Search Engine Optimization for Beginners > NetSparsh

Home
>
Search Engine Optimization (SEO)
>
Search Engine Optimization for Beginners

Search Engine Optimization for Beginners

If you are confused about terms like "search engine optimization" or having a "search engine friendly" site, then listen up! I am here to help.

Depending on how long you have had, or considered having, a website online, you have heard terms thrown around like the above or even worse, acronyms! SEO comes to mind.

Really there is not that much to fear even if you have no idea right now what is really meant by having a search engine friendly site.

Here is what search engines like to have in their results when people type in keywords:

1. A site with lots of content.

2. A site with UNIQUE content (Original - meaning you wrote it or you paid someone to write it for you.)

3. Sites that are well organized link-wise (meaning simple navigation from the main page of your site to every other page of your site.)

4. Sites that have links pointing to them from other popular, relevant sites. (sites that are similar in content to yours but that are not in direct competition with yours in content)

5. Sites that change regularly (not static but always growing with new content on a regular basis)

6. Sites they can read. (search engine robots cannot read javascript for instance and therefore you get no credit for whatever content is in that application on your site)

7. Tightly themed sites. It is easier for an engine to rank your site properly (where you want it to be) if you are not all over the map in content.

Exception: Portal sites or directories. But this is an item for another article all together

What About The Complicated Stuff?

There really isn't anything complicated about what the search engines want. But if you have stumbled into a search engine forum you were likely blown away with comments and tips that were completely over your head.

There is a difference between basic, standard optimization and the stuff they talk about in those forums. While visting SEO forums is good to keep up on new things as you go along, many people get confused and the forums are the breeding grounds for confusion when you are a beginner.

Try to learn advanced SEO from noted experts in the field rather than taking anything in chats or forums as gospel. A lot more people THINK they know what they are doing than actually do.

Remember that anything someone is willing to give away for free which, if it works, could be worth tens of thousands of dollars in high rankings resulting in high sales, is probably something that is old hat and not effective anymore.

But for now, you have a lot of work to do on the basics. The advanced stuff can come later. Relative to the advanced SEO, getting the basics right is the most powerful move you can make because you are going from zero to moving up in rankings by, many times, tens of thousands of spaces in a relatively short time.

Advanced SEO focuses on moving your site from high rankings slightly higher rankings.

Keywords

Your content is the most important thing about a website. It must be friendly to the search engines meaning no special java script or other stuff. Just good old fashioned HTML. You will do fine with PHP, SHTML, and other things, but for the purpose of this article, HTML is the way most people construct their sites.

You should use a good density of your main keyword phrase for each page of your site within the content. If you are going after a high ranking for the phrase "dog leashes" you need to have that phrase in the title of the page and throughout the content.

Programs that are great for analyzing your site and giving feedback on how to improve your rankings don't come any more highly recommended that Internet Business Promoter from Axandra.

More Info: http://www.Axandra.com/go.to/jdh358

Nice thing about the software above is that it teaches you search engine optimization while it works on your site. So having it is like having a course on optimization while your site is altered for the best placement in the search engines at the same time.

The main recommendation I have for people starting to deal with optimizing their sites for the engines is to take things one at a time and get the basics down before you start messing with advanced strategies.

And when you start down that road, information you pay for is usually more accurate and more valuable than hanging around in forums. High rankings are worth a LOT of money and people don't work hard to become experts just to give that information away.

Good luck and get to work!

Jack Humphrey is the CEO of http://WebFoxMedia.com, an online marketing consulting firm that focuses on publicity, traffic generation and website development for small to large companies.

In The News:

7 Basic SEO Best Practices You Can Learn from Huge Travel Brands Search Engine JournalLet's look at the huge travel websites dominating the SERPs today and learn which SEO best practices they're implementing in order to succeed.

SEO Pricing: How Much Should You Pay? CEOWORLD magazineSearch Engine Optimization, or SEO, has become the backbone of online *content* and digital marketing. As SEO continues to explode in popularity, the battle ...

How SEO Professionals Can Thrive in a Slow Economy Search Engine JournalSEO professionals can not only survive but also thrive during a slow economy. Here are four ways you can prepare for an economic downturn.

