If Content is King, then surely Relevance is Queen!

There has been a lot of to-ing and fro-ing in the search
engine world of late and there are lots of conspiracy
theories as to why these things happen.

It is easy as a webmaster to get caught up in these webs of
intrigue.

You get email notes about them, you view so-called experts'
thoughts on bulletin Boards - hey you probably even read
things in newsletter articles!

Well I hope so anyway....

The big driver for webmasters currently appears to be
content and link building.

While link building is important I don't believe it makes
Queen. Maybe a Prince. Content and links DO go hand in
hand but, without relevance, the Kingdom is doomed. Sorry I
will stop the analogy now! :-)

If your site is about finance, then finance content is best
supported by finance link exchanges. Relevance!

If your site is about finance, then finance content
supported by casino link exchanges from a PR8 site while in
the short term may help,?but all the signs are saying this
is not a long term strategy.

Okay,so what is the best strategy?

Keep EVERYTHING relevant. It is that simple.

Make sure that you only swap or link to sites that are
relevant to the content on your pages. Yes I am suggesting
link exchanging on pages of your site not a links page.

Links pages seem to be being abused. There are rumours that
pages called links, resources or partners are not passing
page rank. You could be wasting your time building links
that are not giving you any benefits!

Delivering relevant links from relevant content is the
future.

Look at sites such as www.bbc.co.uk or
www.independent.co.uk. News sites have the right idea.
They have 2 or 3 relevant internal links to other
articles on the same topic or links to internal tools that
are related. These usually can be found at the right hand
side of the article.

They also then have weblinks or external links to sites of
interest that are related to the topic. These are relevant!

Another benefit of this is that with a content rich site you
can add hundreds of links quite legitimately and really add
some value both to your Rankings and your users.

With a content-poor site it is difficult, you have to add
link pages or create a links directory. A five page site
will need to add 10 or 12 good link pages to compete and
even then with algorithm changes, this may not be prudent.

Having a site with 400 pages means you can easily add 3
links per page, so you have 1200 link options straight away.

Hopefully this explains that relevance runs a close second
to content.

Always bear in mind when writing content that relevant
links will not only boost your search engine rankings,
but you will also add a service to your visitors.

2004 © J2 Squared Limited. All Rights Reserved.

Jason Hulott is Director of J2 Squared, leading specialists in Internet Consultancy whose specific aim is to drive more revenue to websites. Their main area of focus are the insurance, finance, and automotive industries.

In The News:

"Super wolf blood moon” is a media and SEO invention  QuartzThere is no such thing as a “blood moon.” It's mostly a media invention, driven largely by efforts to get readers to visit news websites—through a tactic known as ...
SEO: 6 Things to Do When You Have Nothing to Do  Practical EcommerceSearch engine optimization is self-directed. Unless you're being managed by another practitioner who tells you what to do and when to do it, SEO can be difficult ...
Is SEO the future of successful apps?  Geospatial WorldGoogle recently updated their mobile search algorithm to show the results of not only websites but also apps. Plus, the app results come with an install button.
12 SEO Goals for 2019: Ideas That Will Inspire You  Search Engine JournalIt's a new year, which brings new goals and a lot of reflection. As 2019 kicks off, it's time to consider your SEO goals — whether those are for you personally, ...
Save 96% on this 8-part course in SEO and learn one of the hottest skills of 2019  MashableIt's been said that attention to detail is the determining factor in whether something is great or just good. That's certainly true when you're dealing with search ...
These Are The Biggest SEO Trends Of 2019  ForbesSEO strategy with components for successful marketing as icons on cubes on wooden backgroundGetty. How will the world of search engine optimization ...
Why Voice Search Will Dominate SEO In 2019 -- And How You Can Capitalize On It  ForbesBy 2020, 30% of all website sessions will be conducted without a screen. Voice search allows users to browse the web the Internet and consumer information ...
The 10 Most Important SEO Strategies For Your WordPress Blog in 2019  ForbesYou can take your Wordpress SEO to the next level. Following are 10 ways to make sure your WordPress site and *content* are optimized to the fullest.
A simple 3-step framework for improving your technical SEO  Search Engine LandIn a world where everyone's fighting for relevance in search, technical SEO is a Swiss army knife you can use to improve your site's usability, crawlability, ...
5 SEO Trends to Help Marketing Leaders Prepare for 2019  ForbesAs the year comes to a close, marketers have begun to wrap up their current campaigns and set their sights on the new year. And if 2018 has shown us anything, ...
Website Design with SEO  Business 2 CommunityWhen designing a website, it can be incredibly challenging, not only do you need to have sound technical knowledge, you also need creative skills. If you want ...
SEO Year In Review: 2018 saw Google updates and a focus on mobile  Search Engine LandSo, 2018 was an exciting year in SEO, with a number of large Google search algorithm updates, big changes within Google's management team, mobile first ...
Demystifying Search Engine Optimization (SEO)  MarTech AdvisorSEO has been around for some time, but many people still don't know that there is such a thing, and if they do, they are, at best, mystified by it says, Shawn ...
5 SEO Factors to Monitor in 2019  Search Engine Journal2018 was the year in which Google introduced dramatic changes to how it ranks sites. For example, Google used AI for approximately 30% of search queries.
The SEO Problem With Websites Having Multiple Businesses At One Address  ForbesMost often, when you have two or more businesses at one address, one business will appear in the maps while the others do not.
SEO resellers 101: 4 programs you should know about  Business MattersBusiness MattersIf you have an agency that specialises in marketing, it would be cost-efficient and possibly more effective to hire an SEO reseller to focus on all the SEO work that ...
Mueller: Focus your SEO on Google’s status quo  Search Engine LandThough web browsers are becoming more and more advanced, that doesn't mean you should build websites that you know only the latest web browsers support ...
SEO: Converting Keywords to Link Authority  Practical EcommerceLink authority is one of the most critical influencers of how a site ranks. How do keywords increase link authority? They indicate the *content* you need to create to ...
Best SEO Service For Your Website  Thrive GlobalProfessional seo *service* can lift your site above your competitors. According to our seo experts they help business owners deliver their sites to top rank search ...
What marketers think of SEO and SEM in 2019 – Econsultancy  EconsultancyBrands have been doing search engine marketing for 20 years now, but marketers' ears still perk up when they hear tips on how to get higher in rankings ...
3 SEO Principles for New Strategists  Multichannel MerchantJoining the digital marketing world as a junior-level SEO specialist is a massive undertaking.
External Linking for SEO: Learn How to Get Value Out of Everything You Give  Business 2 CommunityExternal links are a necessary part of the web. The internet lives off them. They're a necessity, so why is it that people shy away from linking out? Are they afraid ...
25 tools to streamline YouTube SEO optimization  Search Engine LandWith video streaming services and social media platforms reporting large amounts of traffic, videos are slowly but surely moving front and center as the most ...
A Small Business Owner’s Guide to SEO  Search Engine JournalAre you a small business owner? Then make sure you know and understand these 5 SEO principles and how they impact search and your SEO strategies.
Free SEO Site Audit Tools  Search Engine JournalA huge list of Free SEO Audit tools that are useful for finding problems and ranking better.
