Deprecated: mysql_connect(): The mysql extension is deprecated and will be removed in the future: use mysqli or PDO instead in /home/a26f9f83/public_html/articles/includes/config.php on line 159
Search Engine Marketing: Choosing Keyword Phrases > NetSparsh - Viral Content you Love & Share

Search Engine Marketing: Choosing Keyword Phrases

Selecting the right keyword phrases is the key to a successful search engine marketing campaign.

Industry statistics indicate that as many as 85% of all initial Website visits begin with a search engine query, and according to researchers NPD Group, more online purchases originate from search engine listings than from any other source. It's no wonder, then, that search engine marketing campaigns ? which include organic search engine placement, paid inclusion, and pay-per-click, among the major elements ? are a centerpiece of every online marketing strategy.

A marketer's first step in developing a successful search engine marketing campaign is optimizing each page on their website with a set of relevant keywords. In the audiobook, "Sound Advice on Search Engine Optimization," author Jill Whalen says, "The keyword phrases you choose to focus on within your visible Web Page copy is the key to success."

Whalen notes that marketers need to use keywords that are most relevant to their Web site ? two and three-word phrases that best describe their products and services. To develop a list, start with a brainstorming session. What words will prospective customers use to search for information? How often are people searching for those words and phrases?

"Once you have a decent list," says Whalen, "head on over to WordTracker.com, which will tell you how many people are actually searching on those keywords." From there, rewrite or edit the copy on each Web page, utilizing the best keyword selections. "Submit these pages to the search engines, and soon you should start to see your traffic soar!"

Jill Whalen offers search engine marketing strategy advice each week in the free audio newsletter from What's Working in Biz, http://www.whatsworking.biz/full_story.asp?ArtID=92

About The Author

Richard Cunningham is a principal of What's Working in Biz, http://www.whatsworking.biz, a publisher of business audiobooks and online audio programs on marketing, sales, and small business strategies.

In The News:

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

TNW

Listen to Google — UX and SEO are a match made in heaven
TNW
To the layman UX and SEO (if they even understand what they mean) sound like two entirely unrelated things. The one is about some plumber jabbing away at their phone, while the other is about satisfying the algorithms of a company in Silicon Valley.


Search Engine Land

SearchCap: Google Search Console, negative SEO & more
Search Engine Land
There is no such thing as being negative SEO-proof, says contributor Joe Sinkwitz. All you can do is take steps to lessen the probability of becoming a victim. Here's how to reduce attack vectors and protect your site. Google Search Console Search ...
5 SEO Mistakes that People are Still Doing in 2018Entrepreneur
A Beginner's Guide to SEO in a Machine Learning WorldSearch Engine Journal
The core pillars of technical international SEOMarketing Tech
MediaPost Communications
all 14 news articles »

AMEinfo

Infographic: 72 Stats To Understand SEO in 2018
AMEinfo
If you too rely on Google's traffic as the main source to attract new customers to your business, it is very likely that you have faced the consequences – both good and bad – of the fact that SEO is always changing. We did as well! Technically, it is ...
Tips for helping women in business boost their SEO rankingFinancy

all 2 news articles »

Forbes

6 Reasons Why SEO Might Not Be Right For Your Business - Forbes
Forbes
Contrary to popular belief, SEO is not something every business needs, especially small businesses with modest marketing budgets. Here's how to determine ...
Small Business SEO Checklist: 11 Ways to Improve Rankings TodaySearch Engine Journal

all 2 news articles »

Search Engine Land

The small business owners guide to conquering SEO: The glossary
Search Engine Land
While SEO is neither magic nor rocket science, it's still fairly complex and getting more so every day. The vernacular can be somewhat confusing to everyone practicing SEO. Canonical, hreflang, schema, cache, robots.txt, .htaccess — these are just a ...


Business.com

Why Your Business Can No Longer Afford to Ignore SEO
Business.com
Your corporate brand is a digital representation of your business's persona, voice, mission and values. When it comes to digital visibility, nothing outperforms search engine optimization. Search engine optimization (SEO) refers to the art and science ...


