Top Seven Ways to Write An Order-Pulling Sales Letter

Ready to put your Web pages up? Ready to sell a lot more products and services? If you're not getting the sales, you want you may want to think "makeover." Whether you're just starting or doing a web makeover, you need to Power Write your sales letters.

Before you call your Web master to design your web site, you want to be sure you have great sales copy for each product or service you want to sell.

What Doesn't Sell

-big pictures
-my mission
-my bio
-subscribe to my ezine
-dark colors
-a lot of script
-page takes more than 10 seconds to load

In my first Web site, I made many mistakes. Sales for six products didn't go over $200 a month. For the second Web site, each product, and service sales letter gave my visitors reasons to buy. Sales were $75 the first month, and in four months, they reached $2265. The next year they went to 3000 and each year after, over $4500.

Sales letters Sell! Here's 7 Sales Letter How-To's

1. Start the Letter with a Benefit-Driven Headline.

In a large Times Roman font, put up a question or benefit-driven headline that grabs your visitor by the collar. For example, "Want a quick and easy way to quadruple your Online Income in Four Months?

If you answered, "yes" to yourself, this headline succeeds, because you will keep reading. If you said, "No, I don't believe this, "but I'm curious where this is going," the headline still succeeds. This headline should lead right into the benefits of your product or service.

2. Add the Top Five Benefits of your Product or Service in Bullet Form.

To define your top benefits start with a list of problems your client or customer wants solutions for. Your answer for your particular audiences problem is the benefit. Benefits sell.

Examples: Save time or money; Build Business, Create better relationships, Create more health, Develop your spirituality.

Too many professionals and business people assume features are what sell. Be sure to include both benefits and features in every sales letter. Example: Imagine 1000's of people reading your book next month by using the "Essential Nine Hot-Selling Points." (Benefit ? book sales; feature-the Marketing how-tos)

3. Address your Potential Buyer's Resistances.

Remember to tell a background story of where your audience is NOW so they will emotionally connect with your solutions (the product or service). Let's say they want to write an eBook or print book to make themselves the "expert," make life-long passive income, or share their unique message.

Many people don't write a book because they doubt it will sell well enough for all the effort, it may not be significant enough, it will take too long, cost too much money, and they really aren't writers. One, by one, your sales letter addresses their concerns and shows these potential buyers why they need to write a book to brand their business or share their message. You show them how they can become an excellent author and make their books more salable, while building their practice and profits.

4. Sprinkle Testimonials Throughout your Sales Letter.

Potential buyers who visit your site or another one that sells your products are more pulled to buy when they think other people have already. If these people are happy with your product or service, they will be too.

Include testimonials from experts in your field, celebrities, man/woman on the street, and other people who have profited from your advice. Make the testimonials stand out with a different color background. A photo plus the blurb adds power.

5. Offer your potential customers three or four chances to buy.

They may have already decided to buy before coming to your sales letter, so offer a "Buy Now" button near the top of the sales letter. Offer more buying opportunities along the way after a list of benefits and features for your product or service.

6. End your Sales Letter with your 100% Money-Back Guarantee.

"This product comes with a 100% Money Back Guarantee. Read this book cover to cover, and if the strategies don't work for you within 60 days, we'll cheerfully refund your money, and you can keep the product too!"

7. Make your Sales Letter Credible.

Make sure your free bonus reports are not worth more than the price of your product. Would you believe this offer "order this $49 book now and receive 4 special bonus reports worth $395?"

Make sure you have written the best sales letter you can. Polish it with a professional editor. Test it after a month. If you haven't increased sales, you may need to revise Web site sales letter.

Without a sales letter for your potential customers you leave them bored, non-inspired, and without enough information to make that decision to buy. Your precious visitors will leave your site, never to return.

Judy Cullins ©2005 All Rights Reserved.

Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference in people's lives, build their credibility and clients, and make a consistent life-long income. Judy is author of 10 eBooks including Write your eBook or Other Short Book Fast, Ten Non-Techie Ways to Market Your Book Online, The Fast and Cheap Way to Explode Your Targeted Web Traffic, and Power Writing for Web Sites That Sell. She offers free help through her 2 monthly ezines, "The BookCoach Says...," "Business Tip of the Month," blog Q & A at and over 185 free articles.

Email her at [email protected]
Phone: 619/466-0622 -- Orders: 866/200-9743

In The News:

Higher sales fuel UltraTech’s Q4 profit: Key takeaways  Economic TimesEbitda jumped 29.90 per cent YoY to Rs 2212 crore in Q4FY19.
Reliance Industries regains market share in petrol and diesel sales  LivemintMumbai: Mumbai: Eleven years after Reliance Industries Ltd (RIL) began shuttering its fuel retail outlets, it has now regained market share in petrol and diesel to ...
Higher cost of energy efficient white goods makes a dent on sales  Economic TimesIndia's stringent energy norms have pushed up prices of higher rated white goods, making a dent on sales.
Domino's shares jump after earnings beat, shrugging off slowing sales  CNBCDomino's Pizza reports quarterly earnings topped analysts' expectations but sales fell short.
Goldman Sachs: Apple's iPhone sales this year will disappoint, causing stock decline  CNBCGoldman Sachs underscored its lukewarm thesis on Apple and said it believes the company will ship fewer iPhones in late 2019 than the 67 million the rest of ...
Harley-Davidson 2019 First Quarter Sales Fall  NDTVAuto.comHarley-Davidson has released its first-quarter results of 2019, and worldwide sales of motorcycles seem to have taken a hit, with the Bar & Shield brand ...
Indian IT companies raise elite US sales force  Times of IndiaIndia Business News: In a move to accelerate its localisation efforts, Infosys and Wipro have hired 10000 and 6000 people respectively in the US over the last ...
Singapore’s Saleswhale raises $5.3M to bring AI to sales and marketing teams  TechCrunchSaleswhale, a Singapore-based startup that uses AI to help marketers and salespeople close deals, has announced a Series A round worth $5.3 million.
US new home sales rise to near 1½-year high  CNBCSales of new U.S. single-family homes jumped to a near 1½-year high in March, boosted by lower mortgage rates and house prices.
UAE's ADNOC signs new long-term sales agreement with IOC  Business TodayThe UAE's state-run oil company ADNOC has signed a long-term sales agreement with the Indian Oil Corporation for its high-quality base oil ADbase. Indian Oil ...
The highest-paying sales job in the US pays as much as $185,000 a year—here are the other 6  CNBCJobs site Glassdoor analyzed its extensive user database to find the seven highest-paying sales jobs and discovered that wholesale and manufacturing sales ...
BankThink To strengthen AML protections, strengthen sales practices  American BankerBanks need to ensure those building new business are driven to look for evidence of illegal activity.
iPhone XR continues to dominate US smartphone sales, says CIRP  9to5MacThe latest data from Consumer Intelligence Research Partners (CIRP) suggests that the iPhone XR continues to dominate US smartphone sales. The XR is the ...
P&G’s Sales Growth Shows Consumers Will Pay More  The Wall Street JournalProcter & Gamble reported its strongest quarterly sales growth in eight years as the consumer-products giant got a boost from developing markets and increased ...
IT sales star wins $660k lawsuit against Oracle in Qatar – but can't collect, because the Oracle he sued suddenly vanished  The RegisterIn January last year, after four years of litigation, a former Oracle sales rep in Qatar won a lawsuit against the database giant to collect unpaid sales commission.
Brazil underpins global sales growth for Carrefour in March quarter  Financial TimesCarrefour, Europe's largest retailer by revenue, said on Wednesday after the market close that robust performance in its second-largest market of Brazil helped ...
March 2019 NPD: The Division 2 jumps over Sekiro: Shadows Die Twice to lead sales chart  VentureBeatThe Division 2 shows that Sekiro: Shadows Die Twice isn't too hard to beat — at least on the sales charts. But for the industry overall, March 2018 trumps March ...
Walgreens raises minimum tobacco sales age to 21 after FDA pressure  CNNWalgreens Boots Alliance will no longer sell tobacco products to anyone under the age of 21 starting in September, in response to an FDA crackdown.
