Generating Sales Leads

Any company that relies on selling a product or service needs strong sales lead generation. A sales lead is a prospective customer. Businesses try to get as much information about their sales leads as possible. They need to find out what makes this person a potential buyer of their product. Many sales-based businesses develop lists of potential customers. They use different tactics to come up with these lists. Some of the most common methods of customer lead generation are referrals, telemarketing, and advertising.

Referrals come from many sources. They can come from other businesses, referral services, or from current customers. Companies in a particular field may refer clients to one another. For example, an auto mechanic that specializes in transmissions may refer customers to another mechanic who mainly deals with electrical problems. It is very uncommon for competing businesses to do this, but companies that offer different products in the same field do it quite often. Some businesses exist solely to provide other companies with lists of prospective clients. These businesses are called list services, and they can be a great help in customer lead generation. These services compile lists for other businesses to be used for direct mailing, telemarketing, or business-to-business sales. On a more personal level, satisfied customers may tell their friends and family to buy from a particular business. Good word of mouth can be the best sales lead generator.

Telemarketing is another widespread sales lead generation technique. This often involves someone cold calling people to tell them about their products. Telemarketing has a high rate of failure, as many people do not like receiving unsolicited phone calls. If some people do respond positively, then the telemarketing is a success. Telemarketers benefit greatly if they have a list of referrals to call. This way they are not making purely cold calls, greatly increasing their chances of success.

Advertising is another way to generate leads. Any type of advertising, be it radio, print, or billboard is great for letting potential customers know what products a business offers. Advertising itself has become a huge business. Some of the most successful companies in the world are advertising firms.

Customer lead generation is one of the most important parts of sales. Salespeople are much more successful if they have an idea of who may be interested in buying their product.

Lead Generation Info provides detailed information about sales, mortage, MLM, business-to-business, internet, and insurance lead generation, lead generation telemarketing, and more. Lead Generation Info is the sister site of MLM Leads Web.

In The News:

