How to create your own Unique Selling Proposition

Why would a prospect buy from you rather than from your competitor?

How do you outsell your competitors?

Your unique selling proposition (USP) is very important as part of your business planning. This is especially so if you decide to set up a home business in the highly competitive internet arena. What in your product or service creates the "incentive" for prospects to do a click through to buy?

Here are a few specific examples that you can consider in creating your own USP...

* Providing better quality product. For instance, your competitor may offer 10 features but you offer 20 for the same price.

* Lower priced product. For the same product or service, you offer it in a lower price. For instance, your competition offers to arrange and deliver a bouquet of flowers for $50. You offer the same for $40.

* Your guarantee is better than your competitor. Your competitor offers a 30 day trial versus your 90 day trial.

* Better customer service. You offer online email support and a guarantee that you will answer all emails within 24 hours. However, make sure that you are able to deliver on your promise!

* Special knowledge or tool that no one else have. You may possess some special knowledge or proprietary tool which is of value to your customer. This is especially if you also give your customers F/R/E/E and specialised information they can't find anywhere else, they'll buy from you.

* Give people added-value related products eg. software. Most people like to find good deals on software for their computers. If the software is free, that is even better.

* Your product is niche and tailored to the specific need of a particular group. For instance, if you are in the business of selling garments, you may wish to cater to the group that wears larger sizes. Your USP is to provide quality and yet trendy clothes for this target market (whose needs have been sadly neglected).

* Better value packaging. You may throw in more freebies, bonuses or even, consultancy services to create a premium packaged solution for your customers.

Obviously, in order to create your own USP, you must first research on what your competitors are doing. Study their sales proposition intensively. Also, find out what your customers need and what problems they are facing. See if your better value product can meet their needs or fill a gap. Get feedback before launching your business. To do surveys, you can check out www.createsurvey.com or www.surveymonkey.com.

After deciding on what your USP is, you may even include your proposition as part of your headline copy. This will be what makes the prospect decide to read the entire copy of your sales page.

In conclusion, taking your time to evaluate and doing plenty of research to create your USP will definitely pay you dividends. You want to have the greatest possible chance of success once you roll out your product or service.

Evelyn Lim is an Online Business Entrepreneur. This article is extracted from her regular newsletter that teaches readers tips & strategies for Mapping To Success. To subscribe to her newsletter or to find out more, please visit http://www.e-BizMap.com or her blog at http://www.EvelynLim.com .

In The News:


10 Mistakes That Reduce Profitability

In my professional experience as a sales and marketing coach/consultant,... Read More

Open Your Introduction With A Firecracker Moment

The number one requirement, whether you are a business owner... Read More

Closing Sales Is Not A Problem, It?s A Process

In my opinion, the most overrated topic in sales training... Read More

Three Ways to Increase Mortgage Applications

If you are in the mortgage business, the very first... Read More

Gatekeepers

When I ask salespeople to define what a gatekeeper is,... Read More

Aikido and The Art of Cold Calling

Imagine being in a crowded concert or bar. All of... Read More

Revenue Growth Through Alliances

Any company in today's global economy must eventually face the... Read More

Breaking the Ice and Winning Over the Client

Wherever you turn these days you'll find articles covering every... Read More

Dead Silence From Your Prospect: The Worst Sound Of All

Could this be the worst moment in your selling cycle?You've... Read More

Using Emotion for Persuasion

The other day, I received the last issue of a... Read More

The Risk of Being A Yes-Man

Sales is all about negotiating. You are negotiating from the... Read More

Freebies

Freebees--Freebees--FreebeesWHY PAY, WHEN "YOU CAN HAVE IT FOR FREE?"There are... Read More

Asking The Right Questions

On an introductory call, how do you gather all of... Read More

To Sell Successfully, You Have to Be Willing to Be Different

We are complex. We confidently assert that we are independent... Read More

60 Ways to Increase Your Mail Order Catalog Sales

This article is meant to inform. Please don't construe this... Read More

What Are Car Boot Sales?

If you live in England then you will already be... Read More

Cold Calling Reluctance

Most salespeople I know consider cold calling a dreadful, but... Read More

Winning Sales Proposals

Your proposal is selling for you when you're not there,... Read More

How to Create Material That Will Get You Sales Now!

WHY ARE YOU WRITING THIS BROCHURE OR SALES LETTER? A... Read More

Do You Have Enough Prospects To Make Your Numbers?

Several years ago I worked with a CPA who wanted... Read More

Take the Contract with You

I learned something very interesting this week. Thankfully, what I... Read More

Why I Hate (Most) Benefit Statements

Benefits are what motivate people to purchase from you, right?... Read More

Chicken Little And The Disintermediation Myth

If Chicken Little were alive today he wouldn't be running... Read More

5+5 = Your Dream

JOHN DI LEMME ON "5 + 5 = Your Dream"... Read More

Selling Commodities

"How do you create a perceived value to differentiate yourself... Read More