How to Build A Steady Stream of Customers--Step One

The success of a small business depends upon a steady stream of good customers. To build that stream of customer a business owner must examine five critical points in their business operations. This is the first in a series of five articles that examines those critical points.

Target Your Customers---The Key to Your Success

The heart of every small business is getting a steady stream of good customers. Other things can be less than perfect with your business, but without a steady stream of good customers, your business will eventually die.

If you worry about getting more customers to your business, you are not alone. The stress and worry of getting enough good customers is the number one reason small business owners lose sleep. (As a small business owner, you already feel this!)

The surest way to move your business to the next level is to focus on "who" is your customer. Who is going to open their wallets to buy your product or services?

I know you have heard this before and you may even be tempted to stop reading this article. Do not stop!

If you make a mistake about your target population or if you don't fully understand the critical details about your target population, you are building your business on sand. No amount of product quality; no amount of customer service; no amount of sale skills can overcome the wrong target population for your business. They will not buy because they are the wrong customers.

If you need more evidence, look at large corporations. They spend millions of dollars doing market research, creating focus groups, testing their markets and profiling potential customers. They do this before they begin doing product development or before they roll out a new product or service. They are successful because they understand and know their target customers.

Lack of Money and Time!

If you have at least read this far, I want to tell you there are solutions to the critical area of your target customers. The solutions don't involve the type of money or time the large corporations spend on market research. Time and money are precious resources to the small business owner.

The following is an easy and fun exercise you can use to get a better understanding of the right customers for your business. Complete the exercise. Then each week for a month review and add more details to your results. Then review your results the first day of each of the month to confirm they are still valid.

This will not require a lot of time. It will not require any money. It will require you to put on your thinking cap and be creative. The reward will be a stronger foundation for your future business.

Profiling Exercise

You have heard about racial profiling, criminal profiling, and terrorist profiling. I want you to have some fun and create a customer profile for your business. If you were an FBI agent, how would you profile the typical customer that fits your business? Here are some of the characteristics you must include in your profile:

Demographics

  • Age, sex, location, homeowner, etc

Buying habits

  • How many are there

  • Where do they shop

  • How do they shop

  • When do they shop

Buying motivations

  • What problem do they want solved

  • What benefits do they want from you

  • What features are they looking from your product

  • What do they like and dislike about your industry

  • What special circumstances must be present for them to buy from you

  • What guarantee do they need from you

Follow up services

  • What do they want from you after the sale

  • What do they expect from the relationship to remain loyalty to your business

To help obtain the answers to these questions, think about your last ten customers, or ten of your best customers. If you want to add real depth to your answers, call up five of your best customers and ask them the question directly. Tell them you are trying to improve your business and you need their help. Give them some small token of your appreciation for helping you with this task. Let them help shape your business! They will be honored that you asked for their help.

If you have other employees or sales persons in your business, ask them to complete the same exercise and put together a profile of your typical customer.

There are level and levels of details to these profiling questions. That is why you periodically need to come back to the same questions and add more details.

Conclusion

To move your business forward, you must have a through knowledge of your buying customers. Completing the profiling exercise of your best typical customer is a fun and easy way to establish a solid foundation for the next stage of your business. For a longer, free report on targeting your customers, send an email to [email protected] with the subject "Free Report on Targeting Your Customers."

About The Author

Al Hanzal helps small business owners make more profits by showing them how to create a steady stream of customers.

[email protected]

In The News:

