Consulting Versus Selling

Consulting Vs Selling, How we can make sales by not doing selling but consulting. As we know, everybody loves to buy but hates to be sold. We need to engage in non-manipulative selling, and ask deeper questions that will make the sale.

View Yourself As A Consultant

One particular self-image possessed by high-achieving salespeople is that they see themselves as consultants rather than as salespersons. They see themselves as problem solvers with their products or services rather than as vendors looking for someone who will trade them money for what they have to offer.

Approach Them As Clients

They do not approach their customers with hat in hand, hoping for a sale. They approach their "clients" with the attitude that they are consultants calling on the prospect to help him or her solve a problem or achieve a goal.

Ask Questions And Listen Carefully

Seeing themselves as consultants, they ask questions carefully and listen intently. They focus all of their energies on understanding the customer's situation so that they can make intelligent recommendations based on what the customer really wants and needs.

Become An Expert In Your Field

As consultants, they recognize that they must be experts, authorities in their field. They know their products and services from one end to the other. They invest many hours familiarizing themselves with every single detail of what they sell, and of what their competitors sell as well. They know the strengths and weaknesses, the advantages and shortcomings, the features and benefits of what they are offering. They have excellent product knowledge, which their customers can sense and which gives both themselves and their customers greater confidence throughout the sales conversation.

Differentiate Yourself from Your Competitors

Top salespeople, positioning themselves as consultants, see themselves as resources for their clients. They see themselves and carry themselves as advisors, mentors and friends. They become emotionally involved in their transactions and they are generally concerned that their product or service be the ideal solution to the real needs of the prospects they are dealing with. They differentiate themselves from their competitors by being more concerned with helping their prospects than with selling their products or services. Their customers often feel that they care more about them than they care about making a sale. And it's true.

Action Exercises

Here are two things you can do immediately to put these ideas into action.

First, see yourself as a problem-solver rather than as a salesperson. Take sufficient time to understand the prospect's real need before you start selling.

Second, think of ways to tailor your product or service to your customer's needs so that he sees what you sell as the ideal solution for him.

Gordon Goh is author of the free, informative website Simply Motivation offering quality useful tips for Motivation.

In The News:

B2B Marketing And Sales -- Mission Possible  ForbesIn 2019, Forrester predicts that organizations will use AI capabilities to understand and predict mid-buying-cycle activities, and that they will prioritize sales and ...
US auto sales are expected to drop below 17 million for first time since 2014  CNBCU.S. auto sales are tumbling further and further away from record highs hit just a few years ago. Automakers are projected to sell 16.8 million passenger vehicles ...
China just reported 'ugly' industrial output and retail sales growth that missed expectations  CNBCChina on Friday reported industrial output and retail sales growth for the month of November that missed expectations, data from the National Bureau of ...
Sears Goes Under and Sales Go Up  Wall Street JournalAll it took for Sears Holdings Corp. SHLDQ -3.41% to increase sales was to go mostly out of business. The company, which filed for bankruptcy protection in ...
Michelle Obama Memoir Becoming Hits 3 Million Sales Mark; New Book Tour Dates Announced  ForbesFormer First Lady Michelle Obama's memoir Becoming has hit a major sales milestone with the news that the book has now sold 3 million copies since being ...
US Confirms China Soybean Purchase, But No Clarity Over More Sales  VOA NewsSoybean prices fell Thursday as grain traders eyed a massive U.S. soybean surplus in storage, and what is expected to be a record-large harvest from the ...
Infosys US Retail sales executive Naresh Ramamurti quits  Economic TimesRamamurti is an Infosys veteran of nearly 15 years in two stints.
Why are there so many pre-Christmas sales?  BBC NewsRetailers, squeezed by rising costs and falling sales try to lure back shoppers with pre-Christmas sales.
Area home sales slowing  The Beacon HeraldHome sales have slowed in the Stratford and surrounding area, according to the board that oversees the market.
Samsung closes Chinese smartphone factory as sales slow  TechRadarSamsung is to close its largest factory in China due to slowing smartphones sales and rising manufacturing costs. The company has two mobile phone factories ...
Legislature OKs bill to regulate dog sales  WOODTV.comLANSING, Mich. (AP) — Michigan lawmakers have voted to regulate dog sales and restrict local bans on pet shops, advancing bills that are backed by the pet ...
Best Buy shares fall after reports of sluggish holiday season iPhone sales  MarketWatchBest Buy Co. Inc. BBY, -5.17% shares fell 5.7% in Thursday trading after multiplemediareports of sluggish Apple Inc. AAPL, +1.09% iPhone XS and XS Max ...
Des Moines will vote on sales tax increase in March  Des Moines RegisterDes Moines voters will be asked again whether the city should increase the local sales tax by a penny in March. This time, they don't need support from the ...
Chorus.ai rings up $33M for its platform that analyses sales calls to close more deals  TechCrunchChorus.ai, a *service* that listens to sales calls in real time, and then transcribes and analyses them to give helpful tips to the salesperson, has raised $33 million ...
Apple can still get more people to buy its services even if iPhone sales fall: Tech analyst  CNBCApple's subscription services strategy will work because it is not dependent on new unit sales, Macquarie Group analyst Ben Schachter says.
Bonmarché shares halve after sales slump  BBC NewsThe clothing firm's shares fell 50% at one point as it warns it could make a full-year loss of £4m.
X70 will boost vehicle sales - Nation  The Star OnlinePETALING JAYA: Proton's sport utility vehicle (SUV) launch will help boost vehicle sales to close the year on a high, with the sales figure so far this year already ...
Adobe Tops Q4 Sales Forecasts, Sees $11.1 Billion in 2019 Revenues  TheStreet.comAdobe posted stronger-than expected fourth quarter sales Thursday said 2019 revenues would top $11 billion as the Photoshop maker continues to challenge ...
Delhi high court bans online medical sales across country  Times of IndiaIndia News: A bench of Chief Justice Rajendra Menon and Justice V K Rao passed the order while acting on a PIL filed by Delhi-based dermatologist Zaheer ...
Starbucks sales growth to be steady despite UberEats deal, plans for China expansion  ReutersStarbucks Corp said on Thursday it was partnering with UberEats for delivery from about 3500 U.S. stores and would nearly double its outlets in China over the ...
Costco margin dip overshadows sales beat, shares slide  ReutersCostco Wholesale Corp's gross margins fell in the first quarter, as the warehouse operator paid higher wages, ramped up investments in its online business and ...
Smartwatch Sales Could Get a Lift Next Year From an Unexpected Age Group  FortuneSmartwatches and other wearable devices are seeing a surge in new users from an unlikely demographic group—older users. The number of people using ...
Wareham Pot Shop To Open For Recreational Marijuana Sales On Tuesday  CBS BostonWAREHAM (CBS) — The first recreational marijuana retailer in the southeastern part of Massachusetts is set to open in Wareham next week. Wareham police ...
DavidsTea Inc. reports $9.1M loss in third quarter, sales up 1.5%  BNNBloomberg.caDavidsTea Inc. (DTEA.O) reported a more than $9-million loss in its most recent quarter that was marked by wild share price swings, but the retailer's co-founder, ...
T20 rules in Perth after sluggish Test ticket sales  The Sydney Morning HeraldThe Big Bash League is set to trump the Perth Test with fans not voting with their feet for Optus Stadium's first five-day match. While ticket sales for the second ...
