Book Yourself Solid

THE 7 KEYS TO GETTING MORE CLIENTS THAN YOU CAN HANDLE EVEN IF YOU HATE MARKETING AND SELLING

Clients often ask me how I built a six figure income working as an independent professional in less than 10 months. I narrowed it down to 7 simple steps. Seven simple internal and intuitive attitude shifts? and the exact action items that will kick your business up a notch.

These effective and powerful steps won't come as any mystery to you, but if you take them to heart, they will absolutely and emphatically build your business naturally and authentically.

My advice to you (from someone who has struggled and been exactly where you are now) is to love, embrace and believe in yourself. Because I know how easy and realistic it is for you to become a successful solo professional.

Combine these simple insights with the gifts you have within yourself to create an abundant, joyful and prosperous business and life.

SEVEN KEYS TO BOOKING YOURSELF SOLID

Key 1: Focus On Solutions no matter what you say, think or do. Take the attention off of yourself, your business and your services. Every second of every day stay focused on clear, specific and detailed solutions, benefits and advantages that appeal to your prospects.

Clearly define the root of your prospects' problems and needs. Then only focus on those solutions. There does seem to be some universal confusion on the definition of a solution these days? or a slip of the mind, perhaps? Solutions are not technical, scientific, mechanical or procedural. They are simple ideas? profound, deep and impactful.

If someone wants to lose weight, solutions are not?

  • Dietary guidelines

  • Exercises

  • Nutritional supplements

The core need of losing weight is much deeper. They really want to?

  • Feel more self confident

  • Feel incredibly attractive

  • Attract their perfect mate

Now you're talking their language. The more benefits you uncover, the quicker you will start to attract new clients. People buy good feelings, news ways of thinking and solutions to their problems.

Key 2: Seek Out Ideal Clients for maximum joy, prosperity and abundance. Think about the human you are when you are performing optimally at your peak?when you are with all the people who inspire and energize you.

Make a long list of the characteristics these people have because they are your ideal clients. (p.s. clients and friends are interchangeable expressions)

I used to work with anyone who had a pulse and a checkbook. Living the red velvet rope policy of ideal clients increases my productivity? happiness? and more clients than I can handle are being referred to me. I know it's hard to believe, but it's true!

Clients are like family to me. Don't get me wrong, I lived through a period of intense and painful negative energy worrying about those challenging client relationships. It exhausted me and took me away from accomplishing the highest good for my clients. It was impossible for me to be productive, effective or successful in this environment.

Now with your list of inspiring people, I give you permission to release any dead wood in your calendar. If it feels scary, trust the next five steps to energetically fill those spaces.

Key 3: Embrace Your Authentic Self and toss out the societally accepted version of you. Yes! I'm serious. No one likes the IBM stiff blue suit that follows every rule. We're attracted to that perky, authentic confident soul who says it like it is and filters nothing!

Think about how radiant and attractive you are when you are with your best friends. You are spontaneous, free and genuine because of the trust within these close relationships.

Our real liberated, confident empowered self is the true self that only a select few inner circle friends are exposed to. Let me tell you? if you let your quirky, silly side shine? you'll experience far greater self-assurance and an immediate client attraction. Sound easy? It is! Works every time like a charm. Test it for yourself.

Key 4: Branding is not just for Superbowl advertisers. If you haven't identified your natural skill, talent, interest or expertise? or if you're not clearly and consistently expressing and defining yourself? chances are your clients can't either.

Most people are afraid of niches or specifity because they think it may limit their success or potential. That couldn't be farther from the truth.

Ambiguity and uncertainty translates into insecurity. Personal branding is uniquely you. Own it? love it? express it!

(oh, and by the way? once you've mastered your niche? then you get to expand and do anything else you want!!!)

Key 5: Articulating What You Do is the key that connects your vibrant, branded and authentic self to the world. Most people are afraid to express themselves in a clear and powerful way.

Speak boldly, clearly and with purpose. This is the fastest way to eliminate suspicion, guesswork or speculation. Prospects want to know the exact benefits they will experience and action they should take. Articulate this you'll have paved the way for a "yes".

Remember you won't appeal to everyone. And, that's the beautiful thing!!! What you will do is powerfully impact your ideal clients in a compelling way every time you clearly communicate the vibrant you.

Key 6: The Simple Selling Process is a cinch once you embrace Key 1 (solutions baby!). If you remember this, you'll never have to sell again.

When you think in terms of solutions and problems solved, clients will beg to work with you. You are a consultant? a lifelong advisor. When you have fundamental solutions to help others? it's your moral imperative to show and tell as many people as possible. You are changing lives!

Inquire?

  • What is your goal?

Show?

  • What the benefits will be when they reach their goal

Ask?

  • Would you like a partner to help you with that?

Gain a commitment. Ask yourself, would this person's life be fuller, happier and better-off with me in it? Now, let your light shine and give an action plan.

