Hens Lay Eggs (HLE) by Silke Stahl > NetSparsh - Viral Content you Love & Share

Home
>
Search Engine Optimization (SEO)
>
Hens Lay Eggs (HLE) by Silke Stahl

Hens Lay Eggs (HLE) by Silke Stahl

"HLE" is a bit of a joke term, (or possible tongue in cheek could be a better label) coined in my Network Marketing Group - it stands for "Hens Lay Eggs" and is a take on the exponential growth theory - recruit two people, who recruit two, etc, and in six weeks you'll have 50,000 people sending you $250,000 - the false promise of MLM.

The MLM exponential growth chart makes sense mathematically but is flawed. Unfortunately the ordinary person can't see the flaw, so buy into it, and you get your 95% of people who do MLM and can't make it work. We all know the story.

The logic is the same as "Zeno's arrow", based on an ancient greek philosopher and mathematician who preceeds Archimedes and Pythagoras. Or in the famous "missing pound" logic problem. More on these in future issues.

But here is the HLE analogy explained:

A hen lays six eggs. If the chicks grow up to be hens they also lay eggs and the hen becomes a "grandmother". There is no guarantee that all 6 chicks will lay 6 eggs, etc. Also there's nothing to stop the hen laying another batch of eggs, maybe six, maybe 5 or 8. It's not set or guaranteed.

Also there is no guarantee that the eggs will hatch into chicks ? "don't count your chickens before they hatch" after all. In this sense, an egg is a prospect, a chick is an affiliate who has signed up. Whether that chick now grows into a hen and lays their own eggs is the next issue. And a lot of that is down to how you ? the mentor ? or "Mother Hen" ? help them develop in their early days, months, even years.

So it is with network marketing, MLM, EMM - whatever you want to call it - we call it "HLE". As Shakespeare said "a rose by any other name will still give you hay fever", or to quote Bruce Lee "it's just a name don't fuss over it"

The same goes for EMM - Exact Method Marketing - the McDonalds formula example (more on that later).

So what I now do is lead with FREE affiliate programs, the best of which is the SFI scheme with their free online VStore. This means no signup fees, no upgrade fees, no forcing the distributors to buy inventory. The money is ONLY made from the sale of the product and money is ONLY made by helping your downline make sales.

When someone joins under me they HAVE to sell the products and I HAVE to help them, I can't just sell them the opportunity as they do in so many companies that are DESIGNED to take advantage of the fact that the new affiliate won't be able to make any sales or recruit any downline. THESE schemes don't need them to - they have made the money from selling them the opportunity - the startup fee, upgrade fee, and they sell product to the distribrutor who "must stock inventory" - they don't ever expect him to be able to sell it on - they don't need him to.

HLE, taken literally, is more "viral". It's like when someone sends you a joke on email, if you look, each "level" has dozens of different names the joke has been spidered out to.

That is "viral", and that is how you pass on the products and opportunity. It spreads like a virus ? person to person ? which is how network marketing is supposed to work. No spam, no sticking people on autoresponders ? no junk mail.

Real people, real products, real opportunities, real results.

Silke Stahl is an International Internet Marketer and Home Business Entrepreneur. Originally a respected photographer and writer, contributing to many magazines, she began network marketing as a sideline. Marketing on the Internet and running her own business was a logical next step. She now owns her own domain SilkeStahl.com and runs her Internet Marketing business from there:

In The News:

7 Basic SEO Best Practices You Can Learn from Huge Travel Brands Search Engine JournalLet's look at the huge travel websites dominating the SERPs today and learn which SEO best practices they're implementing in order to succeed.

Google SEO Tips: 8 Steps to Optimize Your Google My Business Listing [Infographic] Social Media TodayAre you looking for ways to improve your presence on Google? Want to increase the chances of your business listing found by online searchers? Google My ...

Why White Hat SEO is No Longer a Thing Search Engine JournalSome in the SEO industry promote themselves as white hat. It means they are ethical. Those same SEOs posit that black hat SEOs are the bad guys. Turns out ...

