How To Improve Your Search Engine Ranking

With search engines like Google currently indexing over 8 billion pages, it is becoming more and more difficult to get a top search engine ranking. Type in a popular search phrase such as "Internet Marketing" into Yahoo or Google and you will be returned over 8 million results!

Unless your website is in the first two or three pages, it is unlikely that you will receive many visitors from search engines.

So what should a webmaster do to give their website the best chance of ranking high in the search engines?

All search engines work slightly differently and have ever changing algorithms for ranking web pages, but these tips can be applied when planning, developing or marketing a website to help you reach that top page of search engine results.

(1) Choose your keywords carefully

It's extremely important to set aside time to research your keywords. It's best to do this in the planning stages, before developing your website, but many of us start a website without knowing a thing about how the search engines work, so you may find yourself doing this weeks or months later.

Try to choose phrases that are searched on frequently and if possible have a low number of competing websites.

To get an idea of the number of times a keyword is searched for per month, type a keyword into the box at

Overture Search Suggestion Tool

This will tell you how many times your keyword was searched on in the previous month (based on Overture's partner search engines) and give you a list of similar keywords.

Another useful tool to help you choose your keywords is Word Tracker. This tool will help you choose your keywords and give you a "KEI" for each set of keywords based on the popularity of the keyword (number of searches) and the amount of competition.

You can try this out for free on Wordtracker

If you manage to pick your keywords in the planning stages you may even be lucky enough to find a domain name that contains your keywords.

(2) Optimise your pages

Once you have decided on your keywords you will need to optimise your pages for those keywords. Here are a few tips.

- Ensure that the Title of your page contains your keywords.

- Mention your keywords inside the meta tags. Most search engines no longer use meta tags, but some make use of them so it is still worthwhile using these.

- Try to make sure that the first occurance of readable text on your page contains your keywords

- Ensure that your keywords are mentioned in the initial paragraph of your page

- Use your keywords throughout the text of your page - but be careful not to overdo this. Your page should still be readable by humans!

- Use your keywords between the headline tags on your page ("H1" tags or H2/H3 if H1 is too big)

- Occasionally bold or italicise your keywords

- Make sure that links pointing back to each page on your site contain the keywords for each page

- Give all your images an "ALT" tag and put your keywords in here too - again, don't overdo this

- Try to put some of your keywords in your outbound links

(3) Start Linking

One of the most important criteria in getting a good search engine ranking is the number of backlinks you have to your website from related websites.

Type in your chosen keywords to Yahoo or Google and take note of the top 3 sites returned to you.

Now go to Link Popularity Checker and put the URLs of the top three sites into the linking tool, along the URL of your own site.

Have a look at the difference between your site and the top 3 sites and this will give you an idea of how many links you need in order to get a top search engine ranking for these keywords.

The best ways to get links back to your site are:

- By writing articles related to the subject of your website and getting them published on the internet

- Reciprocal Linking with other related websites

- Posting on newsgroups and forums that allow you to have a signature attached to your posting (with your uRL in it)

- Submitting your site to directories.

Try to make sure that the anchor text (clickable text) that links back to your site contains your keywords.

(4) Add Content Regularly

Another thing you may have noticed is that top ranking websites have lots of content.

Regularly updating your website and adding fresh content will also help your site to rank more highly in the search engines.

If you don't have time to create your own unique content there are plenty free articles available Just type "Free website content" into Google and you'll have your pick of the 18 million results that it returns to you!

To improve your ranking, follow steps 1 and 2 above and repeat steps 3 and 4 regularly.

Suzanne Morrison is the webmaster and owner of http://www.homebiz-direct.com To learn more about how to promote your website visit her Beginner's Guide to Internet Marketing

In The News:

How to Use GitHub for Enterprise SEO  Search Engine Journal
SEO How-to, Part 1: Why Use It?  Practical Ecommerce
How to Do SEO for Niche Markets  Search Engine Journal
SEO Agency  WhaTech
SEO in 2020: Going Beyond Google  Search Engine Journal
5 Ways SEO & Web Design Go Together  Search Engine Journal
Can SEO Be Made Predictable?  Search Engine Journal
Google's Advice on How to Hire an SEO  Search Engine Journal
10 SEO Myths Debunked  Business 2 Community
What Does It Mean to 'Do SEO'?  Search Engine Journal

Internet Marketing and Search Engine Indexing.

The world of internet marketing is a highly competitive place.... Read More

Search Engine Optimization: Get the Low-down

Been hearing the words Search Engine Optimization lately? I know... Read More

SEO Deadly Sins - Mistakes That Hurt Web Page Ranking

The following are a list of mistakes can ensure that... Read More

Google PageRank Explained

PageRank - an exclusive technology developed by Google which can... Read More

The 7 Best Stealth Techniques to Improve Your Google Rankings

Stealth as in Spying. But Knowing What your Top Competitors... Read More

Is Google Fair?

If you are the owner of a new website, trying... Read More

Linking for Traffic not Positioning!

With more and more experts and search engine enthusiastsclaiming the... Read More

Possibly The Biggest Misconception About Ranking Well In The Search Engines

Onpage search engine optimization are things that you can change... Read More

Selecting The Title Of Your Link Exchanges

I want to touch base with selecting the title of... Read More

A Three Day Marketing Plan for Better Google Rankings

If you're reading this article, you've probably discovered that simply... Read More

Organic SEO: Patience For Long Term Ranking Results

When does long term SEO show ranking results? It takes... Read More

Are You A Google Junkie

Google this, Google that, Google Google Google.......My name is Debbie... Read More

Whats with the Competition? Ever Heard of Cooperation?

I attended the SES Expo in San Jose, CA the... Read More

Do You Have a Bad SEO Company, or Are You Just a Bad Client?

I admit it, our SEO services are pretty bad.Speaking of... Read More

Five Tips for Search Engine Optimization

Search engine optimization sounds so daunting for most young companies.... Read More

Improve Search Engine Rankings - The Real Deal!

Ok, here's the deal, follow these steps and shoot me... Read More

What Size Body Section Ranks Highest?

This is another one of the controversial questions in many... Read More

Do-It-Yourself Keyword Optimization

The first step in a search engine optimization campaign is... Read More

Has Google Indexed Your Site ?

So has Google found your site yet?Over the last 12... Read More

Are You Losing The Battle For Search Engine Traffic?

Search engine traffic should be a priority for any online... Read More

The Search Engine Showdown

If you're anything like me, you have a favourite search... Read More

How Directories Help Search Engines

At the beginning of the web era, users would go... Read More

The Wonders of Wordtracker: Its More than a Hunt for Keywords

For me personally, Wordtracker.com is not just a... Read More

Is Page Not Found Making Google Tell The World Site Not Found?

Search Engines are hard to tame, that's for sure. But... Read More

Get A Top Position In Google In Three Days!

So how do you get a top listing in Google... Read More