How to Give Your Customers a Choice Between You and the Competition and Have Them Choose You

Instead of giving your customers or potential customers a choice between you and your competition and having them choose the other guy, have them choose you.

Michelle Dunn's new book" Become the Squeaky Wheel," says creating a credit policy can have surprising results.

According to Dunn, a leader in the debt collection industry, some customers, when given the choice, between signing a credit application or paying at the time of sale, mostly choose the credit application regardless of who has the cheaper prices. It is true that some customers will buy more from you if they are approved for credit and have more time to pay. It makes it easy for them to place orders and receive a bill, rather than have to pay at the point of sale.

Like everything else, the easier you make it for the customer to buy from you the more sales you will have. Customers want things to be easy, fast and instant. If they are credit approved and can call and order and have the item quickly, then pay when they receive a bill, they will be more likely to order from you than someone who doesn't offer that option. Resulting in your business making more money and more sales.

Michelle Dunn has over 17 years experience in credit and debt collection. She is the founder of Never Dunn Publishing, LLC, is a writer, consultant and the Editorial Advisor for Eli Financial Debt Collection Compliance Alert Newsletter. Michelle started M.A.D. Collection Agency and ran is successfully for 7 years. She also owns and runs Credit & Collections.com an online community for credit and business professionals.

She has written 5 books in her Collecting Money Series. She is currently writing a book for the Streetwise Series, part of the Adams Media Corporation. In addition to writing and marketing her books, Michelle moderates and runs Credit & Collections.com and was a member of The American Collectors Association for 9 years. Visit http://www.michelledunn.com or http://www.credit-and-collections.com for more information on any of Michelle's books or services.

In The News:

Deere Ramps Up Leases as Sales Slow  The Wall Street Journal
House Sales Dip Slightly From 2018  SteinbachOnline.com
Treasury Wine CEO defiant on share sales  The Australian Financial Review

Three Big Ol Tips for Better Sales Letters

Growing up in the South, I used the phrase "big... Read More

The Trusted Advisor Relationship: What Is It, and What Should It Be?

For the past months, maybe a year, I've been hearing... Read More

3 Tips For Getting Through The Voicemail Screen

How many times have you heard that you gotta get... Read More

Reviving Dead Clients

Most consultants I've talked to don't spend any time trying... Read More

Stop Telemarketers, Do Not Call List or Not

American consumers have spoken and have done so loudly registering... Read More

Connecting with Customers

I just got off the phone with a friend of... Read More

10 Amazing Product Selling Formulas

1. Sell your products at a wholesale price to retail... Read More

How to Eliminate Objections to Price

Have you ever stepped your way through the sales process... Read More

Talking To A Prospect As If To A Friend

While working with a new coaching client, I asked to... Read More

Marketing Conversations, And Conversation Stoppers

Where many marketing conversations get off-track are the ones you... Read More

Do Your Customers Buy On Price Alone?

Here are four simple things you can do to take... Read More

Sealing The Deal Over The Business Meal

Doing business over meals is a ritual that has existed... Read More

Instead of Discounting, Back Some Value Out of Your Proposal

Last minute discounting has become so prevalent that many companies... Read More

Sorry, But Im Not Buying From You!

Former General Electric CEO and legendary manager, Jack Welch, nailed... Read More

To Sell Successfully, You Have to Be Willing to Be Different

We are complex. We confidently assert that we are independent... Read More

A Brief History of the Sales Profession

The formula for defining a "profession" is similar throughout many... Read More

Breaking Through The Comfort Zone Barrier

After completing a workshop on personal productivity or time management,... Read More

Leave a Better Voice Mail Message

Yesterday I received a call from a financial planner named... Read More

The Art Of Cold Calling

I know, don't groan. You have to do them if... Read More

My Competitor Has a Better Product

The topic of this issue's article is a response to... Read More

Selling Your Business ? Step by Step Process

So it's finally come time to sell the business. After... Read More

Schedule Telemarketing Time For More Success

Telephone canvassing, or cold calling, is the practice of sitting... Read More

How to ASK for Business -- WITHOUT appearing Pushy --

GIVING Vs "SELLING"Never lose sight of the importance of providing... Read More

The Hands On Approach

While living in the technology age where everything is computerized,... Read More

How to Sell Your Products Without Competition

Selling your products at shows can be difficult when you... Read More