10 Basic Rules for Where to Place Your Keywords

First of all, Google and most other search engines do NOT look at the META keyword tag. Many people say not to bother with it, but I use the META keyword tag and I place my keyword phrases in it. Here's why. I use this tag to help me remember what keyword phrases I am optimizing the page for. You'll find this to be a big help later when you have a lot of pages and have forgotten what keyword phrases you were trying to optimize the page for in the first place.

For the META description tag, keep your most important keyword phrase near the beginning of the sentence and make this tag a full sentence.

Do NOT use bold or italic keyword phrases in the first sentence on the page, but DO use your most important keyword phrase in the first sentence, but not the first word.

By all means, use your keyword phrases in your headings, (H1, H2 and H3).

Start putting keyword phrases in bold in the second paragraph.

Put your keywords or keyword phrases in italics a few times AFTER the first usage of the keyword. Never let the first usage of your keyword phrases be in Italics.

Use keywords in ALT tags.

It's very important to get other sites to use your most important keyword phase for your page in any inbound links. Of course, you are not in control of how other sites link to you, but work hard to get them to use your keyword phrase. Most sites will link to your home page, so give them the most important keyword phrase you are optimizing your home page for.

When you are linking from any page back to your home page, use your most important keyword phrase in the link. When your home page is linking to any other page, use the keyword phrase in that link that the other page is being optimized for.

Don't plan on getting much (if any) help by putting keywords or keyword phrases in your left Nav panel. Google likes keywords in full sentences. Putting the sentence in a paragraph is even better. By the way, a sentence according to Google is three or more words starting with a capital letter and ending with a period or other punctuation. Stop words such as:

"I," "a," "the," and "of" do NOT count as one of your three words.

Follow these rules and your Web site will make a big jump in its relevancy for your keyword phrases. Following these rules will NOT boost your PageRank.

To be #1 or even in the top 10 on the search engines your relevance for a given keyword phrase is much more important than your PageRank.

For example, you could have a PageRank of 10 and still not show up in the top 100 sites when someone is searching for "peanut butter sandwiches" unless of course, your page is optimized for (and has a high relevance for) the phrase "peanut butter sandwiches."

One final point: Use your keyword phrase in an H1, H2 or H3 headline followed by a keyword-rich paragraph and then repeat this with another H1, H2 or H3 headline and another keyword-rich paragraph. And of course repeat this again.

Use this format in addition following the 10 rules above and you will have a page with a high relevance for your keyword phrases.

Don't try to optimize a page for more that two or three keyword phrases and always optimize for keyword phrases and NOT keywords. After all, the keyword is included within the keyword phrase. Most people don't search for just one word any more anyway.

I have seen pages rank #1 with keyword densities form 1% to 20%, but I usually try to have a keyword phrase density of between 2% to 6%. Sometimes I go up to 10%.

Craige Stacey has been studying search engines optimization as a hobby and has achieved some very good search engine positions in the past for membership website software.

In The News:

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

Business.com

How Artificial Intelligence Is Changing SEO
Business.com
AI is a rapidly evolving technology that will make SEO tools and techniques even more informative and useful for businesses in the near future. Artificial intelligence and digital marketing are quickly becoming intertwined systems. AI development is ...
3 advanced Google SEO strategies for financial marketersCUinsight.com (press release)
Visual Search: What It Is and How It Is Changing the SEO Industry? [Infographic]Business 2 Community

all 6 news articles »

Search Engine Journal

How Reliable is Google's Web.dev SEO Score?
Search Engine Journal
By making sure search engines can find and automatically understand your content, you are improving the visibility of your site for relevant searches. This is called SEO, or search engine optimization, which can result in more interested users coming ...

and more »

ThomasNet News (blog)

What You Need To Know About Google's New SEO Scoring Tool
ThomasNet News (blog)
Cracking the Google SEO algorithm can be a bit daunting, but earlier this week, the search giant launched a new set of tools designed to bring about some clarity. Here's what you need to know about the tools, and how you can incorporate them into your ...


Homesnap Pro+ wants to help bolster your SEO
Inman.com
Homesnap Pro+ is a new product from the search app to help agents establish and manage Google My Business Profiles. Article image credited to Castleski / Shutterstock.com. Subscribe to Inman Select and read the entire article. Get the breaking news, ...


Search Engine Journal

9 Ways to Deal with Unresponsive SEO Clients
Search Engine Journal
Unresponsive SEO clients are a common problem that most agencies have to deal with at some point. Fortunately, re-establishing contact is often simpler than you might think. A little extra preparation can also help you avoid situations like this in the ...


