Breaking Through The Comfort Zone Barrier

After completing a workshop on personal productivity or time management, we usually find participants react to the instruction on goal-setting in one of three ways:

1. Some workshop attendees really don't want their lives to change nor does a greater level of achievement appeal that much to them. Therefore, they do nothing as a result of the training and their number of sales remains the same as they were before attending the training session.

2. Other trainees get excited about the techniques for improving their lives and begin setting goals that get them fired up for short periods of time. They don't place enough importance on the procedures, however. Without the daily discipline of reinforcing the ideas and methods they have learned, they quickly fall back into a more comfortable routine and soon, like the first group, are doing nothing more to achieve their sales goals.

3. The third group of workshop participants open up their minds to the concepts taught and carefully set new sales goals. They then commit to follow through on them and systematically work through the comfort zone barrier to obtain their objectives. These are the participants who ultimately achieve much higher numbers of sales and improved closing ratios.

Whenever you try to change your attitudes or your habit patterns, you run smack into a personal comfort zone. These are the natural barriers or roadblocks of your mind. It's the part in each of us that silently says, "I like things just the way they are-comfortable thanks!" Once you've settled down for the night in a big easy chair with your shoes off to watch television or read a book, it's difficult to put your shoes back on, get dressed up to go out again.

Selling used to be a whole lot more comfortable. But the marketplace changed all the rules on us. Now you have to sell rather than take orders. You have to set goals and track your progress. You have to get out of that easy chair, put your shoes back on, turn off the television and get going all over again.

If you look closely at why change makes you uncomfortable, you can begin to overcome your natural resistance to it. When you have to change how you do things-learn new behaviors-it will take a lot of practice (spaced repetition) before you feel competent in the new activity. When you feel less confident about your actions, you have a high degree of discomfort-it's only natural. It's the fear of looking foolish.

Think about how employees felt when the company installed a new computer system, or when the government required another form to complicate reporting, or when you first learned about the internet or when PDA's were first introduced. PDAs, the internet and computers still make, some people extremely uncomfortable, even fearful.

Change is a fact of life. How you react to it is a matter of personal choice-a matter of attitude. Unfortunately, fear of looking foolish is not the only comfort zone barrier you face when trying to achieve specific goals. Another obstacle occurs with well-meaning friends, co-workers and relatives. They're the people who often, unintentionally, discourage you from trying to attain our goals. Motivational professionals call them "dream stealers." They're the ones who find the flaws in your character or in your plans. They point out to you all the reasons why something you want to try won't succeed. The barrier they create is one of criticism or fear and it's a tough one to break through. It's a lot easier and more comfortable to go along with the crowd. When dealing with nay-sayers, you must remember that they don't want you to become more successful than they are. The way to get through their barrier is to affirm to yourself that change is possible and that you will allow no one but yourself to control your personal success.

The fear of failing is yet another barrier. This barrier occurs when you think about what you don't want to happen in the future or dwell on what may have happened in the past. To allow this barrier to creep into our thoughts is to misuse your imagination. Your attitude about failure should be that it is merely a stepping-stone to success. If you never fail, it means you have never taken any action.

Your comfort zone barriers-the fear of looking foolish, the fear of criticism, the fear of being successful and the fear of failure-are quite simply attitudes. They are the negative mindsets you allow yourself to have. You can become as successful as you allow yourself to be. So start today to break through your individual barriers. Set your goals and program your mind for success through positive affirmations and positive attitudes.

"What lies behind us and what lies in front of us, pales in significance when compared to what lies within us."

- Ralph Waldo Emerson ?

To obtain dozens of ideas, proven methods, and field-tested systems to help you overcome your own Comfort Zone Barrier, check out my new book, Organizing For Sales Success at: http://www.TheSellingEdge.com/organize.htm .

VIRDEN THORNTON is the founder and President of The $elling Edge®, Inc. an Ohio consulting firm specializing in sales and sales management training, personal coaching, advisory services and publishing. Clients have included Sears Optical, Eastman Kodak, IBM, Service Linen Supply, Bank One, Jefferson Wells International, and Wal-Mart to name a few. Virden is the author of the "best selling" Building & Closing the Sale, Prospecting: The Key To Sales Success and Close That Sale, a video/audio tape series published by Crisp Publications a division of Thompson Learning. He has also authored a client acclaimed Self-Directed Learning series of sales, coaching, telemarketing, and personal productivity manuals. To obtain a substantial discount on two of Virden's latest books, 101 Sales Myths or Organizing For Sales Success, go to: http://www.TheSellingEdge.com/books1.htm.

NOTE: You can contact Virden at: [email protected] or check out his detailed biography at: http://www.TheSellingEdge.com/bio.htm

In The News:

Lakeview home sales down in Chicago  Crain's Chicago Business
Checkit's global sales opportunity  Investors Chronicle
Tax and rate cuts boost Vicinity's specialty sales  The Australian Financial Review
U.S. Retail Sales Fell in September  The Wall Street Journal

The Allure of Antique Store Fixtures

They say if you wait long enough, a style you... Read More

Business Lessons Learned At The Mall

Normally in this column I dispense highly-intelligent small business advice... Read More

How to Build Sales With Extended Benefits

An area that can become profitable for many businesses in... Read More

A Look at Mannequin Heads

A mannequin head is a life-size head that includes all... Read More

Asking The Right Questions

On an introductory call, how do you gather all of... Read More

How to Buy Wholesale Store Fixtures for Your Business

It may sound funny, but honestly, if you're opening up... Read More

More Cleaning and Janitorial Customers Using Yahoo

We use this method to find new cleaningcustomers, and it... Read More

How to Blow Rapport Really Fast

Do you have 5, 10, or 20 years of sales... Read More

Touchdown! Closing Skills for Successful Selling

It's early January 2004. The Green Bay Packers are just... Read More

A Simple Truth - Authentic Sales Tip

A Simple TruthDo you have the right stuff?Are you consistent... Read More

Three Big Ol Tips for Better Sales Letters

Growing up in the South, I used the phrase "big... Read More

Referrals: Getting Good Business By Doing Good Business

Whether you're a conventional sales person, a professional ? such... Read More

Define Your Best Customer

To be more effective at developing relationships, one should always... Read More

Money Does Talk!

When buying something, you can buy in one of two... Read More

Selling the Difficult: How to Sell What People Dont Understand How to Buy

I'll play a seller, using conventional selling methods, selling something... Read More

Value-added Selling?

"Value-added." That word is used so much it has become... Read More

The Problem With Technology At The Point Of Sale In Financial Services

BackgroundThere's a conundrum that currently exists between the customer and... Read More

Selling Your Way To Success

I wonder when we decided to become a sales person.... Read More

Mindset Over Materials: The Secret Weapon of Sustainable Sales Success

Long-term sales success has less to do with skills or... Read More

5 Ways to Encourage Impulse Purchases

I just bought six square pieces of spongy fabric for... Read More

The Benefits of Buying Used Store Fixtures

The difference between antique or vintage store fixtures and used... Read More

Persuading Learners to Buy: 7 Groups

There are seven major reasons why adults continue their pursuit... Read More

When the Nose of the Camel is in the Tent

My new job was to sell Commercial Service Agreements. It... Read More

Peddlers, Hucksters, & Empty Suits

Ever feel like you were "just a salesperson"? I think... Read More

Follow the Long Yellow Copy: Do Long Scrolling Sales Letters Work?

Have you ever sat through a movie and got to... Read More