Optimizing Your Website

Search Engine Optimization, optimizing your website for it to be visible in the search results of a search engine's query or in a search result of a directory.

Basically, SEO is a marketing strategy for your site. To be included in the top ten search results of an impressive search engine/directory guarantees a return of investment. Search Engine Optimization can be viewed as a new form of publicity for a website which secures definite visitors and targeted traffic for your site.

There are various Search Engines in the net today. The top rated search engine is Google. It is a prestige and good practice of SEO to be included in the top ten list search result of Google.

Google and other search engines use a crawler to search for the site most relevant to a certain category or field. Google's crawler is called a spider. It is a bot designed to crawl websites for keywords and site linkings. It has developed their Googlebot to be pretty efficient and fast.

Directory and Search Engines

Directory and Search Engines are two different entities. But to the average user, the look and feel is the same. But for a website owner interested in optimizing their website, it is important to distinguish between the two.

Whereas the search engine uses bots to crawl websites, Directories are searchable databases of websites that are categorized, reviewed and ranked by humans.

Yahoo is the most popular Directory listing on the web. Another important directory is the ODP or Open Directory Project. One emerging Search Engine is the MSN Search, you can watch out for its launching soon.

Once, website submission was a good way for your site to be visible on a search results rank of a directory. But website submissions for some directory listings may require fees and does not even guarantee a high ranking in the search results. It may take them long to approve the submission and the visibility of the site in the search ranking will still be dependent upon the keywords and site links. A good marketing practice for your site is just to optimize it. Optimizing your site may require extensive research on relevant keywords to be used in your site, optimizing the content, and A site can be optimized for search engine/directory listing through many ways. It can be with the use of keywords in the title and description fields of your Meta tag and through site linking. A search engine's crawler uses these leads generated by a user's query to look for the most pertinent site related to the query. So a good practice of SEO is to custom tailor your sites's content and reflect this on the keywords visible on your site. SEO is not only dependent on the keywords your site has. The freshness of the contents also counts. It is advisable from time to time to change the look and feel of your site.

Gina Marie Capatar is the head writer for Isnare Outsourcing Services . She does freelance Content writing jobs and Technical Writing Jobs. You may see some of her sample works at the Isnare Outsourcing Services Portfolio .

In The News:

