Deprecated: mysql_connect(): The mysql extension is deprecated and will be removed in the future: use mysqli or PDO instead in /home/a26f9f83/public_html/articles/includes/config.php on line 159
9 Packaging Problems That Lose Sales > NetSparsh - Viral Content you Love & Share

9 Packaging Problems That Lose Sales

You have a great product, but it's not flying off the shelf. Is one of these packaging problems turning sales away?

1) You don't understand your market.

There are so many new markets and retail outlets out there. Don't forget Internet marketing too. The question is can one package service them all? The answer is no. There are features that work to your benefit in all types of packaging, but in general attributes that appeal to one audience won't appeal to another.

What to do:

Refine your niche attributes. Is your product broad based? Does it appeal to a special target audience? Do you understand what this group is looking for in product packaging? I have several research studies that focus on packaging that appeals to niches: Women and Boomers (to order these special reports return the word "research" via email).

2) The packaging is too big or too small.

In my recent research for the Packaging and Design Summit, I uncovered an interesting fact. Products that work well for children, especially kid proof packaging, simply doesn't fit the requirements of the over 50 market.

What to do:

Keep size in mind when designing your product packaging. Who is actually going to use this product and how? Is there a shelf life or consume by date that can impact the usage factor?

Tidbit:
Women said: keep it easy to carry and easy to store.
Boomers said: keep it simple and easy to open.

3) The package is too hard to open:

Every Christmas and holiday time we read ranting and raving over packages that simply cannot be opened easily or require the aid of scissors. Much of this packaging has come about for specific reasons: security, tamper evident, counterfeiting and so on. But think about it the next time you try to open a product. Was all that packaging necessary?

What to do:

Try testing with a focus group outside the world of packaging. Many times a person unfamiliar with packaging can identify a problem area that a packaging pro can't. I did a segment for NBC TV as their packaging guru. They ended the story with people ripping and tearing open the packaging that I had so carefully explained. Boy, was that an eye opener. Look for my upcoming article in the June issue of Global Cosmetics Industry.

"Don't think like a package designer. Think like a consumer"

4) The package is too generic:

Is it trying to be all things to all people and as a result, it doesn't appeal to anyone. Have you ever been totally confused when looking at a product package? What am I supposed to do with it? Or what's the purpose? This is a total turn off.

What to do:

Tell people up front what's inside, how to use it and what the benefits are. Simpler is better -- especially when we are in a hurry.

5) The package doesn't fit with today's life styles.

Got any 20lb bags of potatoes lying around? If you are like me, 20 lbs can last a year. Large quantities and amounts do have a special market but generally people are buying in smaller size units. In fact, one of the fasted growing market segments is ready to use and consume. When I was in China ready to use was the only type packaging available. Single servings were huge there and now they are becoming hot here.

6) People are confused by the packaging.

More product iterations mean more confusion at retail. Yes, I know brand managers are constantly creating new and improved versions, but get real! How many new and improved products are really different from their predecessor?

If you want a good laugh be sure and read my upcoming article in the June issue of Packaging Design Magazine: "Packaging Design for Overworked, Time-Crunched and Over-The-Edge Consumers."

7) The package doesn't fit the retail outlet. There are myriad of cross marketing opportunities available. What works in a club store certainly won't work at a convenience outlet. Consider where your package will be merchandised.

What to do:

Ensure you have the appropriate package size for the retail outlet. Go to a store and see how people shop. It could affect the product's success.

8) The package isn't contemporary.

There are a lot of old brands that are repackaging their image. Old brands have been revitalized with new and updated packaging. Old brands can lose favor with the consumer simply because they look old.

What to do:

Keep on top of important trends. Remember when the Pillsbury Dough Boy went on a diet? Just kidding, but he did get slimmer and trimmer in his image. The same is happening to Ronald MacDonald. He is getting a makeover too. Even long-standing icons have to keep up with the times.

9) The package is too gimmicky or doesn't work.

Keep in mind, simple is better. Products that get too complicated only appeal to a certain market segment, and it's not boomers, the largest share of the purchasing market. The electronics industry seems to have lost track of this fact. Make sure it doesn't apply to your product.

Whatever the problem is, it can be corrected by understanding your target audience. Learn what they want and need. Make some adjustments and watch packages fly off the shelf.

Got packaging problems? I can help. I teach people how to package products consumers will buy. I make it easy to answer your problems with email and voice consultation. Get advice from the top expert in consumer packaging. Email the Packaging Diva @ [email protected]

Look for the Packaging Diva @ Prestige Products for the Personal Care Industry - June 22-23, 2005 Chicago, IL - http://www.chemconference.com/events/PrestigeProd05/
index.php?page=a genda&eventsfolder=PrestigeProd05&menuTitle=Prestige
Products

Packaging and Design Summit
http://www.packaginganddesignsummit.com

In The News:

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

The Verge

$200 off the Microsoft Surface Pro, and more great Presidents' Day sales
The Verge
Well, it's on Monday, and retailers are trying to give people a reason to remember it by offering great tech deals in a number of categories. Best Buy's Presidents' Day sale features markdowns on Google Home bundles, 4K TVs, and more. Dell's deal is ...
Kingdom Hearts discounts, and Presidents' Day sales on consoles and gamesPolygon

all 2 news articles »

Variety

China's Film Sales Agents Take First Steps, Face Long Learning Curve
Variety
After decades in which films from mainland China were mostly repped internationally by Hong Kong or overseas sales agents, new Chinese firms are now emerging to handle foreign sales. A long learning curve awaits. Newcomers such as Movie View ...


