How To Write Effective And Unique Articles That Are Optimized for the Search Engines

It is a well known fact that writing, distributing and posting articles to various location on the web is an extremely effective way to generate targeted traffic and establish yourself as an experienced marketer in your field. Unique articles that help solve the reader's problems, assists the reader in advancing their marketing acumen, or otherwise generally inform tend to stay posted on many web sites throughout the Internet and usually generate targeted traffic for the writer.

In order to further maximize the benefits of writing and posting unique articles, it makes good business sense to optimize the articles so the search engines list the URL's associated with those articles on search engine results pages (SERP's). Ideally, you'd like to see your article URL on the 1st page of the SERP's so you can capitalize on the free and targeted traffic from these listings.

So, what type of strategy can be utilized to optimize your articles for the search engines?

There's quite a few different ways but here are some tactics that you may want to use:

Article optimization tactic 1: Choose keywords that complement your USP and name your article page accordingly.

When choosing keywords that will be the central theme of your article, it is necessary to define what your article will be about, who the information in the article will benefit, and how it will tie into your USP before choosing your keywords. After you've thought through this, then come up with a list of keywords that will be suitable as the central them of the article.

Next, decide which keywords you will center your article around based on the number of searches that keyword gets per day and by assessing how much competition there is for that keyword phrase. Once you have chosen your keyword phrase for the article, name your page.

Example: If 'green widgets' is the keyword you wish to base your article on, you may want to name your web page 'greenwdgets.htm' or 'greenwdgets.html' or 'greenwdgets.shtml'.

Article optimization tactic 2: Utilize keyword in the title tag. Utilize your keywords that you've chosen for your article in the title tag of the web page.

Example: Green Widgets | The best green widgets available

Article optimization tactic 3: Utilize keyword in headline tags. Using keywords in headline tags will increase rankings of your web pages.

Ideally you would use the keywords as the headline, but usually this doesn't look natural.

Keep the h tags before and after the entire headline.

Example:Green widgets: We have the most affordable and powerful green widget available anywhere, guaranteed!

Article optimization tactic 4: Utilize keywords in the 1st sentence of the initial paragraph.

This an easily be accomplished and still make the paragraph read well and in a natural sounding tone if read back. Remember that you want your reader to feel like they are being talked with not "at" and you want your reader to not realize that your placement of your keyword phrases might be planned.

Article optimization tactic 5: Utilize keywords in text with appropriate keyword density. After you write your article, you can easily edit to try to obtain the best keyword density for the search engines you'd like to target.

Google's optimum keyword density is between 1.5% to 2.5% keyword density at the time of this writing.

Once you have the article written you can use GoRank's keyword optimization tool (http://www.gorank.com/seotools/) to check what the keyword density is of the text of the article so you can edit accordingly.

Remember, you don't want to 'stuff' the page with your chosen and targeted keyword phrase but you do want to make sure that you utilize your keywords when you can up to the required amount for the desired keyword density.

Article optimization tactic 6: Bold or italicize keywords in text. When bolding and italicizing your keywords in your articles, it isn't necessary to bold and/or italicize every keyword phrase. When the reader comes across bolded and italicized words they add emphasis to the text at the time they read those words. So you should use your best judgment as to what looks right and 'reads' right when you edit your article.

One key item to remember to write naturally so you get your message across in a human manner.

You want the reader to click to your link at the end or in the body of the article and the more human and conversational your article comes across, the more likely that the reader will travel to the URL you'd like them to see. Some marketers write their articles without search engine optimization in mind and then go back and edit them for the search engines.

After your article is optimized, do all you can to get it posted to other web sites so the number of relevant links pointing to that article is heightened. If you get your article posted to some of the heavier web sites that post articles and have the correct categories where your article will fit, the faster your article URL will get indexed by the search engines.

Karl Augustine
SEO Enthusiast

Starting An Online Business

FREE e-series, "Traffic Tips"

FREE traffic tips

In The News:

How to Make SEO Happen in 2020  Practical Ecommerce
SEO myths busted by an ex-Googler  Search Engine Land
Is SEO dead? -  VENTS Magazine
Managing Successful SEO Migrations  Search Engine Journal
How Google's BERT Works In SEO  Business 2 Community
10 Best SEO Podcasts to Master the Art of SEO  99Signals - Tech News, Tech Hacks, & More
How Does SEO Work?  JumpFly PPC Advertising News
Poll: After The SEO Audit; Next Steps  Search Engine Roundtable
What Does It Mean to ‘Do SEO’?  Search Engine Journal
5 Easy SEO Wins with Powerful Results  Search Engine Journal
My experience with SEO  Practical Ecommerce
Can SEO Be Made Predictable?  Search Engine Journal
How to Create Content for SEO  Search Engine Journal
How to Avoid SEO Misinformation  Search Engine Journal
The Complete Guide to On-Page SEO  Search Engine Journal

Search Engines - The Dominant Factor

Let's face facts - Search engines are starting to rule... Read More

Commonly SEO terms and Jargon used by Search Engine Gurus

What does all this SEO jargon mean.Have you ever been... Read More

Agressive Linking Strategies Help To Get Your Site Noticed

A good link building strategy has become an essential part... Read More

10 Ways To Indirectly Get To The Top Of Search

There are millions of web sites trying to get listed... Read More

The Reality of Search Engine Submissions

Over the last few months, search engine submissions have changed... Read More

10 Quick Ways To Kick-Start Your Profit Pulling Keywords

First, you must realize that targeting the right keywords or... Read More

Put the Full Power of Google to Work with 11 Google Power Search Tips

Google has many ways to help you find want you... Read More

5 Things to Keep an Eye on in the SEO World in 2005...

After the latest PR update at Google and MSN's beta... Read More

Local Customers Know Where to Find Local Businesses... the Internet

Through search engines and directories, the Internet provides a quick... Read More

How To Design A Search Engine Friendly Website

There are many websites that fail to target their required... Read More

Gaining Link Popularity Techniques

Link popularity is very important these days for all websites... Read More

Yahoos Back!

I was all set to write an article predicting the... Read More

Stay In The Know With Google SMS

The Short Messaging Service (SMS) from Google sends short, quick,... Read More

Site Maps: A Force To Be Reckoned With

Another important component of search engine optimization is the use... Read More

Ten Steps To A Well Optimized Website - Step 3: Site Structure

Welcome to part three in this search engine positioning series.... Read More

The Search Engine Optimization Secret that Everybody Ignores

Search engine optimization is a very critical task in the... Read More

Why Do You Want to Link With A Home Business And Affiliate Website?

No, it's not a general question for all and sundry.... Read More

Googles Next Big Move

November 2003 might go down in history as the month... Read More

Surviving the Search Wars ? Local Directories

The pursuit of online information has become an increasingly dynamic... Read More

Google Rankings ? Achieving a Top 10 Position in Google ? Part 1

Achieving a top ranking position in Google is every webmasters... Read More

Beat Google?s Dampening Link Filter with SEO Articles

Most Search Engine Optimization (SEO) experts agree that links back... Read More

Why Search Engine Traffic Should be Your Top Priority

Most Internet marketing methods are risky and many will not... Read More

What You Can Expect From Search Engine

Search engines will be a way for you to generate... Read More

Common Sense Approach to Search Engine Optimization

Most web surfers start their sessions at a search engine... Read More

Get a Number One Google Ranking With This Simple Technique

You probably do this already - complete regular searches in... Read More