Meta Tags - What Are They and Which Search Engines Use Them?

Defining Meta Tags is much easier than explaining how they are used, and by which engines. The reason is very few engines clearly lay out what they do and do not look at, and how much emphasis they put on any one factor. So, we'll start with the easy part

Meta Tags are lines of HTML code embedded into web pages that are used by search engines to store information about your site. These "tags" contain keywords, descriptions, copyright information, site titles and more. They are among the numerous things that the search engines look for, when trying to evaluate a web site.

Meta Tags are not "required" when you're creating web pages. Unfortunately, many web site operators who don't use them are left wondering why the saying "If I build it they will come" didn't apply to their site.

There's also a few naysayers in the search engine optimization industry who claim that Meta Tags are useless. You can believe them if you like, but you would be wise not to. While not technically "required", Meta Tags are essential.

If you simply create a web site and register the URL with the search engines, their spiders will visit your site, and attempt to index it. Each search engine operates slightly differently, and each one weighs different elements of a web site according to their own proprietary algorithms. For example, Altavista places an emphasis on the description tag and Inktomi states on their web site that;

Inktomi "(...) indexes both the full text of the Web page you submit as well as the meta-tags within the site's HTML."

Other search engines like Exactseek are true meta tag search engines which clearly state their policy:

"Your site will not be added if it does not have Title and Meta Description tags."

They also use the keywords tag.

Of course, not all search engines work this way. Some place their emphasis on content. The search engines have over 100 individual factors they look at when reviewing a web site. Some of these factors deal with page structure. They check to see that all the 't's are crossed, and the 'i's dotted. They note sites that have omitted basic steps, like missing tags.

One reason so many engines de-emphasized the meta-keyword tag had to do with spam. There was a time when 'search engine promotion specialists' would cram keywords tags full of irrelevant information. The web site would be selling garbage cans, but the keywords tags were chock full of irrelevant terms like "mp3" or "Britney Spears". They figured that if enough people visited their site, some would buy.

So today, to avoid and penalize this kind of abuse, some search engines don't specifically use the keywords tag as part of the scoring of a site, but they monitor the keywords to ensure they match the content in the site. The reasoning being that, if the tags are irrelevant, they must have an alternate purpose. Is it a spam site? When keywords tags are completely irrelevant to the content, some search engines, that don't specifically use keywords tags, will penalize that web site.

Even for those engines that have downplayed the value of Meta Tags, there are situations where Meta Tags gain considerably in importance, e.g. sites with rich graphics, but poor textual content. Unfortunately, a picture is worth 1000 words to you and me, but zero to a search engine. If a site has poor textual content, the engines will be more dependent than ever on the Meta Tags to properly categorize it.

Even if you ensure you have completely relevant Meta Tags, some search engines will still ignore them. But better they ignore them, than they ignore your whole site because they suspect something is less than above board. Never hope that having Meta Tags will make the difference in all the search engines; nothing is a substitute for good content. But in cases where the engine depends on that content, it may be the only thing that does work for your site.

So How To Use The Meta Tags?

Meta tags should always be placed in the area of an HTML document. This starts just after the tag, and ends immediately before the tag. Here's how the most basic set should look:

Search Engine Optimization Software - Metamend

Always make sure that your meta tags do not have any line breaks, otherwise the search engines will just see bad code and ignore them. You should also avoid use of capitals in your code (html5 standard) as well as repetition of terms within the keywords tag.

What Goes Into a Meta Tag?

For the Description tag: ; Many search engines will display this summary along with the title of your page in their search results. Keep this reasonably short, concise and to the point, but make sure that it's an appropriate reflection of your site content.

For the keyword tag;

Keywords represent the key terms that someone might enter into a search engine. Choose only relevant keywords. If the terms are going to appear in your keywords tag, they must appear in the content of your site, or be a synonym to a term on your site. Most search engines compare your meta content with what is actually on your page, and if it doesn't match, your web site can get penalized, and suffer in search results.

for the Robots tag ;Many web pages have this tag wrong. An example of the wrong usage is content="index, follow, all" - wrong because some spiders can't handle spaces between the words in the tag or the word "all". Most engines by default assume that you want a web page to be indexed and links followed, so using the wrong syntax can actually result in the spider coming to the wrong conclusion and penalizing, or worse, ignoring the page outright. If by chance you do not want your links followed, or the page not indexed, then you would substitute "noindex" and or "nofollow" into the tag.

