Generating Sales Leads

Any company that relies on selling a product or service needs strong sales lead generation. A sales lead is a prospective customer. Businesses try to get as much information about their sales leads as possible. They need to find out what makes this person a potential buyer of their product. Many sales-based businesses develop lists of potential customers. They use different tactics to come up with these lists. Some of the most common methods of customer lead generation are referrals, telemarketing, and advertising.

Referrals come from many sources. They can come from other businesses, referral services, or from current customers. Companies in a particular field may refer clients to one another. For example, an auto mechanic that specializes in transmissions may refer customers to another mechanic who mainly deals with electrical problems. It is very uncommon for competing businesses to do this, but companies that offer different products in the same field do it quite often. Some businesses exist solely to provide other companies with lists of prospective clients. These businesses are called list services, and they can be a great help in customer lead generation. These services compile lists for other businesses to be used for direct mailing, telemarketing, or business-to-business sales. On a more personal level, satisfied customers may tell their friends and family to buy from a particular business. Good word of mouth can be the best sales lead generator.

Telemarketing is another widespread sales lead generation technique. This often involves someone cold calling people to tell them about their products. Telemarketing has a high rate of failure, as many people do not like receiving unsolicited phone calls. If some people do respond positively, then the telemarketing is a success. Telemarketers benefit greatly if they have a list of referrals to call. This way they are not making purely cold calls, greatly increasing their chances of success.

Advertising is another way to generate leads. Any type of advertising, be it radio, print, or billboard is great for letting potential customers know what products a business offers. Advertising itself has become a huge business. Some of the most successful companies in the world are advertising firms.

Customer lead generation is one of the most important parts of sales. Salespeople are much more successful if they have an idea of who may be interested in buying their product.

Lead Generation Info provides detailed information about sales, mortage, MLM, business-to-business, internet, and insurance lead generation, lead generation telemarketing, and more. Lead Generation Info is the sister site of MLM Leads Web.

In The News:

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Turkish retail sales suffer worst drop on record  Financial TimesConsumers face broad economic slowdown and fiery inflation.
iPhone XR Sales Crash Increases Apple's Neverending Nightmare  ForbesAnother weekend closer to Christmas, another weekend of discounts on Apple's latest iPhone models, and another batch of data that suggests Tim Cook and his ...
Gone fishing: Angling Direct sales rise 32% after record Black Friday  Financial TimesHave bait and tackle stores avoided the retail maelstrom?
India Post enters e-commerce: Tribal crafts, handloom products to get sales boost  Business TodayIndia Post recently announced its full-fledged entry into the ecommerce space and intends to leverage its parcel business for end-to-end delivery of products.
A Look into Microsoft's Data-Driven Approach to Improving Sales  HBR.org DailyCompanies are beginning to utilize their employees' behavioral data — generally known as people analytics — to better understand and improve their sales ...
The Best Holiday Menswear Sales to Shop Right Now  GQ MagazinePut off holiday shopping a little longer and treat yourself to some of the stylish sweaters, hats, shirts, shoes, and outerwear that just hit the sale rack.
Qualcomm accuses Apple of violating iPhone sales ban in China, despite today’s iOS 12.1.2 release  9to5MacEarlier today, Apple released iOS 12.1.2 with bug fixes for eSIM as well as to address the patents involved in its Qualcomm legal battle. In a statement to Reuters ...
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Red Hat sales softer than expected ahead of IBM purchase  ZDNetRed Hat's bottom line beat Wall Street targets, but sales fell short of expectations. Red Hat's growth will be closely watched as IBM aims to close its acquisition.
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South Elgin likely to ask voters for sales tax increase in April  Chicago Daily HeraldThe South Elgin village board wants to place a referendum question on the April 2 election ballot asking voters for a 0.5 percent local sales tax increase to fund ...
CJ ENM Acquires European Film and TV Sales Company Eccho Rights  Hollywood ReporterSouth Korean entertainment powerhouse CJ ENM has reached a deal to acquire majority control of Eccho Rights, the film and television rights management and ...
Internet sales tax collection laws gradually taking effect  Lincoln Journal StarNEW YORK — As 2019 approaches, many online retailers are either collecting or preparing to collect sales tax from out-of-state customers for the first time.
Seven to pay $70,000 to ex-sales executive Lisa Squillace  The Sydney Morning HeraldFormer Seven West Media sales executive Lisa Squillace has settled a dispute with her ex-employer, which she accused of overlooking her for a promotion ...
De Beers has highest final sales in at least three years  Business DayDe Beers recorded $540m of rough diamond revenue in its 10th and final sales event of 2018, the highest in three years, pushing total revenue past the previous ...
Chatham-Kent home sales down; record-high average selling price  Chatham Daily NewsChatham-Kent home sales in November were down nearly one-third from the record sales in the same month last year.
Population concern as retail sales dip again  Royal GazetteFor the first time in 5½ years, retail sales have fallen for more than six consecutive months.In September, the volume of sales dropped 6.8 per cent.
E-commerce share in India's FMCG retail sales triples in 2 years: Nielsen  ETRetail.comThis has led to online purchase of a broader range of categories, with a particularly interesting upswing seen in *fresh* and packaged groceries, Nielse..
Fast Europe Open: German business confidence, Turkey retail sales  Financial TimesPrivate bankers at Credit Suisse have advised clients to consider moving assets out of the UK because of a lack of clarity around Brexit.
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Increase in SUV, big home sales threaten Que. climate goals  The Weather NetworkQuebecers are buying more SUVs, trucks and pickups than ever before — a trend that is hurting the province's efforts at reducing greenhouse gas emissions, ...
Why AI will create, not eliminate, jobs for sales professionals  People MattersWhile most opinions among the workforce about AI and automation are influenced by their fear of being replaced by machines there might be much less cause ...
Easthampton's INSA expects to open this weekend for recreational pot sales  GazetteNETEASTHAMPTON — The city's medical marijuana dispensary will soon be opening its doors to recreational marijuana customers.On Monday, the Cannabis ...
