Hens Lay Eggs (HLE) by Silke Stahl

"HLE" is a bit of a joke term, (or possible tongue in cheek could be a better label) coined in my Network Marketing Group - it stands for "Hens Lay Eggs" and is a take on the exponential growth theory - recruit two people, who recruit two, etc, and in six weeks you'll have 50,000 people sending you $250,000 - the false promise of MLM.

The MLM exponential growth chart makes sense mathematically but is flawed. Unfortunately the ordinary person can't see the flaw, so buy into it, and you get your 95% of people who do MLM and can't make it work. We all know the story.

The logic is the same as "Zeno's arrow", based on an ancient greek philosopher and mathematician who preceeds Archimedes and Pythagoras. Or in the famous "missing pound" logic problem. More on these in future issues.

But here is the HLE analogy explained:

A hen lays six eggs. If the chicks grow up to be hens they also lay eggs and the hen becomes a "grandmother". There is no guarantee that all 6 chicks will lay 6 eggs, etc. Also there's nothing to stop the hen laying another batch of eggs, maybe six, maybe 5 or 8. It's not set or guaranteed.

Also there is no guarantee that the eggs will hatch into chicks ? "don't count your chickens before they hatch" after all. In this sense, an egg is a prospect, a chick is an affiliate who has signed up. Whether that chick now grows into a hen and lays their own eggs is the next issue. And a lot of that is down to how you ? the mentor ? or "Mother Hen" ? help them develop in their early days, months, even years.

So it is with network marketing, MLM, EMM - whatever you want to call it - we call it "HLE". As Shakespeare said "a rose by any other name will still give you hay fever", or to quote Bruce Lee "it's just a name don't fuss over it"

The same goes for EMM - Exact Method Marketing - the McDonalds formula example (more on that later).

So what I now do is lead with FREE affiliate programs, the best of which is the SFI scheme with their free online VStore. This means no signup fees, no upgrade fees, no forcing the distributors to buy inventory. The money is ONLY made from the sale of the product and money is ONLY made by helping your downline make sales.

When someone joins under me they HAVE to sell the products and I HAVE to help them, I can't just sell them the opportunity as they do in so many companies that are DESIGNED to take advantage of the fact that the new affiliate won't be able to make any sales or recruit any downline. THESE schemes don't need them to - they have made the money from selling them the opportunity - the startup fee, upgrade fee, and they sell product to the distribrutor who "must stock inventory" - they don't ever expect him to be able to sell it on - they don't need him to.

HLE, taken literally, is more "viral". It's like when someone sends you a joke on email, if you look, each "level" has dozens of different names the joke has been spidered out to.

That is "viral", and that is how you pass on the products and opportunity. It spreads like a virus ? person to person ? which is how network marketing is supposed to work. No spam, no sticking people on autoresponders ? no junk mail.

Real people, real products, real opportunities, real results.

Silke Stahl is an International Internet Marketer and Home Business Entrepreneur. Originally a respected photographer and writer, contributing to many magazines, she began network marketing as a sideline. Marketing on the Internet and running her own business was a logical next step. She now owns her own domain SilkeStahl.com and runs her Internet Marketing business from there:

In The News:

What Does It Mean to ‘Do SEO’?  Search Engine Journal
Can SEO Be Made Predictable?  Search Engine Journal
Can SEO Have a Negative Effect?  Search Engine Journal
7 Coding Barriers to SEO Success  Practical Ecommerce
SEO Hamilton  Search Engine People
My experience with SEO  Practical Ecommerce
WeWork Selling Conductor SEO Company  Search Engine Journal
SEO Tricks For Email Marketers 10/17/2019  MediaPost Communications
Seo Joon, so fashionable  BusinessWorld Online
What Is a Google Penalty in SEO?  Search Engine Journal
7 Things SEO Tools Can’t Tell You  Search Engine Journal
Google Shares Top 3 SEO Factors  Search Engine Journal
The High Cost of Ignoring SEO  Practical Ecommerce

Look Out MSN Search, Here Comes Gbrowser

It is official, the search engine wars are in full... Read More

SEO Expert Guide - Black Hat SEO - Activities to avoid (part 8/10)

In parts 1 - 7, you learnt how to develop... Read More

Easy SEO in 6 Simple Steps

If you want to increase traffic to your website and... Read More

Why Search Engine Optimization is Not Enough

OK. So you've created a nice website with lots of... Read More

60 Day Sandbox for Google & AskJeeves; MSN Indexes Quickest, Yahoo Next

Search engine listing delays have come to be called the... Read More

Beginners - Getting Listed In Search Engines

Once you have your web site complete and ready to... Read More

Google Groups

Some very early users of the Internet - not the... Read More

8 Essential SEO techniques

1) Title Tag - The title tag is the most... Read More

DMOZ: Rotten To The Core

I knew things were bad at DMOZ. But I guess... Read More

New Free Online Tool for Keyword Research

I came across a new website the other day and... Read More

Search Engines The Masters Of The Internet Universe ? Part 2

"This is a continuation of the pervious part, split into... Read More

Analyzing Googles Backlinks Is Close To Worthless

... Read More

The Business Case for SEO

It's interesting how potential clients have preconceived notions about which... Read More

Googles Back Door... Get Your Website Indexed Quicker!

It's the buzz word's going across the internet marketing guru's... Read More

Onpage Optimization: Essential for Effective Offpage Optimization

Onpage optimization is the process by which various elements on... Read More

Quick Keyword Research that Works!!!

Keywords are terms or words related to particular topic. Keyword... Read More

Possibly The Biggest Misconception About Ranking Well In The Search Engines

Onpage search engine optimization are things that you can change... Read More

The Two Most Important Things You Must Do For Google Top Ranking

Attaining a top ranking in Goggle or any other major... Read More

Do Not Ever Link to a Site Without Doing This First!

Links are a crucial part of attaining high search rankings,... Read More

Website Submission - What You May Not Know About Search Engine Indexing

Getting your website listed in the search engines is relatively... Read More

5 Things to Keep an Eye on in the SEO World in 2005...

After the latest PR update at Google and MSN's beta... Read More

Link Swapping - How to Win the Website Marketing Game in 3 Easy Steps

If you are a webmaster, chances are one of your... Read More

Its All in the Title

Unfortunately, we don't live in a perfect world. You may... Read More

Ten Steps To A Well Optimized Website - Step Seven ? Website Submissions

Welcome to part seven in this ten-part search engine positioning... Read More

Increase Web Site Sales with a SEO Proposal - Part 1

You can easily get confused by all the search engine... Read More