The Life Blood of Internet-Based Home Businesses...Search Engines

Anyone involved in an Internet-based home business will soon come to recognize the importance of search engines as a vehicle to attract potential customers.

Since the inception of Google in 1998, the popularity of using search engines has increased dramatically. Nielsen NetRatings reports that about 114.5 million Americans, or a whopping 39 percent of the US population, currently use search engines.

Through February of 2004, Yahoo and Microsoft's MSN ranked as the two favorite spots on the Internet with 87.3 million and 86.2 million unique monthly visitors, respectively, according to figures produced by Nielsen NetRatings.

Microsoft.com, ranked third, with 64.2 million visitors, but this figure is somewhat misleading because this site attracts much of its traffic by repairing flaws in the Windows operating system. Google was the fourth most popular site with 60.8 million visitors.

The market shares of MSN and Yahoo haven't changed much in the past three years while Google has emerged as a powerhouse without spending much of anything on advertising. Google's audience is now approximately six times larger than it was in early 2001, when it was the 26th most popular destination on the Internet.

As they vie for position, Google, Yahoo, and Microsoft plan to continue upgrading their services - healthy competition that can only serve to improve the search experiences of Internet users in the future.

According to comScore Networks, an estimated 3.5 billion online searches are performed in the United States each month, making searching the second most popular online activity, ranking behind only e-mail.

In 2003, businesses spent an estimated $2 billion on advertising related to searches and some knowledgeable sources expect the search-related advertising market to triple during the next three years.

There are various search engine formats including natural search, pay for inclusion (PFI), pay per click (PPC), and hybrid approaches which combine both PFI and PPC characteristics. Because of the immense and growing popularity of search engines, their effective utilization is the life blood of Internet-based home businesses.

----------------------------------------------------------------
This article is freely available for reprint provided that the resource box at the end of the article is left intact and the article is published complete and unaltered. If you are using this article on a website or e-book, please make sure that the link in the resource box is live or clickable.
----------------------------------------------------------------

Kirk Bannerman operates a successful home based business and coaches others seeking to start their own home based business.

Visit his website at Legitimate Home Based Business for more details.

In The News:

How to Use GitHub for Enterprise SEO  Search Engine Journal
SEO Tools Aren't Enough for Success  Search Engine Journal
Top Weebly SEO tips and tricks to boost rankings  Business MattersBusiness Matters
7 SEO Quick Wins During COVID-19  Search Engine Journal
10 Top APIs for SEO  ProgrammableWeb
Amazon SEO in 2020  Jungle Scout
SEO 101: What is Structured Data?  Business 2 Community
SEO in 2020: Going Beyond Google  Search Engine Journal
5 Ways SEO & Web Design Go Together  Search Engine Journal
Can SEO Be Made Predictable?  Search Engine Journal
Google's Advice on How to Hire an SEO  Search Engine Journal
10 SEO Myths Debunked  Business 2 Community

Link Popularity: Improve Your Search Engine Rankings

What is link popularity?Link Popularity is simply the total number... Read More

Writing SEO Copy ? 8 Steps to Success

We all know that the lion's share of web traffic... Read More

Google Rankings ? Achieving a Top 10 Position in Google ? Part 1

Achieving a top ranking position in Google is every webmasters... Read More

Promoting Home Business: Tips to Increase Web Site Sales

You've selected an appropriate Online Business Opportunity. That is not... Read More

Optimize Your Site Pt2

6: The hidden benefits to having the right links. Every... Read More

The Budget Webmaster?s 6 Step Guide to Improving Existing Rankings in Google

The Budget Webmaster's 6 Step Guide to Improving Existing Rankings... Read More

Can Google Really Deliver Country Specific Searching?

This is a serious matter, can Google really deliver top... Read More

Introduction to Google Page Rank (PR)

For anyone looking to enhance their Google Page Rank (PR)... Read More

What is PageRank?

Chances are you have been on the Internet and have... Read More

Google Sitemaps Just Got Better

Having a Google Sitemap just got better! Not only does... Read More

When to NOT Hire a SEO and Why

When you get an e-mail from SEO Company with content... Read More

Monitor and Increase Your Search Engine Visibility with the DIY SEO Tools

In this three part article, you'll find many tools that... Read More

Keyword Popularity Check

Before using keywords for your site, it is always better... Read More

Search Engine Optimization Tips For 2005 - Part One

Anybody who has their own website or is involved in... Read More

Google Adsense Optimization Tips

There are plenty of tips to help you enhance your... Read More

How to REALLY Profit from SEO

I want to give you a few more things to... Read More

Search Engine Rankings for Beginners

Search engine optimization is best left in the mystical land... Read More

Search Engine Optimization Strategies Guaranteed to Skyrocket your Rankings

The point of optimizing your website is so that you... Read More

Reciprocal Linking Scams, What to Look for and How to Avoid Them

Reciprocal linking scams have increased immensely during the past year.... Read More

1 Simple SEO Strategy To Get More Visitors To Your Site From Google

Did you know that you can dramatically increase the number... Read More

What You Did Wrong With Your Domain Names!

Trying to improve search engine rankings is just like a... Read More

MLM and SEO - Bad Business! No Business!

MLM has been around way before the Internet. It is... Read More

Why You Need a SEO Maintenance Plan

A search engine optimization maintenance service plan will ensure that... Read More

Help Your Visitors Zero in with Site-Flavored Google search

As Google has gained in their search reputation the past... Read More

The Sandbox Effect

What once many people thought they had a penalty, is... Read More