Realme on track to meet 15 million unit sales target this year  MoneycontrolSmartphone maker Realme on August 20 said it is well-positioned to sell 15 million units to meet its target this year. The company is focussed on "massifying" ...
Maruti offers free warranty for diesel cars as sales plummet  LivemintThe warranty scheme will be available on diesel variants of Swift, Vitara Brezza and S-Cross.At the end of FY19, Maruti's diesel vehicle sales stood at 23% of the ...
Do July’s Vehicle Retail Sale Numbers Indicate an End to Gloomy Days for Automobile Industry?  News18A look at data for the last five months – from March to July this year – shows that retail sales have been positive every alternate month over the previous month ...
Kohl's second-quarter profits beat expectations, but sales miss the mark  CNBCKohl's said Tuesday a strong start to the back-to-school season and new partnership with Amazon helped it beat Wall Street earnings expectations during the ...
The best Labor Day mattress sales available now  CNETThere's no price for a good night's sleep, but mattress sales are nonetheless appreciated.
Home Depot stock rises on better-than-expected profits even as the company lowers outlook on tariff worries  CNBCHome Depot shares climbed more than 3% Tuesday morning after the retailer released a mixed earnings report that investors attributed to a weakening housing ...
Why “Tell Them Something They Don't Know” Is Bad Advice in B2B Sales  Harvard Business ReviewFew people in sales would dispute the importance of bringing insights to customer conversations. One might call this the Jane Austen rule of selling: a seller in ...
Cereal Makers Try Again to Jump-Start Stale Sales  The Wall Street JournalCereal makers, under increasing competitive pressure, are struggling to improve sales of puffed rice, wheat flakes and oat clusters that were once a standard ...
Mercedes reviews vans model portfolio as diesel debate hammers sales  ReutersDaimler is reviewing the product portfolio at its vans division, where sales have been hit hard by doubts about the cleanliness of diesel engined vehicles, ...
Grofers sees sales worth ₹403 crore in discount week  LivemintSoftBank Group-backed online grocer Grofers on Monday said its weeklong sale drove purchases worth ₹403 crore in gross merchandise value (GMV), above a ...
French retailer Casino targets further 2 billion euros of asset sales  ReutersPARIS (Reuters) - French supermarket retailer Casino (CASP.PA) is targeting a further 2 billion euros ($2.2 billion) of asset sales as it steps up plans to cut debt ...
U.S. Extends Limited Reprieve on Tech Sales to Huawei  TIMEThe Trump administration has extended a limited reprieve on U.S. technology sales to Huawei by 90 days.
Price Surge Means `Hell' for India Gold Sales as Demand Ebbs  BloombergJewelers in India, the top consumer after China, are facing a bleak outlook as record high prices and fading demand threaten to drag annual gold sales to the ...
Signs of spark: Amazon, Flipkart bet big on festive sales spike  Economic TimesThe marketplaces could see a surge of over 40% in consumer traffic during the festive season.
BitGo Hires Sales Chief from Crypto Custody Rival Xapo  CoinDeskCryptocurrency custodian BitGo has announced the addition of Xapo's Pete Najarian to its executive team. Joining as the chief revenue officer, Najarian is ...
La Perla sales decline in first year under Lars Windhorst  Financial TimesItalian lingerie maker La Perla suffered falling sales in its first year under the ownership of German financier Lars Windhorst, according to newly published ...
VW Group sales rise 2nd straight month behind VW, Audi brands  Automotive News EuropeSales at Volkswagen Group, the largest light-vehicle maker in China, rose for the second straight month in July as gains at the Audi and VW brands more than ...
TJMaxx parent TJX stock slips after sales miss, weak guidance  MarketWatchTJX Cos. stock fell 3.5% in Tuesday premarket trading after the off-price retail company reported second-quarter sales that missed expectations and the...
Kohl's quarterly profit beat lifts shares even as sales dip  ReutersDepartment store operator Kohl's Corp reported better-than-expected quarterly profit and revenue on Tuesday and said it expects to benefit from newer ...
Estée Lauder Reports Strong Sales Fueled by Asian Shoppers  The Wall Street JournalEstée Lauder projected strong growth in 2020 after the company reported sales increases in Asia and higher demand for its premium skincare brands, sending ...
Diesel Car Sales Plunge In The World's Hottest Electric Car Market  OilPrice.comSales of certain diesel models are in free-fall as Norwegians turn to Tesla and other makers of premium electric vehicles (EV), Rystad Energy finds.
What to watch today: Mixed market opening, Home Depot sales miss and China calls out big tech  CNBCU.S. stock futures are pointing to modest gains at the Wall Street open, as stocks look to continue a rally that has seen the Dow and S&P 500 rise for 3 straight ...
Hottest day fails to rally grocery sales  Kantar UK InsightsThe latest grocery market share figures, published today by Kantar, show year-on-year supermarket sales were flat during the 12 weeks to 11 August 2019 as ...
RV sales slump could be recession sign. Trump's trade war not helping.  INSIDERSales of recreational vehicles have fallen in every month of 2019 compared to last year, rocked by trade wars and recession fears.