Lego seeks to halt Walmart holiday sales of competing figurines  BNNBloomberg.caLego A/S wants to make sure any plastic toy figurine unwrapped in an American home during the holidays isn't what the toymaker calls a copycat of its own ...
No cigarette sales: Waikato DHB sets aspiration for the region  Waikato TimesHealth leaders have a vision of cigarette sales being stubbed out in the Waikato Region, but haven't set a date on when or how it might happen. There were ...
China's auto sales fall in November for fifth month  Moneycontrol.comSales of SUVs, sedans and minivans in the global industry's biggest market plunged 16 percent from a year ago to just under 2.2 million.
Virtual Garage Sales for Used Digital Music Are Barred by Court  BloombergQuint(Bloomberg) -- Purchasers of digital music files from services such as Apple Inc.'s iTunes cannot resell them through a virtual marketplace, an appeals court said ...
How retailers make fools of us at the sales rack  Washington PostThe more you know about how sales work, the less you might be inclined to pat yourself on the back.
Ford government wants public feedback on private, corner store alcohol sales  CBC NewsThe Ontario government is asking for public feedback on the idea of letting private companies and corner stores sell alcohol.
$800,000 Italian Renaissance mansion 'Villa Maria' tops home sales report  Sioux Falls Argus LeaderThe home, known as Villa Maria, sold for $800000 making it one of the most expensive home sold to date this year in Minnehaha County, according to public ...
Renault Zoe Sales Up 144% In France In November  CleanTechnicaLooking at November best sellers, the Renault Zoe had a strong surge with 1,895 units in November (+144%, and #20 in the mainstream market). It was the ...
Northeast Ohio home sales cooled in November  cleveland.comSales were down from the same month of 2017, and the average sale price actually dipped in some of the region's more bustling counties.
Eskom said to mull asset sales as billionaire Motsepe circles  Fin24Eskom is considering the sale of smaller assets as the state-owned power utility weighs solutions to a liquidity crisis that contributed to a wave of rolling ...
November retail sales data - What to know in markets Friday  Yahoo FinanceThe Census Bureau will be releasing retail data on Friday.
Ontario getting it right with online-first pot sales: Ed Clark - Article  BNNBloomberg.caOntario's former top cannabis advisor thinks the province has made the right decision in delaying bricks-and-mortar pot shops months after recreational use of ...
Oppo, Vivo post combined loss of Rs 1,225 crore even as sales rise 20%  Economic TimesKOLKATA: Oppo and Vivo posted a combined loss of Rs 1,225 crore in the first six months of the current financial year even as both companies, owned by ...
Syracuse, Onondaga County legislators predict quick approval for sales tax deal  Syracuse.comSyracuse and Onondaga County officials outline a sales tax-sharing agreement Dec. 13, 2018. From left, Legislature Chairman David Knapp, Common Council ...
Short sales on the TSX: What bearish investors are betting against  The Globe and MailBearish sentiment on Canadian stocks recently fell back but is still elevated. One indication is the trend in the percentage of shares short for the iShares ...
Toyota controls 57pc share of all vehicle sales in Kenya  Daily NationJapan's Toyota Motor Corporation controls 57.3 per cent of all motor vehicles sales in Kenya, according to new official data which shows automakers' market ...
Hexo revenue surges, posts $5.2M in sales during 2 weeks of pot legalization - Article  BNNBloomberg.caGATINEAU, Que. -- Cannabis producer Hexo Corp. (HEXO.TO) sold $5.2 million worth of recreational cannabis during the first two weeks of legalization, driving ...
TTU approves sale of alcohol at games, slashing concession prices  KCBDLUBBOCK, TX (KCBD) - Texas Tech's Board of Regents have approved the sale of beer and wine in the general seating area at home sporting events.
Palmer Planning Board approves special permit for marijuana sales shop  MassLive.comPalmer Planning Board unanimously approved the special permit application of Altitude Organic Corporation at their Dec. 10, 2018 ,meeting (JIM RUSSELL ...
Greater Cincinnati's most expensive November home sales continue $1 million-plus streak  WKRC TV CincinnatiCINCINNATI (Cincinnati Business Courier) - November marked another month where the top 10 luxury home sales in Greater Cincinnati all surpassed $1 million ...
Dow Jones Heavyweight Caterpillar Sales Growth Keeps Slowing With Global Economy  Investor's Business DailyCaterpillar stock rallied Thursday, but Dow Jones bellwether for the global economy reported further deceleration in sales growth last month.
Passenger vehicle sales decline 3.43 per cent in November; car sales too dip marginally  Economic TimesDomestic car sales were down marginally to 1,79783 units in November as against 1,81435 units in November 2017, according to data released by the Society ...
Auto Sales November 2018: Passenger Vehicle Sales Remain Muted  Car and BikePassenger Vehicle (PV) sales have been under pressure in the third quarter of Fiscal Year 2018 and various micro and macro-economic factors have added to it ...
Best Buy announces 'Nick of Time' sale for last minute deals on gadgets  CNET en EspanolBest Buy promises deals on iPhones, MacBooks, Samsung TVs and Beats headphones.
NI exports to the Republic rise, while GB sales fall  BBC NewsExports from Northern Ireland to the Republic of Ireland rose by £540m, while sales to the UK fell by £2.9bn last year, according to latest figures. It is understood ...