With the Internet growing at a rate of over 8,000,000 new pages per day, and the search engines adding a fraction of that number, Meta Tags are a common standard which can reasonably ensure a measure of proper categorization for a web site. So, always ensure that you cover all the bases, and use completely relevant terms in properly structured Meta Tags. Using tags properly will pay dividends in the short and long term. After all, using them properly only helps the search engines, which means they will send you more qualified traffic - customers.

About The Author

Richard Zwicky is a founder and the CEO of Metamend Software & Design Ltd., www.metamend.com, a Victoria B.C. based firm whose cutting edge Search Engine Optimization software is recognized as the world leader in its field. Employing a staff of 10, the firm's business comes from around the world, with clients from every continent. Most recently the company was recognized for their geo-locational, or GIS, along with their phraseological and context sensitive search technologies.

[email protected]

In The News:

SEO: 9 Tips for Writing Great Content  Practical EcommerceTextual *content* enables search engines to understand your site. The words you choose should engage shoppers and boost your site's relevance to the ...
College students learn digital marketing, SEO during seminar  Daily PioneerThe college students learnt about Digital Marketing and SEO during a daylong seminar. A seminar on Digital Marketing and SEO was held at Oriental Institute of ...
7 Best SEO Tools to Help You Rank Higher in Google  EntrepreneurThe key to building and sustaining organic traffic is knowing which are the best SEO tools to use. Today, there are so many SEO checkers on the market that it be ...
Crawl-First SEO: A 12-Step Guide to Follow Before Crawling  Search Engine JournalFollow this 12-step SEO guide to help you prepare and configure your (or your client's) website properly before crawling.
Exploring the Role of Content Groups & Search Intent in SEO  Search Engine JournalPatents show us what strategies Google chooses to research and invest in, which in turn provides insight into how to best prepare a website for indexation by ...
5 Tips for Choosing Your Next SEO Firm  EntrepreneurMaking the right decision when choosing your next SEO firm has major consequences for your business and your bank account. The difference between a boom ...
The 20-Minute Technical SEO Workweek  Search Engine JournalHave you checked your technical SEO lately? Use this workflow to quickly get a pulse of your technical SEO in just 20 minutes a week.
Is It Time To Outsource SEO? Here's What You Need To Consider  ForbesEveryone and their mother is chasing after the holy grail of internet marketing: organic search traffic.
Context in Outbound Links for High Ranking SEO  Search Engine JournalLinking out to other sites is important. The sites you choose to link to can cause your site to lose rankings. This article discusses outbound links for SEO.
3 Benefits to investing in SEO now  TechGenYZAs an online business or company, you want your products or services to reach the most number of internet users in order to make more sales. If you decide to ...
SEO: 6 Things to Do When You Have Nothing to Do  Practical EcommerceSearch engine optimization is self-directed. Unless you're being managed by another practitioner who tells you what to do and when to do it, SEO can be difficult ...
The Most Effective SEO Strategies in 2019  QriusNew year, new you, new SEO strategies. With search engines like Google looking ahead to improve their services, it's vital to keep up and prepare for the.
Stay on Top of Your Site's SEO Ranking for Less Than $30  EntrepreneurKeeping up with the Kardashians is one thing, but keeping up with Google's ever-changing search engine ranking algorithm is a whole 'nother issue.
6 Ways SEO Tools Can Help You Run Your Business  Search Engine JournalTools make a marketer's life more productive. This post will tell you why and how SEO tools can help you better run your business.
SEO Guide 2019: Your Strategy for This Year  Search Engine JournalAre you ready to become up-to-date with the world of search engine optimization? Read WebCEO's guide to learn the top SEO tactics you need in 2019.
SEO vs SEM – What’s the Difference and Why it Matters to Your Business  G2 CrowdLearn the key difference between SEO and SEM and how they greatly increase the visibility of your site on search engines like Google, Yahoo, Bing, and more.
How to Set & Achieve Realistic SEO Goals for 2019  Search Engine JournalWhat milestones does your company need to reach in 2019? As marketers and SEO professionals, charting the path toward our goals is one of the exercises we ...