Why White Hat SEO is No Longer a Thing Search Engine JournalSome in the SEO industry promote themselves as white hat. It means they are ethical. Those same SEOs posit that black hat SEOs are the bad guys. Turns out ...

Google Suggests That The Average Googler Isn't Interested In SEO Search Engine RoundtableHow can anyone not be interested in SEO or how Google search ranks pages? Especially, how can someone working at Google, a company that ranks web ...

10 Ebooks About SEO You Should Download & Read Now Search Engine JournalLooking for helpful ebooks to learn more about SEO? This post lists down 10 must-read SEO ebooks you should download right now.

How one in-house SEO team is taking on industry incumbents Search Engine LandGaining traction over established competitors that have more resources, staff and longer online track records is a tall order for any up-and-comer. Looking to ...

Why (& How) Topic Clusters Are Your Most Powerful SEO Weapon Search Engine JournalFind out how topic clusters can be the catalyst that launches your website to the top of the search engine results pages.

Creating the Right SEO Plan: Don’t Ignore These Aspects! MakTechBlogPosted by Mayank | Aug 21, 2019 | News | 0 |. Creating the Right SEO Plan: Don't Ignore These Aspects! Share this on WhatsApp. Online marketing can be ...

5 Tips to Improve Your Regional SEO Strategy Search Engine JournalFor some businesses, ranking for a larger region may make more sense than optimizing for a hyperlocal approach. This is especially true for *service* area ...

What Is Ethical SEO? Search Engine JournalDisclaimers from the edge of the ethical rabbit hole. This article: Isn't meant to shame any persons related to the *content* within. Doesn't have the answers. Any of ...

Where Search & SEO Are Heading in 2020 and Beyond [PODCAST] Search Engine JournalMichelle Robbins shares her insights on the future of SEO – what is important, what you should be focusing on, and where things are going.

7 Quick Ways Every Startup Can Optimize SEO Without Breaking the Bank EntrepreneurThe vast majority of online experiences start with the search engine, so knowing how to optimize SEO is critical.

Back to Basics: Do outbound links matter for SEO? Search Engine LandIn Google's debut two-minute episode of #AskGoogleWebmasters on the Google Webmasters YouTube channel, Webmaster Trends Analyst John Mueller ...

Will Swapping Fresh Content Help Your SEO? Search Engine JournalEditor's note: “Ask an SEO” is a weekly column by technical SEO experts Jenny Halasz and Kristine Schachinger. Come up with your hardest SEO question and ...

SEO for the Holidays: 2019 Edition Search Engine JournalEditor's Note: This post is from Search Engine Journal's new ebook A Complete Guide to Holiday Marketing. In this ebook, you will discover proven marketing ...

The Business of Enterprise SEO: Mastering People, Process & Platforms Search Engine JournalHere's how to outperform the competition in three key areas – people, process, and platforms – to improve your enterprise SEO performance.

SEO Los Angeles for Static Web Positioning in Search Engines News CreditsOnly professional SEO Los Angeles company can help you in getting the higher rankings in the search results. Whether you are looking for the web appearance.

Dave Davies on SEO Evolution, Brand Building & Why Nobody Wants You to Fail [PODCAST] Search Engine JournalDave Davies, CEO of Beanstalk Internet Marketing, shares his insights on the evolution of SEO, building your brand, conference speaking, and more.

Google’s John Mueller Answers if Linking Out Good for SEO Search Engine JournalGoogle launched a new video series that answers a single question. The first episode was about links but in my opinion it did not adequately answer the ...

Make Sense of SEO & Kick off a Digital Marketing Career with This $49 Bundle The Next WebTLDR: This 90-hour bundle demystifies SEO, affiliate marketing, and more for under $50. Digital marketing is all about introducing a product or *service* to the ...

5 Horrible SEO Mistakes I Made and the Valuable Lessons I Learned Promotion WorldWe've all made mistakes, no one can vouch they haven't, however, some tend to be more obvious than others. And then comes that one mistake.

Video: Casie Gillette on importance of memorable content for SEO Search Engine LandIn our next vlog interview, Casie Gillette from KoMarketing Associates in Boston spoke to me about the concept behind “memorable *content*.” *Content* that is so ...