Sales of Houston's most affordable homes plunge  Houston Chronicle Houston-area home sales last month held up in price ranges above $150,000, but the number of homes that sold for less than that figure plunged, a new report ...
Mahindra Alturas Nov 2018 sales at 216 units - Toyota Fortuner at 1,475  RushLaneNew Mahindra Altruas SUV, the Toyota Fortuner challenger has managed to sell 216 units in first month. Fortuner registered 1475 unit.
Starbucks -3% after forecasting modest same-store sales growth  Seeking AlphaStarbucks (SBUX) -3.1% after-hours in response to the company's forecast for global same-store sales growth of 3%-4% annually in the long term, roughly in.
MBM to see earnings lift from strong Perodua sales in 2019 - Business News  The Star OnlineKUALA LUMPUR: MBM Resources Bhd is expected to benefit from robust earnings from Perodua Bhd in 2019 as the carmaker rolls out exciting new model ...
Dave & Buster's shares plunge after company reports weak same-store sales growth  CNBCDave & Buster's Entertainment shares plunged Wednesday after a decision to skip its All You Can Eat Wings promotion at the start of the football season led to ...
Asheville Alcoholic Beverage Control officials: We're prepping for marijuana sales  Asheville Citizen-TimesAsheville Alcoholic Beverage Control officials Tuesday said the new warehouse they've built has room for marijuana.
Cars.com plans to restructure sales operations, cut staff amid investor pressure  Automotive NewsCars.com, one of the auto industry's largest online shopping sites, is restructuring its sales operations and eliminating more than 100 positions amid pressure ...
Auto sales in November skid on inventory, liquidity issues  LivemintNew Delhi: Domestic sales of bigger trucks and buses fell in November for the first time this fiscal as a liquidity squeeze at non-banking financial companies ...
SIDs say Cougs trail far behind Cyclones in bowl ticket sales  247SportsISU has sold over 13500 Alamo tickets, while Cougs are at 4700 and have sold fewer than 2500 tickets over the past week.
Chronicle Investigation: SF health official played a role in shipyard home sales  San Francisco ChronicleA key San Francisco public health official helped Hunters Point shipyard developer Lennar assure homebuyers that questions about the toxic site's safety were ...
Fox Reshapes Ad-Sales Unit as Disney Deal Nears (EXCLUSIVE)  VarietySome of 21st Century Fox's best-known ad-sales executives will leave when it closes a large sale of its assets to Walt Disney in 2019.
Tailored Brands stock tanks after sales miss, lowered guidance  MarketWatchShares of Tailored Brands Inc. TLRD, +1.51% fell more than 18% in the extended session Wednesday after the parent company of Men's Wearhouse, Jos.
November vehicle sales suffer huge drop  INQUIRER.netVehicle sales dropped huge at 23.4 percent in November, as even the holiday season couldn't cheer up the gloomy consumer appetite.
Eco World targets RM12bil sales over two financial years - Business News  The Star OnlineKUALA LUMPUR: The Eco World group is targeting to achieve RM12bil worth of sales for its Malaysian and international operations over financial years 2019 ...
Ciena Stock Jumps; Ciena Earnings, Sales Growth Best In Years  Investor's Business DailyCiena earnings soared 66% vs. a year earlier as Q4 revenue rose 21% to $899.4 million, beating estimates with the best gains in years. Ciena stock soared, set ...
Reality Check: The Data On Sunday Liquor Sales In Minnesota  WCCO | CBS MinnesotaMINNEAPOLIS (WCCO) — Minnesota ended its Prohibition-era ban on Sunday liquor sales in 2017. Despite years of controversy, the legislature voting ...
No more flash sales, Xiaomi Redmi Note 6 Pro goes on open sale in India starting Dec 12  India TodayRedmi Note 6 Pro received great response from the consumers during the flash sales. As Xiaomi had announced, the company managed to sell 6lakh Redmi ...
Major chunk of agri sales should go to farmers: Adi Godrej  Moneycontrol.comHe explained that there are a lot of government rules, which only allow marketing under certain conditions.
Court orders China sales ban on older Apple iPhones in Qualcomm case  Economic TimesSAN FRANCISCO: A Chinese court has ordered a ban on the sale of several older Apple Inc iPhone models in China for violating two patents of chipmaker ...
Michelle Obama extends book tour, adds NW dates, as sales of ‘Becoming’ top 3 million  The Seattle TimesMichelle Obama's book, “Becoming,” published four weeks ago, is among the fastest-selling nonfiction books in history and already among the best-selling ...
REINZ data shows the housing market remained steady in November with sales volumes up slightly compared to a year ago  Interest.co.nzThe Real Estate Institute of New Zealand's national median price for residential property hit a new record high in November, but Auckland's median was down ...
Amazon sackings 'follow sales data leaks'  BBC NewsAmazon reportedly believes the staff had been abusing their access to an internal database.
4 Sales Trends That You Need To Know About In 2019  ForbesIt's almost the end of the year, the perfect time to look back at what you've done and achieved, as well as look forward to understand what's to come. The world of ...
Amazon India to host online sales event for SMEs  Economic TimesBENGALURU: The Indian arm of global e-tail major Amazon will host 'Small Business Day' online shopping event on December 16 to promote small and ...
