Search Engine Optimization Tips For 2005 - Part One > NetSparsh

Home
>
Search Engine Optimization (SEO)
>
Search Engine Optimization Tips For 2005 - Part One

Search Engine Optimization Tips For 2005 - Part One

Anybody who has their own website or is involved in business online understands the importance of SEO or search engine optimization. Higher rankings equal more traffic. More traffic equals more potential sales. Simple, eh? Or is it?

The problem here is that most people think search engine optimization is like magic and that only search engine "gurus" have all the answers.

Forunately, for you, this is far from true. In fact search engine optimization is relatively easy. What stops most people from ranking well in the search engines is misinformation and the promise of quick fixes. Every week there's a new tool or ebook that promises to solve all your search engine woes. There are no quick fixes folks. Accept that as a truth and move forward.

What follows in the next three articles is a 10 step program for improving your online presence and search engine rankings. Enjoy!

Keywords
Keywords should be the first step in your search engine optimization campaign. People put keywords or phrases into search engines looking for information. The search engines then check their index for pages that contain these keywords. Unless your pages contain keywords relevant to your business or service then do not expect search engines to rank you well. It's that simple.

For example if you have a website about dating then you'll find it very difficult to rank well for the keyword "dating" because so many other sites are competing for it. However if you were to target a specific area like gay and lesbian dating then you're dealing with a smaller, more targetted market. You could even regionalize it by targetting gay and lesbian dating in Toronto. See where we're going with this?

So what keywords tools are available to you? Describing each of them goes beyond the scope of this article so please refer to our site for more information on this topic.

Content
Make this your motto - Provide Useful Content. DO NOT provide keyword stuffed, spammy, automatically generated pages. Write something useful for your visitors based on keywords which are relevant to your business or service.

Ask yourself one question - do you want your website to last? Yes? Great then provide content that's actually useful to your visitors. Not only should you provide the initial content but keep adding content to your site. A page a week, a page a month it doesn't matter. Give your visitors a reason to come back to your website.

You can't write? Yes you can! Most people just think they can't write. Most of us send emails every day to friends, colleagues and loved ones. If you can compose an email like that then you're perfectly capable of writing 200 - 300 words of text for a page of content. The mere thought of writing a page of website content can fill people with terror but if you need help on this please refer to our website for a list of resources.

Keyword Density
This is how often your keyword is used on the the page. For example if you have 100 words of text on a single page and you mention your keyword 5 times then your keyword density is 5%.

So what's the ideal keyword density? Do yourself a favour and don't focus on keyword density at all. The forums are full of "experts" with theories on the perfect keyword density percentage. Here's a wake up call - there is no perfect keyword density.

Mention your keyword towards the top of your page within the body text, in the page title and in the Meta Description tag. Apart from that only ever use the keyword or keywords within the page itself as is contextually appropriate. Forcing a keyword into a page over and over again is going to produce a webpage that's difficult to read and sounds silly.

Domain Name
You have two choices when choosing a domain name. You can use a branded name that doesn't relate to your business e.g. Amazon.com have built a hugely successful brand name as an online retailer using the name of a South American river for their company. It just works for some reason.

Your other choice is to use a keyword rich domain name. What this means is that if your website is about baby clothes you'd use a domain name like www.baby-clothes-guide.com. Should you really use hyphens to separate the keywords in the domain? The simple answer is yes because a search engine can read each individual keyword in the domain.

If you were to use www.babyclothesguide.com the major search engines can only read the first word from it which is "baby". Therefore it has no idea that the domain is specifically about baby clothes (targetted) and not just about baby (untargetted).

- continued in Part 2

This article was provided courtesy of Search Engine Fuel where you'll find tons of information on getting effective search engine optimization

In The News:

Video: Rand Fishkin on the early days of SEO and starting and leaving Moz Search Engine LandLast week while in Seattle for the Moz conference, Rand Fishkin – who is keynoting at our SMX East event, invited me to his home/office to interview him. In part ...

Google Publishes a New Guide to JavaScript SEO Basics Search Engine JournalGoogle has published a new developer document that goes over the basics of JavaScript SEO.