Key 7: Self Promotion Is Easy And Fun The internet and modern technology is a beautiful thing, but too many people get caught up in their "web site". Don't waste one more second on any marketing that is ineffective, inefficient or that you just can't measure.

Master the tried and true techniques that will book you instantly, Network, mastermind and get synergistic relationships working for you. There's nothing less effective than a solo pro? and a single mind. Colloborate for the benefit of all!

If this seems to vague, open the phone book, look up professionals with similar clients and prospective audiences, make one phone call today and introduce yourself and the benefits of your services. Now make one five minute phone call every day. If you're not comfortable calling a stranger, talk to every friend, family member and colleague you know and ask for names of professionals in the fields you are seeking. Soon you'll have a growing list of warm names to call.

The second easiest way to book yourself solid is to use client referrals. First, ask every client how happy they are with your services. If the answer is positive, then ask who else they know in a similar situation that could benefit from... (list those benefits!). If they aren't satisfied, you just bought yourself a second chance. Consider yourself lucky.

Time prevailing there are so many more ways to Book Yourself Solid, we could go on for weeks and weeks on end. My recommendation, start with the basics here and write me at [email protected] with additional questions, concerns, clarifications, epiphanies or revelations you have.

Remember you have the ultimate solutions to build an abundant business. Express the brilliance of you and let out the silly one too. Anything less is criminal.

So let's get down to it and book yourself solid!

About The Author

To learn more about booking yourself solid and getting more clients than you can handle even if you hate marketing and selling ? go to www.MichaelPort.com.

[email protected]

In The News:

