’ Day sales 2019: Amazon, Walmart, Dell, and more  Digital TrendsPresidents' Day sales are a great chance to score electronics, clothing, home and office stuff, and other such goodies at a discount. We've smoked out a large ...
Tata Motors Tiago crosses 2 lakh cumulative sales milestone  Moneycontrol.com"The Tiago continues to be one of the few models in the hatchback segment that is still registering positive growth despite being in its third year of production," ...
Europe Just Got a Bad Omen for the Economy in 2019  BloombergEuropean car sales declined for a fifth straight month in January in a worrying show for the continent's economies battling a technical recession in Italy, ...
The 17 Best Men's Fashion Sales to Shop This President's Day Weekend  EsquireThese are the best fashion deals and discounts for men this President's Day Weekend.
Clearfield Welcomes New Cellular Sales Store | GantNews.com  GANT NewsCLEARFIELD – Cellular Sales, the largest independent Verizon Wireless retailer by volume, announces its expansion in Pennsylvania with a new store in ...
Audi e-tron Jumps to #4 in Germany in January — CleanTechnica Electric Car Sales Report  CleanTechnicaFebruary 16th, 2019 by Jose Pontes. Germany Electric Car Sales (January 2019). JanuaryYTD. Created with Raphaël 2.1.2. Volvo XC90 PHEV. 915. Others.
Ubisoft: Ditching Steam for Epic caused a surge in 'Division 2' sales  EngadgetUbisoft recently became the latest big gun to challenge Stream's status quo by jumping ship to the Epic Games Store. And it claims the decision has already paid ...
Uber Sales Growth Slows Further as IPO Nears  The Wall Street JournalAs it steers toward a planned initial public offering later this year, Uber Technologies Inc. is hitting a bumpy patch on sales. The ride-hailing company said Friday ...
Profit, sales growth for 4 straight quarters! 23 stocks that fit the bill  Economic TimesTata Motors delivered a shock with its record loss for December quarter.
Manaksia Consolidated December 2018 Net Sales at Rs 253.29 crore, up 35.85% Y-o-Y  Moneycontrol.comNet Sales at Rs 253.29 crore in December 2018 up 35.85% from Rs. 186.45 crore in December 2017. Quarterly Net Profit at Rs. 5.45 crore in December 2018 ...
Fashion faux pas? MLM company LuLaRoe sued in Alaska over sales taxes.  KTOOAnchorage resident Katie Van says she was charged undue sales taxes on clothing she bought from outside of Alaska. But LuLaRoe says they fixed their sales ...
Governor signs bill expanding background checks to private gun sales  FOX5 Las VegasGov. Steve Sisolak signed a bill into law requiring background checks on private gun sales and transfers.
Canadian home sales dropped 4%, average price down 5.5% in January  Global NewsThe Canadian Real Estate Association says last month was the weakest January for residential sales since 2015, with the number of transactions down four per ...
The 10 best deals in Best Buy’s big Presidents Day sale  BGROver time, retailers have managed to take over several holidays in the United States and make them about deals. Such is the case with Presidents Day, and ...
Everything You Need To Know About Wayfair's Massive President's Day Sale  DelishWayfair's President's Day weekend deal are live now and will stay up through Monday, February 18. Start shopping now to save big on appliances, furniture, ...
Bill to raise sales tax in unincorporated W.Va. areas considered  WSAZ-TVThe bill would increase sales tax by 1 percent in incorporated areas across West Virginia.
Walmart slashes prices on Google Home during its Presidents’ Day sale  Digital TrendsWalmart is the place to shop online for Google Home and related products, especially during the Presidents' Day sale. If you want to say “Hey Google,” ...
Samsung says expects $4 billion in Indian sales of new smartphone range  Moneycontrol.comSamsung's mobile phone sales in India hit 373.5 billion rupees in the year to end-March 2018, according to regulatory filings sourced by paper.vc, a business ...
Royal Enfield sales not affected by Jawa, copycats launch - says Sid Lal  RushLaneRoyal Enfield has called Jawa as copycats. Their CEO has said that sales of RE have not declined because of Jawa launch in India.
HDIL Consolidated December 2018 Net Sales at Rs 222.06 crore, up 124.08% Y-o-Y  Moneycontrol.comNet Sales at Rs 222.06 crore in December 2018 up 124.08% from Rs. 99.10 crore in December 2017. Quarterly Net Profit at Rs. 19.71 crore in December 2018 ...
Exotic car sales in overdrive in Toronto, say dealers at the Canadian International AutoShow  CBC NewsThe Canadian International AutoShow opens in Toronto Friday. The event has landed manufacturers and exotic cars that other car shows have missed out on ...
More And More Tesla Model 3 Reach Norway: Sales Imminent  InsideEVsThe first big batch of Tesla Model 3 (of roughly 1400 cars) delivered to Europe spreads to Tesla's biggest markets, including Norway.
Market Movers: Uptick in residential realty sales, Trump signals hope of a trade deal  Economic TimesA look at top macro triggers that may move market on February 14, 2019.
George Ettiyil appointed as new senior director, sales South Asia for Lufthansa Group Airlines  Economic TimesLufthansa Group Airlines announced on Wednesday that it has appointed George Ettiyil as its new senior director sales for South Asia. Effective February 2019 ...
Hells Angels controlled cocaine, meth sales in New Brunswick, police say  CBC.caProvincial police in Quebec say the Hells Angels controlled cocaine and meth sales in New Brunswick and aim to control drug sales throughout the whole ...
Nissan Kicks 1st month sales higher than Tata Harrier  RushLaneNissan Kicks is best selling Nissan car for Jan 2019. 1st month sales stand at 1370 units, while rival Tata Harrier managed to register sales of 422 units.
Smartwatch sales were up more than 60 percent in the US last year  The VergeThe wearables market is already dominated by a few names, including Apple, Samsung, and Fitbit. Together, they made up 88 percent of smartwatch unit sales ...