Beer, wine sales at Purdue football games top $500000
Sacramento Bee
Beer and wine sold during football games are pouring money into Purdue University's athletic department. The Journal and Courier reports that Purdue collected $567,000 in revenue last fall at Ross-Ade Stadium. Alcohol sales were expanded to the entire ...

and more »

CNBC

Car shoppers may find good deals with President's Day weekend sales push
CNBC
Auto sales were off to slow start in January, which was anticipated. For the second consecutive year, new-vehicle retail sales are expected to come in 2.7 percent lower than a year ago, according to a recent forecast from J.D. Power and LMC Automotive ...


CNBC

Shake Shack tumbles on cautious sales outlook, Wall Street isn't ...
CNBC
Shake Shack stock fell after the company provided investors with cautious sales guidance for 2018, but analysts foresee better same-store sales growth.
Shake Shack Earnings: Sales Rise 31% as Customer Traffic StabilizesMotley Fool

all 11 news articles »

Inc.com

This Heartbreaking Product Is Breaking Sales Records After Yet Another School Shooting
Inc.com
The company says it's "[t]ested to the NIJ IIIA standards stopping a 357 Magnum, 44 Magnum, 9mm, .45 caliber hollow point ammunition and more." Other, adult-sized backpacks sell for as much as $500. Bulletproof (or perhaps more accurately, bullet ...
With No Sign of Any Solution to Mass Shootings, Sales of Bulletproof Backpacks SkyrocketTheStranger.com
Florida shooting: Bulletproof backpack sales spikeFox Business
Sales of bulletproof school supplies spike after Florida shootingThe Hill (blog)
Daily Mail
all 36 news articles »

Iran deepens freight discount to boost oil sales to India: sources
Reuters
NEW DELHI (Reuters) - Iran has offered to raise the freight discount on oil sales to India in return for New Delhi agreeing to boost imports, as the OPEC member is keen to eat into the market share of other producers including top rivals Saudi Arabia ...

and more »

HuffPost

Florida Gubernatorial Candidate Calls On Governor To Halt AR-15 Sales
HuffPost
Rick Scott to immediately suspend sales and permits of AR-15s and assault-style weapons. If no action is taken soon, Graham said, Scott's legacy “will be forever covered in blood.” Graham, a former state congresswoman, called out the governor and the ...

and more »

CNBC

Campbell Soup organic sales fall as dispute with Walmart continues
CNBC
Organic sales in the company's Americas simple meals and beverages unit, which make canned soups and V8 juices, fell 4 percent. Still, the company reported net sales that beat estimates marginally helped by a rise in demand for its Pepperidge Farm ...
Campbell's Fight With Walmart Over Soup Is Hurting Sales | FortuneFortune
Campbell Soup organic sales fall as customer dispute continuesReuters
Financial Newsletter - ZacksZacks

all 106 news articles »

State retailers report blazing holiday sales
Dothan Eagle
Retailers rang up about $11.7 billion between November and December, making 2017 the best holiday shopping season in Alabama history. The state also collected more in sales tax from online sellers, raking in more than $16 million from Internet ...

Google News

An Introduction to Store Fixtures

Everybody is familiar with the old retail chant, "Location, location,... Read More

Whats So Special About You? Defining Your USP

Your prospect is in the market for a widget, just... Read More

Picture Yourself a Winner

In the work place, the amount of good things that... Read More

10 Mistakes That Reduce Profitability

In my professional experience as a sales and marketing coach/consultant,... Read More

17 Tips for Bringing Your Event to Life

Your job as an event planner doesn't stop with the... Read More

Plan For Your Next Trade Show Appearance To Be A Success

Most people who consider trade show planning think of it... Read More

The Top 10 Ways to Add Extra Value

Everyone wants the best possible value in every transaction, but... Read More

Dont Let Rattlesnakes Scare You

Recently I was out trail running along the South Fork... Read More

Closing Sales Is Not A Problem, It?s A Process

In my opinion, the most overrated topic in sales training... Read More

Money Does Talk!

When buying something, you can buy in one of two... Read More

Another Warm Lead

Saturday morning, I sat in my pajamas, sipping strong, black... Read More

2 ½ Steps to Sales Success

You have just walked out of the office of a... Read More

Book Yourself Solid

THE 7 KEYS TO GETTING MORE CLIENTS THAN YOU CAN... Read More

Who Takes Your Money

Your business is making profits, but where is the cash?... Read More

Sealing The Deal Over The Business Meal

Doing business over meals is a ritual that has existed... Read More

Lead Generation Sins - 7 Of Them!

I really just don't get it.How can so many businesses... Read More

An Introduction to B2B Lead Generation

It is important that organizations find other companies to do... Read More

Five Things More Important to Buyers than WHAT Youre Selling - I

Article I of a two-part series.No matter what customers say... Read More

How to create your own Unique Selling Proposition

Why would a prospect buy from you rather than from... Read More

Understanding The Corporate Buyer

Selling your services to corporations is an attractive proposition. The... Read More

Selling To Your Difficult Person

We all have people whom we find difficult. We don't... Read More

How to Buy Wholesale Store Fixtures for Your Business

It may sound funny, but honestly, if you're opening up... Read More

How To Get Your Mail Past The Gatekeeper And Into The Hands Of The Decision Maker GUARANTEED

There are several ways to get your information into the... Read More

Selling Services

Selling a service isn't the same as selling a product.... Read More

Five Deadly Sales Letter Mistakes

To be effective your sales letter must be opened, read,... Read More