How to Make a Title Tag that Search Engines Will Love

Making the following changes to your title tag can help improve ranking and increase targeted traffic to your website:

Include keyword phrases in your title tag:

Think of a title tag as the name above a shop. Imagine you are walking down a busy street with shops on either side of you. However every shop window is boarded up and all that is visible is its name. You mean to purchase a new Hi-Fi system and need to locate a suitable store. You look at all the names but are getting confused as to which one is for you. All of a sudden you see a store with 'Hi-Fi and Electrical' in its name. You enter and purchase your spanking new Hi-Fi system, but it is a bit expensive. And little did you know but the store next door also sold Hi-Fi systems but for a lot cheaper. However its name did not indicate this. In fact its name sounded more like a jewellery shop than an electrical store.

A search engine is rather like the shopper in the above example. It sees the title on each web page and determines whether this would be a good result to return based on its text. If you search for 'Hi-Fi' it is highly likely that some of the results returned will have 'Hi-Fi' in their title.

To be found using the search engines you should optimize your website for a set of keyword phrases. These keyword phrases should be included in your title tag. Suppose I was a website selling Hi-Fi systems, then I would like my website to appear in search engine results when searching with the phrase 'Hi-Fi systems'. If I include 'Hi-Fi systems' in my title tag I will increase the chances that the search engines will find the page and my ranking will be higher. Of course you are not limited to adding only one keyword phrase to your title, I would recommend two perhaps three but be careful not to make it too long. Also remember make it easy to understand and descriptive for a human.

Order these keyword phrases effectively:

Placing a keyword phrase at the start of the title tag allows it to be seen better by the search engines. Look at the following examples:

* ABCDEF Electrical - Hi-Fi Systems
* Hi-Fi Systems - ABCDEF Electrical

Both of these two examples are acceptable to human eyes but in the eyes of the search engines the second is see as more relevant if 'Hi-Fi Systems' is searched for because it appears at the start of the title. Generally it is best to place company name or the name of website to the end of your title tag.

Make your title enticing to the eye:

Although this point does not make a lot of difference to the search engines it can help to get people to click on your link in search results.

Which is easier on the eye?

1. XYZ COMPUTER HARDWARE
2. XYZ CoMpUtEr HaRdWaRe
3. XYZ Computer Hardware

I imagine that most people would say that (3) is the most pleasing. (1) and (2) are harder to read because of improper captilization. In (1) you see that using all capitals detracts the importance of any words you actually want to draw attention to and also some search engines may penalise this practice. (2) is simply a nightmare to read.

Try to keep title tags as unique as possible:

As each page on your site should be unique so should your title tags. Not only do unique title tags make the site more descriptive and navigable to a person they help search engines answer queries more accurately and allow more penetration of your site's pages in their databases.

Common title tags mistakes:

* Do not leave your title tag blank, ever!

* Do not use 'Untitled' or default text in your title tag. If you are using a web page editing application it may place some default text in the title tag. Make sure you always check your title to make sure this doesn't happen.

* Do not write title tags that are not relevant to the content on the page. Search engines compare text in the title tag against actual textual content on your page to rate relevancy. If the two are not related this will decrease your ranking. Also it is annoying to a person who visits your page when the title tag they saw going into your page does not relate to the content on the page. This will ensure that this person leaves your site and maybe never comes back.

* Do not stuff your title tag with repeating keyword phrases. This may be looked upon by search engines as spamming and they may penalise your ranking.

Summary:

Ignoring title tags is definitely a mistake if you aim to achieve high rankings. Although it takes a lot more than the title tag to propel you to the top of the search engines it can be very effective in making a search engine more secure that your site's content is more relevant than a competitor's.

Frank Kilkelly is a Search Engine Optimization (SEO) Expert and Webmaster at http://www.seo-ireland.com/, a complete search engine optimization resource. The highlight of the site is an SEO forum http://www.seo-ireland.com/forum/ for discussion of the latest techniques and tips to improve the ranking of your web site.

In The News:

Stock Photography Impact on SEO  Search Engine Journal
How to Show the Value of Local SEO  Search Engine Journal
SEO Executive for Centre for Science and Environment  Centre for Science and Environment
Spamdexing (SEO spam malware)  Security Boulevard
Director of SEO - Upwork  Built In Chicago
Google is Stupid  EE Times
SEO in 2020: Going Beyond Google  Search Engine Journal
5 Ways SEO & Web Design Go Together  Search Engine Journal
SEO How-to, Part 1: Why Use It?  Practical Ecommerce

Is Google Having a Tough Time with Their Website Limit?

If you are one to pay attention to what happens... Read More

60 Day Sandbox for Google & AskJeeves; MSN Indexes Quickest, Yahoo Next

Search engine listing delays have come to be called the... Read More

10 Quick Ways To Kick-Start Your Profit Pulling Keywords

First, you must realize that targeting the right keywords or... Read More

Meta Tags - What Are They and Which Search Engines Use Them?

Defining Meta Tags is much easier than explaining how they... Read More

Supply & Demand - Stop Attacking Good SEO Companies!

As I read the latest news online about what Google... Read More

Get Better Search Engine Rankings with RSS

RSS is the latest craze in online publishing. But what... Read More

SEO - Google Sitemaps Explained

Once again I seem to be writing about Google. The... Read More

When Google PR Tool Bar is Down!

Where is the need to worry? Who needs a PR... Read More

Making Money with Popular Search Engines

With so many internet and home business opportunities on the... Read More

Free Search Engine Advertising: 10 Secret Ways To Indirectly Race To The Top Of Search Engines

Do you have a website that has little or no... Read More

Increase Your Link Popularity for Free

Among the many things you need to worry about for... Read More

Choosing a good domain name isnt always so simple.

So you need a domain name for your brand new... Read More

The Myth of Rankings - Beyond Search Engine Optimization

What follows is a condensed version of a conversation that... Read More

Non-Reciprocal Link Building For Higher Search Engine Positioning

Non-Reciprocal Link Building For Higher Search Engine Positioning By Dave... Read More

Have You Heard Of Website Optimization

Have you heard of website optimization ? If you are... Read More

The Ultimate Free Google Ranking Tool

The first months my website was online, I was constantly... Read More

3 Principles Of Google

When online "Use it. Use it. Use it."Google is our... Read More

The Benefits of Organic SEO (Search Engine Optimization)

If you're going to sell any type of product or... Read More

Search Engine Rankings for Beginners

Search engine optimization is best left in the mystical land... Read More

Help Your Visitors Zero in with Site-Flavored Google search

As Google has gained in their search reputation the past... Read More

The Google Sandbox ? A Frustrating Inevitability or a Golden Opportunity?

IntroductionThe Google Sandbox is a term applied to the phenomenon... Read More

Search Engine Saturation Tool ? A Must Have SEO Tool

Search Engines have become the soul of the Internet. They... Read More

A Way for Search Engines to Improve

Wouldn't it be nice if the search engines could comprehend... Read More

Beyond the Box with Googles Web API

Google, the most popular, and many say best, search engine,... Read More

PageRank and How It Gets Assigned

We know that each and every website page is assigned... Read More