Creating Your Perfect Pitch!

Why should you describe your business to others in 5 to 10 seconds?

How long do you think you have to get anyone's attention? 5 minutes? 2 minutes? 30 seconds? It is actually 10 seconds. I know it does not seem like a long period of time but you will be amazed what you can say in 10 seconds. It is enough time to put your foot in your mouth and then try to get it out again, and it is also enough to tell someone your expertise and have them smiling and wanting to converse about it. Of course, I would suggest that you try and put together the pitch so that you can converse about it.

First of all, you need to gain the interest of the prospect you are talking with, and then you also want them to be your next client and buy from you. Is it that difficult to put forward your best foot and get them interested? Of course not! Start by simplifying your message, write down your core competencies, then describe it to the customer. Keep the customer in mind. Ask yourself, why would they want to buy from you? Then tell them why! Put on your customers shoes and see what is in it for them.

This can all be accomplished in just a few seconds - they may even have time to respond to you. Just make sure that you know what you are talking about. There is nothing worse than putting you foot forward and tripping over your tongue. We will deal with how to practice in a later section of the book. Now just follow the simple rules:

Define your core competency.
Describe that competency in layman's terms.
Put it in writing and see how long it takes to say.

Have you ever watched another person practice their pitch? Not likely! Most people do not practice, they prefer to wing it and see what happens. If you take the time to memorize the pitch and make it a part of you and what you do, you will likely win more customers. You need to pull out that mirror and get the camera rolling to see what you look like and how you can make improvements. In this next section, we will give you some ideas on how to practice your pitch.

Creating Your Pitch

Why would a customer want to buy from you?
______________________________________________________________

_______________________________ _______________________________

______________________________________________________________

What is my core competency?
______________________________________________________________

_______________________________ _______________________________

______________________________________________________________

List the benefits of buying from you (do not list the features but state what you or your product can do for them).
______________________________________________________________

_______________________________ _______________________________

______________________________________________________________

My Pitch
______________________________________________________________

_______________________________ _______________________________

______________________________________________________________

______________________________________________________________

________________________ ______________________________________

_______________________________________________________ _______

Bette Daoust, Ph.D. has been networking with others since leaving high school years ago. Realizing that no one really cared about what she did in life unless she had someone to tell and excite, She decided to find the best ways to get people's attention, be creative in how she presented herself and products, getting people to know who she was, and being visible all the time. Her friends and colleagues have often dubbed her the "Networking Queen".

Blueprint for Networking Success: 150 ways to promote yourself is the first in this series. Blueprint for Branding Yourself: Another 150 ways to promote yourself is planned for release in June 2005. For more information visit http://BlueprintBooks.com

In The News:

Distressed sales rise among small developers  The Australian Financial Review

Take the Contract with You

I learned something very interesting this week. Thankfully, what I... Read More

What Do Mobile Auto Detailers Clean When it Rains?

A mobile auto detailer and their profits are tied to... Read More

Want More Sales? Write A Barry Bonds Sales Letter

I'm not a baseball fan. Never have been. In fact,... Read More

Top 10 Ways to Sell your Product or Service While you Sleep - Part 2

Part one of this article is available at ... Read More

How To Set Goals and Achieve Them

We use only 5% of God's given potential, 95% of... Read More

Six Steps to Creating Online Presentations for Telephone Selling

How much extra money could you make by closing just... Read More

When the Nose of the Camel is in the Tent

My new job was to sell Commercial Service Agreements. It... Read More

Store Owners - Five Ideas to Increase Sales

1. Animate your window display.How often do you change your... Read More

Whats So Special About You? Defining Your USP

Your prospect is in the market for a widget, just... Read More

Money Does Talk!

When buying something, you can buy in one of two... Read More

Interactive Sales Letter Skyrockets Conversions with 2 Simple Questions

There are many tactics and techniques that go into converting... Read More

Its Better When They Tell Them

You know that word of mouth can grow your business.... Read More

Now Is A Great Time To Sell!

Its official. The news just came out. Yes, we are... Read More

Building Relationships

A conversation: The Salesperson: "I don't cold call-I want to... Read More

Impotent Questions - How Much Are They Costing You?

Last issue we talked about what motivates people to buy... Read More

Selling: an art of a skill?

Selling is as much an art as it is a... Read More

Ask for the Business

Many times in the process of making a sales presentation... Read More

5 Tips to Choosing a Direct Sales Business

With hundreds of direct sales companies out there, how do... Read More

Use Bundling To Increase Your Profits And Sales

Use Bundling To Increase Your Profits And Sales An effective... Read More

Letting Them Use Plastic

Obtaining merchant status will help to increase your sales. Consumers... Read More

The Relationship Between Colour & Sales

Make no mistake that emotions are the driving force behind... Read More

Save Your Breath: How To Sell In Trade Shows Without Pitching

You stand there, in front of your great presentation material,... Read More

6 Steps on How to Install Confidence Into Your Clients

What methods can we use to install confidence into your... Read More

What Not To Do With Your Leads

Anyone that works in sales knows just how important it... Read More

Doomed Before You Dial?

Several weeks ago, I conducted a "Mastering the Cold Call"... Read More