Top Seven Ways to Write An Order-Pulling Sales Letter

Ready to put your Web pages up? Ready to sell a lot more products and services? If you're not getting the sales, you want you may want to think "makeover." Whether you're just starting or doing a web makeover, you need to Power Write your sales letters.

Before you call your Web master to design your web site, you want to be sure you have great sales copy for each product or service you want to sell.

What Doesn't Sell

-big pictures
-my mission
-my bio
-subscribe to my ezine
-dark colors
-a lot of script
-page takes more than 10 seconds to load

In my first Web site, I made many mistakes. Sales for six products didn't go over $200 a month. For the second Web site, each product, and service sales letter gave my visitors reasons to buy. Sales were $75 the first month, and in four months, they reached $2265. The next year they went to 3000 and each year after, over $4500.

Sales letters Sell! Here's 7 Sales Letter How-To's

1. Start the Letter with a Benefit-Driven Headline.

In a large Times Roman font, put up a question or benefit-driven headline that grabs your visitor by the collar. For example, "Want a quick and easy way to quadruple your Online Income in Four Months?

If you answered, "yes" to yourself, this headline succeeds, because you will keep reading. If you said, "No, I don't believe this, "but I'm curious where this is going," the headline still succeeds. This headline should lead right into the benefits of your product or service.

2. Add the Top Five Benefits of your Product or Service in Bullet Form.

To define your top benefits start with a list of problems your client or customer wants solutions for. Your answer for your particular audiences problem is the benefit. Benefits sell.

Examples: Save time or money; Build Business, Create better relationships, Create more health, Develop your spirituality.

Too many professionals and business people assume features are what sell. Be sure to include both benefits and features in every sales letter. Example: Imagine 1000's of people reading your book next month by using the "Essential Nine Hot-Selling Points." (Benefit ? book sales; feature-the Marketing how-tos)

3. Address your Potential Buyer's Resistances.

Remember to tell a background story of where your audience is NOW so they will emotionally connect with your solutions (the product or service). Let's say they want to write an eBook or print book to make themselves the "expert," make life-long passive income, or share their unique message.

Many people don't write a book because they doubt it will sell well enough for all the effort, it may not be significant enough, it will take too long, cost too much money, and they really aren't writers. One, by one, your sales letter addresses their concerns and shows these potential buyers why they need to write a book to brand their business or share their message. You show them how they can become an excellent author and make their books more salable, while building their practice and profits.

4. Sprinkle Testimonials Throughout your Sales Letter.

Potential buyers who visit your site or another one that sells your products are more pulled to buy when they think other people have already. If these people are happy with your product or service, they will be too.

Include testimonials from experts in your field, celebrities, man/woman on the street, and other people who have profited from your advice. Make the testimonials stand out with a different color background. A photo plus the blurb adds power.

5. Offer your potential customers three or four chances to buy.

They may have already decided to buy before coming to your sales letter, so offer a "Buy Now" button near the top of the sales letter. Offer more buying opportunities along the way after a list of benefits and features for your product or service.

6. End your Sales Letter with your 100% Money-Back Guarantee.

"This product comes with a 100% Money Back Guarantee. Read this book cover to cover, and if the strategies don't work for you within 60 days, we'll cheerfully refund your money, and you can keep the product too!"

7. Make your Sales Letter Credible.

Make sure your free bonus reports are not worth more than the price of your product. Would you believe this offer "order this $49 book now and receive 4 special bonus reports worth $395?"

Make sure you have written the best sales letter you can. Polish it with a professional editor. Test it after a month. If you haven't increased sales, you may need to revise Web site sales letter.

Without a sales letter for your potential customers you leave them bored, non-inspired, and without enough information to make that decision to buy. Your precious visitors will leave your site, never to return.

Judy Cullins ©2005 All Rights Reserved.

Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference in people's lives, build their credibility and clients, and make a consistent life-long income. Judy is author of 10 eBooks including Write your eBook or Other Short Book Fast, Ten Non-Techie Ways to Market Your Book Online, The Fast and Cheap Way to Explode Your Targeted Web Traffic, and Power Writing for Web Sites That Sell. She offers free help through her 2 monthly ezines, "The BookCoach Says...," "Business Tip of the Month," blog Q & A at http://www.bookcoaching.com and over 185 free articles.

