Meta Tags - What Are They and Which Search Engines Use Them?

Defining Meta Tags is much easier than explaining how they are used, and by which engines. The reason is very few engines clearly lay out what they do and do not look at, and how much emphasis they put on any one factor. So, we'll start with the easy part

Meta Tags are lines of HTML code embedded into web pages that are used by search engines to store information about your site. These "tags" contain keywords, descriptions, copyright information, site titles and more. They are among the numerous things that the search engines look for, when trying to evaluate a web site.

Meta Tags are not "required" when you're creating web pages. Unfortunately, many web site operators who don't use them are left wondering why the saying "If I build it they will come" didn't apply to their site.

There's also a few naysayers in the search engine optimization industry who claim that Meta Tags are useless. You can believe them if you like, but you would be wise not to. While not technically "required", Meta Tags are essential.

If you simply create a web site and register the URL with the search engines, their spiders will visit your site, and attempt to index it. Each search engine operates slightly differently, and each one weighs different elements of a web site according to their own proprietary algorithms. For example, Altavista places an emphasis on the description tag and Inktomi states on their web site that;

Inktomi "(...) indexes both the full text of the Web page you submit as well as the meta-tags within the site's HTML."

Other search engines like Exactseek are true meta tag search engines which clearly state their policy:

"Your site will not be added if it does not have Title and Meta Description tags."

They also use the keywords tag.

Of course, not all search engines work this way. Some place their emphasis on content. The search engines have over 100 individual factors they look at when reviewing a web site. Some of these factors deal with page structure. They check to see that all the 't's are crossed, and the 'i's dotted. They note sites that have omitted basic steps, like missing tags.

One reason so many engines de-emphasized the meta-keyword tag had to do with spam. There was a time when 'search engine promotion specialists' would cram keywords tags full of irrelevant information. The web site would be selling garbage cans, but the keywords tags were chock full of irrelevant terms like "mp3" or "Britney Spears". They figured that if enough people visited their site, some would buy.

So today, to avoid and penalize this kind of abuse, some search engines don't specifically use the keywords tag as part of the scoring of a site, but they monitor the keywords to ensure they match the content in the site. The reasoning being that, if the tags are irrelevant, they must have an alternate purpose. Is it a spam site? When keywords tags are completely irrelevant to the content, some search engines, that don't specifically use keywords tags, will penalize that web site.

Even for those engines that have downplayed the value of Meta Tags, there are situations where Meta Tags gain considerably in importance, e.g. sites with rich graphics, but poor textual content. Unfortunately, a picture is worth 1000 words to you and me, but zero to a search engine. If a site has poor textual content, the engines will be more dependent than ever on the Meta Tags to properly categorize it.

Even if you ensure you have completely relevant Meta Tags, some search engines will still ignore them. But better they ignore them, than they ignore your whole site because they suspect something is less than above board. Never hope that having Meta Tags will make the difference in all the search engines; nothing is a substitute for good content. But in cases where the engine depends on that content, it may be the only thing that does work for your site.

So How To Use The Meta Tags?

Meta tags should always be placed in the area of an HTML document. This starts just after the tag, and ends immediately before the tag. Here's how the most basic set should look:

Search Engine Optimization Software - Metamend

Always make sure that your meta tags do not have any line breaks, otherwise the search engines will just see bad code and ignore them. You should also avoid use of capitals in your code (html5 standard) as well as repetition of terms within the keywords tag.

What Goes Into a Meta Tag?

For the Description tag: ; Many search engines will display this summary along with the title of your page in their search results. Keep this reasonably short, concise and to the point, but make sure that it's an appropriate reflection of your site content.

For the keyword tag;

Keywords represent the key terms that someone might enter into a search engine. Choose only relevant keywords. If the terms are going to appear in your keywords tag, they must appear in the content of your site, or be a synonym to a term on your site. Most search engines compare your meta content with what is actually on your page, and if it doesn't match, your web site can get penalized, and suffer in search results.

for the Robots tag ;Many web pages have this tag wrong. An example of the wrong usage is content="index, follow, all" - wrong because some spiders can't handle spaces between the words in the tag or the word "all". Most engines by default assume that you want a web page to be indexed and links followed, so using the wrong syntax can actually result in the spider coming to the wrong conclusion and penalizing, or worse, ignoring the page outright. If by chance you do not want your links followed, or the page not indexed, then you would substitute "noindex" and or "nofollow" into the tag.