Tesla's Model 3 Sales Fall 82% In Norway And 76% In The Netherlands  Seeking AlphaApril is off to a horrible start for Tesla in the countries in Europe where we get daily sales (registration) data: Norway and The Netherlands. Compared to Marc.
Beer sales back on highway to growth after a sober year  Economic TimesSales grew 4.6% in 2018, but companies expect numbers to taper off this year due to an increase in taxation and liquor curbs during election.
Nissan cuts earnings forecast on poor US sales  Nikkei Asian ReviewTOKYO -- Nissan Motor announced on Wednesday a sharply lower-than-expected profit forecast for the year ended March, hit by weak sales in its core U.S.
'Avengers: Endgame,' other Disney movies could draw half of all ticket sales this summer: Report  Fox BusinessAside from its flagship Marvel film, Disney has the latest entries in several popular film franchises ready for summer launch.
Pennsylvania’s tax on online sales is making millions more than expected. Here’s why.  Philly.comThrough the end of the current fiscal year, state officials expect to earn $200 million in sales tax revenue from online marketplaces — nearly four times more than ...
U.S. Existing-Home Sales Declined in March  The Wall Street JournalSales of previously owned U.S. homes sputtered in March, failing to build off strong gains in February, despite lower mortgage rates and a strong job market.
Salesforce debuts AI enhancements to Sales Cloud, updates Quip with live file embedding  VentureBeatSalesforce's AI improvements aim to streamline access to information and collaboration for both salespeople and marketing teams.
Sales of the cheapest and swankiest homes are tanking, but for very different reasons  CNBCSales of existing homes were weaker than expected in March. But behind the headline numbers, an even more disconcerting dynamic is playing out. Both the ...
Trump's 'Zero' Pledge on Iran Oil Sales Tests Key Relationships  BloombergPresident Donald Trump has warned other countries for months that they must choose between doing business with Iran and the U.S. Now, the president will ...
U.S. New Home Sales Rise 4.2% Has Little Impact On Gold Prices  Kitco News(Kitco News) - The gold market continue to trade near its session lows, but is seeing little reaction to stronger-than-expected housing sector data.
Pulling Flavored E-Cigs Hurt Sales in a 'Very Meaningful' Way, Juul Founders Say  TIMEJuul founders Adam Bowen and James Monsees talked about their wildly popular e-cigarettes at the TIME 100 Gala on Tuesday.
Second Generation Honda Amaze Sales Cross 85,000 Units In 11 Months  NDTVAuto.comThe second generation Honda Amaze was launched in May last year and has turned out to be a popular seller for the Japanese automaker. In fact, the ...
Medlife crosses Rs 1000 crore sales, expects 50% growth in FY20  MoneycontrolThe company's pharmacy segment showed grew three times from last year and the lab vertical contributed to about Rs 40 to 45 crore of the revenue.
Lululemon targets revenue growth in low teens over next 5 years, helped by growing men's and online sales  CNBCLululemon released a *fresh*, five-year growth plan on Wednesday ahead of its first investor day five years and the first under new CEO Calvin McDonald.
How the 'LinkedIn on Steroids' Sales Navigator App Could Send Your Sales Through the Roof  EntrepreneurLet us show you how this premium app could be worth its weight in superior sales leads.
March home sales, prices decline in Connecticut, raising concerns about what’s ahead for this year  Hartford CourantHome sales across Connecticut in March provided a weak lead-in to the state's spring homebuying season with sales and prices both registering year-over-year ...
Japanese Charts: Switch Console Sales Reach 8 Million, Will Soon Overtake PS4 Lifetime Sales  Nintendo LifeAfter just two years on sale - Japanese chart figures are now in for 15th - 21st April, revealing that the Nintendo Switch...
Tupperware sales fall  MarketWatchTupperware Brands Corp. reported first-quarter net income of $36.9 million, or 76 cents per share, up from $35.7 million, or 70 cents per share last year....
iRobot stock plunges after earnings show slight sales miss  MarketWatchIRobot Corp. continued to be a volatile stock after earnings Tuesday, falling more than 10% in after-hours trading as sales of its Roomba products came in...
Renault Targets 60,000 Unit Sales Of Triber MPV Annually  GaadiWaadi.comRenault Triber based on Kwid's CMF-A platform will go on sale in July; to be powered by 1.0-litre petrol engine.
