Deprecated: mysql_connect(): The mysql extension is deprecated and will be removed in the future: use mysqli or PDO instead in /home/a26f9f83/public_html/articles/includes/config.php on line 159
If Content is King, then surely Relevance is Queen! > NetSparsh - Viral Content you Love & Share

If Content is King, then surely Relevance is Queen!

There has been a lot of to-ing and fro-ing in the search
engine world of late and there are lots of conspiracy
theories as to why these things happen.

It is easy as a webmaster to get caught up in these webs of
intrigue.

You get email notes about them, you view so-called experts'
thoughts on bulletin Boards - hey you probably even read
things in newsletter articles!

Well I hope so anyway....

The big driver for webmasters currently appears to be
content and link building.

While link building is important I don't believe it makes
Queen. Maybe a Prince. Content and links DO go hand in
hand but, without relevance, the Kingdom is doomed. Sorry I
will stop the analogy now! :-)

If your site is about finance, then finance content is best
supported by finance link exchanges. Relevance!

If your site is about finance, then finance content
supported by casino link exchanges from a PR8 site while in
the short term may help,?but all the signs are saying this
is not a long term strategy.

Okay,so what is the best strategy?

Keep EVERYTHING relevant. It is that simple.

Make sure that you only swap or link to sites that are
relevant to the content on your pages. Yes I am suggesting
link exchanging on pages of your site not a links page.

Links pages seem to be being abused. There are rumours that
pages called links, resources or partners are not passing
page rank. You could be wasting your time building links
that are not giving you any benefits!

Delivering relevant links from relevant content is the
future.

Look at sites such as www.bbc.co.uk or
www.independent.co.uk. News sites have the right idea.
They have 2 or 3 relevant internal links to other
articles on the same topic or links to internal tools that
are related. These usually can be found at the right hand
side of the article.

They also then have weblinks or external links to sites of
interest that are related to the topic. These are relevant!

Another benefit of this is that with a content rich site you
can add hundreds of links quite legitimately and really add
some value both to your Rankings and your users.

With a content-poor site it is difficult, you have to add
link pages or create a links directory. A five page site
will need to add 10 or 12 good link pages to compete and
even then with algorithm changes, this may not be prudent.

Having a site with 400 pages means you can easily add 3
links per page, so you have 1200 link options straight away.

Hopefully this explains that relevance runs a close second
to content.

Always bear in mind when writing content that relevant
links will not only boost your search engine rankings,
but you will also add a service to your visitors.

2004 © J2 Squared Limited. All Rights Reserved.

Jason Hulott is Director of J2 Squared, leading specialists in Internet Consultancy whose specific aim is to drive more revenue to websites. Their main area of focus are the insurance, finance, and automotive industries.

In The News:


Forbes

This 'Unmeasurable' SEO Metric Is Incredibly Important
Forbes
Getting the most out of an SEO campaign is all about measuring the results -- everything comes down to data. Examining KPIs sheds light on what's working and what's not. That's all well and good for most metrics like keyword rankings, organic search ...


Digiday

TUI is using its content hub to protect its SEO ranking after rebrand
Digiday
Awareness and branding are key to any rebrand. For travel agent TUI, SEO is just as vital given its own rebranding means shifting one site to another, a move that could potentially cost it more than half of its bookings if it doesn't get it right. The ...


TNW

Know all your rival's SEO secrets with Serpstat, now an extra 20% off
TNW
The science of Search Engine Optimization (SEO) is truly that — a science. The information on determining the key terms and phrases that can shoot a web page to the top of Google search results is voluminous. But rather than figuring out the keywords ...


Entrepreneur

10 Tips to Find a Good SEO Writer
Entrepreneur
Search engine optimization, or SEO, is a specialized form of content writing that can be extremely effective in boosting the amount of traffic that comes to your website via search engines, like Google and Bing. In simplest terms, an SEO writer creates ...
Why Your Web Development Project Needs an SEO AgencyVertical Measures (blog)
Ignoring these 6 SEO strategies could come back to haunt youSearch Engine Land
7 Reasons Why Small Businesses Should Hire an SEO FirmTG Daily (blog)

all 10 news articles »

Practical Ecommerce

B2B SEO Requires an Integrated Approach
Practical Ecommerce
Complex products and long buying cycles make search engine optimization for B2B sites different than for B2C. The difference, however, is not in the specific techniques, but in the way SEO and other marketing tactics are integrated to help a B2B ...
Why Site Owners Should Know How SEO WorksBusiness 2 Community
7 ways marketers can pump up search and SEO effortsPR Daily
7 Ways to Improve your SEOTG Daily (blog)

all 9 news articles »

