How A Simple Greeting Or Post Card Can Turn Into Cash ? Guaranteed

I've been using a technique that has helped me to get business I otherwise wouldn't. This will get you more business also. It's so easy you're going to kick yourself for not thinking of it sooner.

Read through the newspaper everyday looking for news items or clips about local people in your territory that are or could become your customers. It can even be about a family member of theirs. Cut the article out and send it to them along with a card I've titled "You're in the News". The card congratulates them for being recognized for what ever it is they've done. Hand sign each card and mail them along with one of your business cards.

When I do this I always get some kind of feedback of appreciation when I come across those I've sent my "You're in the News" cards to. It's a great way to make people remember you and that you recognized them.

Recently a prospect that I had lost to a competitor two years before called me. He wanted to discuss making a purchase for his company. While we were on the phone he thanked me for the recognition I'd paid his company through my card. Although it had been mailed out over a week before he told me it was still sitting on his desk. From that call I was able to sell my product and to take over the service of the account we had lost. There is a strong possibility we will be getting additional business from him in the near future as well.

It just goes to show what I'd heard many times before "People don't care how much you know until they know how much you care". Try this little gesture of recognition to your clients and prospects. It will work for you.

Here is a copy of what my card says:

On the front it says " You're In The News" in BIG BOLD LETTERS

The inscription reads:

It's always a pleasure to see those we know being recognized for accomplishments in their life. I read about you in the enclosed article which I've sent along for you. Congratulations on your success.

Depending on what has been written them you may want to modify what you say inside the card.

Be sure to enclose your business card for them. Do not use this as an opportunity to sell anything. Let the entire focus be on them. Your reward will come from increased business in the future.

© Bower Income and Profit Systems MMV All Rights Reserved.

James A. Bower is the Co-Founder and President of Bower Income and Profit Systems a company dedicated to enhancing business performance in many areas through tapes books and seminars. His presentations include sales, marketing, telephone skills, motivation, goal setting and achievement, telephone equipment and voice mail design and business organization for efficiency. He is an internationally recognized instructor and is the recipient of many awards in recognition of his successful efforts in assisting businesses create a more efficient environment resulting in maximum profits. He has had the opportunity to speak for groups as a large as 5000 and can get his points across to any size audience.

James has been actively addressing business issues and solving business problems for over 30 years. He is available to make presentations to company staff or for individual consultation.

Contact James at 316-773-1994 or [email protected]

In The News:


Everything in Life is Selling

Robert Louis Stevenson said 'Everything in Life is Selling' and... Read More

How to Sell Your Products Without Competition

Selling your products at shows can be difficult when you... Read More

101 Ways to Improve Your Direct Mail Response

1. Mail to your customers more often. If you are... Read More

Dead Silence From Your Prospect: The Worst Sound Of All

Could this be the worst moment in your selling cycle?You've... Read More

Its Better When They Tell Them

You know that word of mouth can grow your business.... Read More

Telephone Techniques

TELEPHONE TECHNIQUESSelling face to face is different from selling on... Read More

How To Write A Riveting Sales Letter That Closes Sales

How do you get people's attention and build their interest... Read More

Your Proposal Was Rejected... But Why?

When a request for proposal (RFP) comes in, you get... Read More

Sorry, But Im Not Buying From You!

Former General Electric CEO and legendary manager, Jack Welch, nailed... Read More

How to Acquire More Leads

The most effective prospecting techniques were revealed in the August... Read More

Overcoming the Fear of Selling

For many of you the Fear of Selling is a... Read More

Quotations Tell... Proposals Sell!

The traditional "Quotation" was originally devised during the Industrial Revolution... Read More

What is a Pitch?

I've been training in countries outside the U.S. recently, and... Read More

2 ½ Steps to Sales Success

You have just walked out of the office of a... Read More

Know What You Are Selling As If You Were Buying It

Recently I wanted a new lawn mower as we have... Read More

Open Source Selling? The Next Evolution? The Next Revolution

"Open-source" is typically found in the Information Technology area as... Read More

Sales Letters - How to Write Them

You could just send out your brochure to potential customers... Read More

Customer Loyalty in the Technology Industry

For technology companies, service after the sale has emerged on... Read More

Hate Follow-Up Phone Calls To Hot Prospects Who Won?t Call You Back? Stop Calling!

We all learned in Sales 101 we must follow up... Read More

Sales Copy Tips

Writing good sales copy is not an art, it is... Read More

How to Generate Leads on the Internet

In the last decade, the Internet has become a major... Read More

Value-added Selling?

"Value-added." That word is used so much it has become... Read More

Winning Sales Proposals

Your proposal is selling for you when you're not there,... Read More

Why Write a Sales Letter for Each Product?

Authors/publishers are great at getting their books written. Entrepreneurs know... Read More

Going the Extra Mile and Getting Referrals

Successful salespeople have the ability to turn the customers they... Read More