Biogen (BIIB) Q1 Earnings & Sales Beat Estimates  Yahoo FinanceBiogen (BIIB) beat estimates for both earnings and sales in the first quarter fueled mainly by strong performance of its muscle disease drug, Spinraza in ...
Twitter Q1 flies past estimates with sales of $787M and EPS of $0.25, but MAUs drop to 330M  TechCrunchSocial networking and media platform Twitter today reported its results for the first quarter of the year, and it's a strong one. The company said that revenues ...
Why Are Electric Vehicle Sales Low? Psychology Provides Clues  Scientific AmericanScientific American is the essential guide to the most awe-inspiring advances in science and technology, explaining how they change our understanding of the ...
Marijuana Sales in Canada Are Flat Since It Was Legalized  Barron'sRecreational pot sales in Canada haven't exactly been red hot since the country became the first wealthy nation to legalize marijuana nationwide in October.
Home sales drop across region | Regional news |  Baraboo News RepublicMirroring a statewide trend, home sales dipped in March across south central Wisconsin.
Amazon Earnings: Will Decelerating Sales Continue?  Motley FoolHere's how the e-commerce juggernaut is coping with slowing revenue growth.
Lockheed, Frustrated with US Air Force, Eyes Foreign F-35 Sales  Defense OneThe *service's* proposed purchase of Boeing F-15s has the company increasing its sales efforts on Capitol Hill, and elsewhere. Lockheed Martin is becoming ...
Snap Wins New Users in First Quarter, Sales Beat Estimates  BloombergSnap Inc. reported results that exceeded already high expectations, giving investors another reason to be optimistic for a revival of the social-media company.
Hasbro Sales Jump With Help From ‘Magic’ Card Game  Wall Street JournalHasbro shares rallied after the toy maker reported higher first-quarter sales, helped by a new digital gaming version of its “Magic: The Gathering” card game and ...
UK cautiously gives Huawei the nod for 5G network gear sales  The RegisterBritain will allow Huawei infrastructure kit on 5G mobile networks, according to reports, but not into the core of those networks, which is where UK spies fear ...
Sales of area existing homes sales fall for fourth straight month  Indianapolis Business JournalSales of existing homes fell 3.6 percent in central Indiana in March, the fourth straight month of declining sales. Completed sales in the 15-county area dropped ...
Michelin confirms its 2019 guidance as first-quarter sales rise  ReutersMichelin reported higher first quarter sales, helped by its recent acquisitions of the Camso and Fenner businesses, and the French tire maker stuck to its 2019 ...
Winnipeg police make arrests after string of robberies from online sales  Global NewsPolice say the threat is likely over after a number of robberies during face-to-face meetings from online sales resulted in four people being arrested.
Procter & Gamble keeps squeezing agency fees—and watching sales grow  AdAge.comProcter & Gamble Co. keeps squeezing agency and production costs harder, but while that may hurt agencies, it's not hurting the giant marketer. P&G today ...
Top auto executives are privately very worried about the state of auto sales  CNBCDespite the bullish speeches at the New York auto show, there's a sense of growing concern among industry leaders and analysts.
U turns to alcohol to boost revenue at Williams, Mariucci  Star TribuneUniversity of Minnesota administrators believe that adult beverages should flow as freely in the stands at Gophers basketball and men's hockey games as in the ...
64% Of Agents Report Increased Medicare Supplement Sales  Insurance News NetFrom Staff and Wire Reports. Nearly two-thirds of insurance agents reported increased sales of Medicare supplement insurance in 2018 and a higher ...
Hancock County sales tax receipts increase for April  The CourierHancock County sales tax receipts continue to climb, up 4 percent for April, and up 3 percent for the year, compared with April 2018 totals and year-to-date totals, ...
How To Adapt To The Changing Nature Of Sales  ForbesThanks to the proliferation of data and technologies that enable sellers to interact with buyers in new ways, the role of the salesperson has been reincarcerated.
Recently Hot Housing Markets Now See Biggest Sales Declines  BloombergBuyers in the tightest U.S. housing markets finally got what they've been looking for: inventory. But instead of sales surging as a result, they're sinking.
