How Do I Improve My Web Site Conversion Rate? Part 2

Question 1

Does it help to track visitor behavior on websites through software?

Yes is the simple answer. No debate is required but I'll offer a simple explanation. If you don't measure, how do you expect to know what to improve? You can guess and hope you get it right, but if you have effective tracking software, then you simply have facts in front of you.

Effective measurement is more than simply having good software though; it's analyzing why things happen. One thing we measure is bounce, the number of people arriving at one page and then leaving without doing anything. The lower the bounce rate the better, because it means people are using the site more effectively.

One perfect example comes from a recent client. She had two pages with different articles on her site with exactly the same navigation left and centre. Most articles had a bounce rate of about 53%, but one had a better bounce of about 50% and another had a much worse bounce of around 90%. We looked at both and found that the one with the 50% bounce was much more relevant to the reader arriving at the page. It had better and more relevant links at the bottom of the article than the one with 90%. We concluded that by being relevant on the poor page in the same way, the bounce rate would be reduced. We would simply not have known that this was occurring at all without tracking software. So yes, it most definitely helps to track visitor behavior.

Question 2

What measurement software tools would you recommend?

We use IRIS Metrics. However apart from IRIS, I would also recommend browser-based software such as HitBox, WebTrends Live, RedSheriff, and Omniture. Generally, you get what you pay for. And while these systems are not cheap, they do provide the level of detail required to run an effective web campaign.

People have asked me if it's possible to use webalizer (free log software) to run an effective web measurement campaign. While it's possible to get a lot of useful information from free and cheap systems, you don't get path tracking, bounce rates, repeat visitor information, accurate visitor counts, accurate page counts and loads more information which is critical if you want to base business decisions on your measurements.

Question 3.

What is the difference between log-based and browser-based measurement?

Tracking tools that rely on server-based measurement are typically programs that are installed on your web server (by your ISP if your site is hosted) or installed locally on your PC using the log files taken from the server. Server-based measurement programs measure activity based on the text files held on the web server (referred to as log files).

The way that browser-based measurement (or ASP measurement) works is that information from each browser that visits your website is recorded, usually in a database, and then the data is manipulated into reports you can read. Typically, these services ask you to paste some JavaScript code into your web pages. A cookie is used to determine which user is accessing the site. This is then tracked on a remote server and you log in to view the reports.

I recommend the use of ASP measurement because it only measures how people using a web browser use your website.

The log files record everything visiting your pages. They need a number of added filters to stop email harvesters, search engines and a variety of other software generated crawlers or bots from being counted as 'visitors'; without them, you can get seriously skewed results. Server access is often required to get log file filtering right; otherwise, you're relying on your ISP to report your tracking correctly. The log files for one of our clients had 10 times as many page counts and visits recorded than shown by using an ASP. That's a 1000% error!

Question 4.

What is an average conversion rate?

This is a very good question and is the topic of serious debate. In other marketing industries they don't guess. They have standards that everyone follows. It's what's needed in online marketing before any real answer can be given. Analytics companies, the big research companies, and digital media associations are going to have to come together to define these standards and then people are going to have to follow what is agreed before accurate numbers can be delivered consistently.

Currently, we're in the process of trying to establish a worldwide benchmark with a number of other prominent people (The Web Analytics Association and the IAB to mention two) in the industry who also want to know the answer to this question. But meanwhile, here are some statistics we've gathered from different sources published both recently and over the last few years. I have figures for 3 types of websites: sales (e-commerce), lead generation, and subscription-based websites.

Generally, sales sites seem to range between a 0.5% and 8% with the average rate being 2.3% according to FireClick statistics published this year and figures published in 2003 by e-consultancy.com. In 2000, the average figure for sales conversion as published by shop.org was 1.8%. The high-end figures, I hasten to add, are the top e-tailers according to all sources. My own experience shows sites hitting between .5% and 5.3% so this seems to correlate with the published figures. Of course since there is no defined standard, these numbers have to be taken as a rule of thumb.

The only source we have for lead generation sites is e-consultancy.com. They quote 2-3% of users completing an optional or free registration process, with 5% being best in class. Our own experience again falls within the same ballpark.

Subscriptions to sale conversion is typically between 1 and 7% again the source is e-consultancy.com

We don't have figures for visitor to subscription conversion, but our own experience with clients has been between 1 and 8%. Our own site has consistently hit 15% for 6 months though the traffic is pretty well targeted and our methods very well tested.