9 Essential Local SEO & Listings Management Tools  Search Engine JournalHere are nine of the best local listings management tools and all-in-one local SEO software solutions available on the market today.
Machine vs. man: What really matters for SEO success  Search Engine LandOld methods of dynamically generating *content* and other quick hacks no longer result in long-term, sustainable SEO performance. Gone are the days of ...
SEO still leaves most marketers puzzled. With this $30 training package, you won’t be.  The Next WebDo you know the most searched keywords around your business or website? Do you use those keywords in your titles and tags? Do you know your optimal ...
StrategiQ launches Spark, an SEO deployment platform  Search Engine LandStrategiQ, a digital marketing agency, launched a new tool called Spark to help SEOs test and deploy SEO-related changes on their own without developer ...
What Is Local SEO & Why Local Search Is Important  Search Engine JournalLocal search engine optimization is a branch of SEO that focuses on optimizing a website to be found in local search results. Local search encompasses all ...
Avail This Massive Discount Offer On The Complete SEO Certification Training Bundle – Offer Expires In A Few Hours  WccftechGet the Complete SEO Certification Training Bundle for an amazing 96% discount and become an SEO expert in just a few hours.
How Good Strategies Can Help in Digital Marketing and SEO  Prague PostA strategy is an integrated model of actions designed to achieve the goals of the company. The *content* of the strategy is a set of decision rules used to determine ...
9 Tips for Creating Your Best SEO Content in 2019  Search Engine JournalIn 2019, SEO *content* will be all about the audience. If you're looking to improve your *content* marketing and see real ROI, you have to use practices that will ...
Year in Review: Top 10 SEO expert columns of 2018  Search Engine LandAll year long, SEO experts share their in-depth knowledge and timely advice to help the larger search community navigate new releases and find ways to ...
JumpCrew Continues Rapid Growth, Expands Senior Leadership With Appointment of VP, SEO & Content  PRNewswireNEW YORK, Jan. 15, 2019 /PRNewswire/ -- JumpCrew, a leading client acquisition platform, is continuing on its rapid growth trajectory in 2019 with the ...
From Salon Marketplace: Master SEO and help your website gain visibility  SalonBecome a certified SEO expert and help your webpage hit the first page of search results.
SEO: 6 Critical Reports on the New Google Search Console  Practical EcommerceGoogle continues to migrate important search engine optimization tools to the new Search Console. Several more tools moved over the holiday season. But the ...
The Top 10 SEO Tools Marketers Want in 2019  Business 2 CommunityWhen we asked marketers what tools they were planning to use in 2019, we received more than 70 responses with nearly as many tools. They run the gamut ...
SEO & Blogging: Your 2019 Guide  Business 2 CommunityBlogging is often a central component for both successful organic search ranking and *content* marketing, but it requires careful planning to reap maximum ...
Google: How Soon Can You Remove 301 Redirects?  Search Engine RoundtableWe've covered the topic of how long Google wants you to keep 301 redirects in place here numerous times. John Mueller was asked the question again and this ...
The Ultimate Blog SEO Checklist  Search Engine JournalWant to make your blog SEO friendly? This checklist covers the top SEO points that can help improve your blog's performance.
SearchCap: SEO at Google, Sitelink ad tips & SMX Munich  Search Engine LandHow to avoid a site migration disaster. Jan 11, 2019 by Chris Sherman There are many reasons you might be considering a site migration: introducing a new ...
Why Small Businesses Need to Ditch SEO Gimmicks for Good  AllBusiness.comGone are the days of companies churning out *content* chock-full of keywords to score big SEO wins. To rank well in Google today, here are four things you may ...
5 Ways Video Content Can Improve Your SEO  Business 2 CommunityIf you wanted a single reason why it's such a good idea to create video *content* for your business or brand, let it be this one: search engine optimization. Not only ...
Leading local SEO predictions: Reserve with Google will grow, real-time local inventory gets real  Search Engine LandLocal SEO is has been an under-appreciated discipline in digital marketing. Yet management and optimization of local business *content* and reviews, including ...
AFC Asian Cup 2019: We will find Jordan’s weakness – Vietnam head coach Park Hang-seo  FOX Sports AsiaVietnam head coach Park Hang-seo has said that the Golden Dragons will find a way to hurt their Round of 16 opponents Jordan when the two teams meet at ...
Why NAP & User Experience Are Crucial to Local SEO  Search Engine JournalLearn why Name, Address and Phone (NAP) data consistency and user experience are both essential components to rank in local search.
Here's How Google Approaches SEO For Its Hundreds Of Websites And Products  Digital Information World"To really get the most out of SEO, though, it's important to stay on top of the latest Google Search updates. That's no different for us internally. We at Google own ...
What is Topic Modeling? How Do You Use Topic Modeling for SEO  Business 2 CommunityWhat is Topic Modeling? Topic modeling itself is a complex system that ranks *content* based not just on the keywords, but also on the context. We are long past ...
Mistakes to Avoid When Selecting an SEO Company for Your Business  The FriskySEO is an important tool for improving your website ranking and position your website on top result pages on different search engines. But it doesn't mean that ...