SEO: Free Keyword Research in 3 Steps  Practical EcommerceThere are many expensive tools that claim to simplify and speed up the keyword research process. If you don't have thousands of dollars in your budget, ...
Sharpen your SEO & SEM skills. See the SMX Advanced agenda!  Marketing LandFor nearly 15 years, SMX® Advanced has been the event expert search marketers attend to learn performance-enhancing tactics, make game-changing ...
BVM Now Providing SEO Services to Businesses in El Paso, TX  Markets InsiderHOUSTON, Feb. 15, 2019 /PRNewswire-PRWeb/ -- BVM (https://www.brazosvalleymarketing.com), an UpCity certified partner, is now offering SEO services in El ...
New Study Shows How Much SEO Professionals Are Earning Per Year  Search Engine JournalA recent study on the local search industry reveals how much the average SEO professional earns in a year, and what they bill per hour. Data is based on ...
Tangle Teezer appoints Avenue Digital for international SEO and paid search  The DrumBritish hairbrush brand Tangle Teezer has appointed London search agency Avenue Digital to handle its SEO and PPC activity following a competitive pitch.
Wix ‘SEO Wiz’ Stars in Big Super Bowl Ad, Fumbles with SEO Community  Search Engine JournalDid you hear that sound last night during the Super Bowl? It was the collective SEO community hitting their heads against a proverbial desk. Wix's foray into the ...
5 SEO Career Trends for 2019 [New Research]  Search Engine JournalWhat can data from LinkedIn, Indeed, and Census.gov tell us about SEO jobs? Discover five interesting trends from an analysis of 75 large U.S. metros.
Why SEO Should Be A Focus Of Any Content Strategy  Business 2 CommunityAs a small business owner, you are juggling too many balls to waste time on fruitless marketing efforts. Not only is it frustrating; it's a waste of money. Whether ...
What Is an SEO Professional in 2019? An Identity Crisis Averted  Search Engine JournalPicture this: You're an SEO professional, and someone asks you what exactly it is that you do. What do you say? I'm a: Search analytics guru; *Content* strategist ...
Introducing SEO for developers. It’s time.  Search Engine LandComputer programming is making enormous innovative leaps on the web, evolving from crusty old-school AJAX, to jQuery, to reactive views that synchronize ...
Angular Universal: What you need to know for SEO  Search Engine LandIf you use Angular to power your website, then you have an extra hurdle to cross when it comes to SEO. Fortunately, Angular Universal makes it easy to leap ...
Learn the secrets of SEO with this certified training  Popular ScienceWhile social media gets a lot of attention, most traffic still comes from search engines. If you want to promote your start-up or build a career in digital marketing, ...
Updated for 2019! ‘Enterprise SEO Platforms: A Marketer’s Guide’  Search Engine LandMarTech Today's “ Enterprise SEO Platforms: A Marketer's Guide” has been updated for 2019. Compiled from the latest research, this 61-page report is your ...
5 Things I Wish I Knew Before Hiring an SEO Vendor  Search Engine JournalLooking to oursource your SEO needs? Here are a few important things you should know before hiring your first SEO vendor.
Are Dedicated Location Pages the Best SEO Option for SMEs?  Search Engine JournalHere are some options for SMEs that want to promote their business outside their home location when they don't have a physical branch in those other areas.
25 tools to streamline YouTube SEO optimization  Search Engine LandWith video streaming services and social media platforms reporting large amounts of traffic, videos are slowly but surely moving front and center as the most ...
SEO Testing Service Market Will Generate New Growth Opportunities By 2025| Key Players: SEO SiteCheckup, WebDepend, TestMatick  TheTokenClockHTF MI recently introduced Global SEO Testing *Service* Market study with in-depth overview, describing about the Product / Industry Scope and elaborates ...
SEO: Reclaiming Lost Links from Site Migrations  Practical EcommerceThere is a little-used opportunity for longtime retailers to gain links. If your ecommerce site has changed platforms in its lifetime, you might have editorial links ...
SearchCap: Bing Maps API, Google and YouTube ads and targeted SEO  Search Engine LandNow your Google text ads can show on YouTube search results, too. Jan 30, 2019 by Ginny Marvin. Google says early tests have shown similar performance ...
An SEO Guide to URL Parameter Handling  Search Engine JournalURL parameters create duplicate *content*, waste crawl budget, and dilute ranking signals. Learn six ways to avoid potential SEO issues with URL parameters.