Email her at [email protected]
Phone: 619/466-0622 -- Orders: 866/200-9743

In The News:

Airbus readies A321XLR jetliner launch, sees A330neo sales  BusinessLineAirbus sought on Friday to heighten anticipation surrounding a new longer-range version of its A321neo and hinted at new orders for its larger A330neo plane ...
Large-screen TV sales soar up to 100% as World Cup fever grips fans  MoneycontrolConsumer electronics makers as Sony, Samsung, LG and Panasonic have reported up to 100 pc jump in sales of large-screen TVs (55-inch and above) ...
Huawei Braces for a Steep Drop in Overseas Smartphone Sales  BloombergHuawei Technologies Co. is preparing for a 40% to 60% drop in international smartphone shipments as the Trump administration's blacklisting hammers one of ...
Maruti Suzuki Alto Leads Segment Despite Massive Drop In Monthly Demand In May 2019  CarDekhoThe entry-level hatchback segment saw a major dip in sales in May with a nearly 22 per cent drop in MoM demand.
7 Ways Sales Teams Can Set Better Goals  Harvard Business ReviewMost sales forces use sales goals to focus attention on what's important and give salespeople direction about what to do. Goals energize people and encourage ...
Toyota Fortuner Retains Top Spot In Premium & Large SUV Segment In May 2019  CarDekhoWhile the entire auto industry is struggling, the large SUV sales have seen a growth of 7.7 per cent in the month of May.
$168.7 million in home sales closed through May  Las Cruces Sun-NewsThough the number of units sold in Las Cruces are slightly down, the prices of the units are up.
Erdoğan touts tax-free forex sales for exporters  Hurriyet Daily NewsTurkey's president on June 16 touted the benefits for Turkish exporters in their being exempt from taxes over foreign currency purchases.
US Senate Scrutinizes Saudi, UAE Arms Sales  VOA NewsLater this week, the U.S. Senate is expected to mount an effort to block an $8 billion arms sale to Saudi Arabia and the United Arab Emirates, as many American ...
This week in Auto: India watches as China EV sales cool down; car sales slump by 21%  MoneycontrolHere's a list of all the major developments in the auto space.
Automobile sales drop 7.5% YoY in May 2019, two-wheeler worst hit: FADA  Business StandardAutomobile retail sales dropped by 7.5 per cent year-on-year (YoY) in May 2019 to 17,71,920 units from 19,14,795 units in May 2018. Earlier this week, the ...
EUR, NZD, AUD Crash Lower After US Retail Sales  FXStreetThis has been a great week for the US dollar and the US retail sales report was the icing on the cake. The greenback soared against all of the major ...
Economy Week Ahead: Housing Starts, Existing Home Sales  The Wall Street JournalIn the week ahead, the U.S. will see *fresh* data on housing starts and existing home sales, and the Federal Reserve will release its policy statement.
Real estate index gains the most as sales volume picks up pace  LivemintNew launches under Real Estate (Regulation and Development) Act have seen a sharp rise, leading to higher sales.The once unorganized real estate sector is ...
Cars, trucks worst hit as auto sales race downhill in May  LivemintTumbling auto sales in May reinforce the gloom surrounding auto firms. Data released by the Society for Indian Automobile Manufacturers Ltd on Tuesday ...
Tesla Directors Brad Buss and Antonio Gracias Stepped Up Stock Sales  Barron'sTwo Tesla directors, Brad Buss and Antonio J. Gracias, have sold significantly more Tesla stock this year than in 2018, accounting for 73% of the insider selling ...
Production cuts restrict decline in retail sales of vehicles to 7.5% in May  LivemintNew Delhi: Retail sales of vehicles across categories declined by 7.5% to 1.77 million units in May, impacted by a slowing domestic economy and continuing ...
Strong Retail Sales Report Counting Upward Revisions  MishTalkThe May retail sales number missed expectations slightly but the Census Bureau upgraded April from -0.2% to +0.3%.
Tata Harrier, Jeep Compass, Mahindra XUV500 Demand Drops In May 2019. Is This The MG Hector Effect?  CarDekhoAll SUVs except the Tata Hexa registered a drop in month on month sales.
Maruti Ciaz sales surpass Hyundai Verna and Honda City in May 2019  RushLaneAmong the C Segment sedans, Maruti Ciaz, Hyundai Verna and Honda City scored at the top 3 position in terms of sales in May 2019, controlling more than 80 ...