OnePlus 7T Pro India Launch Tipped for September 26, Sales Rumoured to Begin from October 15  Gadgets 360OnePlus 7T Pro launch in India is said to be scheduled for September 26, while its sale is rumoured to go live from October 10.
Tesla sales are keeping electric car market in California alive  ElectrekCalifornia is the biggest electric car market in the US by far, but it is kept alive by Tesla's sales, especially the Model 3, as shown by registration data.
RV Sales Have Slumped. Here’s Why the Stocks Have Rallied.  Barron'sShipments of recreational vehicles dropped 20% during the first half of this year, but that hasn't stopped stocks like Winnebago Industries, LCI Industries and ...
Redmi Note 7 series smashes another milestone, reaches over 20 million sales - GSMArena.com news  GSMArena.comRedmi announced its separation from Xiaomi as a standalone brand with the arrival of the Redmi Note 7 at the beginning of the year, and by the looks of the ...
16 amazing home sales happening online this week  USA TODAYUpgrade your home and kitchen before the end of summer.
RV Sales Are Down  Mother JonesI guess we should all be prepared for a spate of articles using various home-brew metrics to predict whether a recession is near. You know the drill: sunspots, ...
Vince Staples Schools Kids on Candy Sales in Trailer for New Show  Rolling StoneYour browser does not currently recognize any of the video formats available. Click here to visit our frequently asked questions about HTML5 video.
The best sales and deals online today: $400 off MacBooks at Best Buy  Business InsiderWe rounded up the eight best sales and deals happening online today, with savings on Apple MacBooks at Best Buy, outdoor gear at Patagonia, Chicco baby ...
Hyundai car sales break up July 2019 - Venue, i20, Creta, Grand i10, Santro  RushLaneHyundai Venue has become the best selling Hyundai car in India, pushing the i20 and the Creta to 2nd and 3rd spot. Grand i10 sales declined 50%.
China's Wens first-half net profit climbs 50.8% on strong poultry sales  ReutersChina's top pig and poultry farmer Wens Foodstuff Group Co Ltd said on Tuesday its first-half net profit jumped 50.8% as surging poultry demand more than ...
The best VPN sales and deals right now  CNETPay as little as $2 a month -- or $19 for a lifetime subscription.
SFO Airport Ending Sales Of Plastic Water Bottles  CBS San FranciscoSan Francisco International Airport is ending sales of water sold in disposable plastic bottles, in an effort to reduce waste and save the environment. (8/20/19).
Back-to-School Sales for 2019: Best Tech Deals We Could Find  WIREDWe combed through this weekend's back-to-school deals for bargains on great tech and dorm room essentials.
AliveCor ends sales of KardiaBand, its ECG accessory for Apple Watches  MobiHealthNewsMobile ECG maker AliveCor has ended sales of KardiaBand, its FDA-cleared ECG wristband designed for use with Apple Watches, a representative of the ...
Auto sales plunge: Sign of deepening economic slowdown or arrival of Kodak moment in industry  FirstpostIt is significant that auto sales in India have dropped 19 percent this year. But it cannot be a coincidence that a similar decline is evident in many other countries.
Lakewood home sales and other real estate transactions  cleveland.comFind the latest home sales and other property transfers for Lakewood, Ohio.
Manufacturing sales fell 1.2% in June: Statistics Canada  BNNBloomberg.caOTTAWA -- Statistics Canada says manufacturing sales fell 1.2 per cent to $58 billion in June, led lower by a drop in the petroleum and coal product and food ...
Chris Sale's season ends in worsening Red Sox nightmare  New York Post If the long-shot Red Sox are to make the playoffs, they'll have to do so without their ace.
Car sales hit rock bottom, discounts at all-time high  The Indian ExpressAuto sales are at their lowest levels in nearly two decades and dealers are saddled with huge inventory. To push sales in such an environment and clear the ...
Even heavy discounts are failing to push commercial vehicle sales  MoneycontrolTruck sales, a leading indicator of economic growth, are the worst-hit across automotive categories.While discounts averaged 10% on retail prices earlier, they ...
Consumers defer old gold sales on hopes of further rise in prices  Business StandardAfter a buoyant June quarter, Indian consumers are now staying away from *fresh* sale of old or used gold and jewellery to generate cash in July and August, due ...
Hong Kong’s protest rallies force Thai developer to defer sales launch  South China Morning PostThe postponement shows how Hong Kong's worst political crisis, sparked by popular protest against a controversial extradition bill, is widening in its business ...
Pocket Aces appoints Deepak Raj as Vice President, Sales  afaqsPrior to joining Pocket Aces, Deepak was associated with Zee Entertainment as the Head of Digital Publishing and Partnerships.
NC State, UNC detail stadium beer sales policies  WRALSportsFan.comNC State and North Carolina outlined separate procedures and policies for stadium beer sales ahead of the football season.
Tool Occupies The Entire Top 10 On The Rock Sales Chart  ForbesNow that fans can finally buy their favorite Tool songs digitally, the band dominates one Billboard chart like no other name has before.
