Black Hat SEO and the Sneaky Redirect

Are shades of grey SEO really Black Hat SEO?

Black hat SEO is a strategy which gets a web page or entire site banned from a search engine.

A shade of grey is when you use a black hat strategy but your site has not been banned yet. Remember the acronym for YET: You're Entitled Too!

There are many different opinions on the subject of Search Engine Optimization. Many folks will deliver advice which will work to get you top 10 rankings but what is really the difference between Black Hat SEO and White Hat SEO?

There has been many good attempts to define Black Hat SEO. All are relevant and an example can be found at http://www.blackhatseo.com. The site contains a page of example Black Hat SEO and a directory of not recommended products and services.

But is there more to it than just keyword stuffing, hidden text and spamming image alt tags?

If you read the the Webmaster guidelines at Google: http://www.google.com/webmasters/guidelines.html, you'll notice that sneaky Redirection pages are not welcome. (This does not include the 301 redirect.)

What are Sneaky Redirection Pages?

Sneaky redirection pages are set up in in groups of 10 or 20. They all target similar and related keywords or phrases. The only links on these pages are links to other pages in the same family creating a false sense of related linking.

They do not contain content that any human would be interested in. These pages show up high in Search Engine Results Pages (SERPS). When you click on one of these pages from a search engine result, you will be redirected to another page. (Usually a high pressure sales page.)

Is this misleading? You bet. Why? Because the page you click on from the serps is not the page you actually get to read.

Can Sneaky Redirects be considered as a Black Hat SEO tactic?

I think so. The reason being is that if your page is discovered, it does get banned. These pages are smart when it comes to getting a higher search engine position but they will vanish if another marketer reports your page.

What SEO Strategy Should You Use?

All SEO strategies have value. I think that the focus of attention should be to avoid Black Hat SEO if your intention is to keep your site from being banned.

Visit SEO forums and use the ideas that you feel comfortable with. There are many SEO forums out there. Here is one to get you started: http://www.searchguild.com

Be aware of search engine guidelines. If you read conflicting information, or if the tactic does not feel 100% OK, maybe the tactic should be placed on the back burner or even avoided forever.

The author, Ed Zivkovic is based on the Gold Coast in Australia. Ed writes and publishes home business and webmaster articles at http://www.ezau.com and enjoys going to http://www.gold-coast-beaches.com.

In The News:

A New Twist In SEO  Business 2 Community
3 Types of Content Strategy  Business 2 Community
How to make data driven SEO decisions  Business MattersBusiness Matters
How to Do a Complete SEO Audit in Under 60 Minutes  99Signals - Tech News, Tech Hacks, & More
JumpFly SEO Director to Speak at SMX West 2020  JumpFly PPC Advertising News
What Does It Mean to ‘Do SEO’?  Search Engine Journal
Can SEO Be Made Predictable?  Search Engine Journal

Submitting Your Site to Search Engines and Directories

Regardless of which type of business you currently have, you... Read More

Why You Should NOT Submit Your Site On Search Engines

Before to answer to this question we have to know... Read More

Importance of Keywords in Anchor Text or Title Text

Keywords are indisputably, the single most important element of an... Read More

Do-It-Yourself Search Engine Optimization

Search engine optimization, or SEO, is big business. If you... Read More

Use Search Engines For A Guaranteed Web Site Promotion

For your web site to succeed, you must use is... Read More

Google Ranking WITHOUT Ever Submitting To Google!

A while back, I read an article that explained how... Read More

The Purpose of PageRank?

I am sure the first thought provoking question that popped... Read More

Are You Losing The Battle For Search Engine Traffic?

Search engine traffic should be a priority for any online... Read More

Surviving the Search Wars ? Local Directories

The pursuit of online information has become an increasingly dynamic... Read More

A Naive Mistake Cost Me My Google Rankings

Little do you know but you too could be making... Read More

Optimze Your Web Site on a Shoe String Budget

Let me start off by saying I'm not a marketing... Read More

Search Engine Marketing: 20 Nitty-Gritty Strategies To Compel People To Link To Your Website

You don't have to be a rocket scientist to know... Read More

How To Choose Keywords Before they Skyrocket in Popularity

Long before the days of researching phrases with the helpful... Read More

Google Groups

Some very early users of the Internet - not the... Read More

Click Click Boom: a Linking Strategy that will Blow Away Your Competition

Web marketers, do you hear what I hear?"Click-click BOOM"That's the... Read More

Search Engines The Masters Of The Internet Universe ? Part 2

"This is a continuation of the pervious part, split into... Read More

SEO Expert Guide - Ongoing Monitoring of Results (part 9/10)

In the Guide, you have, so far, learnt how to... Read More

How to REALLY Profit from SEO

I want to give you a few more things to... Read More

Search Engine Marketing 101: What Search Engines See When They Visit Your Web Site

If you have a Web site, have you ever wondered... Read More

Optimize your Search Engine Placement Five Easy Ways

If you are like me, you created web site metatags... Read More

Search Engine Marketing: Are You Accidentally Hiding From Potential Customers?

You may be hiding if the search engines can't 'see'... Read More

How to Develop a Successful ROI for Your Website

Are You Really Measuring for Return on Investment (ROI) with... Read More

Branding Versus SEO

Branding versus search engine optimization is a marketing dilemma that... Read More

Why Does The Link Page Have A PR Zero?

For beginners, link exchange campaigns can be a minefield of... Read More

Buzzwords vs Effective SEO Keywords

Ever see a website that seems to speak a foreign... Read More