Sales and Deals of the Day: Save an extra 20% at Timberland  Business InsiderWe rounded up the 8 best sales and deals happening today to save you time, with savings at Timberland, J.Crew, and Leesa.
18 Best Easter Sales for 2019: Apple, Amazon, and More Tech  WIREDTo escape from under that cumulus cloud of candy-colored chocolate, browse the best Easter tech deals on the Echo Dot, iPad, Garmin Fenix, and more.
Existing Home Sales Down 4.9%, Resume Slide After February Surge  MishTalkFollowing a revised lower surge in February, Existing home sales flopped in March.
IBM Halts Sales of Watson AI For Drug Discovery and Research [Updated]  ExtremeTechAs the AI hype-cycle has built, we've been treated to a plethora of claims about what sorts of improvements and breakthroughs the technology can deliver.
2019 Record Store Day Yields Historic Week for Vinyl Album Sales  BillboardAll hail vinyl! Record Store Day drove record-breaking music sales figures yet again, according to Nielsen Music.
Farmers protest AIB loan sales to vulture funds  Irish TimesMembers of the Irish Farmers' Association (IFA) protest outside AIB's annual general meeting in Dublin to oppose the bank's sale of loans to vulture funds.
Best Buy's New 4-Day Sale: Save on MacBook Pro With Touch Bar (Up to $400 Off), iPhone X, and More  Mac RumorsFollowing a flash sale on Easter, Best Buy has returned this week with a new 4-day sale that offers discounts on the MacBook Pro with Touch Bar,...
U.S. to Clamp Down on Iranian Oil Sales, Risking Rise in Gasoline Prices  The New York TimesNEW ORLEANS — The Trump administration is poised to end a program that has allowed five large nations, including China and India, to buy Iranian oil despite ...
Farmers storm AIB AGM over loan sales  Independent.ieFarmers have urged AIB to "really back brave" and halt its decision to sell €1bn of its non-performing loans, many of which include farmer loans to US fund ...
eBay Marketplace Sales Drop 1 Percent in First 3 Months of 2019  EcommerceByteseBay Marketplace GMV – the value of sales of its sellers – was down 4% in the first three months of 2019, a decline of 1% taking into account the impact of ...
Finra censures Voya over sales of front-end load funds  InvestmentNewsGroups eligible for no-load version were steered to other funds, Finra says.
Caterpillar slips as disappointing construction sales point to China weakness  CNACaterpillar Inc raised its full-year profit forecast on Wednesday as it booked a tax gain in the first quarter stemming from the overhaul of U.S..
Steady Opener to OBS April Sale | TDN  Thoroughbred Daily NewsOCALA, FL - The Ocala Breeders' Sales Company's April 2-Year-Olds In Training Sale opened Tuesday with a steady session and figures largely in line with ...
Chipotle earnings: Shares rally as digital ordering and delivery drive sales  MarketWatchAnalysts and investors are bullish on Chipotle as digital initiatives show signs of driving up sales.
March videogame sales fall by double digits; Quarter trails last year's  Seeking AlphaVideogame sales declined broadly in March, leading the first-quarter numbers to dip Y/Y compared with the same quarter a year ago. After a February rebound.
Lululemon Unveils Growth Plan Aimed At Men, Digital, Overseas Sales; Lululemon Stock Up  Investor's Business DailyLululemon plans to double men's sales and digital sales and quadruple international sales by 2023 as part of its five-growth plan.
Condo Sales Surge in Miami-Dade County  Mansion GlobalGrowing Miami home sales defied national housing trends in March, including an 18% spike in condo resales compared to last year, according to a report from ...
Duval School Board Proposes Sales Tax To Repair And Replace Aging Schools  WJCT NEWSDuval County voters soon could decide on a proposed half-cent sales tax to pay for the estimated $1.95 billion school district leaders say is needed to replace, ...
Treasury yields move higher ahead of home sales data  CNBCU.S. government debt prices fell slightly on Monday as investors continue to watch for *fresh* economic data.
The Most In-Demand Products From Sephora's Beauty Insider Event  Refinery29From Ole Henriksen serum to trusty Olaplex conditioner, scroll through for the 15 products that will sell out fast during Sephora's Beauty Insider Event.
Subdued growth in March online retail sales  Retail GazetteOnline retail sales last month saw subdued growth due to a later Easter pushing back holiday spending and no repeat of last year's Beast from the East ...
Shashank Srivastava to replace R S Kalsi as sales & marketing head of Maruti Suzuki  ETAuto.comNEW DELHI: India's largest carmaker Maruti Suzuki India has appointed Shashank Srivastava as the new head of sales and marketing with immediate effect, ...
