An Introduction to B2B Lead Generation

It is important that organizations find other companies to do business with. Business-to-business sales, abbreviated as B2B sales, are vital to many companies' profit margins and to their standing within their industry.

There are many examples of the importance of good business-to-business lead generation. Many manufacturing businesses need companies to supply them with a variety of parts. It is important that the makers of the parts establish themselves with compatible manufacturers in order to benefit both companies. Another example would be a financial firm that needs computers. Business-to-business lead generation will help them choose the best computer vendor to suit their needs.

Business-to-business lead generation is the process of helping compatible companies find each other. The business-to-business lead generation market is larger now than ever before. B2B lead generation can be done in a number of ways. Traditional lead generation techniques like direct mailing and telemarketing are used in a limited capacity, whereas strategies like trade show presentations and advertisements in trade publications are more common.

Trade shows exist for the express purpose of helping businesses find other compatible businesses. It is vital that a company put on a stellar presentation if they expect to reap any benefit from a trade show. A professional, entertaining, and informative presentation is perfect for generating leads. It is also important that the right people attend the presentation. A great presentation can be wasted at an under attended or poorly organized trade show.

Trade publication advertisements are one of the most cost effective B2B lead generation strategies. These ads are aimed directly at people in the industry reading the publication. This is much better than advertising on the radio or in a major city newspaper.

B2B lead generation is vital to businesses. A company must be respected within its industry in order to survive and make a profit. B2B lead generation benefits all organizations involved.

Lead Generation Info provides detailed information about sales, mortage, MLM, business-to-business, internet, and insurance lead generation, lead generation telemarketing, and more. Lead Generation Info is the sister site of MLM Leads Web.

In The News:

New comers MG Motor and Kia buck the vehicle sales trend as incumbents struggle  LivemintAt a time when vehicle manufacturers have been struggling to shore to their sales in the domestic market, new entrants, Kia Motors India and MG Motor India, ...
Mercedes-Benz India Records 18.60 Per Cent Sales Decline In H1 2019  NDTVAuto.comMercedes-Benz which is the largest-selling luxury car brand in India has witnessed a sales decline of 18.60 per cent in the Indian market in the first half of ...
Struggling Nordstrom is banking on exclusivity to compete with Amazon and overcome sales woes  Business InsiderAs Nordstrom opens up its Anniversary Sale to the public on Friday, July 19, the company is looking to rebound from a recent sales slump.
Luxe home sales rise as NRIs return to market  Economic TimesBENGALURU: Non-resident and wealthy Indians are slowly making a return to the real estate market, helping to prop up sales of luxury and ultra-luxury homes, ...
Back-to-School Sales Tax ‘Holidays’ Lure Shoppers Despite Slim Savings  The New York TimesPeople who won't walk across the street to save $5 on a pair of pants will take a day off from work to take advantage of a sales-tax holiday,” a tax expert said.
R3 Taps Software Sales Vet to 'Evangelize' Paid Version of Corda  CoinDeskBlockchain technology company R3 has hired software sales veteran Cathy Minter as chief revenue officer, a role newly created to recruit users for the firm's ...
This Weekend's Best Sales: Revolve, Lululemon & More  E! OnlineWe love these products, and we hope you do too. E! has affiliate relationships, so we may get a small share of the revenue from your purchases. Items are sold ...
Royal Enfield sales break up June 2019 - Classic 350 down 33 percent  RushLaneRoyal Enfield Classic 350 has registered the biggest sales decline for June 2019. Here is a detailed sales break-up of Royal Enfield motorcycles.
REC raises $650 million via bonds, aids sovereign sales  Economic TimesMUMBAI: State-owned Rural Electrification Corporation raised about $650 million via offshore bonds, which are seen as a proxy for the government's first ...
4 Trends in Sales Tech That Will Determine Success in 2020  EntrepreneurDon't bother learning about what the tech can do until you have a firm grasp on what you really need done.
Microsoft Q4 2019 earnings: cloud and Surface up as Xbox sales disappoint  The VergeMicrosoft's latest quarter was great for Surface and the company's cloud products, but Xbox sales have declined by nearly 50 percent.
Exclusive: Brazil soybeans lose protein, China sales at risk  ReutersSAO PAULO (Reuters) - The protein *content* in Brazilian soybeans fell for the first time in four harvests in 2018, according to preliminary government data, ...
Amazon Prime Day 2019 surpasses sales of Black Friday and Cyber Monday combined  LivemintAmazon said Prime Day sales topped the combined total from the two big shopping days in the year-end holiday season, known as Black Friday and Cyber ...
The ultimate guide to nailing a sales pitch that closes the deal every time  Business InsiderA successful sales pitch is much less about showmanship and high-pressure tactics than it is about empathy and listening to what your customer needs.
WeWork founder Neumann raised $700m through share sales and loans  Financial TimesWeWork founder Adam Neumann has sold shares and taken out loans against his equity stake in the multibillion-dollar property company, raising at least ...
Charity shop and antique purchases drive up UK retail sales  The GuardianRetail sales in the UK were unexpectedly strong in June, boosted by sales of secondhand goods at charity shops and antique dealers, although department ...
Nielsen revises FMCG forecast as sales growth stays in the slow lane  LivemintNielsen has lowered its 2019 growth forecast for FMCG to 9-10% from its previous outlook of 11-12%.In the first half of the year, growth in FMCG sales was 12%, ...
Retail auto sales continue in slow lane in Jun, decline 5.4%  LivemintNEW DELHI: Retail sales of automobiles across India declined 5.4% year-on-year in June to 1.64 million units, according to data released by the Federation of ...
MG Hector bookings closed! Achieves 2019 sales target within 20 days of launch  Business TodayMG Motor made its much-awaited entry into the Indian market last month with the launch of its mid-size SUV MG Hector. After 20 days of its launch, the company ...
Amazon Prime Day Sets Fresh Sales Records for the E-Retailer  NDTVAmazon has said its two-day extravaganza known as Prime Day was its biggest shopping event ever, with sales surpassing the two key holiday spending days ...
Restaurant Donates Sales From Day Of Trump's Rally To Immigration Group  HuffPostA Greenville, North Carolina, restaurant has pledged to donate thousands of dollars it made on Wednesday, the day President Donald Trump held a rally nearby ...
The Best Amazon Prime Day Sales You Can Still Get Right Now  GoodHousekeeping.comA guide of the best post-Prime Day deals Prime members can still shop. A lot of the Prime Day sales are still active, but we found some that are even better, like ...
Automakers stare at a rough drive as car sales fast run out of fuel  Moneycontrol.comLoan taps are drying up, rains are playing hide and seek, and a technological disruption is looming. Not exactly the best of times for automobile companies.
House rejects Saudi weapons sales; Trump to veto  ReutersThe U.S. House of Representatives backed resolutions on Wednesday to block the sale of precision-guided munitions to Saudi Arabia and the United Arab ...