Video: Rand Fishkin on the early days of SEO and starting and leaving Moz Search Engine LandLast week while in Seattle for the Moz conference, Rand Fishkin – who is keynoting at our SMX East event, invited me to his home/office to interview him. In part ...

10 Best Readability Tools to Check Your SEO Content Search Engine JournalLooking for *content* writing tools for SEO projects? Discover 10 tools that will help you assess and improve the readability of your SEO *content*.

For $19, learn the SEO tricks you can't Google The Next WebTLDR: This $19 course will teach you SEO tricks few even know exist. Everywhere you turn, someone on the old interwebs is trying to break down SEO, explain ...

8-step SEO Crawl Audit for Ecommerce Practical EcommerceYour site won't rank if search engine bots can't crawl it. And hidden doors that don't impact human visitors can lock bots out. Use these eight steps to ensure ...

Video: IBM’s SEO, Tanu Javeri, on importance of internal linking and video SEO Search Engine LandI had the opportunity to sit down and chat SEO with the Senior Global SEO Strategist at IBM, Tanu Javeri. In our video interview we discussed how small ...

Supercharge Your Marketing by Learning Advanced SEO EntrepreneurThis class goes beyond the basics to future-proof your company's SEO.

Tips on Finding an Affordable SEO Company News CreditsYou are not going to get an affordable SEO company by simply relying on the first one you contact. To make sure you are making the right decision,

SEO Community Responds to Google’s Nofollow Advice Search Engine JournalGoogle's John Mueller recently stated there was no ranking benefit in adding nofollow to all outbound links. Some in the SEO community tweeted that in the real ...

Video SEO: 5 Ways to Optimize Your Videos for Search Engines AllBusiness.comBy Brianna Pyne. If video isn't already an integral component of your *content* marketing strategy, then you may already be falling behind the curve. According to ...

Lee Pil Mo And Seo Soo Yeon Welcome First Child soompiLee Pil Mo and Seo Soo Yeon are now parents to a baby boy! On August 20, Lee Pil Mo's agency revealed, “Lee Pil Mo's wife Seo Soo Yeon gave birth to a ...

Google's New Developer Doc On JavaScript SEO Basics Search Engine RoundtableA couple weeks ago, Martin Splitt from Google announced on Twitter that he and Lizzi Harvey from Google posted a new developer document on the basics of ...

Video: Catalyst’s Paul Shapiro on going beyond technical SEO Search Engine LandIn my next vlog interview, I sat down with Senior Partner, Head of SEO at Catalyst, Paul Shapiro to discuss his thoughts on going beyond technical SEO.

Google JavaScript SEO Docs Adds Meta Noindex Examples Search Engine RoundtableGoogle recently posted a new help document around JavaScript and SEO. Google received some early feedback from the SEO community around the doc and ...

SEO Insights for B2B Marketers Business 2 CommunityIf your B2B website doesn't give clear directions to search engines, will your prospects still find your website? The answer is maybe, but most likely no. skip.

SEO Tips When URLs Differ for Mobile and Desktop Practical EcommerceIf you still have a separate mobile ecommerce site, meaning that you have different URLs for mobile and desktop, your search engine optimization requires extra ...

How to Build Speed Dashboards in Google Data Studio Search Engine JournalLearn how to bring speed metrics into Google Data Studio and create a dashboard using data from PageSpeed Insights and Chrome UX Report.

SEO: How Google Reads and Renders JavaScript Practical EcommerceJavaScript can improve a shopper's buying experience, encourage interaction, and even bolster site performance in some cases. But where search engine ...

Moz Expands Executive Team with Three VPs MarTech AdvisorWith these appointments, the company aims to help customers gain an edge in the ever-changing world of search. Seattle – Moz, Inc. search engine ...

4 Tips for Optimizing Terrible Websites Search Engine JournalWebsites are not inherently bad and every website can be saved. Here are some of the best ways to bring terrible websites back to life through SEO.

Green Lotus Agency Lunches Smart Site Website Builder Designed to Maximize SEO and Mobile User Experience Yahoo FinanceMy Smart Site is the newest innovation launched by Green Lotus, a do-it-yourself website builder that uses the latest technology to deliver an interactive, unique, ...