Greycells Edu Standalone December 2018 Net Sales at Rs 0.89 crore, up 6.68% Y-o-Y  Moneycontrol.comNet Sales at Rs 0.89 crore in December 2018 up 6.68% from Rs. 0.83 crore in December 2017. Quarterly Net Profit at Rs. 0.02 crore in December 2018 up ...
The Sales Superpowers of Introverts  EntrepreneurTime to rethink everything you believe about succeeding at sales.
Bira beer maker piles up losses in sales push  Economic TimesB9 Beverages, the maker of Bira craft beer, almost doubled its losses to Rs 101 crore in FY18 as it bolstered nationwide marketing to boost sales five-fold in a ...
5 Trends to Steal From Shopbop's Sale This Weekend  ForbesStart putting together your spring wardrobe early this year and shop some of the season's hottest trends on sale at Shopbop this Presidents' Day weekend.
More Collaboration Is Coming to LinkedIn Sales Navigator  AdweekLinkedIn Sales Navigator transformed from a single-user product to a collaborative tool following its quarterly product release for the first quarter of 2019.
Honda Scooters Power Two-Wheeler Sales In Central India  NDTVAuto.comGrowing sales of scooters in Central India has led to Honda Motorcycle and Scooter India (HMSI) crossing 60 lakh customers in the region, across the states of ...
Wall Street Futures Tumble After Weakest December Retail Sales in a Decade  TheStreet.comU.S. equity futures turned sharply red Thursday after data showed the weakest reading for December retail sales in nine years, erasing earlier gains linked to ...
Apple Video Service Won't Be Enough To Offset Declining iPhone Sales  Investor's Business DailyThe Apple video *service* hasn't launched yet, but already at least one analyst is downplaying its impact on the company. Apple stock dipped on Friday.
New drugs help AstraZeneca sales rebound  Financial TimesPharmaceutical group confident that 'earnings, not just sales' will return to growth.
Pound euro exchange rate: GBP jumps as UK retail sales reveal shock expansion  ExpressThis morning, the GBP/EUR exchange rate shot up 0.3 percent, and the pairing is currently trading at a rate of €1.135. Year-on-year growth soared to 4.2 percent ...
Inventory woes continue to drag metro Detroit housing market, but sale prices are up  Crain's Detroit BusinessMedian sales prices for the city of Detroit grew by 17.6 percent, or $6,000, from January 2018, and homes in the city sold for a median $40,000 last month.
Applied Materials Stock Is Falling Because Its Sales Forecast Was Below Expectations  Barron'sApplied Materials (ticker: AMAT) stock is falling after the company gave a worse-than-expected forecast for the current quarter. On Thursday, the chip equipment ...
'Deja Vu All Over Again'; TOBA Drops Ball On Sales Integrity Website - Horse Racing News  Paulick ReportOops. They did it again. In August 2014, I wrote an article after discovering that the website formerly devoted to the Sales Integrity Program, an initiative designed ...
Tata Motors global sales down 12% in January  Moneycontrol.comGlobal wholesale of all Tata Motors' commercial vehicles and Tata Daewoo range in January 2019 stood at 40886 units, down 9 percent from the same month ...
Legislators introduce bill to end Miller Park sales tax  WSAWWisconsin lawmakers are introducing a bill to end the sales tax that has funded Miller Park's construction and maintenance at the end of the year.
Sun Pharma makes the most of US sales: Q3 takeaways  Economic TimesTotal expenses increased to Rs 6203.14 crore in the period under review.
Amazon slashes commission charges to shore up sales  Times NowNew Delhi: Online marketplace Amazon.in has reduced its commission charges by up to 50% for certain categories of sellers to shore up sales from ...
Ticket sales for Ind-Aus Bengaluru T20I, Shaw's comeback and more - Cricket News Today, 15th February 2019  SportskeedaWelcome to another edition of Cricket News Today, a segment that provides a summary of cricketing events and news updates from across the world.
Former Fannie Mae employee found guilty of making millions on shady foreclosure sales  HousingWireA former Fannie Mae employee is now facing 40 years in prison after being found guilty of accepting millions of dollars in bribes and kickbacks in exchange for ...
Best Buy's Presidents Day sale is open to everyone with huge deals on electronics  Android CentralThe Presidents Day sale from Best Buy is officially open to everyone. Still, it's good to know that My Best Buy members can get early access to sales like this.
Why are some Pasco residents paying Hillsborough’s higher sales tax?  Tampa Bay TimesThey were charged a higher sales tax — the new, 8.5 percent rate in Hillsborough County that became effective Jan. 1 — even though their purchases did not ...
Millennials, Gen Z drinks less and drags down alcohol sales  INSIDERMillennials and Gen Zers are drinking less, in part because of fears related to losing control and having the evidence shared on social media.
Best Presidents' Day Sales in 2019  Tom's GuideFrom consoles to gaming rigs, here are the best Presidents' Day deals you can buy now.
Redmi Note 7 Sales Top 1 Million Units in 3 Weeks, Redmi CEO States  Gadgets 360Redmi Note 7 sales have topped 1 million units already, Redmi CEO Lu Weibing announced on Weibo, three weeks after Redmi Note 7 went on sale.
Taronis January 2019 Preliminary Sales Increase 468% Over Same Period Last Year  GlobeNewswireTAMPA, Fla., Feb. 13, 2019 (GLOBE NEWSWIRE) -- Taronis Technologies, Inc. (“Taronis" or “the Company") (NASDAQ: MNGA), a leading clean technology ...
20 companies with zooming sales and fattening margins that can power their stocks forward  MarketWatchInvestors are used to seeing earnings-season headlines as companies typically “beat” analysts' estimates for sales and earnings. This is part of the Wall Street ...