Question 5.

How do you go about consistently improving conversion?

This is the million dollar question. What it really boils down to is treating web marketing as a science. We do it by consistently measuring how people use a website. Over time you will learn what works and what doesn't and stop wasting your time on the things that don't work.

First we look at the technical aspect of the website. It's amazing how many people overlook and ignore thousands of people who don't use Windows XP with Internet Explorer at a screen resolution of 1024x768. First make sure that you develop something that works for everyone.

One of the next areas we look at is where the traffic comes from. It allows you to concentrate your efforts on your best chance of generating converting traffic. Then we get into reducing the average website bounce rate. The lower the average bounce, the higher the number of people surfing your website and seeing the value of your offer. The higher the number who see your offer, the better the chance of a sale. Checking bounce rates also usually brings up some juicy problems to be solved.

Then look at testing and improving copy and graphical content, running split tests and measuring bounce rates on copy or simply testing the click-through on links. We do much more, but the basic premise is this: test and measure, follow up with experimentation, and then with more testing and more measuring. Sounds like science class doesn't it?

Summary

In part three of this series of articles we'll be looking at where traffic arrives from and how that effects conversion, specific search engine queries, PPC issues and other general topics. To summarize, I am suggesting that if you begin to scientifically measure and improve your websites based on facts and findings, not guesswork and theory, you will begin to improve your conversion rates.

Steve Jackson is CEO of Aboavista, editor of The Conversion Chronicles and a published writer. You can get a free copy of his e-book sent to you upon subscription to the Chronicles web site (http://www.conversionchronicles.com).

In The News:

7 Tips to Optimize Crawl Budget for SEO  Search Engine JournalHow do you optimize your crawl budget? In this guide you'll discover seven tips to help make your website as crawlable as possible for SEO.
15 Strategies To Effectively Combine SEO And Social Media Campaigns  ForbesSEO and social media are both ultimately about marketing your business. Here are some strategies for combining the two so you can can leverage the power of ...
SEO for Creatives: What Designers, Artists, Photographers & Writers Need to Know  Search Engine JournalIf creatives and SMBs focus on a few small elements of SEO, you can find success in driving visitors to your site from Google and other search engines.
7 Basic SEO Best Practices You Can Learn from Huge Travel Brands  Search Engine JournalLet's look at the huge travel websites dominating the SERPs today and learn which SEO best practices they're implementing in order to succeed.
What Is a Google Penalty in SEO?  Search Engine JournalThe ONLY true penalty (officially) in SEO is a "manual action" from Google. Here's everything you need to know about Google's penalties manual actions.
There Is No Single Way to Do SEO – Here’s Why  Search Engine JournalUnderstanding that no two SEO campaigns are the same is a challenge in getting wider business buy-in to the project. One example that sticks out in my mind is ...
10 Awesome Paid SEO Tools That Are Worth the Money  Search Engine JournalWant to choose the most valuable tools to use on your SEO campaigns? Here are 10 awesome, dependable, paid SEO tools that are totally worth paying for.
How to Avoid SEO Misinformation  Search Engine JournalThere is a lot of SEO misinformation. This is how to recognize the best information about Google.
Google Nofollow Links Ranking Change – How it Affects SEO  Search Engine JournalGoogle announced a major change to how nofollow links are counted. Previously nofollow links were treated as a directive, meaning Google obeyed the ...
10 tools and training courses to boost your SEO game  MashableEven if SEO scares you, there are tools and training that can help you boost your ranking.
Crawl, Render, Index, Rank, Convert: An Enterprise SEO Framework [Webinar]  Search Engine JournalJoin our next webinar and discover how enterprises can gain massive wins with a holistic crawling-to-conversions SEO framework.
How to Leverage Seasonal Content for SEO Campaigns  Search Engine JournalWant higher search visibility this holiday season? Then you need to start optimizing now. Here's why the best place to start is with your *content*.
This $500 SEO Tool Is Only $24 Today  GeekIf you ask anybody with a heavily-trafficked website what their secret is, chances are they'll say Search Engine Optimization (SEO.) SEO is the art of making sure ...
Why Your SEO Keyword Research Needs to Evolve & Focus on Topics  Search Engine JournalWant to boost your traffic and rankings AND increase your expertise, authority, and trust? Here's why you should focus on topics rather than keywords.
7 Things SEO Tools Can’t Tell You  Search Engine JournalSEO tools save us time and provide valuable insights. However, there are seven specific things that SEO tools can't tell us.
Google: JavaScript SEO is not Dying, It’s Evolving  Search Engine JournalGoogle's John Mueller and Martin Splitt recently debunked the notion that JavaScript SEO is dying.
SEO: 2 Good Ways to Remove Duplicate Content, and 8 Bad Ones  Practical EcommerceEcommerce sites often create duplicate *content*, which saps the ability to drive organic search traffic. There are two good ways to remove duplicate *content* from ...
How SEO Professionals Can Thrive in a Slow Economy  Search Engine JournalSEO professionals can not only survive but also thrive during a slow economy. Here are four ways you can prepare for an economic downturn.
Learn to think like an SEO developer  Search Engine LandToday's marketplace demands that SEO practitioners understand more about website development than ever before. You don't have to know programming to be ...
An Enterprise SEO Framework: From Crawling to Conversions [WEBINAR]  Search Engine JournalJoin our next webinar and discover how enterprises can gain massive wins with a holistic crawling-to-conversions SEO framework.
SEO Tips to Increase Traffic  Business.comFor e-commerce entrepreneurs, more traffic means more online sales. Here are a handful of proven technical SEO tips that can help make it happen.
Five Voice Search Strategies To Boost Your SEO  ForbesUnlike typical search engine results, voice searches only present one result. This fact makes it even more important to ensure that your website is ranking first on ...
Win the Google search game with an all-in-one SEO tool that's under $30  The Next WebTLDR: With RankTools, you can devise a solid SEO plan and keep tabs on the competition. Having a plan for getting your brand or product in front of digital ...
SEO UX Play: Information Architecture & Linking Hierarchy  Search Engine JournalUX is not just about simplicity and design, it is how users experience a site. Experiencing a site boils down to three things: Getting to the site. Exploring *content*.
Beyond conventional SEO: Unravelling the mystery of the organic product carousel  Search Engine LandEarlier in the year, Valentin Pletzer found that Google had begun to show a 'Popular Products' carousel for a subset of queries in search results. At the time ...
How AI-Powered SEO Can Help Your Business  Business.comLearn how AI can help you improve your online reputation and fuel the growth of your venture.
Kevin Gibbons on Building, Growing, and Rebranding an SEO & Content Marketing Agency [PODCAST]  Search Engine JournalKevin Gibbons of Re:signal shares his insights on building, growing and rebranding an agency, and why his biggest strength isn't knowledge, but his network.