Sales of iPhones down year-on-year despite popularity of iPhone XR in US  AppleInsiderThe iPhone XR was the best-selling smartphone in the United States in the second quarter, according to research from Kantar, but the share of iOS device sales ...
Xbox One sales have slowed to a crawl as the current gen wanes  VentureBeatXbox One's sales have dropped off a clip, but that makes sense when you look at life cycle of the current generation. Everyone is waiting for what's next.
US retail sales beat expectations in June  CNBCU.S. retail sales increased more than expected in June, pointing to strong consumer spending, which could help to blunt some of the hit on the economy from ...
Budweiser Brewer Explores Asset Sales After Calling Off Asia IPO  The Wall Street JournalAnheuser-Busch InBev is considering selling off business units in South Korea, Australia and Central America to cut its massive debt pile as it pursues a backup ...
Cannabis sales jumped $11M in May as more stores open  Global NewsCanadians bought $85 million worth of legal weed in May, $11 million more than April's sales, figures released Friday by Statistics Canada show.
How far can the US go to stop S-400 sales?  TRT WorldAs more countries opt for the Russian long-range missiles, Washington faces a difficult choice over whether to penalise its key partners.
WeWork Co-Founder Has Cashed Out at Least $700 Million Via Sales, Loans  The Wall Street JournalWeWork Cos. co-founder Adam Neumann has cashed out more than $700 million from the company ahead of its initial public offering through a mix of stock ...
Range Announces Asset Sales That Will Total $634 Million  Yahoo FinanceFORT WORTH, Texas, July 19, 2019 -- RANGE RESOURCES CORPORATION (NYSE: RRC) today announced that it has agreed to sell a 2% proportionately ...
Ford to cut 185 jobs in Oakville, Ont. plant on slowing sales: Union  BNNBloomberg.caOAKVILLE, Ont. -- Ford Motor Co. says it will cut about 200 jobs at its Oakville, Ont. plant starting in September as sales of some models slow. "We have a ...
Liquor sales slip as poll curbs dampen spirits  Economic TimesSales of beer grew 5% while those of spirits expanded 2% during the April-June quarter, according to GlobalData, a UK-based research firm.
ESPN's Justin Connolly to Lead Combined Disney Sales Team  Hollywood ReporterDays after longtime sales and distribution exec Janice Marinelli departed her post as head of global sales and distribution, Disney announced that Justin ...
Surprise slump in retail sales bolsters case that Bank of Canada would follow Fed in rate cut  Financial PostFood sales down 2%, booze and clothing sales down 2.7%
Retail Sales Post a Solid Month Led by Autos and Amazon  MishTalkRetail sales posted another strong month in June, led by autos, up 0.7% and nonstore retailers up 1.7%. The odds the US is currently in recession took a hit ...
Wipro Q1 profit climbs 13% to Rs 2,387.60 crore, net sales up 5%  Business TodayWipro, the country's leading software exporter, on Wednesday reported 12.8 per cent year-on-year growth in consolidated net profit at Rs 2387.60 crore for the ...
Apollo Hospitals' family seeks investor, asset sales to cut debt  LivemintMUMBAI: The family that controls Apollo Hospitals Enterprise Ltd., India's largest private hospital chain, is looking to sell assets or bring an outside investor into ...
U.S. tech firms push Trump to allow sales to Huawei, set up White House meeting next week  The Washington PostTech companies are asking the administration to allow sales of chips and other parts for Huawei-made smartphones and laptops, arguing such sales won't hurt ...
Back-to-school sales tax holidays: These 16 states are giving families a tax break  USA TODAYMillions of American families with children who are school- or college-bound will have the chance to save a few dollars this summer. Sixteen states are holding ...
SAP Q2 2019: Trade war hits software license sales  ZDNetThe US-China trade battle has dented the balance sheet at the same time SAP is bearing the brunt of restructuring costs.
Riverbed lays off its sales team in APJ including India  CIO IndiaRiverbed is simply moving to a partner resourced model in certain international markets to help scale our business globally, according to a statement by ...
Jeep Compass sales executives dance to deliver SUV - Video  RushLaneBollywood actor Taapsee Pannu purchased a brand new Jeep Compass. To impress her, Jeep India sales executives perormed a dance on video.
Canadian Retail Sales Unexpectedly Drop on Lower Food & Booze  BloombergCanadians retailers reported an unexpected decline in sales as consumers cut back on purchases of groceries, alcohol and clothing.
Microsoft exceeds sales, profit projections  The ColumbianMicrosoft topped quarterly sales and profit projections, fueled by steady demand for cloud-computing services and a surprisingly strong Windows business.
Europe Car Sales Extend Downward Spiral With Worst Drop of 2019  BloombergEuropean car registrations fell sharply in June, resuming a downward spiral that adds to the industry's litany of woes.
Shop the Athleta Semi-Annual Sale  The Daily BeastThe sale section has over 1400 different styles to choose from.
Lawsuit: Sheetz charged sales tax for bottled water  TribLIVEA Natrona Heights woman is accusing Sheetz of enriching itself by improperly charging a sales tax on bottled water. Jennifer Montgomery filed a class-action ...
Netflix Suffers Sharp Drop in Sales After Hardline Pro-Abortion Stance  Church MilitantYou are not signed in as a Premium user; we rely on Premium users to support our news reporting. Sign in or Sign up today! LOS GATOS, Calif.