Dick's Sporting Goods is testing if it should stop selling guns  CNNNew York (CNN Business) Dick's Sporting Goods considered stopping all gun sales in early 2018. A shooting at the high school in Parkland, Florida, had killed ...
Car sales slump: Mahindra MD fears dealers may go bankrupt  The Financial ExpressGoenka said job losses could be more in the suppliers and dealer fraternity. “I am more concerned over suppliers and dealers, and less about OEMs and that is ...
Television sales decline 10-20% despite discounts  MoneycontrolNEW DELHI: Despite discounts, Indians are deferring purchases of new television sets, sending sales of leading brands down by 10-20% from a year ago.
Final Bows Boost Broadway Ticket Sales  The Wall Street JournalA number of shows have closed on Broadway this month. But they are not ending their runs without a burst of box-office glory. The shuttered productions include ...
C.A. Fortune Announces National Sales Agency Partnership with Beyond Meat®  Yahoo FinancePartnership is effective September 1, 2019 CHICAGO , Aug. 20, 2019 /PRNewswire/ -- C.A. Fortune, a consumer products sales and marketing agency, today ...
Shoprite profit takes a knock as strikes, poor economy hit sales  Fin24Shoprite's net profit was down 18.2% for the 2019 financial year as the group faced a 'testing' year with a disappointing performance from its non-RSA ...
Brief warning: Innerwear sales reveal a slowdown  Economic TimesSharp dip in June quarter figures shows 'men's underwear index' holds true for India.
Home sales jump as looming Brexit deadline unleashes pent-up demand  The IndependentThe fast-approaching Brexit deadline and lower house prices have spurred buyers into action, with home sales rising 6.1 per cent on last year, according to ...
RM Sotheby’s Monterey Auction Concluded With Record Sales and a Blunder  Barron'sRM Sotheby's achieved a couple of auction records, and a blunder, at its annual sale in Monterey, Calif., Aug. 15 to 17. This year, RM Sotheby's flagship ...
Lisle delaying vote on potential marijuana sales  Chicago Daily HeraldLisle trustees have postponed a decision on whether to allow recreational cannabis sales in the village after several trustees said they wanted more feedback ...
Car sales plunge by 42pc in July  DAWN.comKARACHI: The first month of 2019-20 started off on a depressing note for the auto sector with 23 per cent and 42pc declines in car production and sales ...
Beer sales coming to Southern Miss home football games  WDAMBeer sales are coming to home football games at the University of Southern Mississippi for the first time.
July home sales up 4.5%, median price hits $283700 in Twin Cities  Star TribuneUpper bracket homes accounted for much of the sales increase as entry-level houses remained scarce, according to an industry report.
Rock bottom: Passenger vehicle sales plunge 31%, steepest in two decades  Business StandardThe downward spiral continued for Indian automakers in July as sales fell by 18 per cent over the same month last year. Sales of passenger vehicles declined by ...
Department store sales rise for first time in 2019  BBC NewsSales in department stores rose for the first time this year in July, the Office for National Statistics said, with data showing an unexpected rise in total retail sales ...
July auto slump worst in 20 years  Economic TimesNEW DELHI: In July, passenger vehicle sales dropped by a huge 30.98% to 200,790 units. At current monthly average sales, total projected annual sales of ...
Economy Week Ahead: Fed Minutes, Existing Home Sales, Purchasing Managers Indexes  The Wall Street JournalThe week ahead is light on data and heavy on monetary policy, with minutes from the Federal Reserve's latest meeting due on Wednesday and the Fed's annual ...
Hip Hop Album Sales: Rick Ross' "Port Of Miami 2" Debuts At No. 2 On Billboard 200  HipHopDXSlipknot's new album We Are Not Your Kind prevented any Hip Hop from hitting No. 1 on this week's Billboard 200, but Rick Ross and Trippie Redd rounded out ...
Indonesia's used car market booms amid slump in new car sales  Jakarta PostAmid the decline in the sales of new cars in Indonesia, the used car market is flourishing as more people turn to the more affordable option of secondhand cars ...
Tata Motors expects double-digit decrease in sales: Vendors  Economic TimesThe maker of the Harrier and Nexon SUVs, Prima range of trucks and Ace mini-trucks, however, expects this to be a temporary phase.
Newport Beach, Laguna Beach, Costa Mesa home sales drop 12% as O.C. suffer worst 1st half in 8 years.  OCRegisterHomebuying in Newport Beach, Laguna Beach and Costa Mesa fell 12% as Orange County sales slumped to the slowest pace in eight years. CoreLogic ...
Trump Administration Approves F-16 Fighter Jet Sales to Taiwan  The New York TimesThe Trump administration is moving forward with an $8 billion sale of F-16 fighter jets to Taiwan, American officials said Friday. The move is certain to further ...
Priciest home sales in Bethpage  Long Island Business NewsThe three highest-priced home sales in Bethpage last month ranged from $536000 to $580000.
Which store leads the pack in food sales in central Pa.? Walmart, Giant or Sheetz?  PennLive.comWe don't just buy food at the supermarket. These days you can pick up the necessities - and more - at convenience stores, drug stores and warehouse clubs.