SEO: Analyzing Googlebot Crawls for Problems, Inefficiencies Practical EcommerceCrawl budget inefficiencies can affect organic search performance if new or updated *content* is not getting crawled and indexed. In this post, I will explain how to ...

Google's John Mueller says not every Googler is interested in SEO FlipWebThis is one of the weirdest answers that you might have imagined. One thing which is a fact is that Google is the best search engine in the world right now.

SEO Checklist: 65 Steps to Higher Google Rankings in 2020 and Beyond [Infographic] Social Media TodayAre you looking for ways to increase Google rankings? Want to future-proof your website SEO for 2020 and beyond? The team from Leapfroggr share their SEO ...

Video: Mary Bowling on the growth of local SEO and importance knowledge panels Search Engine LandI had the honor to sit down with one of the most respected and well-liked local SEOs in the industry, Mary Bowling. Mary co-founded Ignitor Digital and spends ...

Tom Cruise Running for President in 2020? SEO National says “LOL” - Online Free Press release news distribution TopWireNewsSalt Lake City, Utah, USA, 08/20/2019 / Story.KISSPR.com /. In July the official trailer for Top Gun: Maverick – a sequel 23 years in the making – brought

8 Local Search Engine Optimization Tips for Bing Search Engine JournalWhat unique differences are there in ranking well in Bing vs. Google for local queries? Read these eight local SEO tips and find out.

Why Bidding On Your Brand Name is Important Search Engine JournalI may seem counterintuitive but PPC bidding on your own brand name makes sense.

Top 3 Tips to Choosing an SEO Agency in London! The TechNewsLondon, like every large metropolitan area, has some of the top SEO agencies in the world. That being said, it can feel overwhelming when it comes to choosing ...

Wix SEO Battle Is ON! Meet the Competitors Search Engine JournalFor six months, two teams will battle it out to see who can outrank the other for the search term 'Wix SEO'. Here's how to follow the battle.

How to Improve the SEO Ranking of Your E-commerce Store in 2019 MakTechBlogPosted by Mayank | Aug 15, 2019 | News | 0 |. Share this on WhatsApp. Different e-commerce stores are emerging all over the internet. A solid SEO strategy can ...

SEO vs PPC: Which Strategy Should You Focus On For Best Results? DynamicBusinessIn the realm of digital marketing, there are two general strategies that are available to us. Search Engine Optimisation and Pay-Per-Click marketing are two of the ...

Google Warns: Embedding Instagram Images Can Cause SEO Issues Search Engine RoundtableGoogle's John Mueller was asked about why a site saw a major dropping in image search traffic after embedding Instagram images on his site. John decided to ...

'MONOPOLISTS' TAKES OVER THE #1 RANKING AS TOP LAW FIRM SEO EXPERT – Times Square Chronicles Times Square ChroniclesRecently, an organization by the name of 'Monopolists' was ranked at the top for their services in law firm SEO. Reading the news and seeing their work, we ...

Lee Seo Jin Tops List Of Non-Drama Cast Members + “Show Me The Money 8” Ranked Top TV Show soompiOn August 20, Good Data Corporation released the rankings of the non-drama television programs and cast members that generated the most buzz for the third ...

Why You Need to Improve Your Critical Thinking Skills & How to Do It Search Engine JournalFollow these top tips if you want to improve your critical thinking skills and become a better digital marketer or SEO professional.

Local SEO Software Market Rising Demands and Business Outlook to 2024 by Top Key Players – Whitespark, SEOprofiler, Moz, BrightLocal, Synup, Yext, SEMrush, SE Ranking, GShift Insta NewslettersGlobal Local SEO Software Market 2019 by Manufacturers, Countries, Type and Application, Forecast to 2024.

Spill It: How much a 25-year-old SEO executive drinks in a week Metro.co.ukHolidays can be a boozy time anyway, but this young woman has put that to the test. Find out how much she drinks.

Seo Ye Ji Talks About Filming Her New Horror Movie Without Stand-Ins Or CGI soompiIn a recent interview, Seo Ye Ji talked about her new horror film “Warning: Do Not Play” (previously known as “Blackout”)! The actress stars in “Warning: Do Not ...