Publishing Thousands of URLs at Once – Is It Risky for SEO?  Search Engine JournalFind out whether publishing thousands, or hundreds of thousands, of new pages at the same time could have any SEO risks or unintended consequences.
7 Best SEO Tools to Help You Rank Higher in Google  EntrepreneurThe key to building and sustaining organic traffic is knowing which are the best SEO tools to use. Today, there are so many SEO checkers on the market that it be ...
The Most Effective SEO Strategies in 2019  QriusNew year, new you, new SEO strategies. With search engines like Google looking ahead to improve their services, it's vital to keep up and prepare for the.
3 Benefits to investing in SEO now  TechGenYZAs an online business or company, you want your products or services to reach the most number of internet users in order to make more sales. If you decide to ...
SEO: 9 Tips for Writing Great Content  Practical EcommerceTextual *content* enables search engines to understand your site. The words you choose should engage shoppers and boost your site's relevance to the ...
Exploring the Role of Content Groups & Search Intent in SEO  Search Engine JournalHere's what SEO professionals need to know about a Google patent "Optimized Web Domains Classification Based on Progressive Crawling with Clustering."
The 20-Minute Technical SEO Workweek  Search Engine JournalHave you checked your technical SEO lately? Use this workflow to quickly get a pulse of your technical SEO in just 20 minutes a week.
Stirling 2019: Soon-Seok Seo seeks revenge  International Paralympic CommitteeSouth Korea's Soon-Seok Seo wants to take care of some unfinished business from a year ago at the PyeongChang 2018 Paralympic Winter Games. His team ...
Linkpushing, an Innovative SEO Service, Launches a New Process to Rank Websites - Press Release  Digital JournalLinkpushing Recently Revamped its Services to Better Reflect the Search Engine Environment.
Crawl-First SEO: A 12-Step Guide to Follow Before Crawling  Search Engine JournalFollow this 12-step SEO guide to help you prepare and configure your (or your client's) website properly before crawling.
NY SEO Specialists Introduce Dedicated SEO Services for Digital Currency Related Enterprises. - Press Release  Digital JournalIn exciting news, cryptocurrency market trading seems to be doing to be doing well after a period of unsurety. Over the course of the past few months, traders ...
SEO vs SEM – What’s the Difference and Why it Matters to Your Business  G2 CrowdLearn the key difference between SEO and SEM and how they greatly increase the visibility of your site on search engines like Google, Yahoo, Bing, and more.
SEO Guide 2019: Your Strategy for This Year  Search Engine JournalAre you ready to become up-to-date with the world of search engine optimization? Read WebCEO's guide to learn the top SEO tactics you need in 2019.
Context in Outbound Links for High Ranking SEO  Search Engine JournalLinking out to other sites is important. The sites you choose to link to can cause your site to lose rankings. This article discusses outbound links for SEO.
5 SEO Career Trends for 2019 [New Research]  Search Engine JournalWhile the idea of SEO being dead is nothing more than worn out, industry fodder, SEO as a job title and role have been legitimately questioned. Not so long ago, ...
6 Ways SEO Tools Can Help You Run Your Business  Search Engine JournalTools make a marketer's life more productive. This post will tell you why and how SEO tools can help you better run your business.
4 demanding areas of SEO to focus this year  TechGenYZThere's so much more to understand in SEO which is must to know to drive traffic to your website and rank higher. Know more here.
How to Set & Achieve Realistic SEO Goals for 2019  Search Engine JournalWhat milestones does your company need to reach in 2019? As marketers and SEO professionals, charting the path toward our goals is one of the exercises we ...
New Study Shows How Much SEO Professionals Are Earning Per Year  Search Engine JournalA recent study on the local search industry reveals how much the average SEO professional earns in a year, and what they bill per hour. Data is based on ...
How to Activate a Sponsorship to Achieve Content Marketing & SEO Goals  Search Engine JournalWant high-quality coverage and links? Here's how to maximize sponsorships to help you to achieve your *content* marketing and SEO goals.
Introducing SEO for developers. It’s time.  Search Engine LandComputer programming is making enormous innovative leaps on the web, evolving from crusty old-school AJAX, to jQuery, to reactive views that synchronize ...
5 Things I Wish I Knew Before Hiring an SEO Vendor  Search Engine JournalLooking to oursource your SEO needs? Here are a few important things you should know before hiring your first SEO vendor.
Angular Universal: What you need to know for SEO  Search Engine LandIf you use Angular to power your website, then you have an extra hurdle to cross when it comes to SEO. Fortunately, Angular Universal makes it easy to leap ...
SEO Evolution: What’s next for SEO?  Fourth SourceThe year is almost at an end and with the dawn of a new one comes the prospect of Google's raft of SEO changes that the company is ushering for 2019.
SearchCap: Google updates, SEO education & A/B testing  Search Engine LandMueller previews Google image search changes, old Search Console sunsetting at NYC meetup. Jan 25, 2019 by Barry Schwartz. Here are the highlights from a ...