How BMW is trying to spark plug-in hybrid sales  Automotive NewsBMW is relying heavily on its growing lineup of plug-in hybrids to cut its fleet CO2 emissions in Europe to avoid stiff EU fines.
Auto firms face bleak outlook, with no end to the gloom in sight  LivemintMUMBAI: Sales of automobiles have been falling for sometime now, prompting manufacturers to cut production to align supply with retail demand and existing ...
Pharma sales growth hit 19-month low in May as product launches slowed down  Business StandardThe domestic pharmaceuticals market clocked 7 per cent year-on-year (YoY) growth in May, the lowest since October 2017, when it registered a growth of 4.9 ...
U.S. Retail Sales Increased in May  The Wall Street JournalAmerican shoppers ramped up their spending in May, a boost to the economy this spring. Retail sales increased 0.5% last month.
Fresh woes for Tata Motors as Jaguar Land Rover’s sales drop across regions  LivemintJaguar Land Rover Ltd, the UK subsidiary of Tata Motors Ltd, is not out of the woods yet. The 12.2% sales decline in May makes it the twelfth consecutive month ...
Soaring temperatures fire up sales of ACs  Times of IndiaIndia Business News: NEW DELHI: AC sales are on fire, charged up by the scorching heat across many parts of the country.
Hyundai Venue Almost Neck And Neck With Vitara Brezza In May 2019 Sales  CarDekhoThe Venue's arrival has dealt a serious blow to the Vitara Brezza's monopoly in the segment.
Sweltering summer is pushing up AC sales, but will margins improve?  LivemintAnalysts are pegging AC sales growth at 20-25% year-on-year in April and May, based on dealer feedback.This is welcome news for investors in these firms, ...
The Week In Cannabis: Colorado Hits $1B In Sales, Harborside In Canada, Kroger Embraces CBD, And More  Yahoo FinanceIt was a mixed bag in the cannabis-related news world this week. Colorado announced that since the state legalized adult-use cannabis sales in 2014, $1 billion ...
Volkswagen Confirms Sales Of e-Golf In Canada In 2020  InsideEVsRelatively low availability of Volkswagen e-Golf in Canada prompted some doubt over the future of the only all-electric VW in 2020. but VW confirmed continued ...
In May 2019, Plug-In EV Car Sales In Germany Increased 65%  InsideEVsGrowth of plug-in electric cars in Germany finally accelerated as plug-in hybrids rebound. In May, the total number of passenger plug-in car registrations ...
Auto sales go from bad to worse, fall 21% in May  LivemintSales of passenger vehicles register the steepest decline in nearly 18 years.Top carmakers such as Maruti Suzuki have been forced to close factories ...
Superdrug sales boosted by heatwave but profits decline  Yahoo Finance UKSuperdrug's sales sizzled as summer temperatures soared last year, but the chain has revealed a dip in annual profits amid “challenging times” for the high ...
Two-wheeler inventories up as May sales dip 8.6%  Economic TimesMumbai:Inventories of two-wheelers at dealerships have piled up with the addition of 300,000 more units in April and May with most manufacturers avoiding ...
French EV Sales Up 34% In May 2019  CleanTechnicaJune 15th, 2019 by Jose Pontes. The French plug-in electric vehicle (PEV) market scored 4,051 registrations in May, up 34% year over year (YoY), with fully ...
Ford Freestyle Sales Down By A Whopping 75 per cent  GaadiWaadi.comCompared to May 2018, sales of Ford Freestyle last month witnessed a drop by whopping 75 per cent, while 30 per cent drop in sales compared to April 2019.
Markets shift around US Retail Sales data  IGThe climax of last week's trade was Friday night's US Retail Sales data release. As is well known, sentiment in the market centres around concern for the state of ...
Colorado has now made more than $1 billion from pot sales  CNNColorado, the pioneering state for pot peddling, has now made more than $1 billion in revenue since it legalized marijuana sales in 2014.
Tesla Makes Last Hard Push To Break Record Sales This Quarter  OilPrice.comTesla is well on its way to having a record sales quarter, and is currently delivering a thousand cars per day on average this month.
Facebook: Oculus Quest content sales hit $5 million in 2 weeks  VentureBeatFacebook's VP of AR/VR Andrew Bosworth reportedly said that Quest had seen $5 million in *content* sales in the first two weeks of launch.
Patanjali's global ambitions hobbled by missteps; sales plunge for 2 consecutive years  Business TodayPatanjali's sales plunged 10% to Rs 8100 crore in FY18, and in the last fiscal year, it likely deteriorated further, say analysts.
