Customer Loyalty in the Technology Industry

For technology companies, service after the sale has emerged on equal footing with innovation as a competitive advantage.

As technology-related products and services touch nearly every area of our lives and our businesses, technology has become integrated in how we communicate, learn, work, and entertain ourselves. Our appetite for technology products is growing, even in today's economic climate.

Traditionally, technology companies competed for this business by delivering more innovative, reliable products and services at lower prices. In the audio book, "Sound Advice on Customer Loyalty," author Steve Walker says customer expectations are changing.

"Contracting markets and increasing commoditization of technology products have combined to give the customer the upper hand," says Walker. "Technology companies must become more responsive to the ever changing needs of their customers."

According to recent customer studies, this translates into a demand for improved customer support.

"Customers are expecting better technical and non-technical customer service," says Walker. "Our research shows that service after the sale has emerged on at least equal footing with innovation as a competitive advantage for technology companies."

"While the potential for technology companies is great, the need to manage customer loyalty in such a dynamic market is even greater," says Walker. "For technology companies, a focus on customers will only add more value to the innovative products and services they are expected to deliver."

Steve Walker offers advice on managing customer loyalty each week in the free audio newsletter from What's Working in Biz, http://www.whatsworking.biz/full_story.asp?ArtID=92

About The Author

Richard Cunningham is a principal of What's Working in Biz, http://www.whatsworking.biz, a publisher of business audiobooks and online audio programs on marketing, sales, and small business strategies.

In The News:

Stop the sales  Mumbai Mirror
'Busiest month ever': Luxury car sales boom  The Australian Financial Review

Dr. Seuss?s 3-Step Selling Process

Hello Everyone: Here's a unique look at learning how tosell:... Read More

Everyones Favorite Topic - 3 Tips for How To

I believe that everyone understands that no matter what business... Read More

Picture Yourself a Winner

In the work place, the amount of good things that... Read More

More Cleaning and Janitorial Customers Using Yahoo

We use this method to find new cleaningcustomers, and it... Read More

Gatekeepers

When I ask salespeople to define what a gatekeeper is,... Read More

Do Your Words Betray You?

What do the words that you use say about you?... Read More

Why Are We All So Afraid?

What can strike terror into the heart of even the... Read More

Selling Skills - How to Handle the Dreaded Question Whats The Price?

I've written previously about how to attract customers and how... Read More

Where to Find Mannequins for Sale

Any time a clothing store opens or expands, they must... Read More

Building an Action Plan

Going into your workday and waiting for things to happen,... Read More

Looong and Boooring Sales Letters

You have all seen them,the sales letters that never ends.... Read More

60 Ways to Increase Your Mail Order Catalog Sales

This article is meant to inform. Please don't construe this... Read More

Warming Up To Cold Calls

Will you do just about anything, including sending out hundreds... Read More

Qualifying Your Prospect

How do you respond when an absolute stranger calls, at... Read More

Five Deadly Sales Letter Mistakes

To be effective your sales letter must be opened, read,... Read More

A Pause For Thought

You can have your cake and eat it.What is it... Read More

The Top 10 Myths About the Sales Profession

Myth 1: Sales People are all Shady!In the Broadway play... Read More

Wholesale Secrets Revealed: The Holy Grail Of Wholesale!

Like the legendary search for the Holy Grail, the cup... Read More

Customer Service Revival

Value is in the Eye of the BeholderSales today is... Read More

How Sellers Can Take Control

For centuries ? at least since the serpent convinced Eve... Read More

The Biggest Mistake In Selling!

Some trainers and sales managers teach that there are prospects... Read More

Consumer Effort And The Purchase Decision

It is a basic tenet of behavioral psychology that people... Read More

Do Your Customers Buy On Price Alone?

Here are four simple things you can do to take... Read More

7 Strategies for Writing Fundraising Letters

Writing fundraising letters can be an effective way to request... Read More

Forgive All Ebay Sins!

Over the years, I have been amazed at... Read More