SearchCap: Google updates, SEO education & A/B testing  Search Engine LandMueller previews Google image search changes, old Search Console sunsetting at NYC meetup. Jan 25, 2019 by Barry Schwartz. Here are the highlights from a ...
10 Ways to Think Like Googlebot & Boost Your Technical SEO  Search Engine JournalHave you found yourself hitting a plateau with your organic growth? High-quality *content* and links will take you far in SEO, but you should never overlook the ...
How to Use Python to Analyze SEO Data: A Reference Guide  Search Engine JournalDo you find yourself doing the same repetitive SEO tasks each day or facing challenges where there are not tools that can help you? If so, it might be time for you ...
60+ SEO Stats to Help You Rank Better in 2019 [Infographic]  Social Media TodayAre you looking to maximize your search performance in 2019? Need to know the stats and facts to help you understand the SEO process? The team from Red ...
Loyalty Marketing: The Proven Complement to Your SEO Strategy  Search Engine JournalHere's how loyalty marketing can complement your SEO strategy and why the two disciplines need to be conducted seamlessly.
SEO for B2B Businesses: Is It Really a Necessity?  Thrive GlobalEffective SEO (search engine optimization) is a large portion of the entire mission of a B2B *service* company, as if you don't have stellar SEO, people aren't ...
Fusion SEO Accelerates Growth with Expanding to Central New Jersey - Press Release  Digital JournalOLD BRIDGE, New Jersey - February 15, 2019 - Fusion SEO has merged with SOCii Media Marketing, a Digital Marketing Agency located in Central New ...
Optimize your website for SEO, security, and performance with a single click  Windows CentralTired of manually auditing your website? Check out a one-year subscription to Checkbot, a Chrome browser extension that facilitates SEO, security, and ...
SEO: Monitoring Traffic from Domain Mergers, with Google Data Studio  Practical EcommerceA common practice among retailers is creating microsites to target different audiences. The strategy can produce strong conversions because the user ...
MarTech Today Research: A marketer’s guide to enterprise SEO platforms  Search Engine LandEnterprise SEO continues to grow more complex as the technology and algorithms powering search engines evolve. Comprehensive enterprise SEO platforms ...
Five foolproof SEO strategies to supercharge your webpage | Articles | Strategy  Innovation Enterprise*Content*, age, and authority are the three pillars of trust that equate to Google's elusive relevancy ranking. If you fail to provide these three, you'll likely flounder in ...
The best free SEO tools to use  Telegraph.co.ukA helpful SEO tool is even better when it's free, so here are some of the best tools to up your SEO game – gratis.
How to redesign your website without effective your SEO  Customer ThinkWhen you are planning to have a website redesign, it is vital that you take your time doing it and be careful, as if it is not done right, it could bring chaos to your ...
11 SEO Tips & Tricks to Improve Indexation  Search Engine JournalHere are 11 tips and tricks to ensure that your website gets crawled and indexed properly – and help your webpages rank higher in search.
Targeted SEO: Here’s how to grow a page from 200 visits per month to 30,000  Search Engine LandSpoiler alert: SEO works. Strategic, targeted SEO can drive huge results for the right pages. Of course, the catch here is that you need the “right” pages to see the ...
The Top 10 SEO Tools Marketers Want in 2019  Business 2 CommunityWhen we asked marketers what tools they were planning to use in 2019, we received more than 70 responses with nearly as many tools. They run the gamut ...
SearchCap: Local SEO survey, Moz domain authority and GOOG earnings  Search Engine Land5 takeaways from Google's Q4 2018 earnings for search marketers. Feb 5, 2019 by Ginny Marvin. Google executives discussed search experience, campaign, ...
Get your site to the top of any search with this SEO tool  Boing BoingThere's a lot of competition on the internet, no matter what your hustle. The important thing is that when people search for what you've got, they find you - and ...
SEO Strategist - WIN | TEO Careers  The Esports ObserverWebsite WIN. WIN is an esports company looking for an SEO Strategist. This position will be primarily concerned with driving traffic to multiple web platforms ...
The Mammoth SEO Checklist to Rank Any Blog [Infographic]  Social Media TodayAre you looking for ways to increase traffic to your blog? Want to know how to better optimize your on-site *content* in order to boost your Google rankings?
