The Value of Search Engine Marketing

Search engine marketing vs traditional offline marketing. Most often, traditional offline marketing such as TV and radio ads cater to the masses. Out of the tens of thousands of TV viewers or radio listeners, there may only be a handful of prospects who are interested in your services or products. Sometimes, having spent thousands of dollars on these advertising channels doesn't produce effective targetting at all! It all comes down to ROI and target marketing.

Search engine marketing produces high conversion rates. Research has also shown that search engine campaigns produce more purchases, catalog requests, newsletter subscriptions, and software downloads compared to banner ad and email marketing campaigns.

Should You Hire In-House Search Engine Optimizers? Although many firms perform SEO in-house, research shows this may not be the best option. Most marketers spend less than 1 percent of their budget on SEO, even though optimisation can increase site traffic 75 percent or more.

Search Engine Marketing Company - Outsource vs In-House A search engine optimisation expert can get you better rankings quickly. That's because the experts spend all day submitting and maintaining listings so they can offer a range of choices in methodologies and pricing that result in the right strategy for your business, product/service and industry.

Search engine optimisation is a specialized field. There is a steep learning curve to search engine optimisation because every engine and directory has a different relevancy formula, and these change continuously. Search engine optimizers have to be able to tune your site to these search giants. Outsourcing gives you better time utilization so you can focus on your core business.

Outsourcing SEO is cost-effective compared to an in-house SEO because an search engine expert has the advantage of economies of scale after initial investment (time, knowledge, methodology, development, and technology). The investment required by individual sites is both substantial and lacks cost maximization.

Lester Boey works in an Australian SEO and Web Design company (Australian Search Engine Optimization and Web Designs Company). His life revolves around SEO; providing full-time and freelance seo services to US and Australian businesses. Email: [email protected]

In The News:

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

Business.com

How Artificial Intelligence Is Changing SEO
Business.com
AI is a rapidly evolving technology that will make SEO tools and techniques even more informative and useful for businesses in the near future. Artificial intelligence and digital marketing are quickly becoming intertwined systems. AI development is ...
3 advanced Google SEO strategies for financial marketersCUinsight.com (press release)
Visual Search: What It Is and How It Is Changing the SEO Industry? [Infographic]Business 2 Community

all 6 news articles »

Search Engine Journal

How Reliable is Google's Web.dev SEO Score?
Search Engine Journal
By making sure search engines can find and automatically understand your content, you are improving the visibility of your site for relevant searches. This is called SEO, or search engine optimization, which can result in more interested users coming ...
A New Tool Launched by Google to Check a Site's SEO ImplementationDigital Information World

all 2 news articles »

ThomasNet News (blog)

What You Need To Know About Google's New SEO Scoring Tool
ThomasNet News (blog)
Cracking the Google SEO algorithm can be a bit daunting, but earlier this week, the search giant launched a new set of tools designed to bring about some clarity. Here's what you need to know about the tools, and how you can incorporate them into your ...


Search Engine Land

5 SEO trends that will matter most in 2019
Search Engine Land
This year, Google's shaken the world with its mobile- and speed-related efforts. As a result, most of next year's SEO efforts are expected in this direction. However, some “non-Google” game-changers will also influence how we build our SEO campaigns.
Google Launches New Tool That Grades A Site's SEO ImplementationSearch Engine Journal
The Search Future: Plan Your 2019 SEO TacticsValueWalk
Get Your Website on Google's Front Page with These SEO ToolsXDA Developers (blog)
Born2Invest -Technotification
all 20 news articles »

Search Engine Journal

9 Ways to Deal with Unresponsive SEO Clients
Search Engine Journal
Unresponsive SEO clients are a common problem that most agencies have to deal with at some point. Fortunately, re-establishing contact is often simpler than you might think. A little extra preparation can also help you avoid situations like this in the ...


Search Engine Roundtable

Google Tool Scores Your SEO: Should Google Be Scoring Your SEO?
Search Engine Roundtable
It's too broad to be a useful metric. It would do more harm than good - SEOs would be judged on it incorrectly. E.g. a small site, perfectly "SEO'd" gets score of 100%. SEO is "complete". Create another 50 pieces of great content, score drops, traffic ...