SEO: Catchall Redirects Are a Bad Practice  Practical EcommerceI recently learned a new phrase from a prospective client: “limbo page.” He used the term when describing his company's migration to a new ecommerce ...
6 Types of Content That Help SEO (and Shoppers)  Practical EcommerceModern search engine optimization relies on providing valuable *content* that improves a site's customer experience. But the form it should take often stymies site ...
6-step SEO Indexation Audit for Ecommerce  Practical EcommerceSearch engines need to index your site before it can rank. But it's not always obvious if a search index contains the correct pages. *Content* that should be ...
Use 'Barnacle SEO' to Drive Traffic without Ranking  Practical EcommerceUsing so-called "barnacle SEO" tactics, an ecommerce business may be able to put its products and its brand in front of many potential customers without ...
SEO Software Market to Generate Huge Revenue in Industry by 2023  Rapid News NetworkThe search engine optimization (SEO) software is a tool to improve the ranking and visibility of websites in the search engine results page (SERP), in turn ...
SEO on a Budget: How to Stay Searchable Using Free Tools  prnewsonline.comBuilding an SEO program for yourself, or your brand, can appear to be a daunting task. There's a seemingly endless amount of tools available to get your page ...
5 Online Courses to Take to Get a Job in SEO  PCMag.comServices such as Coursera, LinkedIn Learning, and Udemy provide valuable training on key areas in te.
The Ultimate SEO Audit Checklist  Search Engine JournalSearch Engine Journal's ebook, The Complete Guide to On-Page SEO, tackles the top on-page SEO factors that impact your pages' visibility on the SERPs.
Why Your Business Should Implement An SEO Strategy  Net NewsledgerBuilding a business takes hours of concentration and planning but with a successful SEO campaign, you can reduce marketing costs and help to gain ROI at a ...
Over half of Google searches now don't lead to clicks and what it means for SEO  EconsultancyIn June over half of Google searches didn't lead to click. How should search engine marketers respond to this growing trend?
19 Image SEO Tips to Increase Organic Traffic from Google [Infographic]  Social Media TodayAre you looking for ways to increase your organic traffic from Google? Optimizing your images can be a great way to expand your search presence, aligning your ...
Your Ultimate SEO Audit Checklist [EBOOK]  Search Engine JournalEliminate the guesswork from SEO audits and learn how to tackle the task methodically when you read Search Engine Journal's new SEO audit ebook.
8-step SEO Crawl Audit for Ecommerce  Practical EcommerceYour site won't rank if search engine bots can't crawl it. And hidden doors that don't impact human visitors can lock bots out. Use these eight steps to ensure ...
SEO Service Provider Services Market: Global Industry Analysis, Size, Share, Trends, Growth and Forecast 2019 – 2025  Technology NewsSearch engine optimization (SEO) services use a series of tactics to improve the ranking of a website in search results and are used by companies in a variety of ...
Google's SEO Strategy Is Constantly Changing - Four Ways Small Businesses Can Keep Up  MarTech SeriesFast forward just two decades to 2019, and a whopping 5.5 billion Google searches are now made daily — establishing Search Engine Optimization (SEO) as a ...
Influencers, SEO, and Getting More Done: Andy Crestodina  MarketingProfs.comAndy Crestodina shares tips from his MarketingProfs B2B Forum presentation on influencer marketing and SEO, and explains how to get more work done.
Doesn’t Build Links. Why Did Google Slap a Link Penalty?  Search Engine JournalWell known marketing agency doesn't build links but Google slapped them with a link penalty anyway.
Google SEO Tips: 8 Steps to Optimize Your Google My Business Listing [Infographic]  Social Media TodayAre you looking for ways to improve your presence on Google? Want to increase the chances of your business listing found by online searchers? Google My ...
Are other teams unwittingly killing your SEO (and revenue)?  MarTech TodayWhen executives make SEO a priority for their brands, they make room in the budget, start talking to agencies or even begin hiring in-house staff, but all too often ...
Marketing via Email, Content, and SEO  MarketingProfs.comTo ensure your *content* reaches your target audience, combine SEO techniques with email marketing to achieve genuine, organic reach for your *content*.
Global Resource Management Software Market Growth Ratio Analysis with Top Prominent Players like WordStream , Moz , SEO Book , LinkResearchTools , SpyFu , SEMrush  The Industry News RoomWith more than 100 market data pie chart, tables, figures, and graphs, now the Global Resource Management Software Market study is released by Market ...
The Ambitious Marketing Unicorn SmartStreetMedia Just Generated its First 1,000,000 Million Phone Calls by Giving Users What They Want  Yahoo FinanceSmartStreetMedia - the leading full-*service* digital marketing agency specializing in SEO, has generated its first-ever 1000000 million phone calls by delivering ...
Simple Ways to Improve Your SEO Efforts  Business 2 CommunityMarketing your business effectively will involve many different techniques, from *content* to social media, printed marketing materials to networking.
6 Popular Ecommerce SEO Trends of 2019  Promotion WorldSEO or Search Engine Optimisation is all about using techniques and strategies to increase website ranking on search results. Every year, the eCommerce SEO ...
7 Reasons Why Small Businesses Should Outsource SEO to an Agency  CEOWORLD magazineProviding exposure to your newly founded business can be tiring and frustrating! It becomes even more challenging to generate traffic on your website if you are ...
