![]() |
|
![]() |
|
![]() |
|
![]() |
There has been a lot of to-ing and fro-ing in the search
engine world of late and there are lots of conspiracy
theories as to why these things happen.
It is easy as a webmaster to get caught up in these webs of
intrigue.
You get email notes about them, you view so-called experts'
thoughts on bulletin Boards - hey you probably even read
things in newsletter articles!
Well I hope so anyway....
The big driver for webmasters currently appears to be
content and link building.
While link building is important I don't believe it makes
Queen. Maybe a Prince. Content and links DO go hand in
hand but, without relevance, the Kingdom is doomed. Sorry I
will stop the analogy now! :-)
If your site is about finance, then finance content is best
supported by finance link exchanges. Relevance!
If your site is about finance, then finance content
supported by casino link exchanges from a PR8 site while in
the short term may help,?but all the signs are saying this
is not a long term strategy.
Okay,so what is the best strategy?
Keep EVERYTHING relevant. It is that simple.
Make sure that you only swap or link to sites that are
relevant to the content on your pages. Yes I am suggesting
link exchanging on pages of your site not a links page.
Links pages seem to be being abused. There are rumours that
pages called links, resources or partners are not passing
page rank. You could be wasting your time building links
that are not giving you any benefits!
Delivering relevant links from relevant content is the
future.
Look at sites such as www.bbc.co.uk or
www.independent.co.uk. News sites have the right idea.
They have 2 or 3 relevant internal links to other
articles on the same topic or links to internal tools that
are related. These usually can be found at the right hand
side of the article.
They also then have weblinks or external links to sites of
interest that are related to the topic. These are relevant!
Another benefit of this is that with a content rich site you
can add hundreds of links quite legitimately and really add
some value both to your Rankings and your users.
With a content-poor site it is difficult, you have to add
link pages or create a links directory. A five page site
will need to add 10 or 12 good link pages to compete and
even then with algorithm changes, this may not be prudent.
Having a site with 400 pages means you can easily add 3
links per page, so you have 1200 link options straight away.
Hopefully this explains that relevance runs a close second
to content.
Always bear in mind when writing content that relevant
links will not only boost your search engine rankings,
but you will also add a service to your visitors.
2004 © J2 Squared Limited. All Rights Reserved.
Jason Hulott is Director of J2 Squared, leading specialists in Internet Consultancy whose specific aim is to drive more revenue to websites. Their main area of focus are the insurance, finance, and automotive industries.
Regardless of which type of business you currently have, you... Read More
Online search giant, Google, often tests the waters for new... Read More
"Nothing last forever but the Earth and sky." - from... Read More
Almost all SEO's agree that using too much javascript can... Read More
Every website has times when traffic is higher than others.... Read More
Having your website rank well in the major search engines... Read More
For those who haven't heard: article marketing is the new... Read More
Trying to improve search engine rankings is just like a... Read More
Internal Linking ? An introductionThe web as they call it... Read More
November 2003 might go down in history as the month... Read More
It is a well known fact that writing, distributing and... Read More
If you're serious about SEO, you need to know how... Read More
The attraction of Pay Per Click (PPC) online advertising is... Read More
"HLE" is a bit of a joke term, (or possible... Read More
Do you have a website that has little or no... Read More
Which SEO hat do you wear? Is it white or... Read More
With more and more experts and search engine enthusiastsclaiming the... Read More
Achieving a top ranking position in Google is every webmasters... Read More
All the great efforts made for making your own site,... Read More
Internet Directories and their ImportanceThere are two very pertinent reason... Read More
We all know that the search engines can't "see" or... Read More
Why is it that webmasters are so quick to blame... Read More
The most difficult challenge most web designers face is getting... Read More
The search engine giants are locked in an all out... Read More
Search engines are constantly tweaking their ranking algorithms and when... Read More
There are many techniques that SEM/SEO experts use to optimize... Read More
It's unfortunate that many website owners are so hung-up on... Read More
Keywords have turned into big business on the internet. If... Read More
It is no secret that search engines are the number... Read More
As I waded into the 'Make Money Online' waters on... Read More
Generating high traffic to your web site can be costly,... Read More
It is literally amazing how many people start their online... Read More
Welcome to part seven in this ten-part search engine positioning... Read More
What Are Search Engines?A search engine is a database system... Read More
At the beginning of the web era, users would go... Read More
Just for a change, rather than a technical article, I... Read More
We know that each and every website page is assigned... Read More
Today if you want your site to survive in the... Read More
Most new sites submitted to Google (at least within the... Read More
Yesterday you should have read the first course out of... Read More
Everyone seems to want the benefits from working at home:... Read More
Those webmasters that stick to the old ways and focus... Read More
As the economy begins to recover in certain parts of... Read More
More and more search engines rank your web pages based... Read More
Search Engine traffic accounts for nearly 80% of the Internet... Read More
Incorporating writing as a means of boosting your link popularity... Read More
There are millions of web sites trying to get listed... Read More
Online search giant, Google, often tests the waters for new... Read More
Question 1Does it help to track visitor behavior on websites... Read More
If you are a webmaster, then you've probably submitted your... Read More
Search Engine Optimization (SEO) Search Engine Optimization (SEO) |