The Best Sales In Home Decor Right Now  ForbesIf you're thinking about shopping for a new living room sofa or a completely new bedroom set, there's no better time to buy than President's Day weekend.
Namogoo: Don't Let Hackers Steal Your Online Sales With Fake Ads  ForbesNamogoo is an Israeli company that helps companies fight against "customer journey highjacking," in which fake ads are injected into websites to lead ...
Samsung launches Galaxy Fold, sales begin April 26: All you need to know about price, specifications  Moneycontrol.comThe Samsung Galaxy fold will go on sale in little over two months of the 26th of April 2019.
Germany resists UK plea to resume arms sales to Saudi Arabia  The GuardianGermany has rejected a plea by the UK foreign secretary, Jeremy Hunt, to resume arms sales to Saudi Arabia, denying that its embargo weakens Europe's ...
Walmart's Online Sales Growth Comes at a Cost  Motley FoolWalmart (NYSE:WMT) is growing online sales faster than any other major competitor in the United States. The retail giant reported e-commerce growth of 43% ...
AAP Reports E-Books Sales Fall, Audiobooks Rise  ForbesThe Association of American Publishers released their report for 2018, with audiobooks growing for a third year in a row and e-books in decline.
Puma edges past rivals in India sales to emerge as top sportswear brand  Times of IndiaNEW DELHI: Puma has edged past arch rival Adidas to emerge as the top sportswear retailer in India. Puma reported sales of Rs 1,157 crore for a period of 12 ...
Telecom customers face 'unacceptable' harm from misleading sales tactics, CRTC says  CBC.caNew rules are needed to prevent telecom companies from using aggressive and misleading sales practices that harm consumers — particularly seniors and ...
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Kingdom Hearts 3, Resident Evil 2 Topped January 2019 Game Sales  IGNNintendo was the only company to see an increase in both hardware and software sales in January 2019.
Sales tax expansion leaves everyone a bit miffed  CTPostHARTFORD — Haircuts, laundry, legal services, veterinarian visits and parking are on the list. Even paying an accountant to file your taxes could now be subject ...
New claim dogs Oracle: After $11m of sales, I was unfairly axed before next big deal – because I am a 64yo woman  The RegisterOracle, facing US government charges that it discriminated against women by paying them less than male colleagues, has been sued yet again for gender and ...
United Finds Way to Make Up for Weak Transatlantic Economy Sales  SkiftUnited Airlines is struggling to fill transatlantic economy class seats at reasonable fares, but is making up the difference by capitalizing on a robust United ...
Liquidation sales offer big discounts at Payless, Gymboree  Wink NewsIf you missed the Presidents Day weekend sales, there's still time to save. Two very popular stores, Payless ShoeSource and Gymboree, are closing down which ...
Which 5 Electric Vehicles Will Next Cross 100000 Sales In A Year?  CleanTechnicaFebruary 20th, 2019 by Zachary Shahan. Top 20 Electric Cars — Worldwide Sales (2018). 0. 20,000. 40,000. 60,000. 80,000. 100,000. 120,000. 140,000.
Recreational sales halted at Salem dispensary due to inventory issues  Boston 25 NewsRecreational sales at a Salem dispensary have been put on hold temporarily, the company announced Tuesday.
Despite the slaughter in Yemen, Britain is still chasing arms sales  The GuardianDefence contractors in Abu Dhabi for the Middle East's biggest arms fair are supported to the hilt by UK ministers, says campaigner Andrew Smith.
NBFC liquidity normalises: Fresh bond sales jump 30% in January  Moneycontrol.comShadow bankers depend on the bond market to raise short -term capital for on-lending, and they go to banks for long-term finance.
China's Passenger Electric Vehicle Sales Jumped To 91000 In January, Suggesting 2 Million Total Sales In 2019 — CleanTechnica Report  CleanTechnicaThe China EV sales count for January 2019 is in, recording 91175 passenger vehicle sales, and around 96000 when adding on commercial vehicles sales.
Maryville man falls victim to online car sales scam  WATE 6 On Your SideThe car you see for sale on Craigslist may have been posted by a scammer. A young man in Maryville learned this the hard way. He didn't suspect it was a scam ...
Honda Activa maintains lead in sales - Best selling scooters Jan 2019  RushLaneHonda Activa has maintained its position at the top as India's best selling scooter for yet another month. Here is a detailed sales report of scooters.
Walmart Posts Strong Holiday Sales Gains in U.S.  The Wall Street JournalWalmart's profit and sales rose over the winter holidays, a sign that the retail giant lured shoppers from rivals and that Americans continued to spend freely amid ...
Efforts to block county parkland sales, boost Westchester sales tax in the works  The Journal News | LoHud.comAssembly Democrats filed bills to raise Westchester's sales tax 1 percentage point and to repeal a law that lets it sell parks without state approval.
Report coming Thursday to outline proposal for legally regulated heroin sales  Vancouver SunProduced by the B.C. Centre on Substance Use, the report aims to address the ongoing opioid crisis, organized crime's role in the drug trade and the profitability ...