How SEO Professionals Can Thrive in a Slow Economy Search Engine JournalSEO professionals can not only survive but also thrive during a slow economy. Here are four ways you can prepare for an economic downturn.

Google Suggests That The Average Googler Isn't Interested In SEO Search Engine RoundtableHow can anyone not be interested in SEO or how Google search ranks pages? Especially, how can someone working at Google, a company that ranks web ...

10 Ebooks About SEO You Should Download & Read Now Search Engine JournalLooking for helpful ebooks to learn more about SEO? This post lists down 10 must-read SEO ebooks you should download right now.

Why (& How) Topic Clusters Are Your Most Powerful SEO Weapon Search Engine JournalFind out how topic clusters can be the catalyst that launches your website to the top of the search engine results pages.

7 Things SEO Tools Can’t Tell You Search Engine JournalSEO tools save us time and provide valuable insights. However, there are seven specific things that SEO tools can't tell us.

Use 'Barnacle SEO' to Drive Traffic without Ranking Practical EcommerceUsing so-called "barnacle SEO" tactics, an ecommerce business may be able to put its products and its brand in front of many potential customers without ...

SEO for Startups: How Your Business Can Benefit Business 2 CommunityThe internet has revolutionized the way companies find and reach their customers. No longer reliant on billboards and television ads to gain visibility, small ...

5 Tips to Improve Your Regional SEO Strategy Search Engine JournalFor some businesses, ranking for a larger region may make more sense than optimizing for a hyperlocal approach. This is especially true for *service* area ...

7 Quick Ways Every Startup Can Optimize SEO Without Breaking the Bank EntrepreneurThe vast majority of online experiences start with the search engine, so knowing how to optimize SEO is critical.

Back to Basics: Do outbound links matter for SEO? Search Engine LandIn Google's debut two-minute episode of #AskGoogleWebmasters on the Google Webmasters YouTube channel, Webmaster Trends Analyst John Mueller ...

How one in-house SEO team is taking on industry incumbents Search Engine LandGaining traction over established competitors that have more resources, staff and longer online track records is a tall order for any up-and-comer. Looking to ...

Exploring information on SEO link building services News CreditsSEO link building services are experts in this type of work, so we do it quickly, avoiding the difficulties that can occur on the Web.

Marketing1on1: Offering Internet Marketing and SEO Services in Medford Oregon News CreditsHowever, this is not the case when relying on Marketing1on1, as they understand what business owners go through in order to leave a mark in the industry.

What Is Ethical SEO? Search Engine JournalDisclaimers from the edge of the ethical rabbit hole. This article: Isn't meant to shame any persons related to the *content* within. Doesn't have the answers. Any of ...

Are other teams unwittingly killing your SEO (and revenue)? MarTech TodayWhen executives make SEO a priority for their brands, they make room in the budget, start talking to agencies or even begin hiring in-house staff, but all too often ...

Google’s John Mueller Answers if Linking Out Good for SEO Search Engine JournalGoogle launched a new video series that answers a single question. The first episode was about links but in my opinion it did not adequately answer the ...

Magento SEO Checklist: 6 Essentials When Setting Up Your Store Search Engine JournalFollow this list to learn exactly what you need to do in order to make your Magento-powered store better optimized from the start.

How to Do Technical SEO for Ecommerce Websites Search Engine JournalTechnical SEO is crucial for improving an online store's searchability. Here are 12 technical SEO tips to increase your web traffic and generate more sales.

For $19, learn the SEO tricks you can't Google The Next WebTLDR: This $19 course will teach you SEO tricks few even know exist. Everywhere you turn, someone on the old interwebs is trying to break down SEO, explain ...

Video: Casie Gillette on importance of memorable content for SEO Search Engine LandIn our next vlog interview, Casie Gillette from KoMarketing Associates in Boston spoke to me about the concept behind “memorable *content*.” *Content* that is so ...

Doesn’t Build Links. Why Did Google Slap a Link Penalty? Search Engine JournalA well known and respected search marketer who hasn't built links in five years tweeted that he received a manual link penalty. Dan Petrovic, of Dejan SEO ...