5 Effective Ways to Motivate Your Marketing Team  Search Engine JournalKeeping your digital marketing team motivated is key to both their success and your own. Follow these tips to ensure your team stays engaged and inspired.
Google to treat nofollow link attribute as a ‘hint’  Search Engine LandGoogle has announced Tuesday that today the nofollow link attribute (i.e. rel="nofollow “) will be seen as a “hint” rather than as a directive for ranking purposes.
12 most important pillars of an effective SEO strategy  InventivaWhen done right, SEO can help you improve SERP rankings, increase targeted traffic to your website, and drive more sales. But how do you create an effective ...
9 Ways to Use SEOZoom to Level Up Your Digital Marketing  Search Engine JournalSEOZoom is a robust digital marketing suite with the tools you need to manage every aspect of your SEO strategy. Discover nine ways it can help your site.
Roofing SEO Company Offers Roofers Guide To Google My Business - Press Release  Digital JournalRoofing Contractor Marketing, an roofing SEO company based in Centennial, Colorado, has announced that they are offering a Google My Business (GMB) ...
Is Changing Your URL Structure a Bad Idea?  Search Engine JournalThere are good SEO reasons to make a change that affects your URL structure. But the question is: Should you change your URL structure?
Long Form Content – A Simple SEO Strategy  Business 2 CommunitySo how do you get Google to like your website *content* for a set of keywords? Well, one way that is just starting, and looking into Long Form *Content*.
Roofing SEO: Smart Roofers are Leveraging SEO to Get Higher on Google - Press Release  Digital JournalMinneapolis, Minnesota - A storm rolls through small-town Minnesota and Wisconsin, but instead of readying the door-knockers to pound pavement – roofing ...
SEO Content Writing vs. SEO Copywriting: Is There a Difference?  Search Engine JournalHeather Lloyd-Martin is the pioneer of SEO copywriting. A 20-plus year veteran in the space, she has helped countless businesses generate more traffic and ...
5 SEO Trends to Implement on Your B2B Website  TechFunnelKnowing the most contemporary SEO trends can give your business a leg up in a crowded field. These 5 SEO trends represent the edge of SEO.
Search Engine Optimization Market Size Outlook 2024: Top Companies WordStream(US), Moz(US), SEO Book(Greece), LinkResearchTools(Austria), SpyFu(US), SEMrush(US), AWR Cloud(US), KWFinder.com, Searchmetrics Essentials(Slovakia)  island Daily Tribune“New Study Focusing on Search Engine Optimization Market Positive Long-Term Growth Outlook 2019- 2024. Search engine optimization (SEO) is the process ...
In search of the right SEO agency  Westfair OnlineAn overview of thoughts by SEO agencies and their clients in Westchester and Fairfield Counties on how businesses can choose the best SEO agency for their ...
Gene Munster Founder of Loup Ventures Talks Voice SEO, Smart Speaker Sales, and Apple - Voicebot Podcast Ep 113  Voicebot.aiGene Munster is managing partner at Loup Ventures, a venture capital fund focused on early-stage investing. We discuss Apple's voice strategy, Voice SEO data ...
Director, SEO Services - GoDaddy  Built In AustinGoDaddy is hiring for a Director, SEO Services in Austin. Find more details about the job and how to apply at Built In Austin.
Underrated But Effective Link-Building Tactics for SEO [Infographic]  MarketingProfs.comLink-building is a highly effective SEO stratagem. Marketers know that, which is why they engage in tactics like guest-posting. But there are other, lesser-known ...
Top Social Media Marketing Agencies Honored with August 2019 Awards by 10 Best SEO  Yahoo FinanceIf a company does not have the best social media marketing agency available, it could be missing out on a lot of attention and visits to its site. CHICAGO, Sept.
Hairstylist Seo Yoon Tells Stories About Creating Looks For IU In “Hotel Del Luna” And Through Her Career, Sulli's Pink Hair, And More  soompiHairstylist Seo Yoon talked about what it's been like to work with many celebrities, including her muse IU! On the September 15 episode of MBC's radio show ...
Heechul and Seo Jang Hoon both reveal their love for mani-pedicures on 'My Little Old Boy'  allkpopSuper Junior's Heechul and Seo Jang Hoon both expressed their love for nail care! On the September 15th installment of 'My Little Old Boy', Heechul visited his ...
Global SEO Testing Service Market 2019 – 99 Percentage, SEO Tester Online, Click Information System, 1&1 IONOS, SEO SiteCheckup  island Daily TribuneGlobal SEO Testing *Service* Market report include current market scenario and offers a comprehensive analysis on SEO Testing Serviceindustry, standing on the ...
Union NJ SEO Local Google Ranking Expert Media Relations Services Launched  NewswireHillside, New Jersey online marketing agency Local Mobile Vantage launched a full range of SEO, media relations, reputation and *content* marketing solutions ...
Search Engine Optimization Market Growth Probability, Key Vendors and Future Scenario Up To 2024  Materials Post“Search Engine Optimization Market Report 2019 to 2024” is the definitive study of the global Search Engine Optimization market. The *content* includes ...
Park Min Young And Seo Kang Joon Confirmed As Leads Of New JTBC Drama  soompiPark Min Young and Seo Kang Joon will be starring in a drama together! In August, it was revealed that the two actors are in talks for the JTBC drama “I'll Go to ...
How to Integrate Keyword Mapping into Data Studio  Search Engine JournalLooking to integrate keyword maps with Google Data Studio? Learn how to set up your own automated SEO reporting dashboard with a free keyword map ...
