Meta Tags Help Optimize Your Web Site Rankings

Are you working on getting your web site up onto the internet?

There are a few different elements you need to think about when first putting up your new web site. Starting with the basics and building from there is the best way to go. Optimizing your web site and getting it ready for the Internet World to see is what you need to concentrate on first. Here are a few helpful hints to get you on your way to success.

When optimizing your web site and making sure it is ready for the search engines to crawl frequently, there are a few key areas that you need to pay attention to. The three main fundamentals for creating successful search engine optimization are Link popularity, Meta tag creation and optimizing your web site. We will specifically concentrate on creating meta tags to help optimize any web site.

What is a Meta Tag?

A meta tag can be found in the "html code" within a web page. Each meta tag is used by the search engines to determine what your web pages are about. The meta tag Information provides the "essential guts" of your website page. Your Web site "Title and Description" Tags are an essential part of this meta tag creation. The "Title, Description and Headline" Tags can be the first thing any web searcher will see when they do a search on the internet.

Since first impressions are everything, the importance on making "the Title, Description and Headline" meta tags readable, relevant, attractive and properly optimized are absolutely essential. The true key is not to over optimize because you are likely to be banned entirely from the search engines if you choose to do so.

What happens when the search engines crawl your web site?

Now that you have set up your meta information, the search engines will crawl your web site and use this essential information as the brochure to your web site. When a search engine crawls your site, it determines the relevance of this meta information compared to the content on your page. The keyword Frequency on your web site should appear as much as possible on a page without being considered as something that sticks out like a sore thumb. If this does occur, you may be penalized as spamming.

What is key word frequency?

Keyword Frequency describes how many times a keyword (or phrase) occurs on a page. The most simple example of keyword frequency is if your key word appeared on a web page 5 times in every 100 words viewed by an engine, then your keyword density would be 5/100 or 5%.

The real trick to ensure a good ranking on the search engines is to produce quality content-rich pages which make the keyword density climb higher. But repeating your main keyword phrases can be tricky because you must still ensure that any content on your site isn't compromised by your search engine optimization effort, so as to not confuse your reader. If you can keep a reader coming back to visit your web site, you definitely know you have accomplished this task.

In conclusion, keyword frequency should match your meta information with the content on your pages. The search engines have changed dramatically so trying to trick them by spamming with only hurt or jeapardize your web site.

Don't try to spam the engines by submitting content-low pages full of keywords. You want to attract visitors to your site because of the good content your are providing to your readers. Take the time to optimize your site correctly so that you can get the most out of your web site rankings. When you have good content on your site, you will find those search engine rankings climbing to the top.

Good luck optimizing those web pages,

Jennifer Schilling

Copyright © 2004 Jennifer Schilling

Jennifer Schilling publishes home business tips newsletter dedicated to supporting people like YOU! If looking for home business opportunities, the latest time saving tips and a mentor for support, come by and grab a F-R-E-E subscription today at: http://www.internet- business-success.biz Or visit her other web sites at http://www.thinkingfaster.com and http://www.internet-business-opportunities.biz for help getting started with your own home business.

In The News:

6 Reasons Why Redesigns Reset Your SEO  JumpFly PPC Advertising News
What is SEO?  Business 2 Community
New Solar Energy Optics  Off Grid Energy Independence
WhaTech  WhaTech
How Can I Set Up an SEO Agency?  Search Engine Journal
SEO in 2020: Going Beyond Google  Search Engine Journal

SEO Expert Guide - Paid Site Promotion (Marketing) (part 7/10)

In parts 1 - 6 you learnt how to develop... Read More

How To Design A Search Engine Friendly Website

There are many websites that fail to target their required... Read More

Forget SEO ? It?s All About Conversion!

Which SEO hat do you wear? Is it white or... Read More

Internet Marketing and Search Engine Indexing.

The world of internet marketing is a highly competitive place.... Read More

SEO Training - Avoid Making this Costly Mistake!

SEO training can be overwhelming. There are literally hundreds of... Read More

SEO - Are You Making The Search Engines Mad?

If you've been involved in SEO (search engine optimization) for... Read More

Alert Marketing - Get Google Search Results By E-mail

Sometimes our jobs as marketers means we need to look... Read More

10 Easy Steps to Boost Your Search Engine Rankings!

In order that someone finds your website and buys your... Read More

Things You Must Realize When Searching

For the uninitiated, searching for web pages can seem a... Read More

Affordable Small Business SEO: 5 Common SEO Errors and How to Fix Them

Don't put the cart before the horse.You can't do SEO... Read More

4 Tricks For Lightning Fast Indexing

The biggest problem that most are running into seems to... Read More

How to Improve Your Search Engine Positioning and Increase Traffic Today

Every website has times when traffic is higher than others.... Read More

Google Sitemaps Just Got Better

Having a Google Sitemap just got better! Not only does... Read More

Do Search Engines Like Your Web Site?

Between 75% and 98.8% of visitors to Web sites come... Read More

Increase Your Search Engine Ranking

There are methods to increase your search engine rankings which... Read More

Recommended Tools When You Put On The SEO Cap For Your Web Site

The name of the game is search engine optimization and... Read More

How to Get One Way Backlinks

Don't be fooled into believing that all backlinks are created... Read More

Why Do You Want to Link With A Home Business And Affiliate Website?

No, it's not a general question for all and sundry.... Read More

Microsofts New Search Engine

I tried out Microsoft's new search engine (beta version) the... Read More

7 Search Engine Optimization Strategies

Search engine optimization refers to the technique of making your... Read More

The (Not So) Shocking Truth About Getting A High Search Engine Ranking

I have seen my site hit #3 at Google, and... Read More

SEO, the Simplified Version

Lets get things straight. SEO is a very competitive market.... Read More

Paris Hiltons Reputation is SHOT! Hows Yours?

With apologies for the cheap trick of mentioning Paris Hilton... Read More

The Long And Short Of It Is That These Two Sales Techniques Are The Same

With the Internet beginning to stand up and be counted... Read More

What You Can Expect From Search Engine

Search engines will be a way for you to generate... Read More