10 Best Readability Tools to Check Your SEO Content Search Engine JournalLooking for *content* writing tools for SEO projects? Discover 10 tools that will help you assess and improve the readability of your SEO *content*.

Dave Davies on SEO Evolution, Brand Building & Why Nobody Wants You to Fail [PODCAST] Search Engine JournalDave Davies, CEO of Beanstalk Internet Marketing, shares his insights on the evolution of SEO, building your brand, conference speaking, and more.

5 Effective Ways to Motivate Your Marketing Team Search Engine JournalKeeping your digital marketing team motivated is key to both their success and your own. Follow these tips to ensure your team stays engaged and inspired.

Video: IBM’s SEO, Tanu Javeri, on importance of internal linking and video SEO Search Engine LandI had the opportunity to sit down and chat SEO with the Senior Global SEO Strategist at IBM, Tanu Javeri. In our video interview we discussed how small ...

Supercharge Your Marketing by Learning Advanced SEO EntrepreneurThis class goes beyond the basics to future-proof your company's SEO.

Over half of Google searches now don't lead to clicks and what it means for SEO EconsultancyIn June over half of Google searches didn't lead to click. How should search engine marketers respond to this growing trend?

SEO Community Responds to Google’s Nofollow Advice Search Engine JournalGoogle's John Mueller recently stated there was no ranking benefit in adding nofollow to all outbound links. Some in the SEO community tweeted that in the real ...

The Importance of SEO Services in India for Businesses Dekh NewsSearch Engine Optimisation has become essential for creating a profitable online presence and we can consider it as an important checkbox in marketing.

Search Engine Optimization: Benefits of SEO For Local Business INSCMagazineAs a small business owner, you will always be looking for ways to improve and grow. Here are some of the benefits you can get from doing SEO for your local ...

Video SEO: 5 Ways to Optimize Your Videos for Search Engines AllBusiness.comBy Brianna Pyne. If video isn't already an integral component of your *content* marketing strategy, then you may already be falling behind the curve. According to ...

5 Common Misconceptions About SEO Promotion WorldIn today's world of digital marketing, SEO plays a vital role in helping you reach your target audiences and build a strong online.

Google JavaScript SEO Docs Adds Meta Noindex Examples Search Engine RoundtableGoogle recently posted a new help document around JavaScript and SEO. Google received some early feedback from the SEO community around the doc and ...

SEO Insights for B2B Marketers Business 2 CommunityIf your B2B website doesn't give clear directions to search engines, will your prospects still find your website? The answer is maybe, but most likely no. skip.

8-step SEO Crawl Audit for Ecommerce Practical EcommerceYour site won't rank if search engine bots can't crawl it. And hidden doors that don't impact human visitors can lock bots out. Use these eight steps to ensure ...

5 Horrible SEO Mistakes I Made and the Valuable Lessons I Learned Promotion WorldWe've all made mistakes, no one can vouch they haven't, however, some tend to be more obvious than others. And then comes that one mistake.

SEO Tips When URLs Differ for Mobile and Desktop Practical EcommerceIf you still have a separate mobile ecommerce site, meaning that you have different URLs for mobile and desktop, your search engine optimization requires extra ...

Google Search Team Stricter With Google's Internal SEO Team Search Engine RoundtableJohn Mueller from Google said that the Google search team is very strict with Google's internal SEO team. He said on Reddit.

Why You Need To Work With a Professional SEO Company News Creditsyou are set to get the services you need without breaking a sweat. Here are some of the reasons why you need to rely on a professional SEO company.

BER vs CAY Dream11 Team Bermuda vs Cayman Islands, ICC MEN’S T20 WORLD CUP AMERICAS REGION FINAL – Cricket Pr Cricket Country NewsBermuda vs Cayman Islands Dream11 Team - Check My Dream11 Team, Best players list of BER vs CAY, CAYMAN ISLANDS Dream 11 Team Player List, ...