Everything You Need to Know About eCommerce SEO Services  MakTechBlogPosted by Mayank | Sep 11, 2019 | News | 0 |. Share this on WhatsApp. You are ready to launch your online store. Great! But are you really ready? If you are not ...
Ku Hye Sun finds herself in legal trouble after alleging that her husband had an affair with Oh Yeon Seo  International Business Times, IndiaReportedly, Oh Yeon Seo's agency released a statement after Oh Yeon Seo was speculated as being the actress mentioned in Ku Hye Sun's statement about ...
5 Ways You Can Really Steal Organic Clicks from Industry Giants  Search Engine JournalLearn how to take down the industry giants through smart, effective SEO battle plans. Discover how to conquer the SERPs with a fraction of their budgets.
Global Searching Software Market 2019 – WordStream(US), Moz(US), SEO Book(Greece), LinkResearchTools(Austria), SpyFu(US)  island Daily TribuneGlobal Searching Software Market report include current market scenario and offers a comprehensive analysis on Searching Softwareindustry, standing on the ...
New Comprehensive Report on Search Engine Optimization (SEO) Tools Market is Thriving Worldwide with Prominent Players Ahrefs, Google, SEMRush, KWFinder, MOZ, Yoast SEO  Indian ColumnistA new informative report on the global Search Engine Optimization (SEO) Tools market titled as, Search Engine Optimization (SEO) Tools has recently published ...
Competition results exciting for Rotorua musician Hannah Seo  New Zealand HeraldRotorua student Hannah Seo,14, came first place at the 32nd annual Senior Scholarship.
Actress Oh Yeon Seo of 'People With Flaws' announces legal action against Goo Hye Sun for posting false rumors  allkpopActress Oh Yeon Seo's label Celltrion Entertainment has released a sternstatement of rebuttal to Goo Hye Sun's most recent Instagram post. On September 4 ...
Netizens sympathizing with Oh Yeon Seo amidst divorce scandal  allkpopTensions are flaring as one of the messiest scandals of this year becomes even messier. Actress Oh Yeon Seo was recently implicated by Goo Hye Sun fo…
Park Seo Joon To Appear On “Three Meals A Day” For Season Finale  soompiPark Seo Joon will be guesting on tvN's “Three Meals a Day”! The current season of “Three Meals a Day” stars Yum Jung Ah, Yoon Se Ah, and Park So Dam as ...
SEO Platforms Market Regional Analysis and Emerging Growth Factors from 2019-2025 | SharpSpring, AgencyAnalytics, Oracle Marketing Cloud  Wheel Chronicle'The primary purpose of the report is to highlight the many important global SEO Platforms market dynamics like important facets, drivers, trends, along with ...
10 Ebooks About SEO You Should Download & Read Now  Search Engine JournalLooking for helpful ebooks to learn more about SEO? This post lists down 10 must-read SEO ebooks you should download right now.
Jason McDonald, an Expert Witness in SEO, Social Media Marketing, and AdWords, Announces New Online Courses  The Chestnut PostJason McDonald heads the Jason McDonald Consulting Agency in San Francisco, California. He is announcing new online courses in SEO (Search Engine ...
Global SEO Software Market 2019 Major Manufacturers Arcam AB, ExOne GMBH, 3D Systems Corporation, Materialise NV  News CoedThe study titled Global SEO Software Industry Market Analysis & Forecast 2019-2024 by MarketAndResearch.biz aims to answer various aspects of the global ...
Best NYC SEO Agency Awards Presented for August 2019 by 10 Best SEO  Yahoo FinanceWhen a business owner does not have a lot of time to spend researching which SEO agency to hire, it can now refer to the new monthly award issued by the 10 ...
Google tests “in this video” search feature  Search Engine LandGoogle often shows video results in its search results, in fact, Google has a feature to show suggested clips, a method to jump you to the portion of the video that ...
SEO Service Provider Services Market  Review Health World“Los Angeles, United State, September 16, 2019, – The global SEO *Service* Provider Services market is carefully researched in the report. Read more ...
11 SEO strategy trends that are set to dominate digital marketing  YourStorySearch engine optimisation (SEO) is the backbone of brands when it comes to online presence. Ranking higher on SERP takes effort and time – and gets even ...
7 SEO best practices you should be doing regardless of what Google says  Search Engine LandIn many ways, organic search rankings are the lifeblood of the online business world. As SEO specialists know all too well, Google is famously quiet about what ...
Five SEO Tips For Doubling Site Traffic  ForbesThere are several different SEO marketing strategies that companies can incorporate into their sites to help gain traction in search results and drive more people ...
The Top 5 Ways to Prove the Real Value of SEO  Search Engine JournalHere are five of the best ways to prove the real value of SEO to prospective clients, current clients, your boss, or anyone who wants to invest in SEO.
Seo Ji Hoon And Park Ji Hoon Share Their Reasons For Choosing “Flower Crew: Joseon Marriage Agency”  soompiJTBC's upcoming Monday-Tuesday drama “Flower Crew: Joseon Marriage Agency” has released new stills of Seo Ji Hoon and Park Ji Hoon! “Flower Crew: ...
Why (& How) Topic Clusters Are Your Most Powerful SEO Weapon  Search Engine JournalFind out how topic clusters can be the catalyst that launches your website to the top of the search engine results pages.
Why Having a User-First Approach to SEO Is Important  Search Engine JournalOne of the keys to success in SEO is striking the balance between pleasing the search engines and the users. Learn how to have a user-first approach to SEO.
Web Design Practices That Frustrate SEO Pros  Search Engine JournalIt takes a skilled team to build a successful website. That means developers and SEO pros need to work together. Here's how to make it happen.

