Meta Tags Help Optimize Your Web Site Rankings

Are you working on getting your web site up onto the internet?

There are a few different elements you need to think about when first putting up your new web site. Starting with the basics and building from there is the best way to go. Optimizing your web site and getting it ready for the Internet World to see is what you need to concentrate on first. Here are a few helpful hints to get you on your way to success.

When optimizing your web site and making sure it is ready for the search engines to crawl frequently, there are a few key areas that you need to pay attention to. The three main fundamentals for creating successful search engine optimization are Link popularity, Meta tag creation and optimizing your web site. We will specifically concentrate on creating meta tags to help optimize any web site.

What is a Meta Tag?

A meta tag can be found in the "html code" within a web page. Each meta tag is used by the search engines to determine what your web pages are about. The meta tag Information provides the "essential guts" of your website page. Your Web site "Title and Description" Tags are an essential part of this meta tag creation. The "Title, Description and Headline" Tags can be the first thing any web searcher will see when they do a search on the internet.

Since first impressions are everything, the importance on making "the Title, Description and Headline" meta tags readable, relevant, attractive and properly optimized are absolutely essential. The true key is not to over optimize because you are likely to be banned entirely from the search engines if you choose to do so.

What happens when the search engines crawl your web site?

Now that you have set up your meta information, the search engines will crawl your web site and use this essential information as the brochure to your web site. When a search engine crawls your site, it determines the relevance of this meta information compared to the content on your page. The keyword Frequency on your web site should appear as much as possible on a page without being considered as something that sticks out like a sore thumb. If this does occur, you may be penalized as spamming.

What is key word frequency?

Keyword Frequency describes how many times a keyword (or phrase) occurs on a page. The most simple example of keyword frequency is if your key word appeared on a web page 5 times in every 100 words viewed by an engine, then your keyword density would be 5/100 or 5%.

The real trick to ensure a good ranking on the search engines is to produce quality content-rich pages which make the keyword density climb higher. But repeating your main keyword phrases can be tricky because you must still ensure that any content on your site isn't compromised by your search engine optimization effort, so as to not confuse your reader. If you can keep a reader coming back to visit your web site, you definitely know you have accomplished this task.

In conclusion, keyword frequency should match your meta information with the content on your pages. The search engines have changed dramatically so trying to trick them by spamming with only hurt or jeapardize your web site.

Don't try to spam the engines by submitting content-low pages full of keywords. You want to attract visitors to your site because of the good content your are providing to your readers. Take the time to optimize your site correctly so that you can get the most out of your web site rankings. When you have good content on your site, you will find those search engine rankings climbing to the top.

Good luck optimizing those web pages,

Jennifer Schilling

Copyright © 2004 Jennifer Schilling

Jennifer Schilling publishes home business tips newsletter dedicated to supporting people like YOU! If looking for home business opportunities, the latest time saving tips and a mentor for support, come by and grab a F-R-E-E subscription today at: http://www.internet- business-success.biz Or visit her other web sites at http://www.thinkingfaster.com and http://www.internet-business-opportunities.biz for help getting started with your own home business.

In The News:

How to Use GitHub for Enterprise SEO  Search Engine Journal
Top Weebly SEO tips and tricks to boost rankings  Business MattersBusiness Matters
7 SEO Quick Wins During COVID-19  Search Engine Journal
10 Top APIs for SEO  ProgrammableWeb
Amazon SEO in 2020  Jungle Scout
The Evolution of Link Building  Business 2 Community
SEO 101: What is Structured Data?  Business 2 Community
SEO in 2020: Going Beyond Google  Search Engine Journal
5 Ways SEO & Web Design Go Together  Search Engine Journal
Can SEO Be Made Predictable?  Search Engine Journal
Google's Advice on How to Hire an SEO  Search Engine Journal
10 SEO Myths Debunked  Business 2 Community

SEO Basics - 8 Key Strategies For Online Business Success

The world of search engine optimization (SEO) can be a... Read More

Google?s Siren Call ? Is It Crashing Your Search Engine Marketing?

It's difficult to dispute the rational behind the rant since... Read More

Is Page Not Found Making Google Tell The World Site Not Found?

Search Engines are hard to tame, that's for sure. But... Read More

Link Popularity Pitfalls

As we all know Google uses their PageRank technology to... Read More

Beyond Hits!

Your Website visitor reports are a goldmine of information. If... Read More

SEOs Relationship With Website Architecture

SEO's Relationship With Website ArchitectureSearch engine optimization for today's search... Read More

How To See What Pages Of Your Site Google Has In Its Index

There is a lag time between the indexing or updating... Read More

Writing Search Engine Friendly Webpages

In order to tap the huge stream of targeted traffic... Read More

10 Easy Steps to Boost Your Search Engine Rankings!

In order that someone finds your website and buys your... Read More

Sitemaps 101 - Back to SEO School

Sitemaps are without doubt one of the most often ignored... Read More

Why is Search Engine Optimisation Expensive?

Many of our customers (http://www.internet-marketing-australia.com) find search engine... Read More

The Search Doesnt End at Your Homepage

In a recent report for a new client, I wrote:... Read More

Search Engine Updates vs. SEO

Webmasters always anxiously wait for a search engine update. Those... Read More

All About Google

If you read The Search Engine Showdown, you... Read More

Which SEO Company/Firm to Choose for SEO Services?

In the last 2-3 years many new companies have mushroomed,... Read More

The Long And Short Of It Is That These Two Sales Techniques Are The Same

With the Internet beginning to stand up and be counted... Read More

The Smart Way To Get Listed On Google!

So you want to get listed on Google? And you... Read More

Do the Search Engines Know Your Website?

Are you considering a search engine promotion campaign to improve... Read More

Keyword Research And Overture

Many of us who build websites get in the habit... Read More

Blogging, Spamming, and Blog Spam

Email marketing once proved to be immensely effective, but the... Read More

The Great Search Engine War, Where Content is King

When search engines first appeared, they were simple affairs consisting... Read More

7 Steps to Highly Relevant, Search Engine Friendly, and People Useful Web Site Content

The task is to build a Content Rich Search Friendly... Read More

How to Boost Your Traffic and Profits with Content!

Are you aware of how vitally important and valuable CONTENT... Read More

Does The Number Of Links On A Page Affect Ranking?

Lots of research has focused on inbound links to a... Read More

Whats Link Popularity?

Link popularity is just one of the ways you can... Read More