Madonna’s Promoter Combats NY Post’s ‘Absolute Lies’ About ‘Sluggish’ Ticket Sales  VarietyAfter a New York Post story about Madonna's supposedly "sluggish ticket sales," Live Nation fought back against the paper's "absolute lies."
The winter sales are on ... here's what you should be buying  The AgeWhen it comes to shopping at the sales, most people can be separated into two groups: those who have a plan, a target list and stick to it; and those who are ...
Daily Deals: FF7 Pre-order, Apple Deals and Awesome Father's Day Sales  IGNBy Shawn Saris and IGN Staff Welcome to IGN's Daily Deals, your source for the best deals on the stuff you actually want to buy. If you buy something through ...
Tata Motors Group global sales fall 23 per cent to 82,374 units in May 2019  India TodayTata Motors Group's global sales have fallen 23 per cent to 82,374 units in May 2019. The figure includes the units sold by Jaguar Land Rover (JLR) as well.
This Weekend's Best Sales: H&M, Wayfair, Urban Outfitters & More  E! NEWSWe love these products, and we hope you do too. E! has affiliate relationships, so we may get a small share of the revenue from your purchases. Items are sold ...
Tata Motors' JLR sales decline 12.2% in May on weak demand in China  Business TodayJaguar Land Rover (JLR), the UK subsidiary of Tata Motors, on Tuesday reported a decline of 12.2 per cent on year-on-year basis in retail sales in May at 42370 ...
Sheriff's Warn Residents About Scammers Taking Advantage Of Father's Day Sales  KHTS RadioFather's Day is here, and while Santa Clarita residents may still be searching for that perfect gift to give that special man in their lives, officials...
Raptors Savor LeBron-Style Sales Boom After First NBA Title  BloombergIt's been a banner two days for sports merchandisers, as two first-time champions have delivered massive sales numbers.
Franchise fatigue hurts box office sales  WXMI FOX 17 West MichiganLOS ANGELES (AP) — Brand familiarity isn't everything when it comes to attracting audiences to the multiplex, and Hollywood is learning that lesson the hard ...
Gold retreats on US retail sales data  NineGold prices fell after the release of data indicating robust US retail sales.
Florida Company Sued Over Sales of Skimpy Health Plans  The New York TimesA lawsuit accuses Health Insurance Innovations of defrauding consumers who were misled into buying plans that left them with thousands of dollars in medical ...
E-cigarette giant Blu targets €5m in sales after entering Irish market  Independent.ieOne of the world's largest vaping companies, Blu, has targeted sales of €5m within its first 18 months of operation in Ireland.
Tractor sales plunges for fourth consecutive month in May  ETAuto.comThe industry pins hope on the upcoming union budget New Delhi: Signaling no relief to rural woes, tractor sales continue to decline in double digits in May 2019.
My Perspective on the Murk of Official Retail-Sales Inflation, with Some Surprising Illustrations  WOLF STREETRetail sales, not including sales at restaurants and bars, in May rose 3.1% from a year earlier, according to the Commerce Department this morning. That's not ...
Mercedes elevates Santosh Iyer as head of sales and marketing  MoneycontrolIyer, who is currently Vice President of Customer *Service* and Corporate Affairs succeeds Michael Jopp who assumes the new responsibility of head of sales and ...
AVA Group eyes Rs 500 crore sales volume from Medimix brand  MoneycontrolDiversified conglomerate AVA Group, which retails the Medimix range of products, has set itself a target of achieving Rs 500 crore sales volume this fiscal.
Future Retail’s sales growth up, but rising debt plays spoilsport  LivemintThe company's net debt stood at ₹2301 crore as on 31 March, rising almost ₹1260 crore over a year ago.Overall, Future Retail's revenue increased by nearly ...
Chinese auto sales post worst-ever monthly decline as trade war intensifies  Economic TimesBEIJING/SHANGHAI - China reported the worst-ever monthly sales drop in the world's largest vehicle market on Wednesday, exacerbating concerns over the ...
Supply and sales fall as London and the south drag down market  Estate Agent TodayThe latest asking prices data from Rightmove suggests that the national housing market is being dragged down by poor performance in London and the south.