Search Engine Optimization Strategies Guaranteed to Skyrocket your Rankings

The point of optimizing your website is so that you... Read More

PageRank for Websites: Is There More to the Web?

Google's PageRank has been around for years, and in the... Read More

Selecting The Title Of Your Link Exchanges

I want to touch base with selecting the title of... Read More

Wordtracker Wisdom: Common Keyword Questions and Answers

One of my favorite subjects to teach on at our... Read More

Search Engines from a Webmaster Perspective

By now, virtually every webmaster has heard or read that... Read More

HTML Title Tags Dictate Your Rankings

There are a lot of things in Search Engine Optimization... Read More

Local Search Optimization - A Guide to Getting Started

While searching the web these days, it's hard not to... Read More

SEO Expert Guide - Paid Site Promotion (Marketing) (part 7/10)

In parts 1 - 6 you learnt how to develop... Read More

Design A Spider Friendly Site

To be successful in the search engines it's important to... Read More

Seecrets on Website Promotion: Search Engine Wars ? a Different Perspective

The objective of all search engine providers is epitomized by... Read More

The Myth of Search Engine Submission

Contrary to what most people think, it is not necessary... Read More

Achieving Better Search Engine Optimization

The search engine giants are locked in an all out... Read More

How To Get Your Web Site Banned ? or Search Engine Promotion, How Not to do it!

Search engines constantly strive to advance their technology and algorithms... Read More

Search Engines Are Going to Love You for This

What's the most potent free traffic source on the web?***... Read More

Search Warrant

So, you've just paid £300 - £10,000 for a new... Read More

LSI and Link Popularity

When Paypal's official Web site no longer ranked #1 in... Read More

Search Engine Rankings for Beginners

Search engine optimization is best left in the mystical land... Read More

Search Engine Optimization - A Beginners Guide

Getting your site listed in the top search engines, such... Read More

Why Top Search Engine Placements Never Move?

#1 question when it comes to web advertising is how... Read More

9 Ways to Keep Google Happy

A recent Google patent application has the SEO community buzzing.... Read More

Search Engine Optimization (SEO) - Fix Your OnPage!

Search Engine Optimization (SEO) is something you should be aware... Read More

The (Not So) Shocking Truth About Getting A High Search Engine Ranking

I have seen my site hit #3 at Google, and... Read More

Five Short Quick Tips on Web Page Titles

By Catherine FranzSearch engine spiders read and record page titles... Read More

How To Find Good Keywords

Good keywords are frequently searched for (high demand) but not... Read More

Speed Indexing - 3 Steps to Getting Your Website Listed in Google Quickly

Getting your website listed in Google quickly simply requires that... Read More