TVS Apache RR310 Beats Kawasaki Ninja 300, Yamaha R3 In March Sales  GaadiWaadi.comDespite receiving a low response from the buyers the flagship TVS Apache RR 310 was able to beat its rivals by a fair margin.
Lower Mortgage Rates No Relief for US Home Sales  WOLF STREETAcross the US, hot and cold housing markets all thrown into one bucket: Sales of “existing homes” (single-family houses, townhouses, condos, and co-ops) in ...
What Shortage? Tesla Has Plenty of Model 3s on Sale, Online, Today  ExtremeTechThe Tesla Model 3 backlog may well be cleared up — unless you want the $35,000 base model, that is. Go online to Tesla, and if you live in a big metro area, ...
Govt extends deadline for GST sales return for March until Apr 23  Economic TimesThe government has extended the last date for filing summary sales return, GSTR-3B, for March month by three days until April 23.
Table: How are new tractor and combine sales faring in the US in 2019?  AgrilandLast month (March) saw "mostly positive numbers in terms of sales of new agricultural tractors and combine harvesters in the US".
Jawa March 2019 Sales At 54 Units – Unhappy Owners Cancel Booking  RushLaneJawa owners have started to cancel booking due to no update from company regarding delivery. Jawa has failed to start delivery as promised.
Mitsubishi Pajero to be updated, end sales in Japan  Motor AuthorityIt's the end of the era as Mitsubishi is set to end sales of the Pajero in its home market after giving the rugged SUV one final update.
Northrop Grumman (NOC) Q1 Earnings Top, Sales Miss Estimates  Yahoo FinanceNorthrop Grumman (NOC) has surpassed the Zacks Consensus Estimate in the last four quarters, resulting in a positive average surprise of 19.93%
Doug Ford defends private alcohol sales, says media is misleading public  Global NewsOntario Premier Doug Ford says the media is misleading the public when it comes to his government's plan to extend beer and wine sales to corner and big box ...
US retail sales soared 1.6% in March  CNBCU.S. retail sales surged in March at the fastest pace since late 2017, as spending on autos, gasoline, furniture, and clothing jumped. The Commerce Department ...
Gold Heads Further Down As Retail Sales Post Biggest Gains In Over A Year  Kitco NewsEditor's Note: Get caught up in minutes with our speedy summary of today's must-read news stories and expert opinions that moved the precious metals and ...
JPMorgan Stock Is Surging. Executives Are Stepping Up Stock Sales.  Barron'sJPMorgan executives have already sold $35.7 million in stock so far this year, compared with $26.5 million in all of last year. The biggest seller in 2019 is a ...
Amazon Drops One of Their Best Board Game Sales Ever  Comicbook.comAmazon has been pretty generous with their one-day board game deals in the past, but the one that they dropped today is definitely among the best that we've ...
Home sales, inventory down across northern Virginia | Business  Loudoun Times-MirrorBoth inventory and home sales took a dip across northern Virginia in March, according to the Long & Foster Real Estate Market Minute report.
Britney Spears may have called off Vegas residency over 'soft' ticket sales  Page SixBritney Spears' team announced in January that she was calling off her Vegas residency because of her father's serious illness. But there may be more to the ...
Retail sales likely bounced back on expected higher spending on gasoline, cars  CNBCConsumers are expected to have spent more on gasoline and cars in March, likely pushing monthly retail sales higher after February's surprise decline.
Coca-Cola jumps after revenue impresses and water sales run laps around soda (KO)  Business InsiderCoca-Cola shares jumped early Tuesday after the company reported first-quarter revenue that topped Wall Street estimates. The beverage company's GAAP ...
Housing sales up 5% during Jan-Mar in 9 major cities: PropEquity  Moneycontrol.comHousing sales saw a 5 per cent rise at 56,146 units during January-March 2019 over the year-ago quarter in the nine major cities, driven by improved demand ...
IRobot Earnings Beat Views, But Sales Miss In First Quarter  Investor's Business DailyConsumer robot vendor iRobot beat estimates for earnings in the first quarter, but missed its sales target. The iRobot earnings news sent shares tumbling.
Michigan Senate approves ban on e-cigarette sales to minors  MLive.comThe legislation bans the sale of vapor products to people under 18.