Best Buy Slumps After BAML Downgrade on iPhone Sales Caution  TheStreet.comAnalysts at Bank of American Merrill Lynch lower their rating on the electronics retailer and slash their price target by nearly 30%....BBY.
Singapore's private home sales soar 52% in November  Channel NewsAsiaSINGAPORE: Sales of private homes by developers in Singapore surged 52 per cent in November from a year earlier after a sharp increase in the ...
ASOS becomes latest retailer to warn on Christmas sales  Sky NewsBy James Sillars, business reporter. Retail shares are taking a pounding after ASOS issued a profit warning on the back of a "significant deterioration" in sales ...
Players figured out a way of calculating PS4 game sales figures through Trophy data, Sony emails  VG247By using Trophy data, and promotional emails Sony has been sending to PS4 owners, players managed to approximate the number of copies certain games ...
Real Christmas tree sales still brisk despite rising costs, competition from artificial trees  Tucson News NowTUCSON, AZ (Tucson News Now) - The sales of real Christmas trees appears to be brisk in Tucson despite an increase in fake tree sales nationwide of up to 13 ...
One-cent sales tax increase could fund 'blitz on blight'  KCCI Des MoinesDes Moines City Council will consider plans Monday put a one cent local sales tax before voters. The plan would raise the sales tax to 7 percent and generate ...
Irate customer pulls gun on Little Italy restaurant owner over sales tax, police say  cleveland.comAn irate customer pulled a gun on the owner of a Little Italy restaurant because he didn't want to pay sales tax on his takeout order, police reports say.
Russia: Now Number 2 in Military Sales (Any Guess Who Is Number 1?)  The National Interest OnlineSince the days of the Soviet Union, Russia has been the best at selling two things: weapons and oil. And now, Russia is selling more weapons. Russia vaulted ...
These 3 Retailers Are Growing Digital Sales Much Faster Than Amazon  The Motley FoolThese brick-and-mortar stores may have cracked the code for competing with the online juggernaut.
In sign of real-estate slowdown, Orlando home sales are down and listings are up  Orlando SentinelThe November real estate report from the Orlando Area Realtors Association released Monday showed that the number of home sales fell 6.9 percent during the ...
The Best Sales on Xbox, PS4, and Switch for Christmas 2018  WIREDGame consoles, controllers, and critically acclaimed games like 'God of War' are on sale at multiple retailers for Christmas.
Google, Amazon and Facebook may use payments data to drive retail sales: Report  Moneycontrol.comGoogle recently launched the shopping tab on its search engine and Facebook's Instagram will soon bring the shopping feature in India, which is already ...
Here's how Starbucks plans to boost US sales in five charts  CNBCTo remedy Starbucks' sales woes, the company has shifted its strategy more towards cold beverages, which make up the majority of customer orders, and have ...
Welspun group targets Rs 1,000 crore sales from new flooring line  Moneycontrol.comWelspun Flooring, an integrated and independent flooring vertical of the USD 2.3 billion Welspun Group, is looking to tap the potential of the renovation segment ...
Plug-In Electric Car Sales In Canada Dominated By Tesla Model 3  InsideEVsThe plug-in electric car sales growth in Canada gradually weakens, but in November it still was a healthy 53% gain year-over-year as nearly 3,000 were sold at ...
Shops launch highest number of sales in Christmas lead-up as retailers battle to win customers  The SunDeloitte says shops are currently discounting items by between 2 per cent and 80 per cent with an average sale of 44 per cent.
Welspun targets ₹1,000 crore sales from new flooring business  LivemintNew Delhi: Home textiles major Welspun Group is bullish on its new flooring venture to clock a turnover of ₹1,000 crore in the next 3-4 years on the back of its ...
Toople Annual Loss Deepens As Costs Bite, Sales Rise To Record Level  MorningstarLONDON (Alliance News) - Telecommunications firm Toople PLC said Tuesday its annual loss widened slightly as costs increased, despite revenue rising in a ...
From 'Best Disaster Reduction' to 'Most Tissue Sales': 2018 mock awards for Mollywood  The News MinuteAs 2018 is nearing its end, the Kerala Coconut Film Award Jury was formed to carry on the custom started last year. The jury's responsibility was to reward the ...
Irish supermarket sales set to top €1 billion in December  The Irish TimesLess than one percentage point separates three largest chains, figures show.
Calls for Royal Mail to rethink design of religious stamps as sales slump  The TelegraphThe Royal Mail is facing calls to modernise the design of its religious Christmas stamps as they are being overtaken by secular ones for first time.