The Trusted Advisor Relationship: What Is It, and What Should It Be?

For the past months, maybe a year, I've been hearing... Read More

Sales Copy Tips

Writing good sales copy is not an art, it is... Read More

Restaurant Pressure Washing

Many pressure washing companies try to stay away from the... Read More

Use Bundling To Increase Your Profits And Sales

Use Bundling To Increase Your Profits And Sales An effective... Read More

Consulting Versus Selling

Consulting Vs Selling, How we can make sales by not... Read More

To Sell Successfully, You Have to Be Willing to Be Different

We are complex. We confidently assert that we are independent... Read More

Can Walmart Make You Rich?

Have you ever shopped at Walmart and thought... I need... Read More

Keep the Referrals Coming

A key method of our survival in the business and... Read More

Smooth Sailing (Selling) In The Second Half of The Year

You can make a difference in the second half! You... Read More

Creating More Effective Proposals

The need for good proposals - the business kind, not... Read More

?The Power Of Consumer Opinion, & How To Profit From It!?

Selling is just a whole lot easier when you know... Read More

How to Write Effective Selling Proposals

Depending upon how much you enjoy writing, writing sales proposals... Read More

Selling - Trade Shows Vs. Regular Sales Calls

Remember those school exercises that started "Compare and contrast....yada yada... Read More

The Truth Behind Linear Selling: Why It Can Make Prospects Run The Other Way

Sean works for a major telecom company.During one of our... Read More

The Most Important Word in a Business Letter

What do you think it is? Many experts insist it's... Read More

Sales 101: Handling The Angry Customer

I am often reminded of the following true story whenever... Read More

Forgive All Ebay Sins!

Over the years, I have been amazed at... Read More

Build & Protect Your Confidence

I can remember the first time that I had to... Read More

Open Source Selling? The Next Evolution? The Next Revolution

"Open-source" is typically found in the Information Technology area as... Read More

Do You Know When You Are Being Sold To?

Britney Spears has recently caused controversy with suggestions that the... Read More

Pinging for Success: Creating Search Patterns

One of my first internship jobs as a college student... Read More

Sorry, But Im Not Buying From You!

Former General Electric CEO and legendary manager, Jack Welch, nailed... Read More

How to Reach Purchasing Agents of Big Corporations

Now business owners and sales professionals can develop a Faster... Read More

How to ASK for Business -- WITHOUT appearing Pushy --

GIVING Vs "SELLING"Never lose sight of the importance of providing... Read More

Health Insurance Lead and Health Insurance Leads

Health insurance lead generation systems provide a stead stream of... Read More