SearchCap: Bing Maps API, Google and YouTube ads and targeted SEO  Search Engine LandNow your Google text ads can show on YouTube search results, too. Jan 30, 2019 by Ginny Marvin. Google says early tests have shown similar performance ...
An SEO Guide to URL Parameter Handling  Search Engine JournalURL parameters create duplicate *content*, waste crawl budget, and dilute ranking signals. Learn six ways to avoid potential SEO issues with URL parameters.
How to Use Python to Analyze SEO Data: A Reference Guide  Search Engine JournalDo you find yourself doing the same repetitive SEO tasks each day or facing challenges where there are not tools that can help you? If so, it might be time for you ...
MarTech Today Research: A marketer’s guide to enterprise SEO platforms  Search Engine LandEnterprise SEO continues to grow more complex as the technology and algorithms powering search engines evolve. Comprehensive enterprise SEO platforms ...
60+ SEO Stats to Help You Rank Better in 2019 [Infographic]  Social Media TodayAre you looking to maximize your search performance in 2019? Need to know the stats and facts to help you understand the SEO process? The team from Red ...
How to Do a Competitive SEO Analysis  Practical EcommerceKeeping up with the Joneses in search engine optimization starts with clicking and scrolling in the search results. Copying competitors won't help you outrank ...
11 SEO Tips & Tricks to Improve Indexation  Search Engine JournalHere are 11 tips and tricks to ensure that your website gets crawled and indexed properly – and help your webpages rank higher in search.
SEO/PPC Manager job, Johannesburg  Bizcommunity.comOur client a leading and renowned digital agency - seeks to hire an SEO specialist/PPC manager. ±Four years' experience essential. Manage the online ...
Targeted SEO: Here’s how to grow a page from 200 visits per month to 30,000  Search Engine LandSpoiler alert: SEO works. Strategic, targeted SEO can drive huge results for the right pages. Of course, the catch here is that you need the “right” pages to see the ...
How lucrative is local search?  Search Engine LandAs online marketing for local businesses has grown ever more sophisticated and complex, the need for external, experienced professionals to provide it as a ...
Why Prioritize Local SEO?  Vertical MeasuresLocal SEO consists of many different local citation components, but is absolutely vital to the success of any organization aiming to reach to a nearby audience.
Loyalty Marketing: The Proven Complement to Your SEO Strategy  Search Engine JournalHere's how loyalty marketing can complement your SEO strategy and why the two disciplines need to be conducted seamlessly.
'Very concerning': Senate watchdog hasn't finished an ethics probe since 2017  CBC NewsThe Senate Ethics Officer didn't publish a single inquiry report last year, prompting some senators to wonder exactly what the office (which has a $1.2 million ...
Google UX Playbooks Are Not By Organic Search Team  Search Engine RoundtableOver the pass month or two a few people have been noticing PDFs released by Google on the theme of UX playbooks for specific industries such as retail and ...
Google Turns On Assistant Calls For Local Businesses After Opting Out  Search Engine RoundtableThe other week we reported that Google by default has opted in all Google My Business listings to receive calls via the Google Assistant with their Duplex ...
The 12 Areas of SEO Knowledge You Must Master to be Successful  Search Engine JournalThe role of an SEO requires mastery of certain skills and knowledge. Here's what SEOs need to master for career advancement and campaign success.
DigitalBerge, The #1 SEO Company in Delhi NCR, Launches its Personal Branding Services  Business StandardRead more about DigitalBerge, The #1 SEO Company in Delhi NCR, Launches its Personal Branding Services on Business Standard. / -- With the launch of its ...
SEO 101 Tutorial Videos  Vertical MeasuresHere are 6 SEO tutorial videos from our SEO 101 training series on improving your search engine ranking through proper onsite SEO tips and techniques.
5 Critical SEO Considerations When Optimizing News Websites  Search Engine JournalA few rules of SEO, like publishing great *content* and providing a good user experience, are universal. But not all websites thrive by using the exact same set of ...
12 Reasons Why Your Business Absolutely Needs SEO  Search Engine JournalSEO is important for greater searchability and visibility, but offers more real value than that. Here are 12 reasons why businesses need SEO to take their brand to ...
Is SEO the future of successful apps?  Geospatial WorldGoogle recently updated their mobile search algorithm to show the results of not only websites but also apps. Plus, the app results come with an install button.
5 Tips for Choosing Your Next SEO Firm  EntrepreneurMaking the right decision when choosing your next SEO firm has major consequences for your business and your bank account. The difference between a boom ...
SEO: 6 Things to Do When You Have Nothing to Do  Practical EcommerceSearch engine optimization is self-directed. Unless you're being managed by another practitioner who tells you what to do and when to do it, SEO can be difficult ...
47 Experts on the 2019 SEO Trends That Really Matter [Ebook]  Search Engine JournalIn 47 Experts on the 2019 SEO Trends That Really Matter, learn how the following SEO outlooks will influence the way we do SEO in 2019: Understand Your ...