With the Internet growing at a rate of over 8,000,000 new pages per day, and the search engines adding a fraction of that number, Meta Tags are a common standard which can reasonably ensure a measure of proper categorization for a web site. So, always ensure that you cover all the bases, and use completely relevant terms in properly structured Meta Tags. Using tags properly will pay dividends in the short and long term. After all, using them properly only helps the search engines, which means they will send you more qualified traffic - customers.

About The Author

Richard Zwicky is a founder and the CEO of Metamend Software & Design Ltd., www.metamend.com, a Victoria B.C. based firm whose cutting edge Search Engine Optimization software is recognized as the world leader in its field. Employing a staff of 10, the firm's business comes from around the world, with clients from every continent. Most recently the company was recognized for their geo-locational, or GIS, along with their phraseological and context sensitive search technologies.

[email protected]

In The News:

How Much Does SEO Cost & Why Should I Pay for SEO?  Business 2 CommunityAs a business owner or marketing manager, you may already know about the positive impact search engine optimization can have on your results. With the right ...
Stop Neglecting Your SEO and Get Yourself to the Front Page of Google  FstoppersDoes the thought of SEO produce in you a mixture of fear and confusion? It's time to stop putting it on the back burner and get your photography website noticed ...
12 Completely Outdated SEO Practices You Should Avoid  Search Engine JournalHere are 12 SEO practices that used to work (to some extent), but now could do more harm than good for your brand or website.
Ideal Interface Delivers Black Friday SEO & PPC for Knack Inc.  PRNewswireGLASGOW, Scotland, Dec. 10, 2018 /PRNewswire/ -- Ideal Interface (http://idealinterface.co.uk), a UK based digital strategy and marketing consultancy, has ...
AFF Suzuki Cup 2018: Youth our greatest strength, says Vietnam coach Park Hang-seo ahead of final  FOX Sports AsiaVietnam head coach Park Hang-seo believes it is the Golden Dragons' young stars who will be their greatest strength as they prepare to face Malaysia in the first ...
7 Reasons Why Accessibility is Good for SEO and Sales  Search Engine JournalAccessibility is a factor that has traditionally been on the margins of SEO and web development. There are solid business reasons for why accessibility should ...
How to Build an SEO Business Case That Your Boss Can’t Say No To  Search Engine JournalDo SEO in-house? Need to secure budget or resources for an SEO initiative? Here are 10 tips that will make building SEO business cases a lot easier.
SERPstash is a $20 app that will help you win at SEO  The Next WebWant another sign of Google's power over the web? According to a State of Local SEO report by Moz Inc., almost two out of three local business owners say their ...
Boost Your Site's Google Ranking With This $20 SEO Software  EntrepreneurThere's a running joke among marketing professionals that the best place to hide a dead body is on page two of Google search results. That's because research ...
SEO vs. SEM: What's the difference? | Articles | telegraphherald.com  telegraphherald.comIf you are new to digital marketing, understanding the complex jargon of this industry can be a challenge.
Don’t skip these critical recurring SEO tasks  Search Engine LandNo matter how perfectly you've optimized a website, it will always require constant maintenance. This is because figuratively speaking, much like a vehicle, there ...
SEO Best Practices for Internal Linking in B2B Websites  Customer ThinkAt KoMarketing we strongly believe SEO is most effective when educating client marketing teams in addition to providing impactful recommendations and tactics.
9 Important SEO Habits You Should Adopt Now  Search Engine JournalWant to improve your strategies and skills to move the needle even more for your organizations and clients? Then build these nine SEO habits.
Prolific Training - Beginner SEO  Prolific NorthJoin us at Prolific North to learn from industry leader Judith Lewis of DeCabbit about the key foundations of SEO. This course is ideal for anyone with a basic ...
10 Types of Client Behavior That Drive Every SEO Professional Insane  Search Engine JournalYou've probably encountered all of them, but here are 10 client behaviors that are guaranteed to make any SEO professional a little crazy.
Why Sports Teams Websites Need SEO and How to Get it On-Point  KreedOnSports is no longer a niche industry. The way in which the leagues are enjoying enormous success in the country, things are only going to get better.