Entrepreneur

The Startup's Handbook to Perfecting the SEO Strategy
Entrepreneur
Many business owners and founders still make the mistake of assuming SEO to be an offshoot of web development. Understand that SEO is an inseparable and ongoing part of marketing. It is much more than adding titles and meta descriptions to your web ...
4 Very Popular SEO Beliefs That Make No Sense At All - Search ...Search Engine Journal
4 Ways Sentiment Analysis Is Changing SEOSearch Engine People (blog)
Google: On Page Depth, Flat Architecture, Googlebot Discovery and SEOThe SEM Post

all 8 news articles »

Practical Ecommerce

11 Free Chrome Extensions for Technical SEO
Practical Ecommerce
SEOquake offers data from critical SEO categories — technical, content, and link authority — and allows you to customize what you want to see. Have a look through all of the tabbed navigation options on your SEOquake results — there's a lot more ...


Business.com

Small Business Guide to SEO
Business.com
SEO describes a group of practices that drive organic traffic to a business website by boosting its place in search engine results. If you're a small business owner and you use the internet to drive customers to your business (which should be most of ...


MediaPost Communications

Did Falling SEO Prompt Didit To Back Out Of Gawker Auction?
MediaPost Communications
Gawker's SEO value and links were was the biggest draw for Lee back in December when making the decision to bid for the bankrupt company. Since then the SEO dropped by 50%, he said, according to external data sources. It would have cost too much to ...

and more »
Google News

SEO Hints and Tips and Free SEO Tools

Do you realize that if you manage your website, SEO... Read More

The Power of Topic Specific Search

What are Topical Search Engines?Simply put, topical search engines are... Read More

Pay-per-click ? the Ultimate Tool to Boost Affiliate Sales

The old ways are not always the best ways.The traditional... Read More

Meta Tags Help Optimize Your Web Site Rankings

Are you working on getting your web site up onto... Read More

The Google Sandbox ? A Frustrating Inevitability or a Golden Opportunity?

IntroductionThe Google Sandbox is a term applied to the phenomenon... Read More

SEO and Google Indexing - Why It Requires A Complex Blend of Skills

If it was easy, everybody would be doing it. Getting... Read More

Website Ranking With an Internet Marketing Specialist

On the internet, competition is stronger than ever. There was... Read More

Duplicate the Exact Steps Used to Get a Number 1 Yahoo Ranking in Less than 30 Days

If you have ever been into a McDonalds you will... Read More

The Search Doesnt End at Your Homepage

In a recent report for a new client, I wrote:... Read More

Link Popularity

In today scenario when we talk about Search Engine Optimization,... Read More

Rock Your Rank With a Dynamite Text Link - Yahoo Directory Explodes Rankings

Last week a client called me excitedly exclaiming that their... Read More

Search Engine Optimization and Submission Tips

Bringing visitors to your site from the main Search engines... Read More

Why Search Engine Marketing Has A Passion for Web Site Usability

Watching a recent football game, I imagined two very different... Read More

Google: The Ultimate Web Writer?s Style Guide

Indulge me for a moment.Forget that Google is a search... Read More

The Budget Webmaster?s 6 Step Guide to Improving Existing Rankings in Google

The Budget Webmaster's 6 Step Guide to Improving Existing Rankings... Read More

An Ethical Alternative to Doorway Pages

Definition: A doorway page is content created specifically for the... Read More

Do the Robot!

Everyone should realize that the search engines (sponsored ads aside)are... Read More

Search Engine Marketing (SEM) - Houses on Sand

Do you depend on free search engine traffic for your... Read More

How To Select The Right Keywords

Keyword SelectionThe most important component of search engine optimization is... Read More

10 Steps To Higher Search Engine Positioning

There is perhaps no more level playing field in business... Read More

Search Engine Robots - How They Work, What They Do (Part I)

Automated search engine robots, sometimes called "spiders" or "crawlers", are... Read More

How To Write Effective And Unique Articles That Are Optimized for the Search Engines

It is a well known fact that writing, distributing and... Read More

Fixed Point of Reference

According to author Frank Peretti, "A fixed point of reference... Read More

3.5 Reasons You Need To Forget About Search Engines

Have you ever stopped to think how much time is... Read More

Paris Hiltons Reputation is SHOT! Hows Yours?

With apologies for the cheap trick of mentioning Paris Hilton... Read More