A Cheery Outlook for Liquor Sales as India Drinks More Premium Spirits  BloombergQuintThe rising affluence of India's middle class will drive growth of as much as 10 percent a year in the $33 billion spirits market, according to one of the nation's ...
Clothing company Guess fined €40m for preventing cross-border sales  Financial TimesBrussels has fined US clothing group Guess €40m for illegally restricting retailers' sales across EU borders, a practice that allowed the company to charge ...
Manga Dominates U.S. Book Sales in November 2018  Comicbook.comManga sales have been stronger than ever as 2018 has ushered in a new wave of ultra popular anime with series like My Hero Academia and One Piece ...
PlayStation Classic Off To Sluggish Sales Start In Japan  Comicbook.comSony debuted the PlayStation Classic to retail earlier this month; and while it made promises when it came to bringing back gaming memories from the 90's, ...
Shoppers return to liquidating Sears stores, boosting same-store sales  CNBCSears Holdings saw same-store sales increase for the first time in years as customers returned to its stores for liquidation sales.
Jaguar Land Rover to cut 5,000 jobs amid slump in diesel sales and Brexit uncertainty  The IndependentJaguar Land Rover is set to cut thousands of jobs as part of a £2.5bn cost-cutting drive as it battles falling sales of diesel cars, weak demand in China and Brexit ...
Xbox One Sale Roundup: December 18th, 2018  TrueAchievementsDiscounts on Fortnite, OlliOlli2: XL Edition, Aven Colony, Super Party Sports: Football, Dynamite Fishing - World Games, Yoku's Island Express, NOT A HERO: ...
This week in Auto: November car sales decline 3.4%; Are price hikes for real?  Moneycontrol.comHere is a complete list of all the major developments in the auto space happened this week.
Housing sales seen up 25% in 2018; supply down 22% in 9 cities: PropTiger  Times NowNew Delhi: Housing sales are estimated to have increased by 25 per cent this year at 3.1 lakh units in nine major cities of the country, driven by improved ...
The 10 most expensive sales in the Hamptons in 2018  Curbed HamptonsThe Hamptons's real estate market is known for its multimillion-dollar listings and transactions. So as the calendar year comes to a close, we thought we'd recap ...
Cars In Demand: Maruti Alto, Renault Kwid Top Segment Sales In November 2018  CarDekhoOverall segment continues to see a drop in demand as the year draws to a close.
Retail Sales Show U.S. Consumer Keeping Foot on Growth Pedal  BloombergU.S. retail-sales figures on Friday signaled consumer spending, the biggest part of the economy, is poised to drive another quarter of strong growth while other ...
BMW tries to revive lagging 3 Series sales with new 2019 design that's more, well, BMW-like  CNBCBMW has sold about 4.5 million 3 Series sedans since its introduction in 1975, making it the best-selling luxury nameplate in automotive history. But sales have ...
Amazon India to host online sales event for SMEs  Economic TimesBENGALURU: The Indian arm of global e-tail major Amazon will host 'Small Business Day' online shopping event on December 16 to promote small and ...
US auto sales are expected to drop below 17 million for first time since 2014  CNBCUS auto sales have fallen pretty dramatically from their peak set in 2016, and rising interest rates may be in part to blame.
Car sales in China set for first annual fall since early 1990s  Financial TimesIn the decade since supplanting the US in 2009 as the world's largest car market, China has become the biggest source of sales and profits for most global ...
Tailwinds of debt reduction and annuity sales drive DLF’s shares  LivemintIt seems investors are appeased by DLF's debt cuts and robust traction in the commercial lease rental segment.
Infosys US Retail sales executive Naresh Ramamurti quits  Economic TimesRamamurti is an Infosys veteran of nearly 15 years in two stints.
A rough patch: Mercedes, Audi, BMW see sharp dip in sales  The Financial ExpressIn line with subdued passenger vehicle sales during the second half of 2018, the luxury car market has also witnessed a bump post July this year.
Gloom sets in for suppliers even with strong sales  Crain's Detroit BusinessAutomotive suppliers are facing a crisis of confidence heading into 2019. The business is currently performing well but a greasy fog of pessimism is enveloping ...
Passenger vehicle sales decline 3.43 per cent in November; car sales too dip marginally  Economic TimesDomestic car sales were down marginally to 1,79783 units in November as against 1,81435 units in November 2017, according to data released by the Society ...