The importance of understanding intent for SEO  Search Engine LandSearch is an exciting, ever-changing channel. Algorithm updates from Google, innovations in the way we search (mobile, voice search, etc.), and evolving user ...
5 Reasons why eCommerce businesses should consider SEO as part of their marketing budget  TechGenYZFollowing the rules of SEO is quite significant in eCommerce, It helps generating traffic to one's website and getting adequate ROI.
How Reliable is Google’s Web.dev SEO Score?  Search Engine JournalGoogle's Web.dev tool offers an SEO score. The score offers a score from 0 to 100. What does the tool measure for the SEO metric and how useful is it?
SEO: 6 Ways to Optimize Category Pages  Practical EcommerceCategory pages are important to optimize because they target the keywords that consumers search for. But it can be difficult since the pages tend to have little ...
SEO: Topic Clusters Improve Rankings, Traffic  Practical EcommerceTopic clusters are a search engine optimization strategy meant to improve site architecture, help search engines discover important pages, and improve ...
Empathy & Communication: Keys to a Successful SEO Career  Search Engine JournalEmpathy and communication are critical SEO skills, whether you're dealing with clients, your team, or your community. Here's why.
How SEO & PPC Keyword Research Can Work Together  Search Engine JournalSearch marketers can learn a lot by analyzing each other's data. Here's how you can inform your SEO and PPC strategies with keyword research.
Technical SEO in the wild: Real-world issues and fixes  Search Engine LandA lot of what is written about technical search engine optimization is pure theory; ideal-world scenarios of how websites should interact with search engine ...
Yoast SEO 9.1 Vulnerability Explained  Search Engine JournalYoast SEO 9.1 SEO Manager Role Vulnerability Explained.
Here’s how to monitor for negative SEO  Search Engine LandSoccer great Mia Hamm said, “It is more difficult to stay on top than to get there.” True in sports, that sentiment also can be true in SEO. Any website in the ...
Search Engine Optimization (SEO) Software Market 2018 – Linkody, Moz Pro, WordStream, SpyFu  Journal of IndustryNew Research Report On Global Search Engine Optimization (SEO) Software Market Size, Status and Forecast 2018-2025; This report presents the worldwide ...
6 Old School SEO Habits That Never Grow Old  Search Engine JournalThere are many practices from the dawn of SEO that are still useful. These are old school tactics and habits that successful affiliates used to help their sites rank ...
3 Social Media Strategies You Can Use to Boost Your SEO  Search Engine JournalSocial media can be beneficial to your SEO performance. Use these three on social media to complement your organic search efforts.
5 SEO trends that will matter most in 2019  Search Engine LandTo be atop the waves, think about your SEO strategy in advance. A shortcut to success: get to know the upcoming trends and work out an action plan for each.
What Are Entities & Why They Matter for SEO  Search Engine JournalEntities just might be the single most important concept to understand in SEO right now. Read on to understand what entities are and why they matter.
With so many choices, which SEO tool is right for you?  Search Engine LandCompiled from the latest research, this 55-page report is your source for the latest trends, opportunities and challenges facing the market for SEO software tools ...
9 Ways to Deal with Unresponsive SEO Clients  Search Engine JournalHas one of your SEO clients fallen off the map? This can be extremely frustrating. Use these nine ideas to reopen channels of communication.
4 Steps of Competitor Analysis for SEO  Business.comWant to rank higher in search results? Your rivals could actually be your secret weapon.
7 Key Considerations When Developing Your In-House SEO Structure  Search Engine JournalHere are the seven most important points you should consider when developing a successful in-house SEO structure – and how to hire the right people.
Recovering SEO traffic and rankings after a website redesign  Search Engine LandWhen building a new website, retaining and improving your SEO and organic traffic should be a key design goal. This requires a clear understanding of how ...
Google Tool Scores Your SEO: Should Google Be Scoring Your SEO?  Search Engine RoundtableThe other day, Google launched a new portal named web.dev that pretty much has lighthouse, another Google tool, results for your audit. One of the lighthouse ...
SEO Contest Exposes Weakness in Google’s Algorithm  Search Engine JournalAn SEO ranked a site written almost entirely in Latin. Does Google have a spam problem?