Untangling the Yemen Arms Sales Debate  LawfareThe fight over U.S. involvement in Yemen is shifting to new legal terrain: the president's authority to engage in arms sales.
Colorado cannabis sales tax revenue tops $1 billion since legalization  Vail Daily NewsEAGLE — Local and state marijuana tax revenue is up, with statewide taxes topping $1 billion total in the five years since Colorado voters legalized marijuana.
After a poor start, Tesla CEO Elon Musk predicts record output, sales in Q2  LivemintMountain View (US): Tesla CEO Elon Musk is assuring the company's shareholders that the electric car maker is on pace to set manufacturing and sales records ...
KTM beats Harley Davidson in sales – Now aims to overtake Kawasaki  RushLaneFor the first time, KTM has managed to beat Harley Davidson in sales. KTM is on a record growth today, and a big part has been played by Bajaj.
Sterling residents will be asked to approve pair of land sales  Norwich BulletinSTERLING — A pair of long-stalled land deals could finally be resolved this month with the sale of the Sterling community center to local restaurateurs and the ...
Apple iPhone Sales Could Struggle in Light of Broadcom’s Troubles  Barron'sChip maker Broadcom's full-year sales guidance reduction may point to poor iPhone sales, according to Bank of America Merrill Lynch. Apple is Broadcom's ...
Louisiana craft brewers tap into competition and slowing sales  NOLA.comLouisiana craft brewers produced 7 million gallons last year.
Maruti Swift Demand Improves In May 2019; Hyundai Grand i10, Ford Figo Sales Drop  CarDekhoThe mid-size hatchback segment did not see drop in sales in April, but it seems to have lost that momentum in May.
Hawaii real estate sales  Honolulu Star-AdvertiserDerived from the state conveyance tax data. Information deemed reliable but not guaranteed. Read more. Mahalo for reading the Honolulu Star-Advertiser!
Hyundai, Kia hit highest sales in Jan.-May in 17 yrs  Pulse NewsSouth Korea's largest automaker Hyundai Motor Co. and its smaller sibling Kia Motors Corp. together sold 523,591 cars together in Korea in the first five months ...
China's Retail Sales Beat Expectations—Here's Why  Market RealistOn June 14, China released several economic data points. While the country's industrial production and fixed asset investment data were below expectations, ...
Thomson eyes 300,000 product sales, Rs 500 crore revenue in FY20  MoneycontrolFrench consumer appliance firm Thomson is eyeing sales of 300,000 television units in FY20 and revenue of Rs 500 crore by the end of this fiscal in India.
Car sales in India at its lowest in 18 years  Autocar IndiaThe Indian automobile industry has reported a slowdown in sales in May 2019 as well. Click here for more details.
US Senate upholds arms sales to Bahrain, Qatar  DefenseNews.comWASHINGTON ― The U.S. Senate on Thursday rejected Sen. Rand Paul's measures to block sales of munitions to Bahrain and Boeing AH–64E Apache ...
e-bikes triple NZ sales  New Zealand HeraldKiwis are turning on to e-bikes in their thousands with sales of the machines more than tripling in the last three years. Cameron Burke, regional technical ...
Car sales skid again in May as consumer demand remains sluggish  LivemintTata Motors reported a drop of 26% in its domestic sales in May 2019.Maruti Suzuki India said its overall sales for May declined by 22%
DMart’s e-tail arm still in the red, but sales are growing  Economic TimesMUMBAI: Avenue Supermarts, the firm that runs DMart retail chain, saw its online sales more than double during FY19 to Rs 144 crore even though it operates in ...
Amazon India, Flipkart's smartphone sales up despite FDI policy  QuartzSmartphone shipments through online channels in India were at their highest ever share of 43% in the January-March quarter of 2019. Online shipments grew ...
Brick sales to honor veterans in History Park  Tullahoma News and GuardianDuring the week of Memorial Day, members of the Shady Grove Garden Club dedicated two plaques in Tullahoma's History Park to honor the men and women ...
Trump official grilled over $8bn 'emergency' arms sale to Saudis  Aljazeera.comDemocrats accuse Trump of creating a 'phony' emergency to bypass Congress to approve an $8bn arms sale to Saudi Arabia.
Heatwave brings respite for AC makers as sales surge  LivemintSales were especially strong in parts of south and east India, according to air conditioner makers.If the sales momentum continues, 2019 could turn out to be one ...
