Sales Letters - How to Write Them

You could just send out your brochure to potential customers but it's much better to personalise your mailing with a well written sales letter.

Personalise - Using the person's name in a sales letter will give you the greatest success. It's feasible to address sales letters to - "Dear Transport Manager" or "Dear Friend" or "Dear Sir or Madam" or no salutation at all. However this lessens your chances of getting a response.

You must have a good headline - You've got to grab the reader's attention as quickly as possible. There must be a reason for them to read on. The same rules apply that you'd use in your advertising or your brochure; you need to start with words such as - "How to" or "Discover" or "The Secrets of"

Start with an anecdote - Introduce your message with a short relevant story. For example, you might use something like this if you were introducing a management training program - "Seventy percent of employees don't leave their job they leave their manager" You'd then provide supportive statistics and give details on the cost of staff turnover. You would then go on to show how you could reduce these costs and improve productivity through your training program

Lots of "You" and no "I" or "We" - Make each letter sound like you're speaking to that individual rather than to a group of people

It needs to tell the reader what's in it for them - Tell them how they will personally benefit, how their business will benefit and/or how their problem will be resolved

Be believable - Don't make "fantastic" claims for your product or service - your letter has to be credible

Write the letter as if you were speaking to the person - It has to sound human - warm, friendly, sincere; not too businesslike. Read your letter out loud and if it sounds pompous or businesslike - re-write it

You have to sound like someone your prospect would like to do deal with.

Appeal to emotions - Human beings are 100% driven by their emotions so that's what you have to appeal to in any of your promotional materials. Use words like - "feel" - "You will feel less stressed when you follow this program"

Action - They're must be a call to action - tell the reader what to do now and offer an incentive - "Phone now to receive the early bird discount" - Return the enclosed form today to receive your FREE gift."

Signature - Signing each letter by hand (in blue ink) will increase your chance of a successful response. Depending on numbers, this may not always be possible so use the best software you can to make your signature look realistic.

P.S. - Include a P. S. after your signature, something that will "tease" the reader to read the text. People will look at a letter headline first - they'll then go to the bottom of the letter to see who it's from. They'll then read the P. S. and that should encourage them to read the body of the letter - "P. S. The free report will be sent within two days." They're obviously encouraged to read the letter to find out what the free report is all about.

Remember the rule of seven - one letter won't do it, you'll need to send at least seven over a period of time.

Treat your reader with dignity, respect and courtesy. The trick is in not making a sales letter sound like a "sales letter." It needs to come across like a personal message to the individual. If they feel that you understand them and care about their situation then they are more likely - to bring their business to you.

Discover how you can generate more business without having to cold call! Alan Fairweather is the author of "How to get More Sales without Selling" This book is packed with practical things that you can do to ? get customers to come to you . Click here now http://www.howtogetmoresales.com

In The News:

Salesforce Posts Record Sales  The Wall Street Journal
4 Behaviors that Boost Inbound Sales  Harvard Business Review

7 Ways to Stop Selling & Start Building Relationships

Sometimes we can all use a friendly reminder to keep... Read More

Long Sales Letters vs. Short Sales Letters

Everywhere I turn, I'm being asked to weigh in on... Read More

Selling Skills - How to Handle the Dreaded Question Whats The Price?

I've written previously about how to attract customers and how... Read More

Smooth Sailing (Selling) In The Second Half of The Year

You can make a difference in the second half! You... Read More

A Look at Child Mannequins

Not all mannequins are made to look like full-grown adults.... Read More

Selling: an art of a skill?

Selling is as much an art as it is a... Read More

The Force That Drives Buying Decisions

What do people buy? They don't buy your wonderful presentation.... Read More

6 Steps on How to Install Confidence Into Your Clients

What methods can we use to install confidence into your... Read More

How Can Fundraising Consulting Help Us Raise Money?

If you need to hold a fundraiser and don't know... Read More

Caring - The Secret Sales Strategy

Sales information resource Just Sell, calls caring "sales love". Here's... Read More

Wholesale Secrets Revealed: The Holy Grail Of Wholesale!

Like the legendary search for the Holy Grail, the cup... Read More

Aikido and The Art of Cold Calling

Imagine being in a crowded concert or bar. All of... Read More

Ten FAST Ways to Sell Your Products

Always give a reason for the sale for credibility. 1.... Read More

Your Clients Buying What Youre Selling

Linda felt like she had reached a plateau in her... Read More

Incentive Dilemma:

Manufacturers and distributors are rolling out more sales incentive programs... Read More

Your Profit is in Your Follow-up: A System for Increased Sales Conversion

No matter what you sell--products, services, or causes--one of the... Read More

Sales People have an advantage as entrepreneurs

Zig Ziglar use to say in seminars and on tapes... Read More

Telephone Techniques

TELEPHONE TECHNIQUESSelling face to face is different from selling on... Read More

If I Wanted To Sell For A Living, I Would Of Majored In It In College

By a show of hands, how many of you grew... Read More

At-ti-tude, n

At-ti-tude, n.One of Webster's dictionaries describes the word attitude as:a... Read More

How to Lose the Sale Quickly & Easily

Here are five sure-fire ways to guarantee you will not... Read More

Going Back To Get Ahead

Have you ever run DOWN an escalator that was going... Read More

Cold Calling Reluctance

Most salespeople I know consider cold calling a dreadful, but... Read More

Aamazing Tips To Increase Your Sales

1. When you make your first sale, follow-up with the... Read More

Lance Has What It Takes

Lance has what it takes and then some.Did you know... Read More