Indians just love to shop on e-commerce sale days, even with lower discounts  Economic TimesSince FDI rules for e-comm were tightened, the average discounts had halved to 5-10% from 10-20% last year.
Lottery scratch-off ticket sales start Dec. 1 with multi-state games expected to follow in early 2020  Mississippi TodayMississippi will become the 45th state to establish a lottery program Dec. 1 when scratch-off tickets are scheduled to go on sale and a lot more than the hopes ...
Amazon Prime Day and Flipkart Big Shopping Days: Best Offers on Mobile Phones  Gadgets 360Flipkart Big Billion Days and Amazon Prime Day sales are currently live and you can grab some decent offers on mobile phones. We have handpicked the best ...
Gold steady as investors eye US retail sales data  MoneycontrolGold prices held steady on Tuesday as investors awaited U.S. retail sales data that could serve as an indicator of the strength of the world's largest economy ...
Private equity cashes in on Liberty with £300m sale  Financial TimesLondon's iconic Liberty department store is changing hands between private equity groups in a deal that values the UK retailer at about £300m and provides a ...
Summer heat sends sale of ACs, refrigerators soaring  Economic TimesKOLKATA: Overall consumption growth in rural areas might have been in the red, but soaring mercury and easy finance seem to have set the sale of white ...
Volvo hits record sales, but trade war dents profits  The Local SwedenVolvo Cars, the Swedish luxury brand owned by China's Geely, defied a slowing global auto market to set a record for sales in the first half of the year, although ...
Supervisors spar over sales tax again | Local | poststar.com  Glens Falls Post-StarQUEENSBURY — A Warren County supervisor who has pushed for more sales tax money for his town sparked another round of debate on the issue Friday by ...
Setting Better Sales Goals with Analytics  Harvard Business ReviewSales compensation is a critical lever in motivating a salesforce and driving growth in the business-to-business sector: Studies show that revising compensation ...
The Explainer: Why was there such controversy over Lizzo's ticket sales?  TheJournal.ieWhy did Lizzo tickets sell out so fast – and what's happening with ticket reselling legislation?
Adani Port likely to raise $650 million via bond sales  Economic TimesMUMBAI: Billionaire Gautam Adani-controlled Adani Port Special Economic Zone (APSEZ) is raising up to $650 million in another overseas bond sale, following ...
Tata Nexon sales cross 1 lakh milestone in less than 2 years  RushLaneTata Motors announced today that their best selling SUV, Nexon sales have crossed the record milestone of 1 lakh units in just 22 months.
Trump blames Obama as he reluctantly bans F-35 sales to Turkey  CNNPresident Donald Trump says Turkey will be banned from purchasing American F-35 fighter jets after it acquired a Russian air defense system, but made no ...
June quarter auto sales the worst in almost two decades  LivemintNEW DELHI: India's automobile industry continued to languish, with passenger vehicle (PV) sales falling the most in nearly two decades in the June quarter, ...
Will Tesla’s (TSLA) record sales result in profit? Analysts weigh in  ElectrekTesla (TSLA) is going to release its second quarter earnings results next week after announcing record delivery numbers earlier this month. Now the market is ...
Sources: Isco, Asensio sales could fund Pogba bid  ESPNReal Madrid won't rule out selling Isco and Marco Asensio if the money could be reinvested in signing Paul Pogba, sources have told ESPN FC.
Kenworth sales manager fights sex trafficking after “looking the other way”  FreightWavesDon Blake's passion raises $250000 in two truck auctions for Truckers Against Trafficking.
Sales improve 16% in the first quarter: Tata Steel  Economic TimesProduction in the first quarter went up 20 per cent to 4.37 million tonne (mt), the company said.
MG says sales of full battery electric car to begin in September  The DrivenMG has just announced that the all-electric version of its ZS SUV/crossover will go on sale in the UK in September this year, with an on-the-road starting price of ...
GM’s Biggest Chinese Ally Braces For First Annual Sales Dip  Yahoo Finance(Bloomberg) -- SAIC Motor Corp. expects annual sales to fall for the first time in at least 14 years as China's biggest automaker battles through a slump in ...
NYT Fudged Sales Data To Torpedo 'Justice On Trial' Best-Seller Ranking  The FederalistThe New York Times ignored sales data to torpedo the best-seller ranking of 'Justice on Trial,' Amazon.com's best-selling non-fiction book last week.
The 29 Nordstrom Sale Finds Readers Are Obsessed With  Refinery29July is a scuba dive into the deep sea of sales. Post Prime Day, our shopping tanks are running on empty and we're ready to come up for air — but, just as we ...
Chewy Gains as Rosy Sales View Takes Aim at Valuation Fears  Yahoo Finance(Bloomberg) -- Chewy Inc.'s better-than-expected forecast drew positive commentary on Wall Street but wasn't enough to shake concerns about valuation.
European sales fall 8% in June on fewer working days  Automotive News EuropeEuropean new-car sales fell 8 percent in June, with big declines for Nissan, Volvo and Fiat Chrysler.
Watching and waiting: Sales of Freeman Park passes continue as Carolina Beach plays chicken with Mother Nature  WECTTwo months into the summer season, and beach-goers hoping to utilize Freeman Park on the north end of Carolina Beach are at the mercy of the tides and ...
Buncombe County median home price sets record, sales up from 2018  Asheville Citizen-TimesThe county's median sale price for the year's second quarter was $319500, up more than 10 percent from the same time in 2018.