Google adds JavaScript SEO basics to its Search developer’s guide Search Engine LandOn July 18, Google added a JavaScript SEO basics section to its Search developer's guide. It includes general descriptions of how Google processes JavaScript ...

Emoji SEO presents opportunities for video Search Engine LandJuly 17 was World Emoji Day, and brands like Postmates took the opportunity to experiment with novel marketing initiatives. Users can now search for food ...

11 Steps to On-site Video SEO Practical EcommerceOnce you decide to invest in video, you still need to figure out how to get people to view and interact with it. That's where search engine optimization comes into ...

Web Design Practices That Frustrate SEO Pros Search Engine JournalIt takes a skilled team to build a successful website. That means developers and SEO pros need to work together. Here's how to make it happen.

UX, Content and other secrets to Overstock’s SEO turnaround Search Engine LandDiscount online retailers Overstock is no stranger to search struggles. It was one of the larger sites to be hit by a link penalty back in 2011. And in 2015 the ...

How Digital Marketers Leverage Schemas to Drive SEO & Voice Search [WEBINAR] Search Engine JournalSchema and voice search are impacting SEO opportunities this year. In this webinar, discover the top strategies to help your business get ahead.

7 Reasons Marketers & SEO Pros Should Use Social Media at Work Search Engine JournalWith the right guidance and direction, social media can be useful at work for marketers and SEO professionals. Here are seven reasons why.

The Truth About Domain Authority: What Every SEO Needs to Understand Search Engine JournalI want to preface this article by stating that it could have been written about any SEO tool's metrics. All the major tools have ways of measuring things that are ...

Yandex SEO: An Interview with the Yandex Search Team Search Engine JournalThe Yandex seach team offers insight into the changes that have happened in Russian search over the past two years and answers some common Yandex ...

SEO Checklist to the Perfect Location Page Search Engine JournalThis local SEO location page checklist covers several possible questions a website guest may have when learning about a local business.

Five SEO Tips For Doubling Site Traffic ForbesThere are several different SEO marketing strategies that companies can incorporate into their sites to help gain traction in search results and drive more people ...

Predicting the ROI of SEO [PODCAST] Search Engine JournalFrancois Goube offers tips on predicting the ROI of SEO, the key factors you need to consider, and how to get the data you need for your projections.

How a localized SEO campaign delivered global market share, lifted revenue Search Engine LandFor businesses looking to expand and grow internationally, SEO can play an important role in scaling growth. Last year, the Dublin-based Digital Marketing ...

SPORT CLIMBING: Japan sweeps Briancon men's Lead, while Seo & Garnbret both at the top in women's Lead The Sports ExaminerThe IFSC World Cup in Lead reached the halfway mark on Saturday, with Japan showing impressive depth with a rare sweep of the men's Lead competition, ...

Opinions Why Your Business Needs SEO Support MinuteHackYour website deserves traffic. You'll have potentially spent a considerable amount of time and money, making it look great for all of your customers to come and ...

Facts About SEO Every CEO Should Know About CEOWORLD magazineAs the heads of companies, CEOs must understand all aspects about the running of the business and how they impact on the achievement of the primary goals.

Study Reveals the Top 5 SEO Mistakes Made by Marketing Agencies Search Engine JournalA study of top marketing agencies reveals the most common mistakes made when it comes to SEO.

SMX replay: SEO that Google tries to correct for you Search Engine LandSearch engines have seen the same SEO mistakes countless times, and as Patrick Stox, SEO specialist at IBM, said during his Insights session at SMX ...

Solstice Sunglasses overhauls its SEO strategy DigitalCommerce360The sunglasses retailer redesigned and recoded its ecommerce site to double down on SEO. Since the relaunch, its overall web traffic increased 66%, traffic ...

Arc Digitech To Offer Free SEO Consultation And Website Audit For Businesses The India SagaArc Digitech is turning heads with its free SEO consultancy to businesses from all industries and market segment. This organization is well aware of the ...

Google’s John Mueller on Retaining SEO After Migrating Web Platforms Search Engine JournalGoogle's John Mueller recently offered advice on migrating to a different web platform with minimal impact on SEO.

7 Best Alternatives to Yoast SEO WordPress Plugin Search Engine JournalThere are several great alternatives for WordPress SEO plugins in addition to Yoast. Check out this list to see your options.