Forbes

SEO Is A Small Business Necessity
Forbes
As a small business owner, you may see SEO as an unnecessary expense. You may even believe it is not worth your time and effort because SEO is dying anyway — but this could not be further from the truth. SEO is constantly growing in importance and ...
7 Secrets to Hiring the Right SEO CompanyTG Daily (blog)

all 2 news articles »

AndroidGuys

Improve your SEO rank with Serpstat: Lifetime Subscription, 98% off
AndroidGuys
The key to any website's growth is SEO, acronymic for “search engine optimization.” SEO is designed to help improve your site rank on search engines Google, Bing, and Yandex, among others, with the use of certain terms and phrases most readers are ...


Vogue.com

Why Yujin Seo Is the Next Korean Model Poised to Go Global
Vogue.com
A new slew of Korean models dominated this Fashion Week circuit, so naturally, the hunt for the next stunner from Seoul is on. As the city's Spring 2018 shows begin today, one particularly striking unknown is worth watching: Yujin Seo, the 17-year-old ...


Search Engine Roundtable

Say Something Nice About An SEO/SEM
Search Engine Roundtable
As time goes on, it is inevitable that we lose important people in the search industry - that is life. But too often we are too late to express our gratitude to those people during their living years. Instead, it is not only until after they pass on ...


allkpop

'Lingerie Girls' Generation' star Seo Young Joo says he didn't know the group Cosmic Girls
allkpop
Seo Young Joo's role was that of a guy who only had eyes for the lead female character, played by Cosmic Girls's Bona. However, during his interview, he revealed, "I had no idea who the group Cosmic Girls was. I'm not particularly interested in idols ...

and more »
Google News

3.5 Tips To Help You Avoid Becoming The Next Search Engine Outlaw

Tip 1 - Hide And SeekDo not use hidden text... Read More

The Easiest Way to Your Google Sitemap

Google Sitemaps is a new tool for website owners and... Read More

Soliciting Search Engines

As your guide operator through the web, search engines are... Read More

Adding Content To Your Site Every Day

If you have been a webmaster for more than a... Read More

SEO #2: On-page Optimization

Yesterday you should have read the first course out of... Read More

How to Get Tons of Top 10 Rankings Guaranteed

Okay I admit it. I was kidding. I can't guarantee... Read More

Abandoned by Google! Googlebot, Wherefore Art Thou Googlebot?

As a search engine optimization specialist I often optimize existing... Read More

Search Engine Tips & Techniques

As you are building your site or getting your site... Read More

STOP Writing for Search Engines

Back when I was starting out with my first internet... Read More

How Directories Help Search Engines

At the beginning of the web era, users would go... Read More

An SEO Checklist

Would you like a checklist of the important steps to... Read More

Google Zombies Need To Wake Up

Over the last couple of weeks, I've received more e-mails... Read More

Advanced Uses for the Google Algorithm

Previously...In our article on Understanding Google's Algorithm, a... Read More

What are My Chances to Get the First Place in Search Engine Listings?

You must have heard the stories how people became rich... Read More

What are the Benefits Of Submitting To Directories?

Increasing your web traffic and rank in search engines is... Read More

PPC Advertising ? The First Step In A SEO Marketing Campaign

Often, sites view seo and PPC marketing as exclusive marketing... Read More

The Life Blood of Internet-Based Home Businesses...Search Engines

Anyone involved in an Internet-based home business will soon come... Read More

Is Google Fair?

If you are the owner of a new website, trying... Read More

Answers Count - Matching Keyword and Phrase Density

What's more important to your business success - the question... Read More

Twelve Steps to Higher Search Engine Placement

Recent studies suggest that more than 80% of new visitors... Read More

A Real Example of Search Engine Optimization (SEO) Success

The term, Search Engine Optimization (SEO), refers to a set... Read More

Google Page Rank Is Dead - Part III

HELP! My PR page rank is grey, call the development... Read More

Website Copy-writing for Higher Sales and Higher Search Engine Ranking

Why, you ask? Mainly, because search engines want to provide... Read More

Expert Help From Google Answers

Web users turn to search engines for answers to their... Read More

Getting Honest With The Search Engines

Getting Honest With The Search EnginesI spend a lot of... Read More