Optimizing Your Website

Search Engine Optimization, optimizing your website for it to be visible in the search results of a search engine's query or in a search result of a directory.

Basically, SEO is a marketing strategy for your site. To be included in the top ten search results of an impressive search engine/directory guarantees a return of investment. Search Engine Optimization can be viewed as a new form of publicity for a website which secures definite visitors and targeted traffic for your site.

There are various Search Engines in the net today. The top rated search engine is Google. It is a prestige and good practice of SEO to be included in the top ten list search result of Google.

Google and other search engines use a crawler to search for the site most relevant to a certain category or field. Google's crawler is called a spider. It is a bot designed to crawl websites for keywords and site linkings. It has developed their Googlebot to be pretty efficient and fast.

Directory and Search Engines

Directory and Search Engines are two different entities. But to the average user, the look and feel is the same. But for a website owner interested in optimizing their website, it is important to distinguish between the two.

Whereas the search engine uses bots to crawl websites, Directories are searchable databases of websites that are categorized, reviewed and ranked by humans.

Yahoo is the most popular Directory listing on the web. Another important directory is the ODP or Open Directory Project. One emerging Search Engine is the MSN Search, you can watch out for its launching soon.

Once, website submission was a good way for your site to be visible on a search results rank of a directory. But website submissions for some directory listings may require fees and does not even guarantee a high ranking in the search results. It may take them long to approve the submission and the visibility of the site in the search ranking will still be dependent upon the keywords and site links. A good marketing practice for your site is just to optimize it. Optimizing your site may require extensive research on relevant keywords to be used in your site, optimizing the content, and A site can be optimized for search engine/directory listing through many ways. It can be with the use of keywords in the title and description fields of your Meta tag and through site linking. A search engine's crawler uses these leads generated by a user's query to look for the most pertinent site related to the query. So a good practice of SEO is to custom tailor your sites's content and reflect this on the keywords visible on your site. SEO is not only dependent on the keywords your site has. The freshness of the contents also counts. It is advisable from time to time to change the look and feel of your site.

Gina Marie Capatar is the head writer for Isnare Outsourcing Services . She does freelance Content writing jobs and Technical Writing Jobs. You may see some of her sample works at the Isnare Outsourcing Services Portfolio .

In The News:

Can SEO Be Made Predictable?  Search Engine Journal
What Does It Mean to ‘Do SEO’?  Search Engine Journal
SEO Hamilton  Search Engine People
My experience with SEO  Practical Ecommerce
What Is Forensic SEO?  Search Engine Journal
Can SEO Have a Negative Effect?  Search Engine Journal
7 Coding Barriers to SEO Success  Practical Ecommerce
SEO Critique of 3 Ecommerce Blogs  Practical Ecommerce
WeWork Selling Conductor SEO Company  Search Engine Journal
5 Best SEO Tools for Digital Marketing Agencies in 2019  99Signals - Tech News, Tech Hacks, & More

How To Get Listed in Yahoo!

Getting listed in Yahoo! (The Very Top Search Engine/Index) is... Read More

SEO - Google Sitemaps Explained

Once again I seem to be writing about Google. The... Read More

Creating Search Engine Friendly Web Sites

With tons of competition and copycats online, you need a... Read More

An Ethical Alternative to Doorway Pages

Definition: A doorway page is content created specifically for the... Read More

Gaining Additional PageRank

Google is the major search engine webmasters have to deal... Read More

Click Click Boom: a Linking Strategy that will Blow Away Your Competition

Web marketers, do you hear what I hear?"Click-click BOOM"That's the... Read More

Search Warrant

So, you've just paid £300 - £10,000 for a new... Read More

Link Horse Trading For The PR Challenged

After 105 days Google finally updated PR. And it's about... Read More

Is New MSN Search More Precise? Just Ask Google

MSN finally unleashed its new search technology to the world... Read More

How to Succeed with the Search Engines

The Cold Hard Facts?..One of the most important factors in... Read More

Recommended Tools When You Put On The SEO Cap For Your Web Site

The name of the game is search engine optimization and... Read More

Why SEO Will Make or Break You, Part 1

Today's article is about the wonders of SEO. SEO is... Read More

Analyzing Googles Backlinks Is Close To Worthless

... Read More

What In The World Is This Google Sandbox Theory Thing? And How Do I Beat It?

Ok, so over the past month or so I've been... Read More

Five Tips for Search Engine Optimization

Search engine optimization sounds so daunting for most young companies.... Read More

How to Increase Alexa Ranking of Your Website

Alexa toolbar also useful to Browse expired websites database. Many... Read More

PageRank for Websites: Is There More to the Web?

Google's PageRank has been around for years, and in the... Read More

10 Ways to Make Sure Your SEO Goes Out of Its Way for You

If they want to have success, companies should do everything... Read More

Search Engine Visibility - The Mantra of Corporate Profitability

The corporate fundamentals are par excellence! The product is unsurpassable... Read More

Why Does The Link Page Have A PR Zero?

For beginners, link exchange campaigns can be a minefield of... Read More

The Search Doesnt End at Your Homepage

In a recent report for a new client, I wrote:... Read More

Gaining Link Popularity Techniques

Link popularity is very important these days for all websites... Read More

Search Engine Optimization and Web Site Usability

Build a Web site and the people will come.Ha! If... Read More

Search Engine Optimization SEO Made Easy

SEO is a never ending battle! So is SEO... Read More

Google Local Search And The Impact On Natural Optimization

With the advent of Google Local, a service that helps... Read More