Video: Google Indexing Bug, Google Search Podcasts, Evergreen GoogleBot, SEO, Google Ads, Maps & More Search Engine RoundtableThis week I mentioned the monthly Google webmaster report I posted. Google also had another indexing bug where it was not able to index new *content* for a 24 ...

Wix SEO Battle Is ON! Meet the Competitors Search Engine JournalFor six months, two teams will battle it out to see who can outrank the other for the search term 'Wix SEO'. Here's how to follow the battle.

Video: Catalyst’s Paul Shapiro on going beyond technical SEO Search Engine LandIn my next vlog interview, I sat down with Senior Partner, Head of SEO at Catalyst, Paul Shapiro to discuss his thoughts on going beyond technical SEO.

Creating the Right SEO Plan: Don’t Ignore These Aspects! MakTechBlogPosted by Mayank | Aug 21, 2019 | News | 0 |. Creating the Right SEO Plan: Don't Ignore These Aspects! Share this on WhatsApp. Online marketing can be ...

Beyond SEO: Why Blogging is Still Important Business 2 CommunitySure, blogging affects SEO. In fact, we've touted the SEO benefits of blogging for a few years now. But it's more than an SEO tactic. Have you thought of the ...

More SEO Professionals are Building Relationships to Thrive The American ReporterThings look good for a lot of SEO professionals right now but an economic downturn is inevitable. The economy cycles through periods of growth and retraction.

Master the ins & outs of SEO & digital marketing SalonGive your resumé a boost with this digital marketing classes.

Bing: Never Seen A Case Where Negative SEO Was Attributed To Ranking Decline Search Engine RoundtableBing's spam fighter, Frédéric Dubut, said on Twitter "I haven't seen any case where a change in rankings would be provably attributable to negative SEO only.

Video: Mary Bowling on the growth of local SEO and importance knowledge panels Search Engine LandI had the honor to sit down with one of the most respected and well-liked local SEOs in the industry, Mary Bowling. Mary co-founded Ignitor Digital and spends ...

How to Build a Strong SEO Foundation for a new Website Edgy LabsOrganic search is everything for most blogs and websites. To get ahead of the rest, you need a solid SEO foundation right from the beginning. Profile Image.

4 Ways to Capitalize on the Cross-Funnel ROI of Digital PR Search Engine JournalIt's no secret that digital PR is a top-of-the-funnel activity. When we're investing in promotion through this channel, we need to recognize that the chances of a ...

SEO Checklist: 65 Steps to Higher Google Rankings in 2020 and Beyond [Infographic] Social Media TodayAre you looking for ways to increase Google rankings? Want to future-proof your website SEO for 2020 and beyond? The team from Leapfroggr share their SEO ...

Lee Pil Mo And Seo Soo Yeon Welcome First Child soompiLee Pil Mo and Seo Soo Yeon are now parents to a baby boy! On August 20, Lee Pil Mo's agency revealed, “Lee Pil Mo's wife Seo Soo Yeon gave birth to a ...

Why Bidding On Your Brand Name is Important Search Engine JournalTim Soulo, CMO & Product advisor at Ahrefs questioned the need to bid on your brand name in Pay Per Click. What the SEO community shared may change ...

Search Engine Optimization Software Market (SEO) Outlook, Global Status and Growth Forecast 2025- Linkody, Moz Pro, WordStream, SpyFu X HeraldGlobal Search Engine Optimization (SEO) Software Market 2019-2025 may be a comprehensive report that provides an in depth summary of the main driver, ...

Google Warns: Embedding Instagram Images Can Cause SEO Issues Search Engine RoundtableGoogle's John Mueller was asked about why a site saw a major dropping in image search traffic after embedding Instagram images on his site. John decided to ...

Google's John Mueller says not every Googler is interested in SEO FlipWebThis is one of the weirdest answers that you might have imagined. One thing which is a fact is that Google is the best search engine in the world right now.

The darkest SEO: forging judges' signatures on fake court orders to scrub negative Google results Boing BoingIt's one thing to send a bogus legal threat in an effort to suppress criticism, because usually the only consequence of that is public humiliation and a little ...

