Choosing a good domain name isnt always so simple.

So you need a domain name for your brand new internet business. You may even have some cool ideas for a new domain name combination that will really impress your friends. Question is, is your new domain name going to help your business or hurt it?

What could be simpler than choosing a domain name right? Wrong. There are a number of things you need to consider and research before you register your favorite domain name.

First off, what is a domain name and why would I want one?

A domain name makes our lives much easier when surfing the internet. You see, all computers on the internet are actually referenced with what is called IP addresses. On the internet, IP addresses are four sets of numbers that serve like street addresses allowing two computers to talk over a network. An example of an IP address is the one for Google.com. It is 216.239.39.99. If you enter this IP address into the address bar of your browser it will bring you to Google's home page in that very same way that typing www.google.com would get you there. Unfortunately, we humans have difficulty remembering our phone numbers let alone so many digits for all kinds of sites. That's one of the main reasons domain names were invented.

Domain names make it easy for us humans to remember how to find a site. Most people know Google.com and anyone familiar with the internet knows that to reach Google, you simply type www.google.com in your address bar and you are transported to their website. The same goes for Disney.com, Microsoft.com, CNN.com, etc?

Now you would think that choosing a domain name would simply be a matter of choosing something that is unique and that people would remember. The problem with that approach is that most of us don't have the money needed to turn our name into a brand name on the mass market. Most of us need to rely on our prospects reaching our website through other means. The best of these are search engines.

Choosing a good domain name for your site starts with the main keywords you have chosen to focus on for your website. Before you launch your business, you should conduct some preliminary research online to determine which keywords have the most traffic and the least number of other websites competing for that particular keyword. Some tools that help in this are the Overture keyword suggestion tool and Wordtracker.com. Both of these tools will give you a rough idea of how much traffic each of your chosen keywords will likely get each month. This helps to determine which keywords to focus on.

Should you choose a domain name that includes your main keywords?

In most cases, the answer is yes. Google and to some degree Yahoo both give you a small boost for your domain name. If your domain name happens to contain your targeted keywords, your domain name will help you in your quest for higher search engine rankings. Now if you do everything else wrong, having your main keywords in your domain name will not magically catapult you to the top of the listings. Many other parts of your site must be working for you as well. Other things you can do to improve rankings are beyond the scope of this article.

Choosing a keyword rich domain is a smart business move.

For some sites, it could be the edge they need to move up a few spots in the search engines. When choosing a keyword rich domain name, you may want to consider hyphens between your keywords. An example is cheap-airline-tickets.com. Current research trends for Google and Yahoo suggest that hyphens are the only way to separate keywords within a URL that will give you a rankings boost.

Why not simply choose your company name? Simple. Is your company a household name? Are you so dominant in a category that people have stopped referring to the generic name of your category and use your brand name like Kleenex has for tissue paper? If so, register your company name. If not, register a keyword rich domain wherever possible.

You may be thinking, "But I already own a domain name that is my company name. Should I go and register a new domain and point it to the same site? The short answer is no. Years ago, you could improve your rankings on search engines simply by setting up lots of doorway pages and having them all link back to your home page with all kinds of domain names. That tactic nowadays can backfire. You are better off optimizing individual pages within your existing website than you are creating a whole bunch of "fluff" sites just to increase rankings.

The technique I suggest above is really best suited for brand new business ventures. If you still have not registered your domain name for that special online business you are about to start, then make it keyword rich wherever possible. If you have already launched your business, you'll just have to take advantage of this information next time you start another online venture.

This article was written by Joe Duchesne, president of http://www.yowling.com/ , a budget web hosting company that specializes in helping online business owners increase their website traffic. Copyright 2004 Yowling. Reprint Freely.

In The News:


Forbes

12 SEO Mistakes To Avoid For Better Search Engine Rankings
Forbes
Employing poor SEO practices can leave your business buried in search engine searches, making it impossible for your customers to find you. Below, Forbes Agency Council members share advice on the most common SEO errors that could be hurting your ...


Forbes

4 Tips To Ensure Your Website Design & SEO Is Done Right
Forbes
Website design and organic search performance are intrinsically linked, which is to say that design has an observable effect on a website's ability to rank well for relevant terms. This can become problematic for companies with isolated teams, where ...


allkpop

Han Seo Hee reveals the details of her relationship with TOP + if she still keeps in touch
allkpop
During her Instagram live session on September 24, Han Seo Hee gave honest answers to netizens' questions about her love life, plans to debut, and more. One of the questions asked if she really dated the top idol star. Han Seo Hee answered, "It's true ...
Han Seo Hee Responds To Reports Of Being A Trainee At Maroo ...soompi

all 8 news articles »

