Black Hat SEO and the Sneaky Redirect

Are shades of grey SEO really Black Hat SEO?

Black hat SEO is a strategy which gets a web page or entire site banned from a search engine.

A shade of grey is when you use a black hat strategy but your site has not been banned yet. Remember the acronym for YET: You're Entitled Too!

There are many different opinions on the subject of Search Engine Optimization. Many folks will deliver advice which will work to get you top 10 rankings but what is really the difference between Black Hat SEO and White Hat SEO?

There has been many good attempts to define Black Hat SEO. All are relevant and an example can be found at http://www.blackhatseo.com. The site contains a page of example Black Hat SEO and a directory of not recommended products and services.

But is there more to it than just keyword stuffing, hidden text and spamming image alt tags?

If you read the the Webmaster guidelines at Google: http://www.google.com/webmasters/guidelines.html, you'll notice that sneaky Redirection pages are not welcome. (This does not include the 301 redirect.)

What are Sneaky Redirection Pages?

Sneaky redirection pages are set up in in groups of 10 or 20. They all target similar and related keywords or phrases. The only links on these pages are links to other pages in the same family creating a false sense of related linking.

They do not contain content that any human would be interested in. These pages show up high in Search Engine Results Pages (SERPS). When you click on one of these pages from a search engine result, you will be redirected to another page. (Usually a high pressure sales page.)

Is this misleading? You bet. Why? Because the page you click on from the serps is not the page you actually get to read.

Can Sneaky Redirects be considered as a Black Hat SEO tactic?

I think so. The reason being is that if your page is discovered, it does get banned. These pages are smart when it comes to getting a higher search engine position but they will vanish if another marketer reports your page.

What SEO Strategy Should You Use?

All SEO strategies have value. I think that the focus of attention should be to avoid Black Hat SEO if your intention is to keep your site from being banned.

Visit SEO forums and use the ideas that you feel comfortable with. There are many SEO forums out there. Here is one to get you started: http://www.searchguild.com

Be aware of search engine guidelines. If you read conflicting information, or if the tactic does not feel 100% OK, maybe the tactic should be placed on the back burner or even avoided forever.

The author, Ed Zivkovic is based on the Gold Coast in Australia. Ed writes and publishes home business and webmaster articles at http://www.ezau.com and enjoys going to http://www.gold-coast-beaches.com.

In The News:

What Does It Mean to ‘Do SEO’?  Search Engine Journal
Can SEO Be Made Predictable?  Search Engine Journal
Can SEO Have a Negative Effect?  Search Engine Journal
7 Coding Barriers to SEO Success  Practical Ecommerce
SEO Hamilton  Search Engine People
My experience with SEO  Practical Ecommerce
WeWork Selling Conductor SEO Company  Search Engine Journal
SEO Tricks For Email Marketers 10/17/2019  MediaPost Communications
Seo Joon, so fashionable  BusinessWorld Online
What Is a Google Penalty in SEO?  Search Engine Journal
7 Things SEO Tools Can’t Tell You  Search Engine Journal
Google Shares Top 3 SEO Factors  Search Engine Journal
The High Cost of Ignoring SEO  Practical Ecommerce

Microsofts New Search Engine

I tried out Microsoft's new search engine (beta version) the... Read More

How to Protect Your Search Engine Placement by Keeping Up-to-date on Industry Changes

There's no denying it: Search engines are a dominating force... Read More

Feed me - Satisfy the Search Engines and Your Sites Visitors With Keyword-Rich Content

Search engines love content. Graphics may make your site look... Read More

Keyword Optimization - How To Achieve It

The most important thing you can do for your business... Read More

Search Engine Optimization Strategies To Drive More Targeted Traffic To Your Website

Want to drive more targeted traffic to your web site?Want... Read More

Search Engine Optimization Strategies Guaranteed to Skyrocket your Rankings

The point of optimizing your website is so that you... Read More

Search Engine Monopoly

Ever wondered how one search engine is dominating the entire... Read More

Keyword Research And Overture

Many of us who build websites get in the habit... Read More

What In The World Is This Google Sandbox Theory Thing? And How Do I Beat It?

Ok, so over the past month or so I've been... Read More

What Did We Learn from the Great Search Engine Experiment!

Last Week I did a Search engine Experiment. I wanted... Read More

Internet Marketing and SEO

Have you ever seen any email offers of getting you... Read More

Search Engine Marketing: Are You Accidentally Hiding From Potential Customers?

You may be hiding if the search engines can't 'see'... Read More

Beyond Search Engines

Some webmasters report that search engines account for 75% or... Read More

Google Loosing Fan Base?

"Nothing last forever but the Earth and sky." - from... Read More

Meta Tag Tactics - Give Your Website Traffic a Boost with the Meta Tag Basics

Getting your site noticed by the search engines and rewarded... Read More

Google?s Siren Call ? Is It Crashing Your Search Engine Marketing?

It's difficult to dispute the rational behind the rant since... Read More

Buzzwords vs Effective SEO Keywords

Ever see a website that seems to speak a foreign... Read More

How To Rank High On MSN Search

The new MSN Search is quickly gaining popularity among internet... Read More

Finding Profitable Keyword Phrases

So you have a site concept developed that you are... Read More

Adding City Names At The End Of Your Keywords Can Bring You More Profits

In recent times, I have been closely studying keywords that... Read More

From Corpora to Matching

Making effective use of the Internet is increasingly about creating... Read More

Google PageRank Explained

PageRank - an exclusive technology developed by Google which can... Read More

The Search Engine Optimization Game Is Getting Tricky

For more than 4 years now I have been modifying... Read More

Google Tests Expanded Search To Include Printed Works

Google Labs is currently testing Google Print, which returns results... Read More

Five Tips for Search Engine Optimization

Search engine optimization sounds so daunting for most young companies.... Read More