Korea’s CJ Logistics Sees Sales Automation As Key To Its Aggressive Global Expansion  ForbesCJ Logistics uses Oracle Sales Cloud to automate sales activities for 2000 sales reps and prepare the company for rapid growth.
Walmart Prime Day Deals: The Best Smartwatch Sales  ForbesFrom Apple Watch to Garmin, the best smartwatch deals at Walmart during Prime Day.
The Spire 2 Sales Pavilion / playball studio  ArchDailyCompleted in 2019 in Rajkot, India. Images by Dhrupad Shukla, Ronak Gangdev. Commercial buildings hold major importance in the urban fabric of the rapidly ...
How marketers are showing their spend is leading to sales conversions  Marketing InteractiveA bridge between marketing and sales, is a "necessity to survive" in a landscape where brands are increasingly demanded to create experiences for consumers ...
Technology can get you a sales lead but only trust can help you close the deal  Business Insider IndiaTrust and customized experience is helping sales professionals close a deal. The State of Sales 2019 - India Report released by LinkedIn shows that decision.
Tata car sales break up June 2019 - Tiago, Nexon on top, Harrier 4th  RushLaneTata's star performers - Tiago, Nexon and Harrier have registered decline in sales for June 2019. Company sales are down by 27%.
Novartis Is Strong on Earnings but Mum on Sales of Its New Gene Therapy  Barron'sShares of Swiss drugmaker Novartis AG  (ticker: NVS) were rising on Friday on a strong earnings report, but the company released limited information on the ...
Hong Kong ‘turbulence’ knocks sales at watchmaker Swatch  Financial TimesPolitical upheaval in Hong Kong has hit sales at Swiss watch maker Swatch in the first half of the year as the fallout from a controversial extradition bill continues ...
Twin Cities home sales drop, but median selling price hits record $290000  Star TribuneBut the number of entry-level listings on the market has fallen throughout the year, stifling home sales, which fell 8.2% in June from a year ago.
COBS Bread donating grand opening sales to Comox Valley Child Development Association  My Comox Valley NowBuying bread tomorrow can help out a good cause. As part of its grand opening, COBS Bread is hosting a Community Day. It's going to be donating 100 per cent ...
Top 10 two wheelers June 2019 sales - Hero Splendor beats Honda Activa  RushLaneHero Splendor has become the best selling two wheeler in India for June 2019, replacing Honda Activa scooter. Here are top 10 scooters of India.
100-day plan of Modi 2.0: Strategic sales, simplifying GST slabs, credit to MSMEs  Economic TimesNew Delhi: The Union government's 167 'transformative ideas for implementation in the first 100 days of the Modi governments second stint - that is by October ...
Xiaomi India's Deepak Nakra joins Realme as sales head  Economic TimesXiaomi India's sales head for brick-and-mortar trade Deepak Nakra has put in his papers and joined rival Realme India as its offline business sales head.
Burberry sales exceed expectations as Riccardo Tisci designs shine  Financial TimesA well-received collection by new chief designer Riccardo Tisci and brisk business in China propelled Burberry to better than expected sales growth in the first ...
IBM Sales Drop and Executives Aren't Ready to Discuss Red Hat  BloombergInternational Business Machines Corp. shares slipped after executives were tight-lipped about the company's $34 billion Red Hat acquisition and how it will help ...
Outlook for Second-Quarter Growth Firms as Americans Shop, Factories Perk Up  The Wall Street JournalAmerican shoppers increased their spending in June and factories picked up production, adding to evidence the U.S. economy is wrapping up a solid second ...
Domino's stock sinks on disappointing sales, fanning doubts about expansion strategy  CNBCDomino's stock fell Tuesday after the pizza chain reported weaker same-store sales growth as it expands its store base and grapples with the threat of third-party ...
Amazon Prime Day 2019: The best deals and sales from Day 2  TODAYAmazon Prime Day is on July 15th and 16th, 2019. Shop the best deals from the annual Amazon Prime Day sale including Roombas, Instant Pots and more.
94% Indian sales professionals use technology to close deals: Survey  Gadgets NowAlmost all sales professionals -- 94 per cent -- use technology to close more deals in India and those professionals who rely on sales technology outperform their ...
WagonR Miles Ahead Of Competition, Tiago Second In June 2019 Sales  CarDekhoMaruti Suzuki has three cars in the compact hatchback segment, whose combined sales are above the 15000 mark.
Libertyville considering prohibition on recreational marijuana sales, while Mundelein and Vernon Hills figure  Chicago TribuneLibertyville officials are leaning toward prohibiting the sale of recreational marijuana within their borders, while officials in neighboring Mundelein and Vernon ...
As sales slump, Ashok Leyland and Tata Motors to shut plants temporarily  BusinessLineAshok Leyland will close its Pantnagar plant for 12 working days from July 11 to 24, the company said in a staff circular.
Ticket scammer Hannah Valentine avoids jail over counterfeit sales on Facebook, Gumtree  ABC NewsA concert ticket scammer who netted about $10000 selling counterfeit concert tickets on Facebook and Gumtree avoids jail after being sentenced to an intensive ...
Walmart's Summer Sale continues: Last chance for savings on Nintendo Switch, TVs and laptops  CNETPrime Day is done, and Walmart's sale was scheduled to end last night. But while a few deals have disappeared, many Summer Savings discounts are still ...