Why Having a User-First Approach to SEO Is Important Search Engine JournalOne of the keys to success in SEO is striking the balance between pleasing the search engines and the users. Learn how to have a user-first approach to SEO.

SMX Advanced through the lens of a young SEO professional Search Engine LandAt a very young age, I knew digital marketing was the career for me. I was instantly drawn to the evolving search landscape and intrigued by customer behaviors ...

SEO: Optimizing Crawl Budget for Ecommerce Sites Practical EcommerceOptimizing an ecommerce site for crawl budget may impact how often Google's web crawler, Googlebot, visits a given page and how quickly that page appears ...

WordPress Plugin SEO by RankMath Security Update Search Engine JournalSEO By RankMath, a popular SEO plugin recently fixed several vulnerabilities. One of the issues fixed allowed a subscriber to reset the plugin settings.

Holy Grail SEO: High Volume, Low Competition Keywords Search Engine JournalDiscover the importance of low competition keywords, who should be going after them, and how to use them in your SEO strategy.

7 SEO Insights You Can Learn by Mining Your Help Desk Search Engine JournalYour help desk is a treasure trove of customer insights that your marketing, sales, and customer *service* teams can all learn from. Depending on the size of your ...

5 Reasons Your SEO Efforts Aren’t Producing a Good ROI Business 2 CommunityWhy aren't Your SEO Efforts Producing ROI. Search engine optimization is a good investment for most companies because when done correctly and well, ...

Six SEO Tips To Boost Search Traffic For Law Firms ForbesTackling the world of search engine optimization and organic traffic may seem overwhelming.

Only 30% of SMBs would recommend their current SEO provider, survey finds Search Engine Land“I was surprised to see that many clients blame themselves for the SEO agency relationship going sour,” said Brian Dean, founder of Backlinko, referring to his ...

How to Increase SEO Lead Volume by 300% [Webinar] Search Engine JournalJoin our next webinar to learn the key tactics you can execute to improve your search discoverability and drive more leads.

SEO vs. PPC: A Few Forgotten Truths Search Engine JournalStill torn about the merits of SEO vs. PPC? These five forgotten truths in the SEO versus PPC debate can help you come to a good conclusion.

Is content still king for SEO in 2019? TechaerisAt the mention of search engine optimization, there is not a doubt that one of the primary elements that come to mind is *content*.

Negative SEO Is Not Your Problem Practical EcommerceWebmasters cannot prevent negative SEO. Thus it creates much fear among ecommerce owners. But that fear is overrated and possibly unnecessary.

SEMrush Reviews: Pricing Options & #1 SEO Features Detailed Know Your MobileSEMrush is one of the best SEO tools on the market. But is it worth the money? Let's take a look at some SEMrush reviews to find out…

Seo Eon And Seo Jun Meet Soyul And Moon Hee Jun's Daughter On “The Return Of Superman” soompiOn the July 21 episode of KBS's “The Return of Superman,” Lee Hwi Jae's twins, Seo Eon and Seo Jun, made a brief return to the show. Seo Eon and Seo Jun ...

The High Cost of Ignoring SEO Practical EcommerceIgnoring organic search traffic can be costly. I addressed the topic last year at Edgenet Academy (now Syndigo), which helps manufacturers and retailers ...

Its time you need to outsource your SEO for business TechGenyzTo refrain yourself from the tedious and complex work of SEO, you need to outsource your SEO services to expand your business. Here's why.

Clients Who Pay More for SEO Services Report Higher Satisfaction Rates Search Engine JournalA study finds clients spending above average for SEO services are more likely to be satisfied than clients spending less.

How to avoid an SEO nightmare when changing domain names TechRadarChanging domain name can be stressful and create a host of problems. Here's what we did to minimize both.

Do the SEO right and keep the leads flowing! Promotion WorldMost businesses have a website today. They use it to generate leads and increase sales. Your company probably has one too, and it is great if it gets.

Yoast SEO 11.5 updates the mobile snippet preview Search Engine LandWith its latest update, the Yoast SEO WordPress plugin has revamped its mobile snippet preview. It now generates a preview of what your *content* will look like ...