SEO still leaves most marketers puzzled. With this $30 training package, you won’t be.  The Next WebDo you know the most searched keywords around your business or website? Do you use those keywords in your titles and tags? Do you know your optimal ...
12 SEO Goals for 2019: Ideas That Will Inspire You  Search Engine JournalIt's time to set your SEO goals for 2019. Need some inspiration? Read this roundup of New Year's goals from the SEO community.
Why Prioritization Is Critical to SEO Success  Search Engine JournalHere's why prioritizing on-site and technical optimization, *content* creation and repurposing, and link building will set your SEO campaign up for success.
4 Strategies to Find Instagram Influencers Best Suited for Your Business  Search Engine JournalFinding the best suited Instagram influencers for your niche can be challenging. Here are four essential tips that will help.
Is There Any New Innovation In SEO?  Forbes NowSearch engine optimization (SEO) has been a field of its own in the marketing community for the past two decades. But in a world where most industries are ...
SEO drives search results. Control those rankings with RankActive SEO for $25  The Next WebSEO is like water. You can hit it pretty consistently and even capture some now and again. But trying to firmly grip it is darn near impossible. That's because the ...
5 SEO trends that will matter most in 2019  Search Engine LandTo be atop the waves, think about your SEO strategy in advance. A shortcut to success: get to know the upcoming trends and work out an action plan for each.
15 Common SEO Mistakes To Avoid  ForbesUnderstanding SEO is the ultimate marketing discipline, especially in today's highly digital world. If you want to drive traffic to your site and increase sales, you ...
A checklist: Important SEO points to cover in a content campaign  Search Engine LandAfter you've chosen the right execution for your link-building campaign and you're getting ready to launch it, you can't forget about search engine optimization ...
What Is Edge SEO & Why You Should Adopt It  Search Engine JournalAre you ready for edge SEO? Find out what edge SEO is, how – and why – you should implement it, and its technical implications.
SEO Is A Must For Small Businesses: Here's How To Get Started  ForbesYou are starting a business and have a checklist of the things you need to get your business going. You have the idea for a product or *service* -- check.
Best Ways To Improve Your SEO And Why You Need To Do It  Forbes NowThe more quality *content* you produce, the better results you will see.
A Small Business Owner’s Guide to SEO  Search Engine JournalAre you a small business owner? Then make sure you know and understand these 5 SEO principles and how they impact search and your SEO strategies.
The importance of understanding intent for SEO  Search Engine LandSearch is an exciting, ever-changing channel. Algorithm updates from Google, innovations in the way we search (mobile, voice search, etc.), and evolving user ...
5 Basic SEO Principles to Increase Your Website Traffic  Multichannel MerchantSearch engine optimization (SEO) is the cornerstone of the modern business. If you are an ecommerce seller, you cannot grow your base of loyal customers if ...
SEO Industry Approaching $80 Billion But All You Want Is More Web Traffic  ForbesBorrell Associates predicted in 2016 that by the year 2018 businesses in the United States would spend an estimated $72 billion in search engine optimization ...
SEO Beginner's Guide: Know the importance of Search Engine Optimization  Business MattersBusiness MattersSEO stands for Search engine optimization, and it's one of the most recognizable abbreviatures of the 21st century.
Boost your site’s SEO ranking with this $24 tool  The Next WebIf your website rankings are showing up on the second page of Google searches, then we can probably guarantee you of at least one other place your rankings ...
5 SEO Factors to Monitor in 2019  Search Engine Journal2018 was the year in which Google introduced dramatic changes to how it ranks sites. For example, Google used AI for approximately 30% of search queries.
How Reliable is Google’s Web.dev SEO Score?  Search Engine JournalGoogle's Web.dev tool offers an SEO score. The score offers a score from 0 to 100. What does the tool measure for the SEO metric and how useful is it?
The Vicious Circle Of SEO (And How To Beat It)  ForbesWhat's the secret to overtaking older *content* that already has a deep reservoir of backlinks? How can we break out of the vicious circle of SEO?
11 Big SEO Challenges You’ll Face in Your Career  Search Engine JournalFrom managing client expectations to balancing task load, learn 11 SEO challenges that you might face in your career and how to overcome them.
How SEO Has Evolved (And What's Next)  ForbesSince the early days of SEO, marketers have deployed online strategies to ensure that their websites would gain greater visibility on search engine results pages ...
6 Reasons Why SEO Might Not Be Right For Your Business  ForbesContrary to popular belief, SEO is not something every business needs, especially small businesses with modest marketing budgets. Here's how to determine ...
SERPstash is a $20 app that will help you win at SEO  The Next WebWant another sign of Google's power over the web? According to a State of Local SEO report by Moz Inc., almost two out of three local business owners say their ...
