Have You Been Dropped By Yahoo?

Yahoo has fairly recently updated its guidelines. You can read the full list at:

http://help.yahoo.com/help/us/ysearch/basics/basics-18.html

I thought that a few points were of great interest to you because we have discussed these issue in the past when describing the best way to future-proof your site against search engine algorithm changes.

Here are some of the new guidelines:

Pages Yahoo! Wants Included in Its Index
________________________________________

1. Original and unique content of genuine value

2. Pages designed primarily for humans, with search engine considerations secondary

3. Hyperlinks intended to help people find interesting, related content, when applicable

4. Metadata (including title and description) that accurately describes the contents of a web page

5. Good web design in general

It seems content is now King for Yahoo, and unique content at that. As I have always told you, develop webpages with unique content and your sites will do well.

Here is a summary of some of the guidelines Yahoo makes on what not to do. I have added my own comments in brackets afterwards:

1. redirects (targeting smart pages and similar cloaking techniques).

2.Pages that have substantially the same content as other pages (pages generated by page generators that substitute one keyword for another).

3. Pages in great quantity, automatically generated or of little value (data feed sites that are built in a day by someone wanting to put out thousands of pages quickly).

4. Excessively cross-linking sites to inflate a site's apparent popularity (webmasters who cross link all their sites in an effort to rank better).

5. Pages built primarily for the search engines (highly optimized pages).

Read the full set of guidelines for yourself as they offer a great insight as to why your site may have been dropped by Yahoo.

*********************************************************
Andy Williams is author of the free, ezSEO internet marketing newsletter,
offering subscribers up-to-date information on all aspects of internet
marketing. His search engine optimization website offers unique, no
BS information, for free.
*********************************************************

In The News:

Colorado SEO Pros  Techradar
Mayple SEO services  TechRadar
Digital Uncut  TechRadar UK
SEO Support24x7  WhaTech
Networking Bizz  Techradar
New Bing URL Inspection Tool  Search Engine Journal

RSS Feeds - a Website Owners Friend in Disguise

We've all heard about it-it seems like all the buzz... Read More

Pay Per Click Versus ?Organic? Search Engine Listings - The Pros and Cons and Best Uses for Each

What's the difference?For those who aren't quite clear what the... Read More

Soliciting Search Engines

As your guide operator through the web, search engines are... Read More

How To Weather Google Algorithm Changes

If you spend much time reading the various webmaster forums,... Read More

How Google Indexes Content From Your Web Directory

In a fluke, I was able to notice something about... Read More

No Cost Search Engine Marketing

As a matter of fact, I recommend NOT wasting money... Read More

10 Ways to Make Sure Your SEO Goes Out of Its Way for You

If they want to have success, companies should do everything... Read More

Designing a Better System for Search Engines

Designing a Better System for Search Engines and Information Distribution,... Read More

Make The Search Engines Love Your Site

Most webmasters have no idea on how to make a... Read More

An Ethical Alternative to Doorway Pages

Definition: A doorway page is content created specifically for the... Read More

Not Ranking High Enough on Search Engines? Here?s Some Help!

Search engines are frugal things. (Froogle, too, haha! Sorry, lame... Read More

Google Page Rank Is Dead - Part II

In part I - Google Page Rank Is Dead -... Read More

Every Search Engine Robot Needs Validation

Your website is ready. Your content is in place, you... Read More

Whats with the Competition? Ever Heard of Cooperation?

I attended the SES Expo in San Jose, CA the... Read More

Search Engine Optimization, Positioning: Is Chasing Google Algorithms Worth It?

Google is the undisputed heavyweight champion of search engines. Most... Read More

THREE Secrets to High Search Engine Rankings the Easy Way!

Let me guess, you've read article after article on how... Read More

Its Not Just All About Google Anymore

Those webmasters that stick to the old ways and focus... Read More

Most Overlooked Search Engine Optimization Technique

Some of the basics when it comes to SEO and... Read More

5 Things to Keep an Eye on in the SEO World in 2005...

After the latest PR update at Google and MSN's beta... Read More

Five Tips for Search Engine Optimization

Search engine optimization sounds so daunting for most young companies.... Read More

Search Engine Success & The Google-Vision Secret

Want to know the secret to great search engine listings?... Read More

Now More Than Ever...You Need To Optimize Your Site for Search Engines

As the economy begins to recover in certain parts of... Read More

The Wonders of Wordtracker: Its More than a Hunt for Keywords

For me personally, Wordtracker.com is not just a... Read More

How to Get Tons of Top 10 Rankings Guaranteed

Okay I admit it. I was kidding. I can't guarantee... Read More

Advanced Uses for the Google Algorithm

Previously...In our article on Understanding Google's Algorithm, a... Read More