Retargeting Improves Conversions from SEO Practical EcommerceRetargeting turns visitor actions on your site or app into a second chance to capture a sale. It's an excellent way to move top-of-funnel traffic from organic search ...

Why Is Shopify's Website Builder Good For Your SEO? ExplosionSEO stands for Search Engine Optimization and is very important for improving your ranking on search engine platforms such as Google. There's a plethora.

New report: SEO and Content Marketing jobs see salary boosts in 2019 ClickZSeven of 10 types of *content* marketing and SEO roles saw salary increases from 2018 to 2019, according to a new report by Conductor. SEO Manager, for ...

15 SEO Plugins for WordPress Practical EcommerceHere is a list of search-engine-optimization plugins for WordPress. There are all-in-one plugins that provide a variety of tools and, also, plugins to improve ...

4 Link Building Ideas That Won’t Get You Into Hot Water Search Engine JournalBuilding links is still an important part of your SEO strategy. Put your own spin on these four proven link building tactics.

Possible Google Search Ranking Algorithm Update July 11 & 12th? Search Engine RoundtableI am seeing some limited chatter within the SEO community about a Google algorithm update happening around July 11 and 12th. The chatter, to be honest, ...

Troubleshoot Your SEO Issues Using The Wayback Machine ForbesWebsite updates can be a huge headache. Anytime you make major design, code or *content* changes to your website, you run the risk of an unforeseen bug ...

Report: SEO vital in age of voice search CMOA *fresh* study has shown the most essential ranking factors behind voice searches are the same as the familiar SEO factors already in existence. Voice assistants ...

Video: Google Robots.txt Changes, Leasing Subdomains For SEO, Search Console Updates & Google Maps Search Engine RoundtableThis week, Google made big news by announcing they are working on making the Robots Exclusion Protocol a real standard. With that they announced they will ...

SEO Checklist for Website Redesigns and Replatforms Practical EcommerceMajor website redesigns and replatforms can kill organic search traffic. Use this checklist to minimize the impact.

Yoast SEO 11.6 updates how-to structured data block, following Google’s changes Search Engine LandYoast's WordPress SEO plugin has been updated with new how-to blocks. The latest release also adds tabs to the top of the meta box as well as schema and ...

Sport Climbing: Seo Takes Gold in Lead, Garnbret Silver (Video) Total Slovenia NewsAfter last week's shocking 9th place finish Janja Garnbret did much better this week, finishing 2nd in Briançon, France. In first place was Korea's Chaehyun Seo, ...

How to Identify & Reduce Render-Blocking Resources Search Engine JournalThe longer users have to wait, the more likely they are to abandon your site. Here's how to reduce render-blocking resources to display visual *content* ASAP.

How to Effectively Perform Keyword Research for Ecommerce Search Engine JournalKeyword research is the foundation of every SEO strategy, especially when it comes to onsite SEO. Done well, it provides direction for what type of *content* you ...

SEO Mythbusting Video On The Future Of The Web (Web Evolution) Search Engine RoundtableMartin Splitt had a chat with his colleague at Google Dion Almaer the Director of Web Development Ecosystem about SEO and the future of the web. It was an ...

Why PR pros should be part of your SEO and social media teams - PR Daily PR DailyDigital marketing is a puzzle that brands continue trying to solve. Under that umbrella, they know they need to have a strong search marketing game—and of ...

Russia's Government Prepares New KPI for SEO Managers The Moscow TimesRussia's government has prepared new Key Productivity Indicators (KPI) for top managers of State Owned Enterprises (SEOs) for the next three years, the ...

New Data on Voice Assistant SEO is a Wake-up Call for Brands Voicebot.ai58% of online adults have used voice search and 33% were using it monthly in early 2019, up from just..

Going Beyond Marketing Jargon to Discover How SEO Helps Law Firms Bigger Law Firm MagazineThe way people find a lawyer has changed over the past 15 years. According to a FindLaw survey, in 2005, 65 percent of survey respondents said they would ...

Citation Building Still Matters for Local SEO and We Have Proof Business 2 CommunityYour business isn't appearing when you search for your keywords on Google, and that's a real bummer. Or, maybe your competitors are simply out-ranking you ...

