Are You Scaring Your Customers Away?

"Hello, is (pause) puh-TREE-shuh home?"

So started my weekend lesson in marketing. It was Saturday afternoon, and started like a typical telemarketing call. Heavy accent, reading a script. I told him Patty wasn't home, I'm her husband, he could talk to me.

At this point, one of two things happens. Either they hang up and try again later, or they read me their script. This guy launched into his script...

As part of a new promotion, he wanted to give me $500 in free merchandise certificates. All I had to do was cover $4.95 in shipping, and I didn't need to give him a credit card number to pay it.

Radar on, full scam alert!

I told him I wasn't interested in participating, and that I wanted off of his calling list.

Legitimate telemarketers know that the magic words in the USA are 'take me off your calling list'; they usually rattle off a toll-free number and move on.

Not this guy.

He badgered me for another five minutes about why I didn't want the fre'e certs. I told him I didn't trust him. He said if I didn't trust him to just hang up. So I did...

The phone rang with the speed of electronic redial. "Why you hang up on me?" he demanded. "Don't you want the five hundred dollars worth of certificates?" I told him no. "You don't deserve them anyway..." he snapped before hanging up.

Did a little research...

>>> Sidebar Sidebar

In The News:


Selling the Dr. Seuss Way

"I am Sam. Sam I am. Do you like green... Read More

Youve Got a Great Business, but Nobody Cares!

I would like to share a disturbing little secret with... Read More

Getting Past the Gate Guard

Over the years, many prospects have hidden behind their well-trained... Read More

Top Seven Ways to Write An Order-Pulling Sales Letter

Ready to put your Web pages up? Ready to sell... Read More

How To Make The Most Out of a Business Networking Event

You're not alone. Most people are uncomfortable walking into a... Read More

Customer Service Revival

Value is in the Eye of the BeholderSales today is... Read More

How to Build Sales With Extended Benefits

An area that can become profitable for many businesses in... Read More

Is Sales Profession an Oxymoron?

If you are in Sales, you have probably heard these... Read More

Successfully Selling Your Professional Services

As a professional service provider you face special challenges promoting... Read More

The Secrets Behind Hypnotic Selling

Hypnosis has been a taboo word for far too long.... Read More

Sales Copy Tips

Writing good sales copy is not an art, it is... Read More

Why You Buy, Part Three

Still more discoveries from the recent studies in behavioral economics:Over-Valuing... Read More

The ?Write? Way to More Sales

The sales letter you can't put down?the advertising copy that... Read More

Persuading Learners to Buy: 7 Groups

There are seven major reasons why adults continue their pursuit... Read More

Sell More: How to Get Motivated Buyers To Call You First

How many sales opportunities have you lost to competitors who... Read More

Warming Up To Cold Calls

Will you do just about anything, including sending out hundreds... Read More

Aikido and The Art of Cold Calling

Imagine being in a crowded concert or bar. All of... Read More

How to Build A Steady Stream of Customers--Step One

The success of a small business depends upon a steady... Read More

Sales Letters - How to Write Them

You could just send out your brochure to potential customers... Read More

Dont Let Rattlesnakes Scare You

Recently I was out trail running along the South Fork... Read More

Your Direct Mail Sales Letters Must Differentiate You

For two winters I heated my house with an old... Read More

How To Profit From Initial Consultations

"I'd love to work with you, but?"How many times have... Read More

How Sellers Can Take Control

For centuries ? at least since the serpent convinced Eve... Read More

Needs Based Selling

I am sure you are familiar with the phrase, "I... Read More

Your Profit is in Your Follow-up: A System for Increased Sales Conversion

No matter what you sell--products, services, or causes--one of the... Read More