Seven SEO mistakes you might make in 2019 and how to avoid them  Eastbourne HeraldThere are many attributes that an SEO must have in order to be successful, but one of the most important ones is being willing to improve all the time.
Top 5 SEO Mistakes Made by Bloggers  Business 2 CommunityOver the last two decades, the digital marketing landscape has changed tremendously. Today, search engine optimization (SEO) is incredibly important for ...
Enterprise SEO Tips for Success with Eli Schwartz [PODCAST]  Search Engine JournalIn this podcast episode, Eli Schwartz talks about enterprise SEO – the challenges involved and how to achieve success internally at your company.
iGaming Affiliate SEO Series: Links  AffiliateINSIDER'Last time we talked about SEO myths and one of the biggest ones was links! I bet you're surprised about that!?' Nick Garner is founder of Oshi.io casino, ...
The Marketer’s 2019 SEO Checklist  Business 2 CommunityWith an eventful 2018 behind us, there isn't any time to sit back and take stock of everything that has changed in the world of SEO over the past 12 months.
Checkbot does SEO differently than other tools. Right now, it’s $30.  The Next WebPoor tagging. Incorrect keywords. Broken links. Slipshot security. There are dozens of ways your website can fail to pass optimization muster. Assuming you're ...
Is Link Building Still the Most Effective SEO Strategy in 2019?  Business 2 CommunityFrom the beginning, backlinks have always been at the crux of SEO. And I really don't think 2019 is going to be an exception. The sheer number and quality of ...
SEO Specialist  hypepotamus.comRentPath LLC. RentPath, LLC, an innovative provider of Internet and mobile sol. RentPath is looking for a SEO Specialist in our Corporate Office in Buckhead ...
Video: Google Organic vs Ads, SEO Tips, Sundar Pichai on Core Search & Happy Holidays  Search Engine RoundtableThis was a very slow week in search, because of the holidays and New Years break. But I did scrounge up some topics to cover. A senior Google search ...
Jeonghwa Seo creates cast aluminium and brass furniture for Seoul cafe and wine bar Et Cetera  DezeenSeoul-based designer Jeonghwa Seo has furnished a cafe and wine bar with furniture that celebrates the qualities of raw materials.
The 12 Areas of SEO Knowledge You Must Master to be Successful  Search Engine JournalThe role of an SEO requires mastery of certain skills and knowledge. Here's what SEOs need to master for career advancement and campaign success.
Here’s Why Your Programmatic Display Strategy Should Mimic Your SEO Strategy  Business 2 CommunityJanuary is the coldest month of the year across most of the United States, but that hasn't stopped B2B marketers from cranking up the heat up on their 2019 ...
47 Experts on the 2019 SEO Trends That Really Matter [Ebook]  Search Engine JournalIn 47 Experts on the 2019 SEO Trends That Really Matter, learn how the following SEO outlooks will influence the way we do SEO in 2019: Understand Your ...
Seo Eun Soo And Jin Goo Are Drastically Different In Character Posters For “Legal High”  soompiJTBC's “Legal High” has released character posters for Jin Goo and Seo Eun Soo! The upcoming Friday-Saturday drama “Legal High” stars Jin Goo and Seo ...
Good Strategic Vision are Necessary for Digital Marketing and SEO Branding  AXcess NewsThe brand is now the essential marketing tool that drives consumer sentiment, and hence the volume of sales, the level of profit, and other of the most important ...
Lee Yi Kyung Reveals Tip From Park Seo Joon That Helped Him While Filming  soompiLee Yi Kyung got a tip from his friend Park Seo Joon! After wrapping up the drama “Children of Nobody,” Lee Yi Kyung recently sat down for an interview with the ...
Content Strategy & Actionable On-Page SEO Tips to Drive Traffic in 2019  Search Engine JournalCreating *content* that satisfies both the search engine and the user is imperative if you want a fighting chance to show up on SERPs. But how exactly do you ...
Link Building Fundamentals  Search Engine JournalThis article began as a solo presentation about links given at SMX East in New York. The information has been updated. It is an overview of how search engines ...
12 Reasons Why Your Business Absolutely Needs SEO  Search Engine JournalSEO is important for greater searchability and visibility, but offers more real value than that. Here are 12 reasons why businesses need SEO to take their brand to ...
How A Free SEO Consultation Can Help Your Small Business  SiustoWhether you're a huge business mogul or a simple entrepreneurial beginner there's one thing that's 100% applicable in both cases: your company depends on.
5 Critical SEO Considerations When Optimizing News Websites  Search Engine JournalA few rules of SEO, like publishing great *content* and providing a good user experience, are universal. But not all websites thrive by using the exact same set of ...
SEO 101 Tutorial Videos  Vertical MeasuresThe SEO Tutorial Videos below expand on our SEO 101 series of optimization fundamentals. Dive deeper into advanced SEO strategies, including a focus on ...
Seo Ji Hye Reveals What The “Heart Surgeons” Cast Took As Souvenirs From Set  soompiIn an interview for the January issue of Grazia magazine, actress Seo Ji Hye talked about her recently concluded drama “Heart Surgeons.” She said, “Compared ...
Vietnam must be at very best against Iran: Park Hang-Seo  Persian FootballTasnim – ABU DHABI, Vietnam head coach Park Hang- seo says they must be at their very best when they play against Iran. Vietnam lost to Iraq 3-2 in the 2019 ...