Egypt restricts sales of yellow vests to stop protests  BBC NewsSales of the vests are restricted to stop copycat protests on the anniversary of the 2011 uprising.
PepsiCo VP sales Harsh Rai quits; succeeded by NourishCo MD Ajit Dheer  Economic TimesNEW DELHI: PepsiCo VP and general manager sales Harsh Rai has quit the company, ending an over-decade-long association with the beverages and foods ...
Shocking! Apple’s iPhone sales might actually be stronger than expected  BGROver the past few weeks, shares of Apple have been in something of a free fall, plummeting from an all-time high of $231 this past October to about $165 earlier ...
Xiaomi Redmi Note 6 Pro to go on sale today at 12 pm via Mi.com, Flipkart; to be now available in open sales  Times NowXiaomi Redmi Note 6 Pro has been an instant success in India and while the biggest highlights of the smartphone include quad cameras, an FHD+ display, ...
OnePlus 6T sees 249% sales boost from T-Mobile, CEO talks 5G, TV, security, smaller phones  9to5GoogleNo longer the startup it once was, OnePlus has seen massive growth over the past few years. Now, with the help of its first US carrier launch, the OnePlus 6T is ...
Passenger Vehicle Sales Dip In November, See Fourth Monthly Decline Since July  News18Domestic passenger vehicle sales declined in November, the fourth monthly decline since July, as spike in interest rates and high fuel prices crimped consumer ...
Titan eyes Rs 45 cr sales in 2019 from saree brand Taneira  LivemintAt present, the brand has four stores – two each in Bengaluru and Delhi, including the newly launched store.
Ford updates on European sales  Seeking AlphaFord (F) announces sales in Europe fell 5.4% in November to 102500 vehicles. Commercial vehicle sales were up 4.9%, while passenger car sales fell 9.3%. T.
UK economy slows as car sales fall  BBC NewsGrowth in the UK's economy has slowed as car sales fell and the manufacturing sector stalled, the Office for National Statistics (ONS) has said. The economy ...
Second meeting for proposal of Town Common liquor sales  WITNThe city of Greenville is hosting the second of two public meetings tonight to get feedback on the proposal.
Boston real estate predictions for 2019: Slower sales, higher rents, and development galore  Curbed Boston'Tis the season for prognosticating about what will happen in the new year. Here are four likely trends in Boston-area real estate in 2019.
Turkish companies’ arms sales rose 24 percent last year  Hurriyet Daily NewsThe arms sales of Turkish companies rose by 24 percent in 2017, according to a report released on Dec. 10 by the Stockholm International Peace Research ...
Decoded: What Does the E-Pharmacy Ban Mean for the Business & You  The QuintThe Delhi High Court on Wednesday, 12 December imposed a ban on the online sale of medicines by e-pharmacists across India.
China's car brands suffer most as auto sales slump  Nikkei Asian ReviewBEIJING -- Car sales in China continued to decline in November, placing them on course to mark their first annual decline in 28 years as homegrown brands ...
The Most Popular Platforms and Devices for eCommerce Sales  PriceonomicsThis post is adapted from the blog of Heap, a Priceonomics Data Studio customer. Does your company have interesting data? Become a Priceonomics customer ...
"EV Sales Capital Of The World" Is Shanghai  CleanTechnicaThe International Council on Clean Transportation recently released a report on EV sales around the world.
Retail sales up 2.2% year/year in October - Stats SA  EWNSales were up 1.8% in the three months to the end of October compared with the same period in 2017, Statistics South Africa said.
Asset sales rob us of income to pay for things we need  The Sydney Morning HeraldIt was the wrong day for Dominic Perrottet to claim superior credibility over the "fanciful" Ross Gittins regarding the sale of assets rather than retaining these ...
Struggling women's clothes store blames Brexit for poor sales  Gloucestershire LiveIt's known for those familiar, comfortable clothes that we can't do without, but shares in Bonmarche fell today as it revealed that sales fell drastically on Black ...
Fab Tool Sales Expected to Decline in 2019  EE TimesAfter another record year for sales in 2018, the fab tool market is forecast to decline next year before bouncing back strongly in 2019.
Slowing sales, structural shifts and rural demand is bringing small cars back into focus  Economic TimesA deep structural shift emerging in consumer demand is sending car makers back to the drawing board.
Maruti Suzuki Achieves 5 Lakh Sales Milestone For Its CNG Car Portfolio  Car and BikeMaruti Suzuki has reached the five lakh cumulative sales milestone in India for its range of CNG vehicles. The ompany presently offers CNG option in seven of its ...
‘Baby It’s Cold Outside’ sales soar amid controversy, report says  Fox NewsBaby It's Cold Outside” may be getting the cold shoulder from some listeners, but the uptick in sales and streaming shows many people are still enjoying the ...
Want To Build An Effective Sales Team? Avoid These Common Misconceptions  ForbesWhether you're looking to create a sales team or expand an existing one, there are a few misconceptions you should address if you want to have a sales team ...
The best cheap TV sales and 4K TV deals for Christmas  TechRadarWe've searched through the latest TV sales to compare prices and bring you the finest selection of cheap TV deals.
Medical marijuana farming and sales proposed in Georgia  MyAJCGeorgia lawmakers are recommending that the state government pass laws next year to allow hemp farming and cannabis oil distribution. The proposals from ...