Entrepreneur

The Best SEO Conferences You Didn't Know Existed
Entrepreneur
Other SEO consultants and researchers disagree. They believe search engines are evolving to focus more on quality content, social signals and user intent. Simply put, this means that marketers who produce engaging content will have better long-term ...

and more »

Daily Beast

The SEO Solution You Need Now
Daily Beast
Through SEO (search engine optimization). When it comes down to search, let's be honest - Google is king. In fact, there are more than 2.3 million Google searches per minute. But how can can you be most effective in pulling off SEO? You need to have a ...

and more »

Search Engine Land

An integrated approach: From SEO to PPC and beyond
Search Engine Land
Wil Reynolds's background commanded the audience's attention from the get-go with a story that is still relatively unusual in the marketing world. Originally an SEO expert who turned to PPC, Reynolds suggested that the notion of switching between ...


Moving navigation & SEO
SitePoint
Hi, could anyone be so kind as to answer a question about moving navigation and SEO...? I'm looking to move some menu items, they've been placed in the header widget area and as a result, do not show on mobiles. So a move of these items from the ...


Forbes

Is Keyword Density Still Important In SEO? - Forbes
Forbes
Before 2011, keyword inclusion in your content and meta tags was a nearly surefire way to ensure that a page of your site ranked for that specific keyword.

and more »

Business.com

Being Your Own PR Rep: 2 Online Activities to Boost Your SEO
Business.com
Done right, PR can boost your search engine rankings. The way to do this is to concentrate on online PR activities and ensure you have your keywords ready to go. When people think of public relations, it is common to think it is only an activity for ...

and more »

soompi

Yang Se Jong Opens Up About Working With Seo Hyun Jin On “Temperature Of Love”
soompi
On September 26, actor Yang Se Jong participated in a photo shoot with Elle, in which he opened up about what it's like to work with Seo Hyun Jin. Yang Se Jong is currently appearing in SBS's Monday-Tuesday drama “Temperature of Love” as the ...

Google News

Search Engine Optimization - A Do-It-Yourself Guide for the Small Business Owner

So your company has a website ? an important step... Read More

Agressive Linking Strategies Help To Get Your Site Noticed

A good link building strategy has become an essential part... Read More

How to Manage SEO

Whether you launch a search engine optimization program in-house or... Read More

Is Reciprocal Link Exchange Dead?

The sun seems to be setting on the world of... Read More

7 Steps to Prepare You for The Local Search Bonanza

At One Time Local Searches were reserved for services like... Read More

Optimizing Online Catalog Copy for the Search Engines

It only makes sense. You have an e-commerce catalog site.... Read More

Adding City Names At The End Of Your Keywords Can Bring You More Profits

In recent times, I have been closely studying keywords that... Read More

Search Engine Wars - Quality Searches Vs Quantity!

It is no secret that Google and Yahoo are on... Read More

New MSN Search Engine: How Good is it?

If you have an online business or you just use... Read More

PPC Advertising ? The First Step In A SEO Marketing Campaign

Often, sites view seo and PPC marketing as exclusive marketing... Read More

Search Engine Marketing (SEM) - Houses on Sand

Do you depend on free search engine traffic for your... Read More

Ten Steps To A Well Optimized Website - Step 3: Site Structure

Welcome to part three in this search engine positioning series.... Read More

Optimum SEO Keyword Density ? A Real-Life Case Study

So you've built your website, you know what keywords you... Read More

Which Search Engine Optimization Services to choose, Google OR Yahoo?

Search Engine Optimization is emerging as the most powerful form... Read More

Finding The True PR Of A Page?

I had an email "conversation" this last week which I... Read More

How and When Should I Submit My Website to Google?

As soon as you register your domain name, submit it... Read More

Getting Specific With Local Search Engine Optimization

Localized search engine optimization is often overlooked as an excellent... Read More

SEO Expert Guide - Paid Site Promotion (Marketing) (part 7/10)

In parts 1 - 6 you learnt how to develop... Read More

The Need of Popularity

In very simple words, the link popularity of your site... Read More

An Ethical Alternative to Doorway Pages

Definition: A doorway page is content created specifically for the... Read More

3.5 Tips To Help You Avoid Becoming The Next Search Engine Outlaw

Want to avoid being blacklisted by the search engines and... Read More

Google Rankings ? Achieving a Top 10 Position in Google ? Part 2

Achieving a top ranking position in Google is every webmasters... Read More

Keyword Optimization - How To Achieve It

The most important thing you can do for your business... Read More

Taking Advantage of Googles Sandbox Effect

Most new sites submitted to Google (at least within the... Read More

Basics to Search Engine Optimization

Search Engine Optimization popularly known as SEO.SEO is the process... Read More