How to Use XML Sitemaps to Boost SEO  Search Engine JournalHere's a guide to everything you need to know about generating and optimizing XML sitemaps, including a best practice checklist.
Why following SEO trends guarantees SEO budget waste.  Search Engine LandSearch engine optimization (SEO) can have a strong impact on a business, driving revenue and profits. Other times, it's frustrating and fruitless and feels like ...
A simple 3-step framework for improving your technical SEO  Search Engine LandIn a world where everyone's fighting for relevance in search, technical SEO is a Swiss army knife you can use to improve your site's usability, crawlability, ...
Why Content Is Important for SEO  Search Engine Journal*Content* and SEO. At their best, they form a bond that can catapult any website to the top of search engine rankings. But that's only when they're at their best.
The 9 Most Common SEO Errors That Hurt Your Rankings [DATA]  Search Engine JournalWhich SEO errors are negatively impacting your search rankings? Is it your meta tags? Page speed? Duplicate *content*? According to new data, all three of ...
How SEO And Content Marketing Work Together To Fuel Your Online Success  Forbes NowSEO and *content* marketing are not disparate departments. In fact, both need each other.
SEO Tools you can’t miss out on to gain SEO benefits  TechGenYZYour SEO campaign strategy will be more effective if you use it together with these best SEO tools to optimize your website.
An SEO’s Letter to Santa: All I Want for Christmas This Year  Search Engine JournalDear Santa,. I've been a good boy this year. I haven't cloaked one page or bought one link. I have followed Google and Bing's terms of *service* the best I can.
SEO vs. SEM: What's the difference? | Articles  telegraphherald.comIf you are new to digital marketing, understanding the complex jargon of this industry can be a challenge.
What Is SEO? Understanding The Basics To Avoid Being The Villain  Forbes NowIf you are an SEO villain, Google may ban your site. Using white hat strategies is the only way you should be conducting your SEO efforts.
SEO Year In Review: 2018 saw Google updates and a focus on mobile  Search Engine LandSo, 2018 was an exciting year in SEO, with a number of large Google search algorithm updates, big changes within Google's management team, mobile first ...
5 Overused SEO Phrases to Nix & 5 Hot Phrases That Are In  Search Engine JournalLet's leave tired SEO phrases in the dust and adopt a vocabulary that matches the present state of online marketing and works better with our audiences.
Why Voice Search Will Dominate SEO In 2019 -- And How You Can Capitalize On It  ForbesBy 2020, 30% of all website sessions will be conducted without a screen. Voice search allows users to browse the web the Internet and consumer information ...
5 SEO Trends to Help Marketing Leaders Prepare for 2019  ForbesAs the year comes to a close, marketers have begun to wrap up their current campaigns and set their sights on the new year. And if 2018 has shown us anything, ...
What Is a Google Broad Core Algorithm Update?  Search Engine JournalNot sure how a broad core algorithm is different from a major Google algorithm update? Here's how they differ, plus how to recover from a core update.
Improve Your Site's Google Ranking With This All-in-One SEO Toolkit  EntrepreneurSearch engine optimization, or SEO, is one of those internet concepts you might be tempted to disregard if you don't work directly in digital marketing or analytics ...
5 Reasons why eCommerce businesses should consider SEO as part of their marketing budget  TechGenYZTalking about digital marketing without mentioning SEO doesn't make sense! If you aren't familiar with the growing importance of SEO on eCommerce, consider ...
6 Old School SEO Habits That Never Grow Old  Search Engine JournalThere are many practices from the dawn of SEO that are still useful. These are old school tactics and habits that successful affiliates used to help their sites rank ...
Boost Your Site's Google Ranking With This $20 SEO Software  EntrepreneurThere's a running joke among marketing professionals that the best place to hide a dead body is on page two of Google search results. That's because research ...
Don’t skip these critical recurring SEO tasks  Search Engine LandNo matter how perfectly you've optimized a website, it will always require constant maintenance. This is because figuratively speaking, much like a vehicle, there ...
How Google Thinks: SEO Done The Right Way  ForbesPeople are always on the lookout for the search engine optimization (SEO) trick that will propel them to the top of a Google Search results page. Obviously, this ...
Machine vs. man: What really matters for SEO success  Search Engine LandOld methods of dynamically generating *content* and other quick hacks no longer result in long-term, sustainable SEO performance. Gone are the days of ...
Three Simple Steps To Seasonal SEO Success  ForbesSeasonal SEO should work hand-in-hand with your long-term strategy.
10 Advanced SEO Tips & Techniques You Need to Know  Search Engine JournalThe beating heart of search engine optimization hasn't changed much over the past year: you still need to: Focus on creating valuable *content*. Build high-quality ...
Are Any of These 3 Things Draining Your Passion for SEO?  Search Engine JournalWorking in the SEO field is exciting, but it's not all fun and games. Here are three challenges SEO professionals face and how we can address them.