Search Engine Land

5 SEO trends that will matter most in 2019
Search Engine Land
This year, Google's shaken the world with its mobile- and speed-related efforts. As a result, most of next year's SEO efforts are expected in this direction. However, some “non-Google” game-changers will also influence how we build our SEO campaigns.
Google Launches New Tool That Grades A Site's SEO ImplementationSearch Engine Journal
The Search Future: Plan Your 2019 SEO TacticsValueWalk
Get Your Website on Google's Front Page with These SEO ToolsXDA Developers (blog)

all 20 news articles »

Search Engine Roundtable

Google Tool Scores Your SEO: Should Google Be Scoring Your SEO?
Search Engine Roundtable
It's too broad to be a useful metric. It would do more harm than good - SEOs would be judged on it incorrectly. E.g. a small site, perfectly "SEO'd" gets score of 100%. SEO is "complete". Create another 50 pieces of great content, score drops, traffic ...


Search Engine Journal

What Are Entities & Why They Matter for SEO
Search Engine Journal
Entities are, in my not-so-humble opinion, the single most important concept to understand in SEO right now. Full stop. Think I'm just another SEO professional spouting the latest “silver bullet” that will die on the table along with many before it ...


The Drum

Recovering SEO traffic and rankings after a website redesign
Search Engine Land
When building a new website, retaining and improving your SEO and organic traffic should be a key design goal. This requires a clear understanding of how SEO and website design work together and careful planning for the site migration. If everything is ...
The impact of voice search on local SEOThe Drum

all 5 news articles »

Campaign US

SEO jackpot sparks birth of e-commerce agency success
Campaign US
It sparked an SEO explosion and raked in a ridiculous amount of traffic via Google. The article's success was exploited and monetized with affiliate links, which gave the publisher a nice little revenue stream for a while. "Eventually, we came to the ...

Google News

Tops In Toolbars?

Most internet marketers are aware of, and probably use, the... Read More

SEO Expert Guide - Paid Site Promotion (Marketing) (part 7/10)

In parts 1 - 6 you learnt how to develop... Read More

Link Horse Trading For The PR Challenged

After 105 days Google finally updated PR. And it's about... Read More

Optimize Your Site Pt1

Listed here you will find the five of the most... Read More

Search Term Suggestion Tool

Overture.com offers a cool function to assist you on your... Read More

Would You Let A Dog Or A Butler Market Your Website?

The latest news to hit the Internet's 'water cooler' is... Read More

How To Avoid The 3 Biggest Title Tag Mistakes With Search Engines

Your title tag is the most important 3 to 12... Read More

SEO - Get Your Site Out of the Google Sandbox Fast!

Is your new site sitting in the infamous Google "sandbox"?... Read More

Optimize your Search Engine Placement Five Easy Ways

If you are like me, you created web site metatags... Read More

Five Tips to Improve Your Chances with Google et al.

"Dear David: I just created a website on baby toy... Read More

How To Improve Your Search Engine Ranking

With search engines like Google currently indexing over 8 billion... Read More

Martial Arts Webmasters: Time to Optimize Your Site!

A few months ago I was looking through the search... Read More

DMOZ: Rotten To The Core

I knew things were bad at DMOZ. But I guess... Read More

Search Engine Optimization for Beginners

If you are confused about terms like "search engine optimization"... Read More

Link Reputation - How to Improve Search Engine Rankings

One of the most overlooked strategies to improve search engine... Read More

Article Marketing: Fox in the Competitor Hen House or Chicken Little?

I recently was asked by an author to remove a... Read More

How To Really SEO Your Site

Search engine optimization is one of most popular online marketing... Read More

Gaining Additional PageRank

Google is the major search engine webmasters have to deal... Read More

Are Your SEO Efforts Going To Waste?

Search engine optimization (SEO) is a long and complicated process... Read More

Possibly The Biggest Misconception About Ranking Well In The Search Engines

Onpage search engine optimization are things that you can change... Read More

Have You Heard Of Website Optimization

Have you heard of website optimization ? If you are... Read More

Google Bring Deskbar Search To Windows Desktop. Now Any Website Can Take Advantage Of This

Google's premier of desktop search proves that the desktop is... Read More

Search Engines The Masters Of The Internet Universe ? Part 3

This is part three of the article series and deals... Read More

Does The Number Of Links On A Page Affect Ranking?

Lots of research has focused on inbound links to a... Read More

Analyzing Googles Backlinks Is Close To Worthless

... Read More