Medtronic quarterly sales beat estimates  The Irish TimesMedical device maker based in Dublin increased profit forecast.
Oh so pretty … political upheaval credited for Dr Martens sales boost  The GuardianIts footwear has been stomping down British high streets for nearly 60 years but Dr Martens is reporting record sales as *fresh* political upheaval and a trend for ...
US retail sales rose solidly in July in a sign of consumer optimism  CNBCU.S. consumers spent more at retail stores and restaurants in July, a sign that concerns over slower global growth that have roiled financial markets haven't ...
3rd highest combined sales tax  WWL News, Talk, Sports Radio StationLouisiana has the third highest combined sales tax rate in the nation at an average of 9.45%. California's is 8.66%. Why?
Amazon, Google, Facebook testify against France’s digital sales tax  Yahoo FinanceAmazon, Facebook and Google told the United States Trade Representative's office how France's digital services tax could hurt their businesses at a hearing on ...
Why the decline in RV sales could be an economic warning sign  Yahoo FinanceElkhart, Indiana -- capital of the country's recreational-vehicle industry -- is seeing a drop in RV shipments. Shipments are down 20% so far this year, after a 4.1% ...
Sailor bought firearms with his military discount, then recorded illegal sales, say prosecutors  Virginian-PilotA former sailor who was busted buying firearms with his military discount and then reselling some of them to criminals is proving to be a wealth of information for ...
Turkey's automotive exports boosted by sales to US, Netherlands in July  Daily SabahHaving generated $31.6 billion in exports last year, Turkish automotive sales abroad also saw the highest figure last month, reaching nearly $3 billion thanks to ...
HDB flats on prime Keppel Club site: Premium prices or tweaked sales terms?  The Business TimesTHE BUSINESS TIMES Government & Economy - THE prospect of having public housing on the plum Keppel Club site after its lease expires in two years has ...
Car buyers are firmly in the driving seat after new car sales slump  Mirror OnlineBuyers are firmly in the driving seat after a sharp drop in new car sales, with sales falling 4.1% last year, the worst for seven years.
Japan's exports slip for eighth month, sales to China drop as recession fears grow  ReutersJapan's exports slipped for an eighth month in July, while manufacturers' confidence turned negative for the first time in over six years as China-bound sales ...
Restoring state sales tax on food a topic of tax reform task force  KSL.comThere were lots of charts and graphs but little discussion about restoring the full sales tax on food, reducing the state income tax rate and other proposals on the ...
Declining beer sales, industry consolidation led to Williams Distributing sale  MassLive.comBill Lynch, warehouse manager at Williams Distributing in Chicopee, checks out one of the delivery trucks at the company's Burnett Road headquarters in ...
Glenmark Pharma pins hope on sale of non-core assets, stake sale in spun-off R&D unit to pare debt  MoneycontrolDrug maker Glenmark Pharmaceuticals said it is planning to sell non-core assets and complete a stake sale of its R&D spun-off unit to raise capital and pare ...
Mumbai: Sales executive rapes, blackmails client's wife, arrested  Times of IndiaMUMBAI: A sales executive at a car dealership, who allegedly raped his client's wife and then started threatening and blackmailing her, was arrested on ...
Home sales stay flat in Q1, but project launches on the rise  Economic TimesBENGALURU: Sales of residential units in top cities were nearly flat in the first quarter, even as launches rose. Sales in the top eight cities were 69,485 units in ...
Auto Sales: Maruti's RC Bhargava sends an SOS  MoneycontrolAuto industry body SIAM (Society of Indian Automobile Manufacturers) has said that manufacturers may have to cut FY20 auto sales estimates if the current ...
Instagram-driven meat sales in Indonesia may harm Australia's live export industry  ABC NewsIndonesian 'mumpreneurs' are cashing-in on an appetite for purchasing cheap beef online, threatening Australia's live cattle trade.
Palo Alto Networks drops 7% on news that head of sales is leaving  CNBCThe report follows several other executive shake-ups in the past year.
Singapore Private Home Sales Jump in July  BloombergPrivate home sales in Singapore jumped to the highest in eight months as a broader economic slowdown spurred investors to park their money in a property ...
Oil rises as US retail sales ease recession fears  MoneycontrolAn inverted Treasury yield curve is historically a reliable predictor of looming recessions.
Ex-Lincoln Way Central worker accused of skimming from football ticket sales: source  WGN TV ChicagoNEW LENOX, Ill. — WGN Investigates has learned that a former worker at a Will County high school is under criminal investigation for allegedly skimming money ...
Auto gloom: More layoffs coming in temp, sales, R&D sides  MoneycontrolThe Automotive Component Manufacturers Association had last month warned that of 1 million potential job losses and called upon the government to do ...
IGL net up 24% in June qtr on higher sales  MoneycontrolIndraprastha Gas Ltd (IGL), which retails CNG and piped cooking gas in national capital and adjoining cities, on August 14 reported a 24 per cent rise in June ...