Local sales taxes can be used to fund convention center hotel project  The Commercial AppealLocal sales taxes generated by the planned convention center hotel in Downtown Memphis and its surrounding retail can be spent on the hotel's infrastructure ...
China's auto sales fall in November for fifth month  Moneycontrol.comSales of SUVs, sedans and minivans in the global industry's biggest market plunged 16 percent from a year ago to just under 2.2 million.
Ming-Chi Kuo cuts first quarter iPhone sales estimates by 20%, says iPhone XR demand is low  9to5MacApple analyst Ming-Chi Kuo has significantly reduced his forecast for iPhone unit shipments in the upcoming quarters. In a new report today, Kuo says that lower ...
Volkswagen on track to break last year's sales record  Moneycontrol.comSales head Christian Dahlheim said on December 14 that "we are confident" 2018 will end with a figure slightly above the previous record from 2017, when the ...
Hi Proton… best sales pitch ever for a car  Free Malaysia TodayYou'll notice a pattern when you watch any online car review video about the just launched Proton X70 or read any product review of the new Geely Proton JV ...
Does New Aid Payment Mean Lower Export Sales?  AgWebGood Morning from Allendale, Inc. with the early morning commentary for December 18, 2018. Grain Markets closed the session mixed with soybeans and ...
How retailers make fools of us at the sales rack  Washington PostThe more you know about how sales work, the less you might be inclined to pat yourself on the back.
Why are there so many pre-Christmas sales?  BBC NewsShoppers are seeing a boom in pre-Christmas sales as retailers try to lure them back to High Street shops. Squeezed by rising costs and online competition ...
Don't Miss Out On This Year's Last Big Sale Day  Refinery29We're smack dab in the middle of the season of giving, and odds are you're probably overwhelmed: Maybe you're still buying last-minute(ish) for others, itching ...
Electric Car Sales In Emerging EV Markets — Chapter 2: Middle East  CleanTechnicaDecember 16th, 2018 by Jose Pontes. After covering Africa in the first chapter of this “Emerging Markets” series, we now analyze the EV market and EV potential ...
Oppo, Vivo post combined loss of Rs 1,225 crore even as sales rise 20%  Economic TimesKOLKATA: Oppo and Vivo posted a combined loss of Rs 1,225 crore in the first six months of the current financial year even as both companies, owned by ...
Electric Car Sales In Emerging EV Markets — Chapter 3: Latin America  CleanTechnicaAfter covering Africa and the Middle East, in this last chapter, we cover Latin America, looking at some interesting cases there and evaluating the markets where ...
Apple says an iPhone sales ban in China would force it to settle w/ Qualcomm, cost ‘millions of dollars a day’  9to5MacEarlier this week, it was reported that China had granted Qualcomm an iPhone import and sale ban as part of its legal case against Apple. While the ban has ...
European Car Sales Slump in November With No Sign of Rebound  BloombergEuropean carmakers couldn't shake the slump that's shadowed them since September as new car registrations declined for the third month in a row -- adding ...
The last-minute Christmas sales are on! We round up the best bargain gifts for everyone in the family  Telegraph.co.ukBlack Friday and Cyber Monday may be long gone but if you missed out and are still in the market for a pre-Christmas bargain then never fear.
Skoda Kodiaq Sales Dropped by 52 % In November, New Honda CR-V Effect?  GaadiWaadi.comSkoda Kodiaq registered 52 per negative growth last month and the launch of fifth-generation CR- V could be the reason for it.
'Cult of kindness': Sales and Crabb Chat 10 Looks 3 an online hit  The Sydney Morning HeraldLeigh Sales and Annabel Crabb are two of the ABC's most popular broadcasters but their Chat 10 Looks 3 podcast and Facebook group is the social media star ...
Routt County real estate sales total $17.1M for Dec. 7 to 13, 2018  Steamboat Pilot & TodaySTEAMBOAT SPRINGS — Routt County real estate transactions totaled $17148722 across 29 sales for Dec. 7 to 13. The sales total is up 4 percent compared ...
Mercedes-Benz Ranks No.1 In After Sales Service Satisfaction, BMW No.2 : Study  NDTVAuto.comThe world is going digital and carmakers have a big role to play in it. We've discussed it so many times in seminars and even in press conferences where the ...
Apple can still get more people to buy its services even if iPhone sales fall: Tech analyst  CNBCApple's subscription services strategy will work because it is not dependent on new unit sales, Macquarie Group analyst Ben Schachter says.

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