Page Rank - A Quick Overview for Beginners

Page Rank (PR) is a specific value for a website... Read More

3 Principles Of Google

When online "Use it. Use it. Use it."Google is our... Read More

Google Website and Web Page Indexing for Dummies

You may have heard how important it is to have... Read More

Torpedo and Sink the Ship SS Search Engine Ranking

I was recently contacted by one of my best clients... Read More

How to Make Better Use of Web Site Page Titles and META Data

We got down to the basics with web site page... Read More

Search Engine Optimization: Site Structure and Popularity

In the Global Internet era the industry presence is undoubtedly... Read More

Increase Your Link Popularity for Free

Among the many things you need to worry about for... Read More

Microsofts New Search Engine

I tried out Microsoft's new search engine (beta version) the... Read More

Search Engine Wars - Quality Searches Vs Quantity!

It is no secret that Google and Yahoo are on... Read More

Why You Should NOT Submit Your Site On Search Engines

Before to answer to this question we have to know... Read More

Why Search Engine Traffic Should be Your Top Priority

Most Internet marketing methods are risky and many will not... Read More

10 Steps To Higher Search Engine Positioning

There is perhaps no more level playing field in business... Read More

Webmaster-Friendly Google Operators

There are a lot of operators (commands you can enter... Read More

Lets Make Your Website #1

Their is simple way of making your website rank top... Read More

How to Avoid Being Dropped by the Search Engines

For websites, one of the most important things in their... Read More

Google Wireless - Search Away From Home

For so many web surfers, it's almost automatic to type... Read More

Youve Got The Power, Why Arent You Promoting It?

Like all things, theft is theft, misery loves company, negative... Read More

Google Groups

Some very early users of the Internet - not the... Read More

The Search Engine Optimization Game Is Getting Tricky

For more than 4 years now I have been modifying... Read More

Search Engine Optimization Tips For 2005 - Part Three

Welcome to part three of our series of articles on... Read More

Ranked #1 at Google for Invisible Entrepreneurs But No Traffic?

I am ranked #1 for that silly phrase at Google.... Read More

The First Search Engine Marketing Method: Content That Meets Customers Needs

For your business web site, good search engine rankings and... Read More

Your Search Engine Optimization Strategy: Make Love, Not War

When it comes to search engine optimization strategy, there are... Read More

Search Engines from a Webmaster Perspective

By now, virtually every webmaster has heard or read that... Read More

Ten Steps To A Well Optimized Website - Step 4: Content Optimization

Welcome to part four in this search engine positioning series.... Read More