Rise of Mobile Users Alters SEO Tactics  Practical EcommerceThe percentage of U.S. searchers clicking on advertisements in Google search results is growing. Likewise, the percentage of visitors that click nothing is also ...
40 Major SEO Mistakes You Must Avoid in 2019 [Infographic]  Social Media TodayAre you struggling to get your website to rank on the first page of Google? Want to see if you're making any SEO mistakes that could be holding your website ...
Local SEO for Beginners: How to Get Started  Search Engine JournalThis guide will walk you through every part of the local SEO process – local competition analysis, keyword targeting, technical SEO, *content*, and links.
SEO vs PPC: How to Choose What’s Best For Your Business  Business 2 CommunityAs a business owner are you often confused about choosing the right online marketing channel? Most businesses struggle with scanty resources. Marketing ...
Three SEO link building tactics to boost your website ranking | Articles | Digital  Innovation EnterpriseWhile getting your business website up to the top of Google and Bing remains your primary objective for customers to find you, there are so many other channels ...
How to Create a Content Strategy for Both Users & Search Engines  Search Engine JournalLearn actionable tips on how to create a *content* strategy for both users and search engines that will drive traffic to your website.
What is SEO?  TG DailyDo you have a website that is struggling to get traffic? Have you moved your business online, only to find you rarely get any sales from your online store?
Top 10 mistakes companies are making with local SEO  ZDNetAlmost two out of five business leaders do not know if their website is optimised for local SEO. So, what should they look out for?
iGaming Affiliate SEO Series: Planning for success  AffiliateINSIDERStrategy: Steps you take to win, research process, identifying your competitive strengths, finalising your gameplan for success.
DigitalBerge, The #1 SEO Company in Delhi NCR, Launches its Personal Branding Services  Business StandardRead more about DigitalBerge, The #1 SEO Company in Delhi NCR, Launches its Personal Branding Services on Business Standard. / -- With the launch of its ...
Responsive Web Design Questions About Mobile SEO  Business 2 CommunityUsers are bouncing, conversions are sparse and sales are way down. Or, *insert in your problem here.*. Whatever the concern, let's be honest… your site needs ...
"Super wolf blood moon” is a media and SEO invention  QuartzThere is no such thing as a “blood moon.” It's mostly a media invention, driven largely by efforts to get readers to visit news websites—through a tactic known as ...
The Latest Google Search Console Updates: What You Need to Know  Search Engine JournalGoogle Search Console is evolving at a rapid pace. Find out everything you need to know about all of the latest feature changes here.
Yoast SEO to add “live indexing” feature for Bing OnMSFT.com  OnMSFTFollowing Bing's announcement that they are hoping to change the way search engines discover new and updated *content*, one of WordPress's largest SEO ...
Video marketing is here to stay - 5 ways to change your SEO strategy  The American GeniusVideo marketing has grown as a *content* strategy over the past several years, as the explosion in mobile devices and fast mobile internet has made it more ...
Google Says Top Scores on Web.dev Won’t Boost Rankings  Search Engine JournalGoogle's John Mueller cautions it takes more than a perfect score on Web.dev tool to rank in Google.
Local SEO Begins with Google My Business  Business 2 CommunityA free tool that allows you to control how your business appears on Google Maps and Google search results? Yes, this is Google My Business (GMB).
Google: Don't Break The Rules Even If Competitors Are  Search Engine RoundtableGoogle's John Mueller at least twice this week had to respond on Twitter suggesting that SEOs do not break the rules, go against the Google webmaster ...
SE Ranking | The Best SEO Tool To Outperform Your Competitors  StartupWorldSE Ranking website audit tool not only checks out the main parameters of your websites but also shows all SEO errors, technical issues.
The 12 Areas of SEO Knowledge You Must Master to be Successful  Search Engine JournalThe role of an SEO requires mastery of certain skills and knowledge. Here's what SEOs need to master for career advancement and campaign success.
Uee Thanks Former Co-Star Lee Seo Jin For Sending Her A Coffee Truck On Set  soompiUee recently took to social media to thank her former co-star Lee Seo Jin for his good deed! On February 15, Uee posted a photo of herself standing in front of ...
jeonghwa seo crafts brutalist concrete interior for etcetera cafe in seoul  Designboomin the design of etcetera cafe seoul, jeonghwa seo emphasizes the material contrast between concrete and glass, and a visual continuity toward the street.