Honda's New Hybrid Beats The Toyota Prius In U.S. Sales  Seeking AlphaToyota Prius has been the hybrid compact car sales leader for close to two decades. However, its U.S. sales have now fallen for several years in a row. Kia Niro.
GST Council defers decision on tax on real estate; extends deadline for sales returns  Economic TimesNew Delhi: The GST Council deferred a decision on rationalisation of tax rates for real estate and lotteries till February 24 when it will continue the discussion, ...
Des Moines voters should support the local-option sales tax on March 5  Des Moines RegisterAs nearly every other Iowa community already has done, Des Moines should raise sales tax by 1 cent on the dollar to fairly fund basic services.
Guess what's brewin' at Rutgers games? Beer sales! And RU officials expect profits to be stout  NJ.comRutgers will be selling beer and alcohol to football fans sitting throughout HighPoint.com Stadium in 2019 and men's basketball fans at the RAC in 2019-20.
Trump officials accused of promoting nuclear power sales to Saudis  Financial TimesWhite House officials have been pushing a plan to sell US nuclear power technology to Saudi Arabia in potential defiance of legal restrictions and regulatory ...
The "Weak" December Retail Sales Report Is Good News for TJX and Ross Stores  Motley FoolChristmas wasn't kind to department stores, but the two biggest off-price retailers in the U.S. probably had another successful holiday season.
Black market pot sales booming in wake of legalization: Cops  Toronto SunThe federal Liberals legalized recreational cannabis in Canada last year promising it would inject billions into government coffers and eliminate the black market ...
Videogame sales -19% in January, with Switch a bright spot  Seeking AlphaAdding to recent videogame stock doldrums, industry sales tracked by NPD Group fell 19% Y/Y in January. That's a bit of a pullback after videogames' best D.
Herbalife Sales Rise 9% in Latest Quarter  The Wall Street JournalHerbalife Nutrition Ltd., whose chief executive abruptly resigned last month, reported a 9% sales increase in its latest quarter, driven largely by growth in Asia ...
Apple's priorities are shifting as iPhone sales continue to sink  CNBCAs iPhone sales continue to sink, Apple has made several key moves over the last year as it prepares new offerings to juice growth elsewhere in the business.
KAZ Minerals profit up 14% on higher sales  MarketWatchKAZ Minerals PLC (KAZ.LN) on Thursday reported a 14% rise in 2018 net profit after higher copper production translated into increased sales of the red metal ...
Middle class home sales are looking up in Lafayette Parish  KLFYLike any other market, Lafayette's real estate market has its ups and downs.
HomePod sales up in fourth quarter, Amazon and Google extending lead  AppleInsiderSmart Speakers such as the HomePod have helped almost double the global shipments of the product category in the fourth quarter of 2018, but while Apple's ...
Walmart takes online ad sales in house, dealing huge blow to WPP unit  AdAge.comWalmart is taking website ad sales and related analytics work handled by WPP's Triad in house, affecting hundreds of jobs and eliminating the bulk of work for a ...
Maruti's compact SUV Vitara Brezza crosses 4 lakh sales milestone  Economic TimesThe country's largest carmaker Maruti Suzuki India Tuesday said its compact SUV Vitara Brezza has crossed the 4 lakh units' sales milestone in less than three ...
Emami rises 17% post stake sales by promoters  Moneycontrol.comThe promoters of Emami Group announced a sale of 10 percent stake in Emami, raising approximately Rs 1600 crore.
Walmart Crushed Its 4th-Quarter Sales and Earnings Estimates  EntrepreneurIf consumer retail spending really did drop 1.2 percent in December, it didn't affect the country's biggest retailer. Walmart crushed sales and earnings estimates ...
Businessman loses RM150k due to iffy point-of-sale devices - Nation  The Star OnlineIPOH: A man lost nearly RM150,000 after several failed transactions using Point of Sale (PoS) devices.
A Guide To President's Day Mattress Sales 2019  Forbese have conducted our research across a breadth of online mattress retailers and compiled a list of current President's sales and promotions.
US housing sales declines and inventory rises, luring potential new buyers: report  The Real DealThe U.S. housing market keeps slowing down, with January having marked the sixth consecutive month of declining sales.
10 Pot Stocks on Pace for More Than $100 Million in Sales in 2019  Motley FoolA wide variety of marijuana stocks is expected to deliver significant sales growth this year.
Walmart Baby Savings Day, Amazon February Baby Sale offer parents steep discounts  KMSP-TVFor parents -- or soon-to-be parents -- Walmart, Amazon, and other stores are slashing prices and offering discounted baby gear with February sales.
Maruti Suzuki Vitara Brezza Crosses 4 Lakh Units Sales Milestone  ZigWheels.comThe sub-4 metre SUV has achieved this feat in under three years.
Washington bill raising tobacco sales age to 21 passes in House  MyNorthwest.comOn Tuesday the Washington House of Representatives passed House Bill 1074, raising the age of sale for all tobacco and vapor products from 18 to 21.
JR East to end sales aboard Yamabiko bullet trains  The Japan TimesEast Japan Railway Co. says starting March 15 it will no longer sell food and other goods aboard Yamabiko bullet trains on the Tohoku Shinkansen Line. Such.