Important Key Vendors of SEO Testing Service Market 2019 Forecast till 2025 Presents Latest Data by Leading Countries, Market Size and by Geography Boston Life NewsGlobal “SEO Testing *Service* Market” 2019-2025 analysis by growth, manufactures, types, applications, and geographical regions. SEO Testing *Service* market ...

From homeless to $1.3 million in billables: The story of 21-year-old entrepreneur Harry Sanders SmartCompany.com.auSmall business owner Harry Sanders is helping drive a revolution in the notoriously scandal-ridden search engine optimisation (SEO) industry. The 21-year-old ...

Press Release Distribution Is the Best SEO Tool You Are Going to Use for Your Business NB HerardLas Vegas, NV, – 07-22-2019 — Press releases were originally designed to act as a communication bridge between the company marketing staff and media ...

Is Boris Johnson a bus-building SEO genius? New ScientistBoris Johnson's bus mentioning SEO trick, plus lemon-powered cars and space's most expensive mistake in our weekly round-up from the world of weird.

Entertainment Reporter, SEO job with Fox News | 401218 mediabistro.comEntertainment Reporter, SEO in Los Angeles , Experienced (Non-Manager), News & Journalism, Marketing & Communications with Fox News. Apply Today.

Park Seo Joon Picks His Fave New BTS Song + Dishes On Group Chat With V, Park Hyung Sik, And Choi Woo Shik soompiPark Seo Joon showed love for BTS's V during a recent radio show appearance! On July 19, the actor appeared as a guest on SBS Power FM's “Park Sun ...

Has Your Self-Storage Business Lost Its SEO Edge? Here's How to Get It Back Inside Self-StorageTwo years ago, my company dominated page one of Google search results whenever someone searched for “Cleveland TN self-storage.” In fact, our three ...

Moon Hee Jun's daughter Jamjam to meet Lee Hwi Jae's twins Seo Un & Seo Jun on this week's 'Superman'! allkpopMoon Hee Jun and Soyul's energetic daughter Jamjam is meeting up with the original beagles of 'Superman is Back' - Lee Hwi Jae's twins Seo Un and Seo Jun!

Park Hang-seo representative releases statement regarding status of his Vietnam contract FOX Sports AsiaPark Hang-seo and his Vietnam contract extension has been a subject of several news stories in the recent months, and now the coach's representatives have ...

Bloggers, SEO Agencies And Brands Can Now Multiply Their Outreach By Collaborating With Degions - Press Release Digital JournalThe ultimate destination to reach the maximum number of people!Philadelphia, USA - Degions is a Blogger Outreach Company that helps Bloggers, SEO ...

All Stories by Sarah A. Seo The AtlanticThe Atlantic covers news, politics, culture, technology, health, and more, through its articles, podcasts, videos, and flagship magazine.

Park Seo Joon Reveals What Kind Of Film Role He'd Like To Take On Next soompiPark Seo Joon is ready to take on a new kind of role! During a guest appearance on Naver V Live's “Actor & Chatter,” the actor talked about his upcoming film ...

Park Seo Joon Jokes About Why “Parasite” Director Bong Joon Ho Said He'd Want To Set Him Up With His Daughter soompiDuring a recent radio show appearance, Park Seo Joon dished on working with director Bong Joon Ho on his award-winning film “Parasite”! On July 19, the ...

Junior SEO Content Specialist - German in North Holland, Amsterdam IamExpat in the NetherlandsRandstad Multilingual Recruitment is hiring a Junior SEO *Content* Specialist - German in North Holland, Amsterdam. Are you an expat looking for jobs in English ...

Park Seo Joon, Kim Da Mi, And Yoo Jae Myung Confirm For Drama Adaption Of Popular Webtoon soompiPark Seo Joon, Kim Da Mi, and Yoo Jae Myung have been confirmed for an upcoming JTBC drama called “Itaewon Class” (literal title). “Itaewon Class” is based ...

Update: Seo Ji Suk Confirmed To Replace Kang Ji Hwan In “Joseon Survival” + Drama To Reduce Episodes soompiUpdated July 16 KST: “Joseon Survival” will be reducing the number of episodes. On July 16, the broadcasting network TV Chosun revealed, “'Joseon Survival,' ...