Your Ad -- Who Cares?

Junk mail. We all get it. And it goes straight... Read More

Sales People have an advantage as entrepreneurs

Zig Ziglar use to say in seminars and on tapes... Read More

People Buy People So Sell On Relationships

(Objection handling tips excerpted from Objections! Objections! Objections!)People buy people.... Read More

The Prejudging Predicament

There's a direct correlation between sales experience and prejudging. The... Read More

9 Packaging Problems That Lose Sales

You have a great product, but it's not flying off... Read More

Nothing Happens Until Someone Sells Somthing

You can always tell a good salesperson, they are always... Read More

Writing Effective Sales Messages

A sales letter is a document designed to generate sales.... Read More

A Pause For Thought

You can have your cake and eat it.What is it... Read More

Why Executives Wont Take Your Call

Do you hang up on telemarketers? 9 times out of... Read More

Don?t Waste My Time!

Many participants in my programs ask how to deal with... Read More

How to Leverage Your Influence

Why do we get into sales? Typically it is two... Read More

First, Fast, And Foremost . . .

First - being before all others. Fast - moving or... Read More

Ten Top Tips for Terminating Telephone Terror

1. Make telephone callsFew things are more terrifying than the... Read More

Five Things More Important to Buyers than WHAT Youre Selling - I

Article I of a two-part series.No matter what customers say... Read More

Marketing Conversations, And Conversation Stoppers

Where many marketing conversations get off-track are the ones you... Read More

The Problem With Technology At The Point Of Sale In Financial Services

BackgroundThere's a conundrum that currently exists between the customer and... Read More

Stop Screwing Up Your Sales Letter

"Sales Letter"... that's your web site's sales page. The page... Read More

Improve Your Sales Closing Ratio

Occasionally EGOPOWER readers send me questions or topic suggestions that... Read More

Lessons Learned At Gunpoint

"If you do anything foolish or try to get out... Read More

Consumer Effort And The Purchase Decision

It is a basic tenet of behavioral psychology that people... Read More

Refining Your Telephone Prospecting Techniques To Be A Master Closer!

Let me create a picture for you. This is the... Read More

Voice Mail That Sells

As a business owner, I receive my share of sales... Read More

Selling To Women - Selling To Men - It Isnt the Same

Selling To Women - Selling To Men - It Isn't... Read More

Telling the Value Story

You arrived on time and completed your calculations. You worked... Read More

Selling Commodities

"How do you create a perceived value to differentiate yourself... Read More