How to Reach Purchasing Agents of Big Corporations

Now business owners and sales professionals can develop a Faster... Read More

Web Promotion: 10 Amazing Web Promotion Ways To Jump Start Your Sales

Hello, do you have a website and sell something on... Read More

Sales Copy Tips

Writing good sales copy is not an art, it is... Read More

Lessons Learned At Gunpoint

"If you do anything foolish or try to get out... Read More

Aikido and The Art of Cold Calling

Imagine being in a crowded concert or bar. All of... Read More

Where to Find Mannequins for Sale

Any time a clothing store opens or expands, they must... Read More

Use Bundling To Increase Your Profits And Sales

Use Bundling To Increase Your Profits And Sales An effective... Read More

Casual Networking

What comes to mind when you think of networking --... Read More

How to Buy Wholesale Store Fixtures for Your Business

It may sound funny, but honestly, if you're opening up... Read More

12 Handy Tips for Generating Leads through Cold-Calling

Cold calling can be a great way to generate quality... Read More

Why People Use Long Sales Copy

Have you ever wondered why some people use long sales... Read More

10 Mistakes That Reduce Profitability

In my professional experience as a sales and marketing coach/consultant,... Read More

How to Revive a Dead Lead

It's easy to spend days, weeks, or months speaking with... Read More

Marketing Conversations, And Conversation Stoppers

Where many marketing conversations get off-track are the ones you... Read More

Why Are We All So Afraid?

What can strike terror into the heart of even the... Read More

Sales Letters - How to Write Them

You could just send out your brochure to potential customers... Read More

Successfully Selling Your Professional Services

As a professional service provider you face special challenges promoting... Read More

How To Shorten The Selling Cycle And Reduce Buying Stalls

The main reason for buyer resistance and selling stalls boils... Read More

Picture Yourself a Winner

In the work place, the amount of good things that... Read More

Handshake Intimidation

In some situations, attempting to intimidate the other person will... Read More


Freebees--Freebees--FreebeesWHY PAY, WHEN "YOU CAN HAVE IT FOR FREE?"There are... Read More

What Should I Charge?

People ask me, "What should I charge?"I say, "Ask your... Read More

The Secrets Behind Hypnotic Selling

Hypnosis has been a taboo word for far too long.... Read More

How to Sell Your Products Without Competition

Selling your products at shows can be difficult when you... Read More

The Doors Of Opportunity

Alexander Graham Bell once said, "When one door closes another... Read More