Lee Pil Mo And Seo Soo Yeon To Tie The Knot After Dating On Reality Show  soompiLee Pil Mo and Seo Soo Yeon are getting married this upcoming spring! K-star Entertainment released an official statement to Sports Chosun on December 25 ...
Seo Hyun Jin And “Romantic Doctor Kim” PD Show Their Support For Yoo Yeon Seok  soompiYoo Yeon Seok and Seo Hyun Jin had a mini “Romantic Doctor Kim” reunion! On December 29, Yoo Yeon Seok shared a photo on his Instagram account and ...
Watch: Jin Goo And Seo Eun Soo Face Off In 1st Teaser For “Legal High”  soompiThe first teaser for “Legal High” is here! “Legal High” will tell the story of arrogant lawyer Go Tae Rim (played by Jin Goo), who has a 100 percent success rate, ...
Is There Any New Innovation In SEO?  Forbes NowSearch engine optimization (SEO) has been a field of its own in the marketing community for the past two decades. But in a world where most industries are ...
5 Overused SEO Phrases to Nix & 5 Hot Phrases That Are In  Search Engine JournalLet's leave tired SEO phrases in the dust and adopt a vocabulary that matches the present state of online marketing and works better with our audiences.
The importance of understanding intent for SEO  Search Engine LandSearch is an exciting, ever-changing channel. Algorithm updates from Google, innovations in the way we search (mobile, voice search, etc.), and evolving user ...
How SEO Has Evolved (And What's Next)  ForbesSince the early days of SEO, marketers have deployed online strategies to ensure that their websites would gain greater visibility on search engine results pages ...
11 Big SEO Challenges You’ll Face in Your Career  Search Engine JournalFrom managing client expectations to balancing task load, learn 11 SEO challenges that you might face in your career and how to overcome them.
15 Common SEO Mistakes To Avoid  ForbesUnderstanding SEO is the ultimate marketing discipline, especially in today's highly digital world. If you want to drive traffic to your site and increase sales, you ...
SEO vs. SEM: What's the difference? | Articles  telegraphherald.comIf you are new to digital marketing, understanding the complex jargon of this industry can be a challenge.
Best Ways To Improve Your SEO And Why You Need To Do It  Forbes NowThe more quality *content* you produce, the better results you will see.
A checklist: Important SEO points to cover in a content campaign  Search Engine LandAfter you've chosen the right execution for your link-building campaign and you're getting ready to launch it, you can't forget about search engine optimization ...
An SEO’s Letter to Santa: All I Want for Christmas This Year  Search Engine JournalDear Santa, I've been pretty good this year. I haven't cloaked one page or bought one link. So can you grant all the items on my SEO wish list?
Boost Your Site's Google Ranking With This $20 SEO Software  EntrepreneurThere's a running joke among marketing professionals that the best place to hide a dead body is on page two of Google search results. That's because research ...
5 SEO trends that will matter most in 2019  Search Engine LandTo be atop the waves, think about your SEO strategy in advance. A shortcut to success: get to know the upcoming trends and work out an action plan for each.
SEO Industry Approaching $80 Billion But All You Want Is More Web Traffic  ForbesBorrell Associates predicted in 2016 that by the year 2018 businesses in the United States would spend an estimated $72 billion in search engine optimization ...
Why Prioritization Is Critical to SEO Success  Search Engine JournalHere's why prioritizing on-site and technical optimization, *content* creation and repurposing, and link building will set your SEO campaign up for success.
How Reliable is Google’s Web.dev SEO Score?  Search Engine JournalGoogle's Web.dev tool offers an SEO score. The score offers a score from 0 to 100. What does the tool measure for the SEO metric and how useful is it?
Our Website Redesign SEO Checklist: How We Migrated with SEO in Mind  Vertical MeasuresWe're not immune to the lure of a shiny new website. To help avoid redesign nightmares, we created a checklist for migrating a new website with SEO in mind.
SEO drives search results. Control those rankings with RankActive SEO for $25  The Next WebSEO is like water. You can hit it pretty consistently and even capture some now and again. But trying to firmly grip it is darn near impossible. That's because the ...
The 9 Most Common SEO Errors That Hurt Your Rankings [DATA]  Search Engine JournalWhich SEO errors are negatively impacting your search rankings? Is it your meta tags? Page speed? Duplicate *content*? According to new data, all three of ...
Lee Seo Jin Transforms Into A Perfect News Anchor For Upcoming Thriller “Trap”  soompiA first look into Lee Seo Jin's role as perfect news anchor Kang Woo Hyun in OCN's upcoming drama “Trap” has been released. “Trap” will be the first of OCN's ...
9 Ways to Deal with Unresponsive SEO Clients  Search Engine JournalHas one of your SEO clients fallen off the map? This can be extremely frustrating. Use these nine ideas to reopen channels of communication.
Why following SEO trends guarantees SEO budget waste.  Search Engine LandSearch engine optimization (SEO) can have a strong impact on a business, driving revenue and profits. Other times, it's frustrating and fruitless and feels like ...
SEO Is A Must For Small Businesses: Here's How To Get Started  ForbesYou are starting a business and have a checklist of the things you need to get your business going. You have the idea for a product or *service* -- check.