Son Hyun Joo To Make Cameo Appearance On New JTBC Drama At Park Seo Joon's Request soompiSon Hyun Joo will be making a special appearance in the upcoming JTBC drama “Itaewon Class” (literal title) to show his support for lead actor Park Seo Joon!

Watch: “Flower Crew: Joseon Marriage Agency” Introduces Gong Seung Yeon, Kim Min Jae, Seo Ji Hoon, Park Ji Hoon, And More In New Teaser soompiFlower Crew: Joseon Marriage Agency” has released a new teaser video! “Flower Crew: Joseon Marriage Agency” will tell the story of a king who makes a ...

What’s your excuse for low web traffic? Business MattersBusiness MattersDriving traffic to your website isn't just important for large organisations - it is vital for smaller companies too.

Seo Eun Soo To Make Special Appearance In “Hotel Del Luna” soompiSeo Eun Soo will be making a cameo in tvN's “Hotel Del Luna”! On August 14, a source from the drama told Newsen, “It is true that Seo Eun Soo will be making a ...

Next Prolific Training course will cover secrets of SEO - here are some common SEO misconceptions Prolific NorthAs part of Prolific Training, Prolific North is excited to introduce a new series of educational interactive workshops designed to take your digital marketing skills to ...

Park Seo Joon Says He's Preparing For Possibility Of Hollywood Debut soompiIn a recent interview, Park Seo Joon shared that if the opportunity arises, he's ready to make his Hollywood debut! Last month, Hollywood director Francis ...

Best SEO tools of 2019 TechRadarSearch no more: these are the very best tools to help boost your site's search rankings.

Director Of OCN Drama “Watcher” Praises Han Suk Kyu And Seo Kang Joon's Acting soompiWith just four episodes left, OCN's Saturday-Sunday drama “Watcher” is gearing up for a thrilling and unexpected finale. “Watcher” tells the story of three people ...

Thornie Longmuir,SEO Specialist and Content Creator, Self-Employed HR TechnologistThornie Longmuir is a young SEO specialist and *content* creator. Since 2007, he has been working in the field of information technology and internet ...

Why is there so little innovation in local? Search Engine LandIf you were to search for “local” in the App Store, you might expect to see dozens and dozens of apps. Instead, what you get are a few familiar brands: Facebook ...

7 Must-Have Website Management & SEO Tools to Improve Your Marketing Strategy in 2019 RecentlyHeard.comSearch Engine Optimization is an essential part of having a productive and accessible website. The ranking of the pages changes depends on new.

11 SEO strategy trends that are set to dominate digital marketing YourStorySearch engine optimisation (SEO) is the backbone of brands when it comes to online presence. Ranking higher on SERP takes effort and time – and gets even ...

Hyun Bin, Son Ye Jin, Kim Jung Hyun, Seo Ji Hye, And More Gather For Script Reading Of Upcoming Romance Drama soompiThe cast and crew of tvN's upcoming drama “Crash Landing of Love” (tentative title) gathered for the first script reading. “Crash Landing of Love” is about a ...

6 SEO Tips to Benefit Any Business EntrepreneurNational Small Business Week is a good time to remind yourself that building a digital business means knowing which SEO tips to implement first. No matter ...

Is SEO Really Complex or Are We Overcomplicating It? Search Engine JournalIn the beginning, search engine optimization was much simpler than today. You conduct a quick site analysis, create a semantic core, make sure that *content* is ...

5 On-Site SEO Factors That Matter Most Search Engine JournalLet's escape the narrow mindset that Google and search engines only prize three primary ranking factors. As important as links and publishing *content* remain, ...

Why Having a User-First Approach to SEO Is Important Search Engine JournalOne of the keys to success in SEO is striking the balance between pleasing the search engines and the users. Learn how to have a user-first approach to SEO.

Google Shares Top 3 SEO Factors Search Engine JournalGoogle's SEO Myth Busters episode #1 recently debuted. Google Webmaster Trends Analyst, Martin Splitt, answered what the top 3 SEO factors are to focus on.