An SEO Checklist for Research and On-Page & Off-Page SEO | Marketing Infographic MarketingProfs.comA checklist to make sure your search engine optimization (SEO) is Web-worthy in 2019 would be useful, right? Check out this comprehensive SEO checklist.

8 Local Search Engine Optimization Tips for Bing Search Engine JournalWhat unique differences are there in ranking well in Bing vs. Google for local queries? Read these eight local SEO tips and find out.

Google Hints at Search Console API Update: Implications For SEO Strategy CMSWireGoogle has made a series of smaller announcements (including the launch of a user survey) to the API specifications for Google Search Console which signal ...

Google’s John Mueller Recommends Keeping URLs Under 1,000 Characters Search Engine JournalGoogle's John Mueller recently stated that URLs should be kept under 1000 characters in length.

How a Quick SEO Audit Can Help You With Future Clients Business.comAn SEO site audit will get you started off right when talking to potential clients as business owners understand that to optimize their site to the fullest.

The Ultimate Guide to Creating a True ‘Ultimate Guide’ Search Engine JournalHere's how to create a true ultimate guide – the right way – in order to attract more organic traffic and get readers raving about your *content*.

Four top web hosting hacks to boost SEO TechRadarPick the right web hosting *service* to boost your website's SEO with these tips.

YMYL and EAT Guidelines: How Marketers Can Prove Their SEO Authority to Google Business 2 CommunityWay back in the year 2013, Google first introduced the concept of YMYL. No, this wasn't their attempt at crafting a hip acronym like YOLO. Google coined YMYL ...

Woollim drops 'W Project 4' concept photos for Kim Min Seo allkpopWoollim Entertainment has dropped the third set of photos for 'W Project 4'.Starting from August 23, Woollim has been revealing individual teaser …

25 of the Best SEO Audit Tools to Improve Your Search Rankings! Business 2 CommunityCarrying out an SEO audit can be a handful. You will spend hours and days trying to cover every aspect of SEO and sometimes you still may not effectively ...

8 SEO tools most used by bloggers and marketers in 2019 e27SEO tools for marketers that are becoming a key factor in improving search ranking.

Heading towards global success: a combination of multilingual SEO with localisation e27As businesses expand, optimising SEO in international markets can be different from optimisation in-home markets.

BTS V, Park Seo-joon and Choi Woo-sik go to a trip together allkpopOn the 24th, actor Park Seo-joon posted a video on his Instagram showing a man filming himself on a yacht.View this post on Instagram …

SMX East Super Early Bird Rates Expire Soon Search Engine LandSo much is happening in SEO and SEM that it's a challenge to keep up. That's why you should come to SMX East, November 13-14 in NYC, for actionable tactics ...

Vlog #7: Paul Shapiro of Catalyst On Technical SEO Beyond Crawling & Indexing Search Engine RoundtableIn episode #7 of the vlog series at the Search Engine Roundtable I interviewed Paul Shapiro (@fighto) Senior Partner, Head of SEO at Catalyst. In this interview ...

Jo Jung Suk, Park So Dam, & Park Seo Joon top film actor brand values for August allkpopThe Korea Institute of Corporate Reputation has released brand value rankings for film actors and actresses for the month of August. From…

Common SEO Mistakes To Watch For Businesses Irish Tech NewsCommon SEO Mistakes To Watch For Businesses By Vaibhav Gurani There are certain SEO mistakes which are well known among every professional as a ...

Thailand Open 2019: India's Satwiksairaj Rankireddy and Chirag Shetty beat Korean pair Choi Solgyu and... FirstpostIndia's men's doubles pair of Satwiksairaj Rankireddy and Chirag Shetty beat Korean qualifiers in three sets to advance to the semifinals.

SEO Advice: Stop Spamming Googlers With Link Requests & Lists Search Engine RoundtableI get it, you automate a lot of your job - that is the efficient way to spam but try to put into your automation a blacklist. Blacklist emailing anyone at a @google.com ...