Write On The Money: The Ten Commandments (Plus Five) Of Profitable Sales Letter Writing

According to the Direct Marketing Association, in 2003 U.S. direct... Read More

The Problem With Technology At The Point Of Sale In Financial Services

BackgroundThere's a conundrum that currently exists between the customer and... Read More

15 Ways To Get Really Motivated

First, recognize that motivation is an inside job. The word... Read More

Nine Keys to Make your Sales Copy Convincing

Would you pay $12,500 to discover the keys to great... Read More

Dont Be Macho Selling Ice to Eskimos

This issue's topic was suggested by a sales rep for... Read More

Powerful Words

Hi, I'd like to discuss the most powerful words you... Read More

Persuading Learners to Buy: 7 Groups

There are seven major reasons why adults continue their pursuit... Read More

The Art Of Cold Calling

I know, don't groan. You have to do them if... Read More

Handshake Intimidation

In some situations, attempting to intimidate the other person will... Read More

Doomed Before You Dial?

Several weeks ago, I conducted a "Mastering the Cold Call"... Read More

When the Nose of the Camel is in the Tent

My new job was to sell Commercial Service Agreements. It... Read More

How To Dramatically Improve Sales Closing Ratios

A closing question asks for a final decision. A trial-closing... Read More

How To Seal The Deal In Seven Seconds

Can you close a sale in just seven seconds? If... Read More

Restaurant Pressure Washing

Many pressure washing companies try to stay away from the... Read More

How To Get Rich Giving Away Something Free

The best of all worlds is to have a product... Read More

Two Mistakes That Will Cost You Money

You've met a new prospect, accurately assessed their needs and... Read More

Money Does Talk!

When buying something, you can buy in one of two... Read More

Your Profit is in Your Follow-up: A System for Increased Sales Conversion

No matter what you sell--products, services, or causes--one of the... Read More

Marketing Conversations, And Conversation Stoppers

Where many marketing conversations get off-track are the ones you... Read More

Is Cold Calling Dead?

Is cold calling dead? And if laws are being passed... Read More

Why Are We All So Afraid?

What can strike terror into the heart of even the... Read More

Your Clients Buying What Youre Selling

Linda felt like she had reached a plateau in her... Read More

Why Cold Calling Is Dead

Our world of selling is closed off from other areas... Read More

The Importance of Good Sales Leads

An important part of your business plan should be to... Read More

Whats So Special About You? Defining Your USP

Your prospect is in the market for a widget, just... Read More