Have You Been Dropped By Yahoo?

Yahoo has fairly recently updated its guidelines. You can read the full list at:

http://help.yahoo.com/help/us/ysearch/basics/basics-18.html

I thought that a few points were of great interest to you because we have discussed these issue in the past when describing the best way to future-proof your site against search engine algorithm changes.

Here are some of the new guidelines:

Pages Yahoo! Wants Included in Its Index
________________________________________

1. Original and unique content of genuine value

2. Pages designed primarily for humans, with search engine considerations secondary

3. Hyperlinks intended to help people find interesting, related content, when applicable

4. Metadata (including title and description) that accurately describes the contents of a web page

5. Good web design in general

It seems content is now King for Yahoo, and unique content at that. As I have always told you, develop webpages with unique content and your sites will do well.

Here is a summary of some of the guidelines Yahoo makes on what not to do. I have added my own comments in brackets afterwards:

1. redirects (targeting smart pages and similar cloaking techniques).

2.Pages that have substantially the same content as other pages (pages generated by page generators that substitute one keyword for another).

3. Pages in great quantity, automatically generated or of little value (data feed sites that are built in a day by someone wanting to put out thousands of pages quickly).

4. Excessively cross-linking sites to inflate a site's apparent popularity (webmasters who cross link all their sites in an effort to rank better).

5. Pages built primarily for the search engines (highly optimized pages).

Read the full set of guidelines for yourself as they offer a great insight as to why your site may have been dropped by Yahoo.

*********************************************************
Andy Williams is author of the free, ezSEO internet marketing newsletter,
offering subscribers up-to-date information on all aspects of internet
marketing. His search engine optimization website offers unique, no
BS information, for free.
*********************************************************

---

The SEO Game - Do You Play It?

Most people do not think of SEO as a game.... Read More

The Myth of Rankings - Beyond Search Engine Optimization

What follows is a condensed version of a conversation that... Read More

Analyzing Googles Backlinks Is Close To Worthless

... Read More

No Cost Search Engine Marketing

As a matter of fact, I recommend NOT wasting money... Read More

Search Engines The Masters Of The Internet Universe ? Part 1

Trillions of Billions of content pages make up the wide... Read More

Introduction to Google Page Rank (PR)

For anyone looking to enhance their Google Page Rank (PR)... Read More

Creative Search Engine Optimization ? A Case Study

Search engine optimization this and search engine optimization that. You... Read More

Search Engines from a Webmaster Perspective

By now, virtually every webmaster has heard or read that... Read More

Niche Marketing - Why Keyword Research Come First

A good portion of my business involves spending hours and... Read More

The Truth About Search Engines: Playing A Game You Cant Win

If you go strictly by the numbers, Yahoo, MSN and... Read More

Choosing your Meta-Keywords

Introduction This article assumes you already know what... Read More

An SEO Checklist

Search engine optimization is on every webmaster's mind these days.... Read More

Part I : Getting Free Hits Using These Simple Tips & Tricks

Search Engine OptimizationSearch engines still remain the #1 tool to... Read More

A Naive Mistake Cost Me My Google Rankings

Little do you know but you too could be making... Read More

How To Get Number 1 Spot In Google, Every Time, Guaranteed

Woaah! Wait a minute. Before I exclusively reveal these insider... Read More

13 Tips For Good Search Engine Placements

When used properly in combination with other basic search engine... Read More

Why Top Search Engine Placements Never Move?

#1 question when it comes to web advertising is how... Read More

What is Search Engine Optimization?

It is no secret that search engines are the number... Read More

Affordable Small Business SEO: 5 Common SEO Errors and How to Fix Them

Don't put the cart before the horse.You can't do SEO... Read More

Basics to Search Engine Optimization

Search Engine Optimization popularly known as SEO.SEO is the process... Read More

Even More Tips For Getting A Top 10 Search Engine Ranking!

I have spent some time discussing the 5 different options... Read More

Possibly The Biggest Misconception About Ranking Well In The Search Engines

Onpage search engine optimization are things that you can change... Read More

7 Steps to Prepare You for The Local Search Bonanza

At One Time Local Searches were reserved for services like... Read More

New Site and Sandbox: How to Get Rid of It

You have put lot of sweat in making your site.... Read More

Google Takes Care of Idiots Too

There's an old saying that goes, "God takes care of... Read More