China's Car Sales Aren't Just Falling Anymore, They're Crumbling  Market RealistCar sales in China, the world's biggest automotive market, fell year-over-year in 2018 for the first time in more than two decades. Automotive sales have ...
Early Oculus Quest Data Suggests Solid Sales, But No Blockbuster Numbers  VarietyEarly indicators suggest that Facebook's new Oculus Quest VR headset is seeing solid sales, but it doesn't seem to be a blockbuster. Still, some estimate that ...
Tesco sales growth slows in ‘subdued’ UK market  Financial TimesTesco suffered a sharp slowdown in sales growth in its core UK business in the first quarter after a boost from the warm weather and royal wedding a year ago.
Auto pain spreads: Stocks bleed after May sales plunge to 18-year low  Economic TimesNEW DELHI: Auto and auto ancillary stocks plunged in Wednesday's trade after industry lobby Siam on Tuesday reported a 21 per cent drop in passenger ...
Toyota, Hyundai halt hydrogen car sales in Norway after filling station explosion  The Financial ExpressA hydrogen filling station in Norway has exploded which has brought the safety regarding HCEVs into question. Toyota and Hyundai have halted sales of their ...
Amazon halts sales of new Blink XT2 video camera after mixed early reviews  The VergeAmazon has temporarily stopped sales of the recently launched Blink XT2 smart camera. The XT2 is the first new Blink camera since Amazon acquired the ...
Should Plummeting Car Sales in China Bother Metal Investors?  Market RealistCar sales in China have fallen on a year-over-year basis for 11 consecutive months. The automotive industry is among the biggest consumers of metals like ...
Nintendo Switch and 3DS games on sale for E3 2019: The ones worth scooping up  CNETNintendo's eShop sale going on through June 18 has a lot of good games to get.
India car sales analysed: May 2019 - CarWale  CarWaleThe Indian auto industry has been struggling with sales numbers for a while now, read below to learn more -
Royal Enfield pins hopes on new bikes to push sales  LivemintNEW DELHI: New 650cc bikes and a renewed thrust on ramping up its sales and distribution network in India will spearhead the turnaround plan of Eicher ...
Cars In Demand: Toyota Glanza’s May 2019 Sales May Not Clearly Indicate Its Demand  CarDekhoThe Baleno and Elite i20 continue to be the most popular cars in this segment, but it remains to be seen how the Glanza affects Baleno's popularity in the future.
Dubai Summer Surprises 2019: Beat the heat with activities and big sales  Gulf NewsVisitors and resident will be able to enjoy host of entertainment and special sales.
Oculus sold $5 million worth of Quest content in first 2 weeks on sale  TechCrunchFacebook's Oculus Quest standalone VR headset hasn't been out long, but VP of AR/VR Andrew Bosworth says the company is already selling a substantial ...
Two-Wheeler Sales At Dealerships Offer Hope Amid Auto Gloom  BloombergQuintDemand for two-wheelers at dealerships offered some hope even as wholesale volumes of automakers continued to decline in May amid a consumption ...
Dollar gains on solid retail sales, before Fed meeting  CNBCThe dollar index climbed to its highest level in a week on Friday after encouraging retail sales data for May eased fears that the U.S. economy is slowing sharply, ...
Big Recent Sales of Past Topps Baseball Variations – Beckett Pricing Insider  Beckett Media, LLCThis past week saw the arrival of 2019 Topps Series 2 Baseball. The second instalment of Topps flagship product, Series 2 continues off from the end of Series 1 ...
Democrats to Scrutinize Ex-Lobbyist’s Role in Trump’s Arms Sales to Gulf Nations  The New York TimesWASHINGTON — Congressional Democrats are examining whether a former arms-industry lobbyist serving as a midlevel State Department official played a role ...
Why auto stocks are racing ahead at a time when sales volumes are in reverse gear  LivemintDespite decelerating sales volumes reported by most auto companies, their shares have been trading higher. Down more than 23% in the last one year, the Nifty ...
Zara owner Inditex profits from expansion with record sales  Financial TimesInditex, the world's largest clothing retailer, posted record first-quarter sales and a rise in profits as it benefited from taking its Zara brand online to Brazil as part of ...