SEO 101 Tutorial Videos  Vertical MeasuresHere are 6 SEO tutorial videos from our SEO 101 training series on improving your search engine ranking through proper onsite SEO tips and techniques.
5 Critical SEO Considerations When Optimizing News Websites  Search Engine JournalA few rules of SEO, like publishing great *content* and providing a good user experience, are universal. But not all websites thrive by using the exact same set of ...
6 Simple Local SEO Tactics Financial Marketers Can Use Today  The Financial BrandCommunity banks and credit unions can turn their limited geographical reach to their advantage without big budgets or SEO expertise.
Sportswear brand ASICS selects Re:signal as European SEO agency partner  The DrumSportswear brand Asics has appointed Re:signal following a competitive pitch for its European SEO account.
12 Reasons Why Your Business Absolutely Needs SEO  Search Engine JournalSEO is important for greater searchability and visibility, but offers more real value than that. Here are 12 reasons why businesses need SEO to take their brand to ...
Acting Couple Oh Yeon-seo, Kim Bum Announce Split  The ChosunilboActress Oh Yeon-seo broke up with actor Kim Bum after 10 months of dating. Their management agencies said in separate press releases that the two split up at ...
Yoast To Add Live Indexing With Bing & Google  Search Engine RoundtableJoost de Valk announced at YoastCon that the popular WordPress plugin, Yoast SEO, will provide live indexing with both Google and Bing starting next month.
Is SEO the future of successful apps?  Geospatial WorldGoogle recently updated their mobile search algorithm to show the results of not only websites but also apps. Plus, the app results come with an install button.
'Romance is a Bonus Book' preview: Eun-ho is great, but we definitely have Second Lead Syndrome for Seo-joon  MEAWWWe love rooting for Dan-yi and Eun-ho to get together on 'Romance is a Bonus Book', but we can't help but fall in love with Seo- joon.
47 Experts on the 2019 SEO Trends That Really Matter [Ebook]  Search Engine JournalIn 47 Experts on the 2019 SEO Trends That Really Matter, learn how the following SEO outlooks will influence the way we do SEO in 2019: Understand Your ...
“Legal High” Unveils Unexpected Sides Of Jin Goo And Seo Eun Soo In New Preview Stills  soompiJTBC has released new preview stills for its upcoming drama “Legal High”! The images show a side of Go Tae Rim (played by Jin Goo) that has not been shown ...
In turning around an SOE, transparency is vital to regaining trust  Business DayThe state of our state-owned enterprises is the result of a leadership and resource crisis, writes Lynn McGregor.
SEO still leaves most marketers puzzled. With this $30 training package, you won’t be.  The Next WebDo you know the most searched keywords around your business or website? Do you use those keywords in your titles and tags? Do you know your optimal ...
12 SEO Goals for 2019: Ideas That Will Inspire You  Search Engine JournalIt's time to set your SEO goals for 2019. Need some inspiration? Read this roundup of New Year's goals from the SEO community.
Is There Any New Innovation In SEO?  Forbes NowSearch engine optimization (SEO) has been a field of its own in the marketing community for the past two decades. But in a world where most industries are ...
Tom Baker  Search Engine JournalFounder of SEO and Amazon Consultancy FordeBaker.com, specialising in B2C marketing and revenue growth strategies in the US and UK. After 10 years ...
SEO drives search results. Control those rankings with RankActive SEO for $25  The Next WebSEO is like water. You can hit it pretty consistently and even capture some now and again. But trying to firmly grip it is darn near impossible. That's because the ...
Why Prioritization Is Critical to SEO Success  Search Engine JournalHere's why prioritizing on-site and technical optimization, *content* creation and repurposing, and link building will set your SEO campaign up for success.
5 SEO trends that will matter most in 2019  Search Engine LandTo be atop the waves, think about your SEO strategy in advance. A shortcut to success: get to know the upcoming trends and work out an action plan for each.
These Are The Biggest SEO Trends Of 2019  ForbesSEO strategy with components for successful marketing as icons on cubes on wooden backgroundGetty. How will the world of search engine optimization ...
15 Common SEO Mistakes To Avoid  ForbesUnderstanding SEO is the ultimate marketing discipline, especially in today's highly digital world. If you want to drive traffic to your site and increase sales, you ...