Legislature discusses allowing cannabidiol sales in Nebraska  WOWTState lawmakers are deciding if they should remove cannabidiol from Nebraska's banned substance list.
Baby food and water units help lift Danone sales  Financial TimesFrench food group stabilised European sales of Activia yoghurt after years of decline.
Laura Ashley profit warning as sales slump  BBC NewsThe retailer said it made zero profit for the last six months of 2018 as sales fell 4.2%.
Girl Scout puts shirtless 'Aquaman' hunk on cookie box and sales soar  Boing BoingWith the help of her mom, a Girl Scout in Colorado has turned Samoas into "Momoas." Cookie sales have skyrocketed for fifth-grader (and "Top Cookie CEO") ...
Home sales slump in Atlanta, prices still rising  Atlanta Journal ConstitutionThe number of home sales in metro Atlanta dropped 11 percent in January compared to a year ago, according to a report issued Tuesday from Re/Max Georgia.
A Colorado Girl Scout’s cookie sales skyrocket after turning ‘Samoas’ into ‘Momoas’  Hawaii News NowHONOLULU (HawaiiNewsNow) - She's one smart cookie: A fifth grader in Colorado has come up with a clever way to sell even more boxes of Girl Scout cookies ...
NJ takes first steps to ban sales of all baby walkers  New Jersey 101.5 FM RadioTRENTON — A bill that has taken its first wobbly steps in Trenton would ban the sale of baby walkers in New Jersey over concerns that young children continue ...
Asda sales growth slows amid 'challenging' trade  BBC NewsSupermarket chain Asda has reported a slowdown in sales growth amid another "challenging year" for retailers. In the final three months of 2018, like-for-like ...
Overkill's The Walking Dead earned $3.7m from sales in Q4  GamesIndustry.bizStarbreeze earned $3.7 million in revenue from Overkill's The Walking Dead in the fourth quarter, despite the game launching at the start of November.
Holiday sales were a huge disappointment, retail report says  CNBCShoppers didn't spend as much as expected this past holiday season. Holiday sales were up just 2.9 percent in 2018, the National Retail Federation said on ...
Q3 results: For Glenmark, slow sales in the US flag debt concern  LivemintGlenmark share prices are down 5% since the pharma firm announced its Q3 resultsWhile Glenmark's Q3 revenue rose 15.9%, its US revenue grew just 5% in ...
Square Enix restructures dev teams from 11 to 4 after sluggish sales  VentureBeatSquare Enix has 11 internal development teams, but it's cutting that down to just four by the end of this year after disappointing Just Cause 4 sales.
Japanese Sales Charts: A Big Week for PS4 Sees Jump Force, Catherine, and More Break Top 10  Push SquareIt's been a busy week in Japan as far as new releases on PS4 are concerned. Jump Force (perhaps unsurprisingly) topped the software charts, moving a decent ...
Devon Energy announces asset sales plans  NewsOK.comDevon Energy is moving on. The firm announced Tuesday it intends either to sell or spin off its Canadian and Barnett Shale assets. Its top executive said those ...
Gas car sales are down in China, EU, US. Electric cars to blame.  TreehuggerNow, if only we could get US drivers out of their trucks.
Volkswagen Group's Global Sales Down By 1.8 Per Cent In January  NDTVAuto.comThe Volkswagen Group has sold 882,200 units in January 2019 witnessing a decline of 1.8 per cent compared to the same month last year. In Europe, the ...
Pub and cinema site sales will boost Harold’s Cross apartment supply  The Irish TimesLand development deals completed for Rosie O'Grady's pub and former Classic cinema site.
Zarif decries 'US hypocrisy' over planned nuclear sale to Saudis  Aljazeera.comNeither human rights or a burgeoning nuclear programme are a real concern for the US, Iran's foreign minister says.
Directory seeks to spark sales at black-owned businesses in Youngstown  WKBN.comCharles Colvin and Arthur Ward saw a need to bring awareness to Youngstown's black- and minority-owned businesses.
Tesla Model 3 Sales: How Many Will Tesla Sell In 2019?  InsideEVsThe Tesla Model 3 has quickly conquered the luxury car segment. In its full first year on the market, the new EV sold an estimated 138,000 units in the US, ...
GLICO LIFE insurance appreciates, rewards outstanding sales staff  Myjoyonline.comGLICO LIFE, a major life insurance company has rewarded its outstanding individual life sales staff at a nationwide sales congress held in Accra.
New car sales running out of gas in Hawaii  Hawaii News NowA recent report says Hawaii consumers are buying fewer new vehicles.
City plans to use sales tax revenue for pensions  Bakersfield NowThe passage of a new sales tax in Bakersfield promised tax payers increased law enforcement and fire personnel. People are now feeling they've been misled, ...
LinkedIn Updates Sales Navigator, Gets Closer to Salesforce  eWeekThe latest quarterly update to LinkedIn's Sales Navigator includes improvements to its search function and an expanded list of partner apps. The company is ...
Volkswagen Group's Global Sales Decline By 1.8 Per Cent In January 2019  NDTVAuto.comThe Volkswagen Group delivered 882,200 vehicles to customers worldwide in January 2019 which was 1.8 percent down compared to the same month last year ...