9 Military Veterans Who Now Serve the SEO Community  Search Engine JournalTo celebrate Veterans Day, we take the opportunity to highlight some of the military veterans who now go above and beyond within the SEO community.
Yoast SEO 9.1 Vulnerability Could Allow Command Execution  Cyber Security NewsA researcher discovered Yoast SEO 9.1 vulnerability that could let an attacker execute commands on target system. Users must upgrade to Yoast SEO 9.2 asap.
HempLife Today Gives Shareholder Update on Positive Progress of Search Engine Optimization, Expects SEO to Dramatically Boost 2019 Sales Volume  GlobeNewswireDenver, CO, Nov. 14, 2018 (GLOBE NEWSWIRE) -- via NEWMEDIAWIRE -- Ubiquitech Software Corp. (OTC: UBQU), through its operating subsidiary HempLife ...
The state of local SEO — get industry insights for 2019  Search Engine LandLocal search is a broad field that's constantly growing and changing, challenging marketers to keep up. No matter what kind of company they work for, today's ...
Cora SEO Software Finds Powerful Clues About Ranking In Search - Press Release  Digital JournalNew SEO technologies like Cora SEO Software from SEOToolLab.com are shedding new light on some of online marketing's toughest challenges.With Cora ...
How AI Is Changing SEO  Business.comAI is a rapidly evolving technology that will make SEO tools and techniques even more informative and useful for businesses in the near future.
Bhavin Patel-Founder & CEO of Thanks Creation9 Explains How SEO & Digital Marketing Can Change The Face Of Your Business  InventivaThe world is rapidly shifting from analogue to digital. People are consuming more and more digital *content* on a daily basis – on mobile phones, laptops, desktop ...
3 Tools to Analyze Content for Marketing, SEO  Practical EcommerceA successful *content* marketing program often begins with creating and maintaining an inventory of every page on your site. There are several ways to conduct a ...
Conquer Google With The Ultimate SEO Tool  InverseDid you know that the top three spots on Google receive nearly 60% of all search engine traffic for any given keyword? That's the magic of SEO, baby, and you're ...
Off-Page SEO: Your Most Burning Questions Answered  Business 2 CommunityOff-page SEO is NOT just about backlinks as most people think. It involves your overall website trust, authority, social signals and many other things. Don't just ...
3 Advanced Google SEO Strategies For Financial Marketers  The Financial BrandIt takes more than just good *content* to rank high in Google's search results. These tips will help you master the art and science of SEO.
Mark Twain One Man Show Actor Chooses Sheets and Associates SEO Marketing Agency - Press Release  Digital JournalRoger Mallon teams up with Baltimore digital marketing agency Sheets and Associates to create a strong web presence for his one man show Here's Mark ...
How User-Generated Content Can Enhance Your SEO Strategy  Small Business TrendsThe SEO benefits of user generated *content* will help your small business get more eyes, and the right eyes, on your site.
Google Launches New SEO Tool To Help Developers, Websites  ValueWalkThe SEO tool also offers detailed and actionable guidance on how they can "apply the web's modern capabilities to improve their own websites.
How Google Discover Affects Search And SEO For Your Personal Brand  Business 2 CommunityThe latest Google Discover search update may be a game changer for brands who need to improve their SEO strategy. With more intuitive features your *content* ...
iProspect India Appoints Asad Khan, Vishal Shah as Senior Directors of SEO Practice  AdAge IndiaiProspect India, the digital performance agency from Dentsu Aegis Network, has appointed Asad Khan and Vishal Shah as Senior Directors to lead the SEO ...
Who Should Win as the U.S. Search Personality of Personalities? [POLL]  Search Engine JournalThere is so much to like about the SEO community. As our Executive Editor Danny Goodwin puts it: “SEO is such a giving community. We share strategies, tactics ...
How to Align Digital PR & SEO for a leading-edge marketing strategy  Pressroom Today IndiaAs the world move towards digitization, everything is undergoing a digital makeover. Being a part of the wider marketing approach, using PR tactics can create a ...
How to Find Every Orphan Page on Your Website  Search Engine JournalIn order for Google and other search engines to index your pages, they need to know they exist and where. This is usually accomplished in one of two ways:.
