Generating Sales Leads

Any company that relies on selling a product or service needs strong sales lead generation. A sales lead is a prospective customer. Businesses try to get as much information about their sales leads as possible. They need to find out what makes this person a potential buyer of their product. Many sales-based businesses develop lists of potential customers. They use different tactics to come up with these lists. Some of the most common methods of customer lead generation are referrals, telemarketing, and advertising.

Referrals come from many sources. They can come from other businesses, referral services, or from current customers. Companies in a particular field may refer clients to one another. For example, an auto mechanic that specializes in transmissions may refer customers to another mechanic who mainly deals with electrical problems. It is very uncommon for competing businesses to do this, but companies that offer different products in the same field do it quite often. Some businesses exist solely to provide other companies with lists of prospective clients. These businesses are called list services, and they can be a great help in customer lead generation. These services compile lists for other businesses to be used for direct mailing, telemarketing, or business-to-business sales. On a more personal level, satisfied customers may tell their friends and family to buy from a particular business. Good word of mouth can be the best sales lead generator.

Telemarketing is another widespread sales lead generation technique. This often involves someone cold calling people to tell them about their products. Telemarketing has a high rate of failure, as many people do not like receiving unsolicited phone calls. If some people do respond positively, then the telemarketing is a success. Telemarketers benefit greatly if they have a list of referrals to call. This way they are not making purely cold calls, greatly increasing their chances of success.

Advertising is another way to generate leads. Any type of advertising, be it radio, print, or billboard is great for letting potential customers know what products a business offers. Advertising itself has become a huge business. Some of the most successful companies in the world are advertising firms.

Customer lead generation is one of the most important parts of sales. Salespeople are much more successful if they have an idea of who may be interested in buying their product.

Lead Generation Info provides detailed information about sales, mortage, MLM, business-to-business, internet, and insurance lead generation, lead generation telemarketing, and more. Lead Generation Info is the sister site of MLM Leads Web.

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Reuters

Qualcomm chip sales indicate some smartphone strength
Reuters
(Reuters) - U.S. chipmaker Qualcomm Inc's (QCOM.O) quarterly profit and revenue topped Wall Street forecasts, suggesting that a slowdown in the global smartphone business might be less severe than feared after a string of weak forecasts from suppliers ...
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Forbes

Profit Margins Are Hiding In Your Sales Calls
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TechCrunch

The FDA is cracking down on Juul e-cig sales to minors
TechCrunch
The FDA has its eye on Juul Labs, the e-cigarette company that has captured nearly half of the $2 billion e-cig market. Yesterday, the U.S. Food and Drug Administration Commissioner Scott Gottlieb announced a new initiative called the Youth Tobacco ...
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Bloomberg

Facebook Sales Top Estimates, Fueled by Ads; Shares Jump
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Facebook Inc. has been embroiled in one controversy after another. But ad sales are near records and users keep flocking to the social network. First-quarter revenue rose 49 percent to $11.97 billion, beating the $11.4 billion average analyst ...
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Wall Street Journal

How Popular Is 'Fortnite?' Headset Sales Nearly Doubled in March
Wall Street Journal
On an annual basis, NPD said headset sales last year reached $509 million, up 2.8% from 2016. Gamers use headsets, which include microphones, to strategize—or even just socialize—with fellow players when playing team-based games. They can use regular ...


Wall Street Journal

Chipotle Beats Sales Expectations and Pledges More Change Ahead
Wall Street Journal
Chipotle's revenue rose 7.4% in the latest quarter after the quick-service restaurant chain raised menu prices. The company also opened 35 new restaurants and saw a 2.2% increase in comparable restaurant sales. Analysts polled by FactSet had estimated ...
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Bloomberg

AMD Sales Forecast Shows New Products Beginning to Deliver
Bloomberg
Sales rose 40 percent to $1.65 billion. AMD is also the second-largest maker of graphics processors for add-in cards for PCs used by gamers, behind Nvidia Corp. That market has been boosted sporadically by sales related to cryptocurrency mining ...

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Forbes

Huawei Is Under US Criminal Investigation For Illegal Iran Sales: Here's What's Next
Forbes
Jean Baptiste Su , Contributor Vice-President and Principal Analyst at Atherton Research Opinions expressed by Forbes Contributors are their own. Nearly all of Huawei's telecommunication products (from smartphones to storage, servers, and network ...
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Bloomberg

AT&T's Sluggish Sales Put More Pressure on Time Warner Deal
Bloomberg
AT&T Inc. sales and earnings missed analysts' estimates last quarter, putting additional pressure on the company to complete its Time Warner Inc. takeover and transition into a more diversified media giant. Earnings amounted to 85 cents a share in the ...
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Reuters

Boeing cruises past forecasts as margins, sales grow
Reuters
(Reuters) - Boeing Co's (BA.N) profit jumped by more than half in the first quarter, surging past Wall Street forecasts, and strong sales of commercial jets led it to raise its forecasts for cash flow and earnings after a record 2017. After fellow ...
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