The Top 3 Mistakes That Can Ruin Your Websites Search Engine Rankings- and How to Fix Them!

Getting your website up and running is hard enough. After... Read More

Search Engine Spiders Lost Without Guidance - Post This Sign!

The robots.txt file is an exclusion standard required by all... Read More

Google has an Achilles Heal - Will Their Competitors Notice?

Even though Google Revenues continue to soar, the hidden problem... Read More

Google Loosing Fan Base?

"Nothing last forever but the Earth and sky." - from... Read More

Sitemaps 101 - Back to SEO School

Sitemaps are without doubt one of the most often ignored... Read More

Keywords are the ?KEY? to a Popular and Profitable Web Site

Keyword Research will reveal answers to 3 critical questions:1. Is... Read More

Linking for Traffic not Positioning!

With more and more experts and search engine enthusiastsclaiming the... Read More

Search Engine Optimization For Blogs

Blogging software is really a simple Content Management System (CMS)... Read More

3.5 Reasons You Need To Forget About Search Engines

Have you ever stopped to think how much time is... Read More

Using Blogs for SEO

Why Start A Blog?I knew about blogging and blogs for... Read More

Is This A ?DMOZ Killer? In The Making?

Is building a Human-Edited Fully "Democratic" Search Directory Possible?The independent... Read More

Reciprocal Links to Boost Link Popularity ?

Link popularity means the number of incoming links pointing to... Read More

SEO for CEOs ? Search Engine Optimization Unmasked for CEOs

If you're like most other CEOs, the term "search engine... Read More

Google Takes Care of Idiots Too

There's an old saying that goes, "God takes care of... Read More

How to Use the Google Patent to Get More Traffic

According to the recent release of the Google Patent Application,... Read More

DMOZ: Rotten To The Core

I knew things were bad at DMOZ. But I guess... Read More

Search Engine Optimization SEO Made Easy

SEO is a never ending battle! So is SEO... Read More

Increase Your Page Rank Through SEO

Search Engine Optimization (SEO) must be considered a process and... Read More

META Tags Explained and How To Use Them For Ranking

The META tags are used to provide extra information about... Read More

Your PC can Contribute with Google Compute

Have you heard of the SETI Project? SETI stands for... Read More

Search Engine Optimization (SEO) Strategy - Navigating the Dark Waters of Website Promotion

Creating a well-designed website is the first step in your... Read More

Playing in Googlebots Sandbox with Slurp, Teoma, & MSNbot - Spiders Display Differing Personalities

There has been endless webmaster speculation and worry about the... Read More

Website Submission - What You May Not Know About Search Engine Indexing

Getting your website listed in the search engines is relatively... Read More

Search Engine Visibility - The Mantra of Corporate Profitability

The corporate fundamentals are par excellence! The product is unsurpassable... Read More

London Bombings and Number Patterns

Firstly, let me say that I am sure all our... Read More