Jin Goo And Seo Eun Soo To Lead JTBC's Remake Of Japanese Drama “Legal High”  soompiJTBC's remake of the Japanese series “Legal High” has found its leading actors! On December 10, it was announced that Jin Goo and Seo Eun Soo have been ...
You Need a Site Audit: How to Tell If You’re Getting Your Money’s Worth  Search Engine JournalWhat should you look for in a good SEO site audit. Here are some tips to help you choose a good auditor and get your money's worth.
3 Reasons an SEO Strategy Alone Won’t Fix Your Traffic Problem  Business 2 CommunityAs a marketing strategist, I can't count the number of times I've received inquiries from potential clients looking for Search Engine Optimization (SEO) services ...
How to Use Machine Translation to Localize UGC for Global Websites  Search Engine JournalIs the use of machine translation evil for SEO? In terms of global website *content* translation or localization, the best practice is to have *content* localized ...
Startup funding: 2018 was the year of Fintech startups, ecommerce investments slipped to second place  YourStory2018 saw Fintech lead the funding charts as investments in Lending surged and Payments held its own. The early-stage continues to see great momentum and ...
Content Stratgies for Better SEO Results and Marketing ROI  Chief MarketerSEO results can be improved by up to 10 times with a strong *content* marketing strategy. Here's 2 key strategies to improve your SEO ROI.
3 Secrets That Will Help You Grow Your Agency & Revenue Faster  Search Engine JournalIs your agency struggling to get ahead, stagnant, or sinking? Implementing these three key tips can help you start growing faster now.
Seo Ye Ji Appointed Honorary Police Officer For Role In “Lawless Lawyer”  soompiSeo Ye Ji is now an honorary police officer! Her agency King Entertainment stated, “On December 7, Seo Ye Ji was appointed as an honorary police officer at ...
The 12 Areas of SEO Knowledge You Must Master to be Successful  Search Engine JournalWhile SEO and search might not be the shiny object that it was a decade ago, it still has a critical role in the digital marketing mix. That, plus a soaring demand ...
Seo In Young reveals the past fashion choices she regrets most  allkpopSeo In Young revealed the fashion choice from her past that she regrets the most.The former Jewelry member is known to have been quite the fashio…
6 Local SEO Predictions for 2019 and Beyond  Business 2 CommunityWhat is local SEO? It is nothing but a very effective way to promote local business within a particular location. Whether you are trying to encourage your café or ...
'Lawless Lawyer' star Seo Ye Ji felicitated as honorary police officer  International Business Times, IndiaAs an appreciation to her role in "Lawless Lawyer", Seo Ye Ji has been honored with a place in the police department.
Top 30 App Store SEO Tips To Boost App Downloads  MobileAppDailyWith the mark of two million apps on App Store, the competition to stay at the top has become more complex. Here is the guide for the full App Store SEO.
Jin Goo And Seo Eun Soo To Suit Up As Lawyers In jTBC Drama "Legal High"  hellokpopJapanese series Legal High will be getting a Korean drama remake - and it will star Jin Goo and Seo Eun Soo!
Google’s New Website Analysis Tool, Web.dev, Has Several Reported Bugs  Search Engine JournalBugs have been reported in Google's new website and SEO analysis tool, Web.dev, which are confirmed as known issues.
Reputation Management Required For All Businesses, SEO Expert States - Press Release  Digital JournalAll businesses need to employ reputation management if they wish to survive and do well. Especially the online reputation of a business. No matter what type of ...
12 Reasons Why Your Business Absolutely Needs SEO  Search Engine JournalSEO is important for greater searchability and visibility, but offers more real value than that. Here are 12 reasons why businesses need SEO to take their brand to ...
Is There Any New Innovation In SEO?  Forbes NowSearch engine optimization (SEO) has been a field of its own in the marketing community for the past two decades. But in a world where most industries are ...
Fairfax SEO Agency Reveal Hidden Benefits Of Email Marketing - Press Release  Digital Journal321 Web Marketing - Digital Marketing & Website Design - Fairfax, VA321 Web Marketing, a Fairfax web marketing agency, released a blog discussing the ...
3 Reasons Why the New John Lewis Christmas Ad Is a Flop  Search Engine JournalHere's why the John Lewis' 2018 Christmas ad failed to score with audiences. Plus, three *content* marketing lessons you can learn from the ad.
Google to Let Users Leave Comments on Search Results  Search Engine JournalGoogle is preparing to roll out a new feature that will allow users to leave comments on search results.
