5 Things to Keep an Eye on in the SEO World in 2005...

After the latest PR update at Google and MSN's beta search going live, there is one thing for certain in 2005: the world of search is in for some major changes. There has been growing speculation around the SEO world that reciprocal linking is a thing of the past. Rumors are abound that PR means less and less, if anything. Bill Gates came out of his cave to say that "Today's search is nothing" and that it won't be that way for long. There are quiet rumblings in the SEO back alleys of a new, state-of- the-art search engine currently indexing the internet. Websites are dropping off the face of the planet. And we're all left to sit here and put together the pieces. So what is in store for 2005?

1) Reciprocal links, while not becoming totally dead, are decreasing in value, and there will most likely be an algorithm update to lessen their importance. The original thought process behind the importance of a link was that it was seen as a "vote" for the linked-to site. Now that reciprocal links are everywhere, it is hardly a great way to count "votes" for a website. Reciprocal linking will continue around the internet, although the amount of people who try to get away with one-way links (by never getting back to you once you've added their link) will increase significantly. This will, of course, be an attempt to acquire one-way links, which brings us to our next subject....

2) One-way links and triangle linking, though already quite popular, should explode over the course of 2005. Both are much harder to control and acquire, which makes Google happy. The triangle link "ploy" makes links look like one-way links even though "Site A" is returning the favor to "Site B" through "Site C". There will be attempts to sell triangle linking programs and systems by SEO companies, however, the complexity, difficulty and time involved in this scheme will produce ridiculous prices.

3) What this about a new search engine that is going to index every site on the internet, EVERY 10 seconds? Become.com has turned a few heads with it's claims. Site owners have reported Become Bots spidering "like crazy". It's all quite hush, hush, however and you need to have an invite in order to test it out. It should be interesting to see what they're capable of if and when they decide to go live. I'll go out on a limb and say that it's a household name by this time next year.

4) MSN will scrap the "beta" tag on February 1st from it's sparkling new search engine, which is currently live at search.msn.com and Bill Gates thinks it will rival Google. There is a lot of debate over this issue, but there is no denying that it is far better than the old chugger they were using before. Love him or hate him, Gates has most likely given a hard right to the chin of Yahoo!, which seems to be suffering from a magnitude of quality problems. MSN will be second to Google in total searches in 2005.

5) PR still has importance. However, it is also decreasing in value. PR is only based on the quantity and quality of links (both inbound and outbound) from the given web page. The most obvious reasoning for the declining importance theory is due to the fact that on any given search on Google, the PR of each page seems to have barely any correlation with it's place in the rankings. For all you PR lovers out there, hold on to your toolbar's tight, because this could be a bumpy ride.

Bobby Heard ([email protected]) is the Vice-President of Abalone Designs (http://www.abalone.ca), which offers great SEO results at affordable prices.

In The News:

How to Do SEO for Niche Markets  Search Engine Journal
10 Top APIs for SEO  ProgrammableWeb
How SEO Companies Helps Your Business  Sutton Coldfield Local
SEO in 2020: Going Beyond Google  Search Engine Journal
5 Ways SEO & Web Design Go Together  Search Engine Journal
Google's Advice on How to Hire an SEO  Search Engine Journal
Can SEO Be Made Predictable?  Search Engine Journal
10 SEO Myths Debunked  Business 2 Community

Monitor Your Visibility in Google, MSN, and Yahoo with these DIY SEO Tools

This is the second part of an article series in... Read More

The 7 Points of Do-It-Yourself SEO

Ever felt intimidated at the convoluted, jargon-ridden information about Internet... Read More

Use Keyword Articles for Search Engine Optimization

Search engine optimization is very important for your online business... Read More

Google Love - Five Top Tips To Make Google Love Your Site

1. Google love ...Google and all its programming is not... Read More

Do It Yourself SEO

Internet surfers use search engines more than any other tool... Read More

Optimizing Your Website

Search Engine Optimization, optimizing your website for it to be... Read More

Non-Reciprocal Link Building For Higher Search Engine Positioning

Non-Reciprocal Link Building For Higher Search Engine Positioning By Dave... Read More

How and Why to Avoid the SEO Mania

The WhyBut what is the reality of reaching a number... Read More

The Two Most Important Things You Must Do For Google Top Ranking

Attaining a top ranking in Goggle or any other major... Read More

Search Engine Optimization Tip: Dont Buy Anything Before You Learn More!

Thinking about purchasing that premium SEO software that will hyper-optimize... Read More

Website Ranking With an Internet Marketing Specialist

On the internet, competition is stronger than ever. There was... Read More

Beyond the Box with Googles Web API

Google, the most popular, and many say best, search engine,... Read More

Speed Indexing - 3 Steps to Getting Your Website Listed in Google Quickly

Getting your website listed in Google quickly simply requires that... Read More

Common Sense Approach to Search Engine Optimization

Most web surfers start their sessions at a search engine... Read More

Shopping Carts and SEO

Shopping and the Web. They go together like Mr. and... Read More

Is This A ?DMOZ Killer? In The Making?

Is building a Human-Edited Fully "Democratic" Search Directory Possible?The independent... Read More

Search Engine Optimization SEO Made Easy

SEO is a never ending battle! So is SEO... Read More

Five Short Quick Tips on Web Page Titles

By Catherine FranzSearch engine spiders read and record page titles... Read More

Search Engine Optimization, Positioning: Is Chasing Google Algorithms Worth It?

Google is the undisputed heavyweight champion of search engines. Most... Read More

SEO - Get Your Site Out of the Google Sandbox Fast!

Is your new site sitting in the infamous Google "sandbox"?... Read More

Why Do You Want to Link With A Home Business And Affiliate Website?

No, it's not a general question for all and sundry.... Read More

SEOs Relationship With Website Architecture

SEO's Relationship With Website ArchitectureSearch engine optimization for today's search... Read More

Black Hat SEO and the Sneaky Redirect

Are shades of grey SEO really Black Hat SEO?Black hat... Read More

Has Google Indexed Your Site ?

So has Google found your site yet?Over the last 12... Read More

Link Reputation - How to Improve Search Engine Rankings

One of the most overlooked strategies to improve search engine... Read More