Playing in Googlebots Sandbox with Slurp, Teoma, & MSNbot - Spiders Display Differing Personalities

There has been endless webmaster speculation and worry about the... Read More

Creating Search Engine Friendly Web Sites

With tons of competition and copycats online, you need a... Read More

High Search Engine Rankings - A Long Term Strategy

The last 1.5 years have shown major changes in search... Read More

Googled

The Internet may have started as the fervent brainchild of... Read More

Abandoned by Google! Googlebot, Wherefore Art Thou Googlebot?

As a search engine optimization specialist I often optimize existing... Read More

What is Your Sales Message?

So you built a website, you have a product, but... Read More

Google has an Achilles Heal - Will Their Competitors Notice?

Even though Google Revenues continue to soar, the hidden problem... Read More

Increase Your Search Engine Ranking

There are methods to increase your search engine rankings which... Read More

Gaining Additional PageRank

Google is the major search engine webmasters have to deal... Read More

Google Sitemaps: 7 Benefits You Cant Ignore

Google Sitemaps enables Webmasters to Directly Alert Google to Changes... Read More

Content Management Systems Eyeball SEOs

Content Management Systems and search engine optimization (SEO) used to... Read More

Link Building - The Waiting Game

Link building is a waiting game. Many clients have asked... Read More

An Easy Way Not to Get Banned by Google

Strategic search engine optimization involves far more than keyword research,... Read More

To Understand the Success of Website Ranking

Time is a factorTo obtain positive results is not very... Read More

Table Structures For Top Search Engine Positioning

So you have a beautiful website that you paid a... Read More

What is PageRank?

Chances are you have been on the Internet and have... Read More

Free Search Engine Advertising: 10 Secret Ways To Indirectly Race To The Top Of Search Engines

Do you have a website that has little or no... Read More

The Secret To Getting Indexed In Yahoo

Getting indexed in Yahoo has become very difficult in the... Read More

Search Engine Optimization and Submission Tips

Bringing visitors to your site from the main Search engines... Read More

What To Look For When Shopping For A SEO Specialist

When, shopping for a Search Engine Optimization (SEO) company/specialist you... Read More

10 Things to Expect from Your SEO Copywriter

From the perspective of a business owner, webmaster, or marketing... Read More

10 Ways To Indirectly Get To The Top Of Search

There are millions of web sites trying to get listed... Read More

Straight Talk on Search Engine Optimization

To get your website listed well in the major search... Read More

A Three Day Marketing Plan for Better Google Rankings

If you're reading this article, you've probably discovered that simply... Read More

Professional SEO: Hand Off to Bob or Outsource the Job

We are often asked if professional SEO (search engine optimization)... Read More