Digital Vidya Announces an SEO Executive Training Program on the Eve of its 9th Anniversary  India Education DiaryNew Delhi: Digital Vidya celebrated its 9th anniversary on 28th November 2019. The event was celebrated with a lot of valor and zeal. During the celebrations ...
11 Big SEO Challenges You’ll Face in Your Career  Search Engine JournalFrom managing client expectations to balancing task load, learn 11 SEO challenges that you might face in your career and how to overcome them.
Effective Ways of Leveraging Local SEO to Help Boost Your Business  NewswireIn the past, it was assumed that the growth of digital marketing would negatively affect small local businesses.
You Need This 2019 Marketing Calendar & Free Templates!  Search Engine JournalThis amazing marketing calendar will inspire you to *content* marketing greatness in 2019. Here's every special day and monthly observance you need to know.
15 Common SEO Mistakes To Avoid  ForbesUnderstanding SEO is the ultimate marketing discipline, especially in today's highly digital world. If you want to drive traffic to your site and increase sales, you ...
SEO Beginner's Guide: Know the importance of Search Engine Optimization  Business MattersBusiness MattersSEO stands for Search engine optimization, and it's one of the most recognizable abbreviatures of the 21st century.
Best Ways To Improve Your SEO And Why You Need To Do It  Forbes NowThe more quality *content* you produce, the better results you will see.
AFF Suzuki Cup 2018 semifinal: Vietnam head coach Park Hang-seo remains humble in victory  FOX Sports AsiaVietnam head coach Park Hang-seo has just convincingly guided his team to the AFF Suzuki Cup 2018 final with a commanding 4-2 aggregate win over the ...
This $10 SEO master course will help you grow your site’s traffic  The Next WebYou probably know landing high in search engine results can make a big difference between scoring just a handful of clicks or managing a viral sensation.
The Vicious Circle Of SEO (And How To Beat It)  ForbesWhat's the secret to overtaking older *content* that already has a deep reservoir of backlinks? How can we break out of the vicious circle of SEO?
SEO Is A Must For Small Businesses: Here's How To Get Started  ForbesYou are starting a business and have a checklist of the things you need to get your business going. You have the idea for a product or *service* -- check.
How to Do Keyword Research in 2019 for Maximum Search Traffic [Webinar]  Search Engine JournalKeyword research isn't just about choosing high volume search terms, building links, and ranking for that single keyword alone. It is the foundation of a good ...
Massive fake review attack has big impact on small businesses  Search Engine LandThe Local SEO community was recently plagued with a massive fake review attack that impacted small businesses globally. A collection of 37 profiles left over 3 ...
6 Reasons Why SEO Might Not Be Right For Your Business  ForbesContrary to popular belief, SEO is not something every business needs, especially small businesses with modest marketing budgets. Here's how to determine ...
The Truth About Launching An SEO Strategy  ForbesI've never been a fan of the self-proclaimed "SEO guru." Search engine optimization (SEO) strategies can seem like such mythical solutions: Do XYZ for X ...
SEO Industry Approaching $80 Billion But All You Want Is More Web Traffic  ForbesBorrell Associates predicted in 2016 that by the year 2018 businesses in the United States would spend an estimated $72 billion in search engine optimization ...
The 8 Things Most People Get Wrong About SEO  Forbes NowI've been working in the search engine optimization (SEO) space for years, yet I'm still pleasantly surprised to learn new things about the industry. I'll discover a ...
A checklist: Important SEO points to cover in a content campaign  Search Engine LandAfter you've chosen the right execution for your link-building campaign and you're getting ready to launch it, you can't forget about search engine optimization ...
The First 9 Things You Should Learn In SEO  Forbes NowWhen you first enter the world of search engine optimization (SEO), you may feel intimidated at the sheer volume of things to learn. You know that many ...
SEO agencies – Important questions to ask before choosing one  Marketing LandHave you ever had a negative experience using a search engine optimization agency? If so, you are by no means alone. It seems like just about every business ...
How to Optimize Your Product Pages for SEO  Search Engine PeopleIn an ideal world, it should go without saying that product pages for ecommerce stores are important for making more sales and by extension, money. Sadly ...