Sales 101: Handling The Angry Customer

I am often reminded of the following true story whenever... Read More

Everything in Life is Selling

Robert Louis Stevenson said 'Everything in Life is Selling' and... Read More

Model Dell: The Art of the Affiliate Coupon

Along with having an innovative supply chain, there's another reason... Read More

Overcoming the Fear of Selling

For many of you the Fear of Selling is a... Read More

Selling Commodities

"How do you create a perceived value to differentiate yourself... Read More

Stop Screwing Up Your Sales Letter

"Sales Letter"... that's your web site's sales page. The page... Read More

The Answers (1 - 5) Are Here !!! - Challenge Yourself - Evaluate Your Selling Skills

"THE ANSWERS (1 - 5) ARE HERE!!!"Question 1) List the... Read More

Top 10 Ways to Sell your Product or Service While you Sleep - Part 2

Part one of this article is available at ... Read More

?The Power Of Consumer Opinion, & How To Profit From It!?

Selling is just a whole lot easier when you know... Read More

How To Improve Your Voice

VOICEThe Image the customer has of the Salesperson is vital.... Read More

Listen! How to Sell More by Listening More!

In my opinion, one of the biggest skills of being... Read More

A Brief History of the Sales Profession

The formula for defining a "profession" is similar throughout many... Read More

Incentive Dilemma:

Manufacturers and distributors are rolling out more sales incentive programs... Read More

How To Make An Extra $100,000.00 Each Year

HOW TO MAKE AN EXTRA $100,000.00 EACH YEAR BY ADDING... Read More

How Leaky is Your Sales Pipeline?

Does your Sales Pipeline leak? If you answered no, you... Read More

Focus on a Trade - Not a Discount

Smart buyers will always ask for a better price. Unfortunately,... Read More

Youve Got a Great Business, but Nobody Cares!

I would like to share a disturbing little secret with... Read More

The Prejudging Predicament

There's a direct correlation between sales experience and prejudging. The... Read More

Peddlers, Hucksters, & Empty Suits

Ever feel like you were "just a salesperson"? I think... Read More

Get the Most Out of Your Current Customer

The customers you already have could be your biggest lead... Read More

Sell More Products and Services with Testimonials

Testimonials are all-important to sell anything. You may already have... Read More

Get The Help You Need With Fund Raising Ideas

There are many fund raising ideas on the market today... Read More

Is Sales Profession an Oxymoron?

If you are in Sales, you have probably heard these... Read More

The Top 10 Myths About the Sales Profession

Myth 1: Sales People are all Shady!In the Broadway play... Read More

Flea Marketing Lessons

A few days ago, I was signing copies of my... Read More