WebCEO, the Agency Oriented Marketing Platform, Launches a New Local SEO Module PRNewswireLONDON, July 16, 2019 /PRNewswire/ -- WebCEO has launched a fully packed module for local SEO that provides integrated data from the Google My ...

Park Seo Joon Shares His Respect For Woo Do Hwan + Updates On Park Hyung Sik From The Military soompiPark Seo Joon talked about his friendship with other actors and expressed love for his fans. On July 17, the actor appeared as a guest on V Live's “Actor ...

7 SEO best practices you should be doing regardless of what Google says Search Engine LandIn many ways, organic search rankings are the lifeblood of the online business world. As SEO specialists know all too well, Google is famously quiet about what ...

Park Seo Joon's Memorable Roles That Have Defined His Career Thus Far soompiPark Seo Joon is one of Korea's hottest actors. After making his entertainment industry debut in Bang Yong Guk's “I Remember” music video, he garnered tons of ...

Adam Ondra and Chaehyun Seo stars in Chamonix PlanetmountainThe second stage of the Lead World Cup 2019 was won in Chamonix on Saturday night by 15-year-old Chaehyun Seo and Adam Ondra. The Speed World Cup ...

Is SEO Really Complex or Are We Overcomplicating It? Search Engine JournalIn the beginning, search engine optimization was much simpler than today. You conduct a quick site analysis, create a semantic core, make sure that *content* is ...

6 Brilliant Reasons Why You Should Use SEO Tools Search Engine JournalTools are definitely useful for SEO. But in case you're not convinced, here are six more brilliant reasons why you should be using SEO tools.

11 SEO strategy trends that are set to dominate digital marketing YourStorySearch engine optimisation (SEO) is the backbone of brands when it comes to online presence. Ranking higher on SERP takes effort and time – and gets even ...

10 Essential On-Page SEO Factors You Need to Know Search Engine JournalEditor's Note: This post is from Search Engine Journal's new ebook The Complete Guide to On-Page SEO. This in-depth guide will teach you the essentials of ...

Watch: Park Seo Joon, Ahn Sung Ki, And Woo Do Hwan Deal With Powerful Forces In “The Divine Fury” Teaser soompiThe Divine Fury,” starring Park Seo Joon, Ahn Sung Ki, and Woo Do Hwan, has released a new poster and teaser ahead of its premiere! The upcoming film is a ...

Park Seo Joon Shares Excitement For His Upcoming Film, Talks About His Celebrity Friendships, And More soompiPark Seo Joon posed for the August cover of fashion magazine @star1! In the pictorial, the actor captivated hearts with a masculine charm and soulful gaze that ...

The real-time SEO shift: Research, ranking and recommendations Search Engine LandEvolving consumer expectations driven by the breakneck speed of technological advancements are pushing marketing teams to the brink. Companies of all ...

Improve Your Website Rankings by Hiring An SEO Expert YourStory.comWith the rising popularity of digital marketing and online businesses, the term SEO expert is gaining much importance. Moreover, the internet nowadays is not ...

SEO Versus SEM: What's The Difference? ForbesSeparate and clearly understand the categories before defining your marketing plan.

Korean Actress Oh Yeon-Seo Teases Her Upcoming TV Drama With Ahn Jae-Hyun E! OnlineThe Korean actress tells us what she looks out for in roles and why she loves to play strong, independent characters.

Leaning into SEO as Google shifts from search engine to portal Search Engine LandGoogle's SERP is almost unrecognizable compared to what it looked like just a few years ago. The changes aren't just on the surface, either: Google is ...

A quick and easy guide to understanding search intent for SEO Search Engine LandIn 2011, Google coined the phrase Zero Moment of Truth. They recognized how consumer behavior was changing in the online world. The Zero Moment of Truth ...

Optimizing Ecommerce Sites for Crawl Budget may Positively Impact SEO Bigtime DailyDeveloping and optimizing e-commerce sites for the crawl budget may impact Google's web crawler, which visit the given pages. Due to this, the updated ...

What Is Search Engine Optimization And Its 5 Key Elements YourStory.comAre you puzzled why your website does show on Google search? Do even you type the full name of your website and Google search unable to find your site?

Search Engine Optimization Tips For 2005 - Part One

Search Engine Optimization (SEO) Search Engine Optimization (SEO)