Five SEO Tips For Doubling Site Traffic ForbesThere are several different SEO marketing strategies that companies can incorporate into their sites to help gain traction in search results and drive more people ...

The Top 5 Ways to Prove the Real Value of SEO Search Engine JournalHere are five of the best ways to prove the real value of SEO to prospective clients, current clients, your boss, or anyone who wants to invest in SEO.

Web Design Practices That Frustrate SEO Pros Search Engine JournalIt takes a skilled team to build a successful website. That means developers and SEO pros need to work together. Here's how to make it happen.

7 SEO best practices you should be doing regardless of what Google says Search Engine LandIn many ways, organic search rankings are the lifeblood of the online business world. As SEO specialists know all too well, Google is famously quiet about what ...

6 Brilliant Reasons Why You Should Use SEO Tools Search Engine JournalTools are definitely useful for SEO. But in case you're not convinced, here are six more brilliant reasons why you should be using SEO tools.

5 Easy SEO Wins with Powerful Results Search Engine JournalWant to get more out of your SEO efforts and sprint past your competitors? These five SEO tactics are easy to execute but can deliver powerful results.

Predicting the ROI of SEO [PODCAST] Search Engine JournalFrancois Goube offers tips on predicting the ROI of SEO, the key factors you need to consider, and how to get the data you need for your projections.

What Is Search Engine Optimization And Its 5 Key Elements YourStory.comAre you puzzled why your website does show on Google search? Do even you type the full name of your website and Google search unable to find your site?

Targeted SEO: Here’s how to grow a page from 200 visits per month to 30,000 Search Engine LandSpoiler alert: SEO works. Strategic, targeted SEO can drive huge results for the right pages. Of course, the catch here is that you need the “right” pages to see the ...

How to Create SEO Reports the Right Way TechRoundSEO reports are important for every business, so knowing how to compile the best data and how to present such SEO data is crucial to business success.

UX, Content and other secrets to Overstock’s SEO turnaround Search Engine LandDiscount online retailers Overstock is no stranger to search struggles. It was one of the larger sites to be hit by a link penalty back in 2011. And in 2015 the ...

11 Steps to On-site Video SEO Practical EcommerceOnce you decide to invest in video, you still need to figure out how to get people to view and interact with it. That's where search engine optimization comes into ...

The Best Free SEO Tools to Increase Your Rankings EntrepreneurYou don't need a massive marketing budget to rank higher on Google. The best free SEO tools help you boost traffic and analyze the competition.

Anatomy of a Webpage: How to Maximize SEO Impact Search Engine JournalSEO depends on search engines understanding your *content* so they can determine where it should rank. While they're constantly improving, they still have a ...

Here’s what you need to know about image optimization for SEO Search Engine LandA lot can be said about web performance and images. This post aims to provide an overview of key aspects of image optimization to help with your SEO efforts, ...

SEO guide to optimizing your LinkedIn profile for more connections, better leads Search Engine LandLinkedIn has the unfortunate reputation of being a platform for stuffy CEOs, spammy salespeople and college students that were required to make a profile in ...

7 Tips That Will Help You Optimize Your Keyword List for SEO Search Engine JournalFollowing these seven keyword optimization tips can help you keep your *content* among the top results and bring in more visitors.

Leaning into SEO as Google shifts from search engine to portal Search Engine LandGoogle's SERP is almost unrecognizable compared to what it looked like just a few years ago. The changes aren't just on the surface, either: Google is ...

Google’s John Mueller is Asked About Top 3 SEO Factors Search Engine JournalA web publisher asked Google's John Mueller for feedback about the top 3 SEO factors Martin Splitt discussed in the first SEO Mythbusters video.

10 Essential On-Page SEO Factors You Need to Know Search Engine JournalEditor's Note: This post is from Search Engine Journal's new ebook The Complete Guide to On-Page SEO. This in-depth guide will teach you the essentials of ...

Travel SEO: How to Compete with Big Brands on a Budget Search Engine JournalIn travel SEO, size isn't everything. Here are seven ways to use being small to your advantage, compete with big brands, and come out on top.

Search Engine Optimization for Beginners

Search Engine Optimization (SEO) Search Engine Optimization (SEO)