The Relationship Between Colour & Sales

Make no mistake that emotions are the driving force behind sales, and customers making buying decisions can be influenced through visual elements towards a particular behaviour or emotion that will encourage more sales.

Not convinced? Have you noticed that a lot of restaurants are decorated in/heavily feature reds and/or oranges? Still not convinced?

Pizza Hut
Frankie & Bennys
Burger King
Little Chef
TGI Friday
Bella Pasta (one of the few to focus on Orange rather than red)

These major players understand the psychology behind colour and its relationship to marketing which dictates that red and orange specifically encourage restaurant patrons to eat faster; thus yes you guessed it ? increasing sales within the same period of time.

Red is known as an emotionally intense colour, stimulating a faster heartbeat and breathing. Orange is also an emotional stimulant.

It's entirely possible you are suddenly frantically realising that you haven't considered this at all when choosing your brand design and associated marketing materials and are now wondering whether you are maximising your sales through the use of colour psychology.

Luckily there's no need to panic and start planning a complete (and potentially expensive) re-branding exercise.

Even if you didn't initially consider this, it's not too late to do something about it, there's no reason why you can't work with your existing brand colours and perhaps work new colours into your scheme that will work harder to encourage those sales ? infiltrating the correct colours through your brochures, web site, stationery and so on.

This way you use colour psychology to strengthen your message yet whilst keeping the same brand that customers may have already become accustomed to seeing and have already 'bought into'.

Now that you are aware that you can do something about your glaring error ;-)) ? here are some tips:

1. Culture: If you trade globally, remember that colours can have a different interpretation in different cultures ? for example in Chinese culture, white is the colour of death.

2. Shopper Habits ? Apparently impulse buyers lean towards red-orange, black and royal blue, and those who plan ahead prefer pink, teal, light blue and navy.

3. Status - Colour preference is influenced by our standard of living; brighter bolder colours appear to attract those on a lower income, whilst those targeting higher income brackets should use more subtle colours.

4. Geography ? The geographical location of your target market should be considered when making colour choices; those in Latin America for example will prefer stronger colours, whilst those in colder regions are attracted to neutrals.

Finally, in many cultures the following colours have the following marketing potential:

Red ? The colour the eye perceives the quickest (although apparently research has indicated that middle aged and older people can find it hard to see this colour). Red can represent energy, speed, anger, danger (blood), excitement, strength, sex.

Blue ? A cool colour preferred by most Europeans, especially men, it can hint at trust, and reliability.

Yellow ? Warm and stimulating like the sun, and encourages feelings of happiness, especially preferred by young people if not used in excess. Can also be associated with betrayal however.

Orange ? A warm vibrant shade without being reminiscent of danger or aggression as in red, good for encouraging impulse purchases.

Green ? Fresh and cool; associated with nature, growth, and hope, but also with illness and superstition.

Purple ? Has links with religion (Cardinals), and can also be seen as a royal colour and therefore is often linked with spirituality and dignity.

Pink ? Soft, nurturing, and security and is used a symbol of love and sweetness. Too much pink can be seen as childish.

White ? Purity, cleanliness, and is associated with nature and light. Take care; in Asia this colour is connected with mourning.

Black ? Can see seen as sophisticated, and elegant, or mysterious but does symbolise death and the occult also, however if used in the right way (as it is often used with prestige/luxury products), such as when combined with gold, it can create a chic exclusive feel.

Gold ? Prestigious and royal colour; expensive.

Silver ? Can also be prestigious if used correctly, or to impart a 'scientific' association.
Copyright Truly Ace
Creative Unique Design Services
Logo Design - Graphic Design - Digital Illustration

In The News:

How Sales Data Can Help Non-Sales Teams  Harvard Business Review
Lecturers turn sales reps  The New Indian Express

Leave a Better Voice Mail Message

Yesterday I received a call from a financial planner named... Read More

A Little Something Special Goes a Long Way

Keeping the 80/20 rule in mind; that is that 80%... Read More

Consumer Effort And The Purchase Decision

It is a basic tenet of behavioral psychology that people... Read More

Incentive Dilemma:

Manufacturers and distributors are rolling out more sales incentive programs... Read More

When the Nose of the Camel is in the Tent

My new job was to sell Commercial Service Agreements. It... Read More

Long Sales Letters vs. Short Sales Letters

Everywhere I turn, I'm being asked to weigh in on... Read More

Buying Wholesale Mannequins

Many mannequin manufacturers sell their mannequins in wholesale. This means... Read More

The Damaging Admission - A Persuasive Technique

We would all like to think that our product or... Read More

Are You a Winner or Whiner?

I've found that winners say "I choose to." Whiners, on... Read More

A Simple Truth - Authentic Sales Tip

A Simple TruthDo you have the right stuff?Are you consistent... Read More

How To Shorten The Selling Cycle And Reduce Buying Stalls

The main reason for buyer resistance and selling stalls boils... Read More

Keep the Referrals Coming

A key method of our survival in the business and... Read More

Solution-Sell is a Myth!

Who among us is not already up to here with... Read More

YOUR Future Profits -- Protect Source With CARE

At 21 years, just out of Business College, I went... Read More

The ?Write? Way to More Sales

The sales letter you can't put down?the advertising copy that... Read More

7 Ways to Stop Selling & Start Building Relationships

Sometimes we can all use a friendly reminder to keep... Read More

Selling Services

Selling a service isn't the same as selling a product.... Read More

How to Really Benefit from Associations (Part 1 of 3-Part Series)

Looking for new leads, new contacts, new business opportunities? Do... Read More

Five Deadly Sales Letter Mistakes

To be effective your sales letter must be opened, read,... Read More

Reviving Dead Clients

Most consultants I've talked to don't spend any time trying... Read More

What Should I Charge?

People ask me, "What should I charge?"I say, "Ask your... Read More

More Cleaning and Janitorial Customers Using Yahoo

We use this method to find new cleaningcustomers, and it... Read More

It Isnt A Sale Until Youre Paid

Back in the days when I sold for CTV and... Read More

Gic Number For Writing Sales Letters

When I write sales letters for my clients, one rule... Read More

Aamazing Tips To Increase Your Sales

1. When you make your first sale, follow-up with the... Read More