The ?Write? Way to More Sales

The sales letter you can't put down?the advertising copy that... Read More

An Ideal Selling Situation

The largest sale that I ever closed was negotiated over... Read More

Breaking the Ice and Winning Over the Client

Wherever you turn these days you'll find articles covering every... Read More

5 Tips to Choosing a Direct Sales Business

With hundreds of direct sales companies out there, how do... Read More

Top 10 Ways to Sell your Product or Service While you Sleep - Part 1

Have you wasted valuable time and money on promotion that... Read More

Plan For Your Next Trade Show Appearance To Be A Success

Most people who consider trade show planning think of it... Read More

How to Leverage Your Influence

Why do we get into sales? Typically it is two... Read More

Store Owners - Five Ideas to Increase Sales

1. Animate your window display.How often do you change your... Read More

How to Blow Rapport Really Fast

Do you have 5, 10, or 20 years of sales... Read More

Peddlers, Hucksters, & Empty Suits

Ever feel like you were "just a salesperson"? I think... Read More

How To Make The Most Out of a Business Networking Event

You're not alone. Most people are uncomfortable walking into a... Read More

Getting Referrals

ReferralsA substantial part of your business can come from referrals.... Read More

Whats the Secret to Repeat Business?

When you think about ways to gain repeat business from... Read More

Is Sales Profession an Oxymoron?

If you are in Sales, you have probably heard these... Read More

Make Your Trade Show Booth Popular

So, you are taking your products and heading to a... Read More

Sales People have an advantage as entrepreneurs

Zig Ziglar use to say in seminars and on tapes... Read More

Sealing The Deal Over The Business Meal

Doing business over meals is a ritual that has existed... Read More

Selling Strategy - 5 Ways To Success

Web sites exist for essentially two purposes. The first is... Read More

Six Simple Steps for Getting More Applications

When I first started out as a loan officer, one... Read More

At-ti-tude, n

At-ti-tude, n.One of Webster's dictionaries describes the word attitude as:a... Read More

Selling For Keeps

When you are in sales and you come across a... Read More

Selling - Trade Shows Vs. Regular Sales Calls

Remember those school exercises that started "Compare and contrast....yada yada... Read More

An Introductino to Insurance Lead Generation

It is vital that insurance salespeople have a steady stream... Read More

Do Your Customers Buy On Price Alone?

Here are four simple things you can do to take... Read More

What Do Mobile Auto Detailers Clean When it Rains?

A mobile auto detailer and their profits are tied to... Read More