Lazy Man?s Way To Get Customers

No matter how big or small your business is and no matter how high or low sales are right now, there is something you need, badly. And that is a selling system.

All firms are careful to have elaborate accounting, production and transport systems. And yet there is no system to handle the most important aspect of all ? sales.

Nothing moves until a sale is made, remember?

Systems makes work easier. A selling system guarantees any business a steady flow of new and repeat customers. The introduction of a selling system has changed fortunes, literally overnight. Sample these brief case studies;

A struggling monthly magazine was on the verge of shutting down when they took on a consultant who introduced a simple system to sell advertising space (the main source of revenue for the business magazine.) Within 2 months, the magazine was turning a profit and within one year sales increased by over 500%.

In the mid eighties nobody believed it was possible to sell computers in cash-strapped Africa. People not only didn't know how to use them but even if they did where would they find the cash? The result was that computer dealers sold very few computers, mostly to large companies, at obscenely high profit margins. A new company entered the market with a simple selling system that involved packaging a low cost entry-point computer. They sold so well that they revolutionized the entire market forcing margins to come down dramatically.

A well-established energy firm specializing in solar was doing very well but wanted to do even better. They reluctantly hired a consultant, more out of curiosity because they did not believe what he was saying about selling systems. The consultant quickly discovered that the real "hot button" for solar consumers was being able to run a Television. He thus created a selling system that linked solar to the most popular soap in the country at the time. Sales increased by over 50% in a single month.

This restaurant had good décor and excellent food. But it was located in a good but out-of-the-way street. Too much had already been invested to shift location so they tried out a selling system involving a discount voucher for lunch targeted at office workers. Two days later, the restaurant was so packed that several customers just gave up and went elsewhere.

A struggling newspaper could hardly sell its' minimal 1,000 copies print run. A selling system was set up to distribute the publication using flyers. Sales shot up to 120,000 copies within a very short time.

The examples are endless. As the world marketplace is continually shrunk by technology and as competition increases, businesses will find it more and more difficult to survive without an effective selling system that clearly lays out a strategy and procedure to attract leads and prospects and to then to turn some of those leads into paying customers.

About The Author

Christopher Kyalo is an international marketing and selling systems consultant with over 20 years experience. He has recently relocated to Dar-es-salamm, Tanzania. He can be reached at [email protected]

In The News:

Why I Hate (Most) Benefit Statements

Benefits are what motivate people to purchase from you, right?... Read More

Mindset Over Materials: The Secret Weapon of Sustainable Sales Success

Long-term sales success has less to do with skills or... Read More

Interactive Sales Letter Skyrockets Conversions with 2 Simple Questions

There are many tactics and techniques that go into converting... Read More

Throw Out Your Selling Language - Unlock Your Natural Voice

I was sitting at my desk last week when my... Read More

Never Stop Selling

The question: "When should a growing company slow down its... Read More

Ask for the Business

Many times in the process of making a sales presentation... Read More

Sales 101: Handling The Angry Customer

I am often reminded of the following true story whenever... Read More

How to Reach Purchasing Agents of Big Corporations

Now business owners and sales professionals can develop a Faster... Read More

Buying Mortgage Leads - Three Things to Consider

The time comes for all mortgage brokers and loan officers... Read More

Wholesale Secrets Revealed: The Holy Grail Of Wholesale!

Like the legendary search for the Holy Grail, the cup... Read More

How to Write Testimonials that Sell CDs Like Magic

"Which is your best CD?"Ever get that question? My band... Read More

Give Up the Need to Sell

Most business people will tell you that selling is not... Read More

Qualifying Your Prospect

How do you respond when an absolute stranger calls, at... Read More

Leads, Prospects, and the Huge Gap Between

The leads marketing delivers to the sales team never seem... Read More

Letting Them Use Plastic

Obtaining merchant status will help to increase your sales. Consumers... Read More

Tapping The Potential Of Your Customers

Business owners of long standing know the cardinal rule "take... Read More

Nine Keys to Make your Sales Copy Convincing

Would you pay $12,500 to discover the keys to great... Read More

What Successful Sellers Know - Others Dont ... The Subtle Art of Closing

Ask any salesperson, "At what point in the selling process... Read More

How to create your own Unique Selling Proposition

Why would a prospect buy from you rather than from... Read More

Everything Follows the Pitch

If you asked me to point to the heart and... Read More

Casual Networking

What comes to mind when you think of networking --... Read More

Peak Performance ? What You See Is What You Get!

Would you like an easy way to track the performance... Read More

To Buy or Not to Buy? Motivating Your Customers to Take Action!

All customers have a choice to make. Sometimes that choice... Read More

Unique Selling Propositions

If you have competitors, then you should have at least... Read More

The Benefits of Display Mannequins

Mannequins are primarily used in stores to display clothing. A... Read More