Homesnap Pro+ wants to help bolster your SEO
Inman.com
Homesnap Pro+ is a new product from the search app to help agents establish and manage Google My Business Profiles. Article image credited to Castleski / Shutterstock.com. Subscribe to Inman Select and read the entire article. Get the breaking news, ...


Search Engine Journal

When Does User-First SEO Not Apply?
Search Engine Journal
Editor's note: “Ask an SEO” is a weekly column by technical SEO expert Jenny Halasz. Come up with your hardest SEO question and fill out our form. You might see your answer in the next #AskanSEO post!


Search Engine Journal

What Are Entities & Why They Matter for SEO
Search Engine Journal
Entities are, in my not-so-humble opinion, the single most important concept to understand in SEO right now. Full stop. Think I'm just another SEO professional spouting the latest “silver bullet” that will die on the table along with many before it ...


Marketing magazine Australia

Recovering SEO traffic and rankings after a website redesign
Search Engine Land
When building a new website, retaining and improving your SEO and organic traffic should be a key design goal. This requires a clear understanding of how SEO and website design work together and careful planning for the site migration. If everything is ...
Voice technology is changing SEO: here's what brands can do about itMarketing magazine Australia
The impact of voice search on local SEOThe Drum

all 5 news articles »
Google News

Breaking the Myth About Page Rank (PR)

The most difficult challenge most web designers face is getting... Read More

Click Click Boom: a Linking Strategy that will Blow Away Your Competition

Web marketers, do you hear what I hear?"Click-click BOOM"That's the... Read More

Sitemaps 101 - Back to SEO School

Sitemaps are without doubt one of the most often ignored... Read More

Are You Losing The Battle For Search Engine Traffic?

Search engine traffic should be a priority for any online... Read More

Submitting Your Site To The Open Web Directory: Some Dos And Don?ts

One of the most important steps in any site's publicity... Read More

The Search Engine Of The Future: Mobility Has A Pricetag

We all know the ease of using a search engine... Read More

Search Engines Are Doomed to Fail

A very provocative title, isn't it? Based on the latest... Read More

Search Engine Success & The Google-Vision Secret

Want to know the secret to great search engine listings?... Read More

Getting One Way SEO Links - The Easy and FREE Way

What we are hunting for?Unique Domains,One Way Links,Text Link copy... Read More

Developing A List Of Keywords For Marketing

Keywords aren't just some words that allow search engines, like... Read More

Affordable Small Business SEO: 5 Common SEO Errors and How to Fix Them

Don't put the cart before the horse.You can't do SEO... Read More

Google, Yahoo!, Pandoras Box And The Lottery

In the fall of 1990, the musical group Snap had... Read More

An Introduction to Google Sitemaps

... and why I 'm dying to get finally in... Read More

Duplicate Content Penalty - How to Lose Google Ranking Fast!

Duplicate content penalty. Ever heard of it? This penalty is... Read More

Youve Got The Power, Why Arent You Promoting It?

Like all things, theft is theft, misery loves company, negative... Read More

Search Engines Are Going to Love You for This

What's the most potent free traffic source on the web?***... Read More

13 Tips For Good Search Engine Placements

When used properly in combination with other basic search engine... Read More

Link Popularity Pitfalls

As we all know Google uses their PageRank technology to... Read More

When to Hire a Professional SEO Firm?

In efforts to increase sales and profitability, more and more... Read More

Onpage Optimization: Essential for Effective Offpage Optimization

Onpage optimization is the process by which various elements on... Read More

Search Engine Optimisation - Getting Targeted Traffic

Getting SEO right is an art and it's based on... Read More

Advanced Uses for the Google Algorithm

Previously...In our article on Understanding Google's Algorithm, a... Read More

Mindset from Yahoo!- Changing the SEO Game

Yahoo! has a developed a new concept in search engine... Read More

PPC Advertising ? The First Step In A SEO Marketing Campaign

Often, sites view seo and PPC marketing as exclusive marketing... Read More

Using Blogs for SEO

Why Start A Blog?I knew about blogging and blogs for... Read More