How I Suddenly Stumbled Onto No.1 In Google and Yahoo Without Search Engine Optimization - So What?

Sometimes, the search engines act really strange. And this story... Read More

Drive More Traffic to Your Website With Your Web Page Title!

One of the most overlooked, but important components, on your... Read More

Search Engine Robots - How They Work, What They Do (Part I)

Automated search engine robots, sometimes called "spiders" or "crawlers", are... Read More

Ten Steps To A Well Optimized Website - Step 3: Site Structure

Welcome to part three in this search engine positioning series.... Read More

Are Your SEO Efforts Going To Waste?

Search engine optimization (SEO) is a long and complicated process... Read More

Search Engine Copywriting: Focus on One Topic

Perhaps the simplest of all the lessons I have learned... Read More

Keyword Density And How To Use It To Keep Traffic Flowing To Your Site!

Generating high traffic to your web site can be costly,... Read More

Search Engine Optimization Tips For 2005 - Part Three

Welcome to part three of our series of articles on... Read More

SEO #4: Off-page Optimization

Yesterday you should have read the third course out of... Read More

Absolute & Relative Links How Do They Rank?

The question for this article is whether or not you... Read More

Buzzwords vs Effective SEO Keywords

Ever see a website that seems to speak a foreign... Read More

Going To Market: Keywords and Backlinks, Part 1

As I waded into the 'Make Money Online' waters on... Read More

Even More Tips For Getting A Top 10 Search Engine Ranking!

I have spent some time discussing the 5 different options... Read More

Optimize Your Site Pt2

6: The hidden benefits to having the right links. Every... Read More

Search Engine Marketing: 20 Nitty-Gritty Strategies To Compel People To Link To Your Website

You don't have to be a rocket scientist to know... Read More

Five Tips to Improve Your Chances with Google et al.

"Dear David: I just created a website on baby toy... Read More

Search Engine Optimization: Who Do You Trust?

Internet search engines exist to organize the seemingly immeasurable amount... Read More

How to Manage SEO

Whether you launch a search engine optimization program in-house or... Read More

How Real SEO Analysis Works

If you're serious about SEO, you need to know how... Read More

Getting To Know Google

Having greatly benefited from my relationship with Google in the... Read More

Search Engine Marketing: Are You Accidentally Hiding From Potential Customers?

You may be hiding if the search engines can't 'see'... Read More

Winning the Search Engine Wars!

Creating and building effective Search Engine marketing campaigns is like... Read More

Why SEO (as we know it) is Doomed to Failure and How You Can Avoid the Trap

Search Engine Optimization (SEO) has become one of the biggest... Read More

Keep Your Content Fresh with this Quick and Easy Tip

Some of the Search engines want only original content. So... Read More

Find Best Keywords For Your Site

Keyword optimisation is probably the most important thing that you... Read More