Have You Been Dropped By Yahoo?

Yahoo has fairly recently updated its guidelines. You can read the full list at:

http://help.yahoo.com/help/us/ysearch/basics/basics-18.html

I thought that a few points were of great interest to you because we have discussed these issue in the past when describing the best way to future-proof your site against search engine algorithm changes.

Here are some of the new guidelines:

Pages Yahoo! Wants Included in Its Index
________________________________________

1. Original and unique content of genuine value

2. Pages designed primarily for humans, with search engine considerations secondary

3. Hyperlinks intended to help people find interesting, related content, when applicable

4. Metadata (including title and description) that accurately describes the contents of a web page

5. Good web design in general

It seems content is now King for Yahoo, and unique content at that. As I have always told you, develop webpages with unique content and your sites will do well.

Here is a summary of some of the guidelines Yahoo makes on what not to do. I have added my own comments in brackets afterwards:

1. redirects (targeting smart pages and similar cloaking techniques).

2.Pages that have substantially the same content as other pages (pages generated by page generators that substitute one keyword for another).

3. Pages in great quantity, automatically generated or of little value (data feed sites that are built in a day by someone wanting to put out thousands of pages quickly).

4. Excessively cross-linking sites to inflate a site's apparent popularity (webmasters who cross link all their sites in an effort to rank better).

5. Pages built primarily for the search engines (highly optimized pages).

Read the full set of guidelines for yourself as they offer a great insight as to why your site may have been dropped by Yahoo.

*********************************************************
Andy Williams is author of the free, ezSEO internet marketing newsletter,
offering subscribers up-to-date information on all aspects of internet
marketing. His search engine optimization website offers unique, no
BS information, for free.
*********************************************************

---

Search Engine Marketing (SEM) - Houses on Sand

Do you depend on free search engine traffic for your... Read More

Content Management Systems Eyeball SEOs

Content Management Systems and search engine optimization (SEO) used to... Read More

How To Boost Your Keyword Density On Your Web Site To Gain Top Positions At The Search Engines

Let's talk about what keyword density is and how to... Read More

No Cost Search Engine Marketing

As a matter of fact, I recommend NOT wasting money... Read More

Not Ranking High Enough on Search Engines? Here?s Some Help!

Search engines are frugal things. (Froogle, too, haha! Sorry, lame... Read More

Why is Search Engine Optimisation Expensive?

Many of our customers (http://www.internet-marketing-australia.com) find search engine... Read More

The Fundamentals of Inbound Links

We have all heard that adding quality content to your... Read More

SEO Help: Dont Try to Fool the Search Engines

Writing articles is all the rage these days on the... Read More

The Power of Topic Specific Search

What are Topical Search Engines?Simply put, topical search engines are... Read More

Offpage Optimization: Does Article Marketing Cut the Mustard?

For those who haven't heard: article marketing is the new... Read More

Keyword Targeting Strategy In Your Site

Once the keywords have been decided for the site one... Read More

Get Better Search Engine Rankings with RSS

RSS is the latest craze in online publishing. But what... Read More

Webmaster-Friendly Google Operators

There are a lot of operators (commands you can enter... Read More

Link Horse Trading For The PR Challenged

After 105 days Google finally updated PR. And it's about... Read More

Page Rank Purgatory - Simple Things You can Do to Keep Your Web Site Out of Search Engine Hell!

Are Meta Tags Really Dead?Right in their Guidelines Yahoo Tells... Read More

Search Engine Optimization - A Must

As you surf the web take a look around at... Read More

The Latest Craze: Local Search, 7 Steps to Being #1 in Your Local Market

Anyone would agree that it is much easier to be... Read More

Link Popularity Pitfalls

As we all know Google uses their PageRank technology to... Read More

What is The Google Sandbox Effect?

In the age of fair competition you may find it... Read More

Playing in Googlebots Sandbox with Slurp, Teoma, & MSNbot - Spiders Display Differing Personalities

There has been endless webmaster speculation and worry about the... Read More

Keywords Finalization Methodology

To arrive at the set of keywords that:Describe business correctly... Read More

How to Develop a Successful ROI for Your Website

Are You Really Measuring for Return on Investment (ROI) with... Read More

The Write to Link Popularity

Incorporating writing as a means of boosting your link popularity... Read More

Googles Trap, DMOZs Nap, And Yahoo!s Crap

On November 16th, 2003, Google commenced an update (the Florida... Read More

Six Reasons Why Your Alexa Rating Is Still Important

1. Additional Exposure For Your Site.At the end of 2003,... Read More