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Target and Lowe’s sales show US shoppers still spending  Financial TimesBlowout financial results from US retailers Target and Lowe's sent their share prices up sharply on Wednesday and provided evidence that Americans are ...
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Jumia Finds Wrongdoing in Nigeria Sales Force as Loss Widens  BloombergJumia Technologies AG has identified improper transactions at the Africa-focused online retailer's Nigeria business that amounted to as much as 4% of ...
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Signs of spark: Amazon, Flipkart bet big on festive sales spike  Economic TimesThe marketplaces could see a surge of over 40% in consumer traffic during the festive season.
Fort Smith sales tax revenue almost flat in first half of 2019  talkbusiness.netFort Smith's share of the 1% Sebastian County tax reached $8.51 million in the first six reporting months of the year, up 0.57% compared with the same period in ...
Realme on track to meet 15 million unit sales target this year  MoneycontrolSmartphone maker Realme on August 20 said it is well-positioned to sell 15 million units to meet its target this year. The company is focussed on "massifying" ...
Home Depot Cuts Sales Forecast  The Wall Street JournalHome Depot lowered its sales forecast and warned that falling lumber prices—as well as the potential effects of tariffs on U.S. consumers—could weigh on ...
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Marnie Nowicki-Eaton – Local Sales Manager  wpta21.comMarnie Nowicki-Eaton, Local Sales Manager for ABC21 and Fort Wayne's NBC is no newcomer to the broadcasting industry.
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The business of online sales: Who benefits the most?  Exchange4MediaAs per an industry estimate, sales growth of 25-30 per cent is witnessed during peak discount period around festivals such as Diwali and Navratri.
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Expensive avocados ding Hormel's bottom line, bacon buoys sales  Star TribuneThe high cost of avocados this summer was a drag on profits for Hormel Foods Corp. That's right, avocados. The Austin, Minn.-based protein powerhouse ...
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Comcast Spotlight Names Former Google Exec VP of National Sales  Multichannel NewsComcast ad sales arm Comcast Spotlight has named former Google executive Melanie Hamilton as its new VP of national sales.
Confederate flag sales at Lorain County Fair still causing controversy; See items, hear from vendor  cleveland.comWELLINGTON, Ohio -- Russell Bissett is back at the 174th Lorain County Fair to sell his merchandise as he's done for years. But not all members of the ...
Farmers worry ethanol mandates changes will hurt their corn sales  week.comCentral Illinois farmers took their concerns regarding recent changes to ethanol mandates to their U.S. representative on Thursday afternoon. "Ninety-five.
Car sales won’t pick up without support from government: Hyundai India chief  The Financial ExpressThere has been no layoff at our factories so far as we have a responsibility towards our employees too. They have to be supported in tough times. As far as ...
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One-Cent Regional Sales Tax for Transit Could Be on 2020 Ballot for Bay Area Voters  NBC Bay AreaBay Area voters may be asked to approve a one-cent sales tax in 2020 that would fund a wide array of transportation projects and improvements across the ...
Brett Yormark: Nets sales talks began ‘last spring’  NetsDailyIn an interview with VenuesNow, Brett Yormark says sales talks between Mikhail Prokhorov and Joe Tsai began "last spring." "I knew there was going to be an ...
Tata Motors expects double-digit decrease in sales: Vendors  Economic TimesThe maker of the Harrier and Nexon SUVs, Prima range of trucks and Ace mini-trucks, however, expects this to be a temporary phase.
Royal Enfield Classic 350 sales decline 33%, Himalayan grows 99% - July 2019  RushLaneDetailed sales report of Royal Enfield and each of their motorcycle on sale in India. Highest decline is reported by Classic 350. Himalayan sales increase.
Trustees elect officers, appoint committee to study beer, wine sales at sporting events  Western Carolina University NewsThe Western Carolina University Board of Trustees elected a slate of officers for 2019-20 and made appointments to several committees, including a new group ...
Bando and 6 Other Home Decor Sales We’re Excited About the Week of August 19  Architectural DigestAll products featured on Architectural Digest are independently selected by our editors. However, when you buy something through our retail links, we may earn ...
Television sales decline 10-20% despite discounts  MoneycontrolNEW DELHI : Despite discounts, Indians are deferring purchases of new television sets, sending sales of leading brands down by 10-20% from a year ago.
Passenger vehicles retail sales fall 11 per cent in July: FADA  Economic TimesAccording to Federation of Automobile Dealers Associations (FADA), PV sales stood at 2,74772 units in July 2018.
Microland appoints Ashish Mahadwar as President of Global Sales and Marketing  MoneycontrolMicroland, an IT and digital transformation company, announced that Ashish Mahadwar has joined the Bangalore- based company as President, Global Sales ...
Australian retailer Coles reports jump in online sales  Business DaySydney — On Thursday, Australian retailer Coles Group reported a jump in online sales and a special dividend that cheered investors, sending its shares near ...
Mercedes van lineup under review as diesel debate hits sales  Automotive News EuropeMercedes, which has unveiled its EQV battery-powered people carrier, expects 15 percent to 25 percent of passenger-van sales to be full-electric variants by ...
BitGo Hires Sales Chief from Crypto Custody Rival Xapo  CoinDeskCryptocurrency custodian BitGo has announced the addition of Xapo's Pete Najarian to its executive team. Joining as the chief revenue officer, Najarian is ...
Auto industry woes pile up, sales in July the worst in nearly 19 years  LivemintIndia's passenger vehicle industry suffered its worst sales performance in nearly 19 years in July as a slowing economy, higher ownership costs and floods in ...
Biggest sales: For $5.4M, Beacon St. condo overlooking Charles  Boston.comMegan O'Brien. Boston.com Staff. August 22, 2019 12:36 pm. One of the priciest sales on the Multiple Listing *Service* last week was a home in a Back Bay ...
Report to Congress on Foreign Arms Sales  USNI NewsThe following is the Aug. 14, 2019 Congressional Research *Service* report, Arms Sales: Congressional Review Process.
Save up to 75% on school supplies on Amazon — and 7 other sales and deals happening now  Business InsiderWe rounded up the eight best sales and deals happening online today, with savings on appliances at Best Buy, Nike sneakers and sportswear, fall coats at ...
8 paid iPhone apps on sale for free on August 22nd  BGRIf you're looking for some nifty new apps to fill your iPhone or iPad and you don't want to spend a lot of money to get them, you've definitely come to the right ...
July auto slump worst in 20 years  Economic TimesNEW DELHI: In July, passenger vehicle sales dropped by a huge 30.98% to 200,790 units. At current monthly average sales, total projected annual sales of ...
What Is Hampering EV Sales? Cox Gets Answers From Dealers  InsideEVsCox Automotive, the company that owns KBB, made an interview with consumers about what prevents EV adoption. And made interesting discoveries.
Gov. Parson calls special session on car sales taxes  KTVI Fox 2 St. LouisJEFFERSON CITY, Mo. (AP) - Missouri Republican Gov. Mike Parson is calling a special legislative session to undo a court ruling on vehicle sales taxes. Parson ...
Stony Creek Brewery Lays Off Brewmaster, Sales Director and Key Account Manager  Brewbound.comThree key members of Stony Creek Brewery's team were laid off this week. Stony Creek director of operations Manny Rodriguez confirmed to Brewbound that ...
Online retail sales slump to lowest ever July growth  Retail GazetteFollowing a month of improved online sales in June, new figures show that retailers failed to maintain the positive momentum in July. According to the latest ...
Brief warning: Innerwear sales reveal a slowdown  Economic TimesSharp dip in June quarter figures shows 'men's underwear index' holds true for India.
Australian car sales are picking up speed, as tax cuts and falling interest rates begin to fuel the economy  Business Insider AustraliaIn a good sign for the economy, online car ad site Carsales.com has revealed its revenues increased by 11% over the last 12 months, indicating Australians are ...
Price Surge Means 'Hell' For Gold Sales As Demand Ebbs  NDTV NewsJewelers in India, the top consumer after China, are facing a bleak outlook as record high prices and fading demand threaten to drag annual gold sales to the ...

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