Deprecated: mysql_connect(): The mysql extension is deprecated and will be removed in the future: use mysqli or PDO instead in /home/a26f9f83/public_html/articles/includes/config.php on line 159
Get Better Search Engine Rankings with RSS > NetSparsh - Viral Content you Love & Share

Get Better Search Engine Rankings with RSS

RSS is the latest craze in online publishing. But what exactly is RSS?

RSS or Rich Site Syndication is a file format similar to XML, and is used by publishers to make their content available to others in a format that can be universally understood.

RSS allows publishers to "syndicate" their content through the distribution of lists of hyperlinks.

It has actually been around for a while, but with the advent of spam filters and online blogging, it is fast becoming the choice of ezine publishers who want to get their message across to their subscribers.

However, not much attention has been given to the advantages RSS provides for search engine optimization.

Why Search Engines Love RSS

Many SEO experts believe that sites optimized around themes,or niches, where all pages correspond to a particular subject or set of keywords, rank better in the search engines.

For example, if your website is designed to sell tennis rackets, your entire site content would be focused around tennis and tennis rackets.

Search engines like Google seem to prefer tightly-themed pages.

But where does RSS figure in all this?

RSS feeds, usually sourced from newsfeeds or blogs, often correspond to a particular theme or niche.

By using highly targeted RSS feeds, you can enhance your site's content without having to write a single line on your own.

It's like having your own content writer - writing theme-based articles for you - for free!

How can RSS improve my Search Engine Rankings?

There are three powerful reasons why content from RSS Feeds is irresistible bait for search engine spiders.

1. RSS Feeds Provide Instant Themed Content

There are several publishers of RSS feeds that are specific to a particular theme.

Since the feed is highly targeted, it could contain several keywords that you want to rank highly for.

Adding these keywords to your pages helps Google tag your site as one with relevant content.

2. RSS Feeds Provide Fresh, Updated Content

RSS feeds from large publishers are updated at specific intervals. When the publisher adds a new article to the feed, the oldest article is dropped.

These changes are immediately effected on your pages with the RSS feed as well. So you have fresh relevant content for your visitors every hour or day.

3. RSS Feeds Result in More Frequent Spidering

One thing I never anticipated would happen as a result of adding an RSS feed to my site was that the Googlebot visited my site almost daily.
To the Googlebot, my page that had the RSS feed incorporated into it was as good as a page that was being updated daily, and in its judgement, was a page that was worth visiting daily.

What this means to you, is that you will have your site being indexed more frequently by the Googlebot and so any new pages that you add to your site will be picked up much faster than your competitors.

How does this benefit you as a marketer?

Well, for example, let's says a top Internet Marketer comes out with a new product that you review and write up a little article on, and that your competitors do the same.

Google generally tends to index pages at the start of the month and if you miss that update, you will probably need to wait till the next month to even see your entry in.

But, since your site has RSS feeds, it now gets indexed more frequently. So the chances of getting your page indexed quickly are much higher.

This gives you an advantage over the competition, as your review will show up sooner in the search results than theirs.

Imagine what an entire month's advantage could do to your affiliate sales!

Why Javascript Feeds Are Not Effective

Some sites offer javascript code that generates content sourced from RSS feeds for your site.

These are of absolutely no value in terms of search engine rankings, as the googlebot cannot read javascript and the content is not interpreted as part of your page.

What you need is code that parses the RSS feed and renders the feed as html content that's part of your page.

This is achieved using server side scripting languages like PHP or ASP.

A good free ASP script is available from Kattanweb cts/index.asp?ID=7

An equally good PHP script is CARP

So in conclusion, besides optimizing on page and off page factors, adding RSS feeds to your pages should be an important part of your strategy to boost your search engine rankings.

Satyajeet Hattangadi is the CEO of Novasoft Inc, a software
solutions provider, that specializes in affordable
customized software solutions.
Get the Free Email Course "RSS Riches" and learn how to use
RSS to get high search engine rankings and monetize your
website at

In The News:

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at

Marketing Land

5 easy but smart SEO wins to boost content and link-building efforts
Marketing Land
Sure, producing great content can be loads of fun, and link building can deliver powerful results, but sometimes you just need to get down to the fundamentals of SEO. Certain tasks that fall on the technical side can be more difficult, but they are ...

Practical Ecommerce

SEO: Store Locators Good for Bots, Good for Shoppers
Practical Ecommerce
If you have more than one physical location, in addition to your ecommerce site, you need a store locator. Slapping all your store addresses on a single web page and calling it done doesn't cut it for shoppers or for natural search performance. An ...
What Brick and Mortar Businesses Should Know About Local SEOBusiness 2 Community

all 2 news articles »

Search Engine People (blog)

How to Optimize Your Product Pages for SEO
Search Engine People (blog)
In an ideal world, it should go without saying that product pages for ecommerce stores are important for making more sales and by extension, money. Sadly, many marketers have made millions of dollars from selling shortcuts to making money on the ...
6 ways to master SEO to get more customers in the doorFast Casual (blog)
The Importance of SEO in the Property SectortheEword (blog)
My first mistake: When SEO goes very, very wrongMuMbrella
all 5 news articles »