Puppy and kitten pet shop sales could be banned in Wales  BBC NewsThe sale of puppies and kittens through pet shops would be banned in Wales under plans being put out to consultation. Wales' Rural Affairs Minister Lesley ...
Bill to allow Sunday liquor sales passes West Virginia Senate  WBOY.comCHARLESTON, W.Va. (AP) - The West Virginia Senate has passed a bill that would allow retail outlets to sell liquor on Sundays.
President's Day Sales On Mattresses  ForbesBest deals on President's Day weekend on mattresses.
The best Presidents Day sales 2019  TODAYIn honor of Presidents Day, many retailers are having major discounts on furniture, appliances, mattresses, electronics and more.
Boom! Fossil Vehicle Sales Are Officially Now Decreasing In China, Europe, & USA — #CleanTechnica Report  CleanTechnicaFebruary 16th, 2019 by Dr. Maximilian Holland. Sales of fossil fuelled vehicles are now on the decline in the world's three largest auto markets, and being ...
Mattel forecasts a year of flat sales despite growth in Barbie and Hot Wheels  MarketWatchMattel talked up its big names during a recent analyst meeting, but is guiding for a flat year in sales.
38 Best President's Day Sales on Laptops, TVs, Gear (2019)  WIREDWe found the best tech bargains for the long holiday weekend from Apple, Google, Amazon, Dyson, and more.
GM will launch electric bike sales in Europe  Automotive NewsGeneral Motors said it will begin selling electric bicycles in Europe in the second quarter.
New Super Mario Bros. U Deluxe Japanese Sales Prove Plumber Port Profitability  Nintendo LifeBlimmin' game takes up half the headline! - While the number of Wii U ports Nintendo has bought to Switch might be a bone ...
2 Pharma Stocks in the Middle of an Oncology Sales Explosion  Motley FoolThese aren't the largest players in the field, but they could take the lead faster than you think.
Turkey’s house sales decrease 25 pct in January  Hurriyet Daily NewsTurkey saw 72937 house sales in January with a 24.8-percent annual fall, the country's statistical office announced on Feb. 18.
A sales tax hike for schools on the ballot in Arizona? Here's why it might actually happen  AZCentralA proposal to ask Arizona voters whether they want to boost the state sales tax for schools took a giant step forward this week.
Peterborough-born company Hamuq targets $5M in sales in 2019  ThePeterboroughExaminer.comA Toronto-based company that sells state-of-the art mattresses online that was launched at Peterborough's downtown business incubator in early 2017 is eyeing ...
The Zion Effect: Duke's Zion Williamson ignites ticket sales  Sporting NewsLeBron James and Jay-Z aren't the only fans flocking to see Zion Williamson. Duke's freshman sensation has set the online ticket resale market on fire, with fans ...
BYD Posts Surging Plug-In Electric Car Sales  InsideEVsBYD Company Limited announced on February 13 that its sales volume in January grew 3.74% from a year earlier to 43,920 units, while tumbled 36.9% ...
Retail sales were so bad, it's either suspect data or a recession warning  CNBCThe sudden and unexpected plunge in December's retail sales data raised new concerns about recession, but economists also say the biggest drop in nine ...
Cochlear sales sapped by US rivals  The Australian Financial ReviewCutting-edge hearing implant technology offered by competitors has eaten away at Cochlear's sales and market share in the United States. Cochlear announced ...
Asian stocks slip after grim US retail sales data  Moneycontrol.comJapan's Nikkei dropped 1.1 percent while MSCI's broadest index of Asia-Pacific shares outside Japan fell 0.25 percent in early trade, with South Korea's Kospi ...
Tirupati Foam Standalone December 2018 Net Sales at Rs 28.04 crore, up 22.04% Y-o-Y  Moneycontrol.comNet Sales at Rs 28.04 crore in December 2018 up 22.04% from Rs. 22.98 crore in December 2017. Quarterly Net Profit at Rs. 0.63 crore in December 2018 up ...
PepsiCo says investments to drive sales will dent profit this year  Economic TimesPepsiCo Inc said on Friday increased investments in advertising and products aimed at boosting sales growth would lead to a fall in profit this year. In his first ...
Iceland’s sales slump despite banned palm oil advert at Christmas  iNewsIceland has announced a slump in its sales during the Christmas period, despite generating huge interest from its banned festive advert. The frozen food chain's ...
Clean up with these Presidents’ Day sales on washers and dryers  Digital TrendsClean up with these Presidents' Day weekend sales on washers and dryers. We picked the top recommended washers and dryers from six major online ...
Why smartphone sales have taken a beating  Times of IndiaBusiness News: Apple said at the beginning of the year that it will see lower sales than earlier expected due to slowing iPhone sales and challenges in China.
A2 pulls in record profit as infant formula sales boom  Stuff.co.nzA record profit has provided a windfall for A2 Milk shareholders. The company made $152.7 million in the six months to December 31, an increase of more than ...
Honda Scooters Power Two-Wheeler Sales In Central India  NDTVAuto.comGrowing sales of scooters in Central India has led to Honda Motorcycle and Scooter India (HMSI) crossing 60 lakh customers in the region, across the states of ...

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