Have You Been Dropped By Yahoo?

Yahoo has fairly recently updated its guidelines. You can read the full list at:

http://help.yahoo.com/help/us/ysearch/basics/basics-18.html

I thought that a few points were of great interest to you because we have discussed these issue in the past when describing the best way to future-proof your site against search engine algorithm changes.

Here are some of the new guidelines:

Pages Yahoo! Wants Included in Its Index
________________________________________

1. Original and unique content of genuine value

2. Pages designed primarily for humans, with search engine considerations secondary

3. Hyperlinks intended to help people find interesting, related content, when applicable

4. Metadata (including title and description) that accurately describes the contents of a web page

5. Good web design in general

It seems content is now King for Yahoo, and unique content at that. As I have always told you, develop webpages with unique content and your sites will do well.

Here is a summary of some of the guidelines Yahoo makes on what not to do. I have added my own comments in brackets afterwards:

1. redirects (targeting smart pages and similar cloaking techniques).

2.Pages that have substantially the same content as other pages (pages generated by page generators that substitute one keyword for another).

3. Pages in great quantity, automatically generated or of little value (data feed sites that are built in a day by someone wanting to put out thousands of pages quickly).

4. Excessively cross-linking sites to inflate a site's apparent popularity (webmasters who cross link all their sites in an effort to rank better).

5. Pages built primarily for the search engines (highly optimized pages).

Read the full set of guidelines for yourself as they offer a great insight as to why your site may have been dropped by Yahoo.

*********************************************************
Andy Williams is author of the free, ezSEO internet marketing newsletter,
offering subscribers up-to-date information on all aspects of internet
marketing. His search engine optimization website offers unique, no
BS information, for free.
*********************************************************

In The News:

Law Firm SEO: The Complete Guide  Search Engine Journal
What Is SEO & Why Is It Important?  Santa Clarita Valley Signal
10 SEO Tips for Podcasts  Practical Ecommerce
Top five SEO experts of 2021  Yahoo India News
How Important is Content for SEO?  Search Engine People
10 Reasons Why SEO Doesn't Work  Search Engine Journal
How to Learn SEO: A U.S. News Guide  U.S. News & World Report
H1 Headings For SEO - Why They Matter  Search Engine Journal
What Is Enterprise SEO?  Search Engine Journal
How to Dominate SEO in Small Markets  Search Engine Journal

Easy SEO in 6 Simple Steps

If you want to increase traffic to your website and... Read More

Google Sitemaps Explained - How To Use Google Sitemaps

Three Ways To Index Your Site With Google Sitemaps [Difficult,... Read More

Boost Your Search Engine Ranking And Generate Free Traffic With Reciprocal Links

Reciprocal links are an important step in your overall plan... Read More

3 Deadly Search Engine Marketing Sins

My inbox this week provided glaring examples of three all... Read More

5 Qualities to Look for in a Search Engine Optimization Program for Your Website

These days with millions of websites out there, you need... Read More

Content Is King

Over the past few years, there have been many debates... Read More

The Long And Short Of It Is That These Two Sales Techniques Are The Same

With the Internet beginning to stand up and be counted... Read More

Spamglish; A Search Engine Comedy With A Language All Its Own

When the movie Spanglish hit the screens in 2004, it... Read More

How Search Engines Connect Sellers and Buyers

Maggie knows how to find what she wants. She lets... Read More

The Google Sandbox Explained

Introduction The Google Sandbox is a metaphorical term... Read More

Search Engine Optimization - A Must

As you surf the web take a look around at... Read More

Press Release + PRWeb = Top Google Rank... True or False?

I've always been a big time press release aficionado.And up... Read More

Why Search Engine Traffic Should be Your Top Priority

Most Internet marketing methods are risky and many will not... Read More

10 Quick Ways To Kick-Start Your Profit Pulling Keywords

First, you must realize that targeting the right keywords or... Read More

Supply & Demand - Stop Attacking Good SEO Companies!

As I read the latest news online about what Google... Read More

SEO = Search Engine Optimization, tips on successful page ranking

One of the key things to remember when developing your... Read More

Optimize Your Website or Get Lost In The Crowd!

It used to be that designing an attractive website to... Read More

When to Hire a Professional SEO Firm?

In efforts to increase sales and profitability, more and more... Read More

The Myth of Search Engine Submission

Contrary to what most people think, it is not necessary... Read More

Guide to Getting Linked

Getting links from other websites pointing to your site can... Read More

Keyword Optimization - How To Achieve It

The most important thing you can do for your business... Read More

Search Engines 101 - Search Engines Explained

What Are Search Engines?A search engine is a database system... Read More

Link Reputation - How to Improve Search Engine Rankings

One of the most overlooked strategies to improve search engine... Read More

Why Does The Link Page Have A PR Zero?

For beginners, link exchange campaigns can be a minefield of... Read More

How Google Indexes Content From Your Web Directory

In a fluke, I was able to notice something about... Read More