Han Suk Kyu, Seo Kang Joon, And Kim Hyun Joo Share What To Watch For In Final Episodes Of “Watcher” soompiWith “Watcher” spiraling towards the conclusion, the lead actors have picked key points to watch for in the final episodes. “Watcher” follows Do Chi Kwang (Han ...

Top 3 Tips to Choosing an SEO Agency in London! The TechNewsLondon, like every large metropolitan area, has some of the top SEO agencies in the world. That being said, it can feel overwhelming when it comes to choosing ...

Best SEO tools of 2019 TechRadarSearch no more: these are the very best tools to help boost your site's search rankings.

Seo Eun Soo To Make Special Appearance In “Hotel Del Luna” soompiSeo Eun Soo will be making a cameo in tvN's “Hotel Del Luna”! On August 14, a source from the drama told Newsen, “It is true that Seo Eun Soo will be making a ...

6 SEO Tips to Benefit Any Business EntrepreneurNational Small Business Week is a good time to remind yourself that building a digital business means knowing which SEO tips to implement first. No matter ...

11 SEO strategy trends that are set to dominate digital marketing YourStorySearch engine optimisation (SEO) is the backbone of brands when it comes to online presence. Ranking higher on SERP takes effort and time – and gets even ...

Spill It: How much a 25-year-old SEO executive drinks in a week Metro.co.ukHolidays can be a boozy time anyway, but this young woman has put that to the test. Find out how much she drinks.

SEO Platforms Market | Size | Analysis | Share | Outlook to 2025 Market Research ColumnistMarketResearchNest.com adds “Global SEO Platforms Market Size, Status and Forecast 2019-2025” new report to its research database. The report spread.

Is SEO Really Complex or Are We Overcomplicating It? Search Engine JournalIn the beginning, search engine optimization was much simpler than today. You conduct a quick site analysis, create a semantic core, make sure that *content* is ...

Lee Seo Jin Tops List Of Non-Drama Cast Members + “Show Me The Money 8” Ranked Top TV Show soompiOn August 20, Good Data Corporation released the rankings of the non-drama television programs and cast members that generated the most buzz for the third ...

Five SEO Tips For Doubling Site Traffic ForbesThere are several different SEO marketing strategies that companies can incorporate into their sites to help gain traction in search results and drive more people ...

Why Having a User-First Approach to SEO Is Important Search Engine JournalOne of the keys to success in SEO is striking the balance between pleasing the search engines and the users. Learn how to have a user-first approach to SEO.

5 On-Site SEO Factors That Matter Most Search Engine JournalLet's escape the narrow mindset that Google and search engines only prize three primary ranking factors. As important as links and publishing *content* remain, ...

Web Design Practices That Frustrate SEO Pros Search Engine JournalIt takes a skilled team to build a successful website. That means developers and SEO pros need to work together. Here's how to make it happen.

The Top 5 Ways to Prove the Real Value of SEO Search Engine JournalHere are five of the best ways to prove the real value of SEO to prospective clients, current clients, your boss, or anyone who wants to invest in SEO.

BEST SEO PRACTICES OF 2019 YourStory.comWe are gonna live Like we are telling the best story ever” – Penelope Stamp This hits so damn hard, that the audience is left with no choice but to stick through it.

7 SEO best practices you should be doing regardless of what Google says Search Engine LandIn many ways, organic search rankings are the lifeblood of the online business world. As SEO specialists know all too well, Google is famously quiet about what ...

Predicting the ROI of SEO [PODCAST] Search Engine JournalFrancois Goube offers tips on predicting the ROI of SEO, the key factors you need to consider, and how to get the data you need for your projections.

6 Brilliant Reasons Why You Should Use SEO Tools Search Engine JournalTools are definitely useful for SEO. But in case you're not convinced, here are six more brilliant reasons why you should be using SEO tools.

SEO Versus SEM: What's The Difference? ForbesSeparate and clearly understand the categories before defining your marketing plan.

Hens Lay Eggs (HLE) by Silke Stahl

Search Engine Optimization (SEO) Search Engine Optimization (SEO)