International Search Engine Optimization (ISEO) Expert Chris Raulf ...
Boulder SEO Marketing, a provider of SEO training and consulting services, announced today that its founder and president will teach a half-day SEO/ISEO master class on April 10, 2018, in London, UK. Josh Steimle of MWI, a globally operating digital ...

and more »

Search Engine Land

SEO Ranking factors panel: SMX West session recap
Search Engine Land
Contributor Eric Enge recaps the controversial takeaways and interesting marketing tips from the SEO Ranking Factors session at SMX West. Eric Enge on March 22, 2018 at 9:39 am. More. I attended the SEO Ranking Factors session at this year's SMX West ...

and more »

Edgy Labs (blog)

How to Strategically Increase Your SEO: Part 2
Alabama Media Group
Page title or “title tag” – For this post, the title tag is “How to strategically improve your destination's SEO: Part 2 | Alabama Media Group.” This tag gives the name of the blog post and the name of the business. Meta description –When users search ...
How to Write the Best SEO Title Tags for Your Web pagesEdgy Labs (blog)
SEO Tips for ISVs: The Right Way to Use SEO KeywordsDevPro Journal (blog)
Google's Changing SEO – Here's How You Can Preserve Organic TrafficAccuraCast

all 4 news articles »


12 SEO Trends Heating Up 2018
If your business isn't taking advantage of using SEO strategies on its website, blogs and social media pages, you're missing the boat in terms of ranking your business in internet searches. SEO is one of the most effective ways to ensure your customers ...

and more »

Search Engine Land

International SEO: How to build a global footprint
Search Engine Land
Global trends like the adoption of a mobile-first approach should shape international SEO strategy, but this must be imbued with the usage trends that make each territory distinct. If businesses can incorporate local insights and tailor their approach ...
3 Common Myths About SEO99Signals - Tech News, Tech Hacks, & More (blog)
How Not to Write for SEO in 2018Window and Door

all 11 news articles »

Goshen News

TECH TALK: Google Analytics Hacks to Improve your SEO
Goshen News
Google Analytics is such a powerful tool for web marketers. Why? Well, for starters, think about the amount of data you can extract from this free tool for your website, from top pages, to the web page a user was on before they came to your site. The ...


Woo Do Hwan In Talks For New Film Alongside Park Seo Joon ...
Woo Do Hwan and Park Seo Joon might be starring in a film together! On March 24, a source from Woo Do Hwan's agency stated that the actor has received an o.

and more »
Google News

Free Search Engine Advertising: 10 Secret Ways To Indirectly Race To The Top Of Search Engines

Do you have a website that has little or no... Read More

A Simple 4 Step Approach To Have Google Crawl Your Site Today Guaranteed!

Extra, Extra Google Now Gives you feedback. By Creating a... Read More

Top 2 Ways To Get Higher Rankings in Major Search Engines

Top 10 search engine rankings. Everybody wants it but a... Read More

Keywords are the ?KEY? to a Popular and Profitable Web Site

Keyword Research will reveal answers to 3 critical questions:1. Is... Read More

How to Manage SEO

Whether you launch a search engine optimization program in-house or... Read More

Cache in the Bank: Understanding Googles Advanced Operators

If you would like to know when your site was... Read More

When SEO Takes the Value out of a Website

Every webmaster would like to see his/her website to be... Read More

Is Something Missing From Your Keywords Research? (Part 1)

As you may already know, keywords are an essential part... Read More

7 Search Engine Optimization Strategies

Search engine optimization refers to the technique of making your... Read More

Search Engine Metrics: Organic Search vs. Paid Placement

Let me preface this report by citing advertisers in 2004... Read More

Search Engine Optimization: What Is It?

Search Engine Optimization is the creation of a web page,... Read More

Google Sitemaps Explained - How To Use Google Sitemaps

Three Ways To Index Your Site With Google Sitemaps [Difficult,... Read More

The Other Side of the Search Gods Abracadabra!

Thousands of servers ...billions of web pages.... the possibility of... Read More

When to Hire a Professional SEO Firm?

In efforts to increase sales and profitability, more and more... Read More

Search Engines 101 - Search Engines Explained

What Are Search Engines?A search engine is a database system... Read More

Google Rankings ? Achieving a Top 10 Position in Google ? Part 1

Achieving a top ranking position in Google is every webmasters... Read More

Your Online Home-Based Business Can Lead To Search Engine Stress

As a member of several search engine optimization forums, I... Read More

Taking Advantage of Googles Sandbox Effect

Most new sites submitted to Google (at least within the... Read More

How Do I Improve My Web Site Conversion Rate? Part 1

Question 1.What do you mean by conversion? Do you mean... Read More

Optimize Your Site Pt1

Listed here you will find the five of the most... Read More

How to Verify and Monitor Your Search Engine Listing on Google?

Being listed in search engines and ranked high on searches... Read More

A Classified Way To Drive Business To Your Web Site

There are more than 105 million of them in the... Read More

Search Engine Saturation Tool ? A Must Have SEO Tool

Search Engines have become the soul of the Internet. They... Read More

SEO Expert Guide - Paid Site Promotion (Marketing) (part 7/10)

In parts 1 - 6 you learnt how to develop... Read More

Its Not Just All About Google Anymore

Those webmasters that stick to the old ways and focus... Read More