![]() |
|
![]() |
|
![]() |
|
![]() |
Like many folks, I have been using KEI for some time now to determine what keywords I should target with my web site. And this has led me to becoming concerned with the results KEI provides and the keywords it suggests. I need to say here that my concern is very subjective as many folks are happily using KEI and don't seem to have a problem with it.
My main concern with KEI is that, by the way it works, it strongly favours demand numbers without, I feel, sufficiently taking into account the corresponding supply numbers.
I need to say here that I interpret supply numbers as a representation of how competitive a keyword is. For example, if keyword 1 has a supply of 200,000 while keyword 2 has a supply of 5,000,000, then I would consider keyword 2 as being more competitive than keyword 1.
And all things being equal, I would prefer to target a keyword that is less competitive and with less demand, rather than a highly competitive keyword that has a higher demand. The reason for this is that I feel that I have a better chance of cornering a section of a less competitive market than I do that of a highly competitive one.
Based on my concern with KEI, I have decided to create an alternative. I have called this alternative "Competition Indexed Demand" (CID). Now, CID works out the marketing potential of keywords in a similar way to KEI but it uses a different formula, one that takes more into account the supply numbers of keywords (or their competitiveness).
For example, using "ranking" as the starting keyword with Overture, KEI suggests the following top 3 keywords,
Keyword........................Demand.....Supply.......KEI
nfl quarterback ranking........43,474.....75,800......24,934
nfl power ranking..............43,171....122,000......15,277
college basketball ranking.....71,149....541,000.......9,357
while CID suggests the following top 3 keywords,
Keyword.................................Demand......Supply.......CID
dick vitale college basketball ranking..16,983......33,400.......640
nfl quaterback ranking..................43,474......75,800.......427
vote nba power ranking...................3,129......30,200.......394
Comparing the 2 sets of results, you can see how CID favours lower competition compared to KEI. I have now used CID for quite a number of keyword research projects and have found that not only it favours lower competition, but it also suggests keywords that, I feel, have a better demand-supply balance.
Given that CID is an alternative to KEI, you now have to make a decision when doing your keyword research in order to determine the marketing potential of the best keywords to use. The decision is: shall I use KEI or CID? The answer to this question is straightforward: if you want to focus on high demand then use KEI, and if you want to focus on lower competition, then use CID.
Furthermore, based on my obervations of KEI and CID results, I have felt the need to come up with 2 rules to avoid both KEI and CID generating what I feel are inappropriately high numbers. My observation has been that these high numbers are generally generated because the demand and/or supply numbers are too high.
These 2 rules are:
- "the 100 thousand demand rule" which states that "any keywords whose demand numbers are above 100 thousands should be ignored",
- "the 10 million supply rule" which states that "any keywords whose supply numbers are above 10 million should be ignored".
Applying these 2 rules to KEI and/or CID will help you determine more realistically the marketing potential of keywords.
In conclusion, CID should be seen as an alternative to KEI and not as replacement for KEI. The reason for this is that CID focusses on the competitiveness of keywords while KEI focusses on the demand.
Serge M Botans
Contact: [email protected]
Phone: 61-03-9478-7088 or 61-0415-642424
Web Site: www.cattle-ramp-seo.com
PS. I have not currently released the CID formula. However, you can download my program Keywords Analysis to research your keywords using KEI and/or CID www.cattle-ramp-seo.com/KeywordsAnalysis.zip
Copyright © Serge M Botans, Melbourne, Australia, February 2005
Serge M Botans is the CEO of the self-help search engine optimisation web site http://www.cattle-ramp-seo.com
In today scenario when we talk about Search Engine Optimization,... Read More
Keywords are indisputably, the single most important element of an... Read More
Search engine optimization this and search engine optimization that. You... Read More
Listed here you will find the five of the most... Read More
The first months my website was online, I was constantly... Read More
Google has many ways to help you find want you... Read More
When used properly in combination with other basic search engine... Read More
When you write a press release, what is your ultimate... Read More
PageRank - an exclusive technology developed by Google which can... Read More
Since the last Google update, there have been many instances... Read More
Back in November, when the Google Dance began, Barry Lloyd... Read More
Search Engine Optimization is the creation of a web page,... Read More
The importance of keywordsKeywords or key phrases you choose will... Read More
It's no surprise that dominant cosmetic surgery practices also have... Read More
What's all the talk about links we hear about? Reciprocal... Read More
Onpage optimization is the process by which various elements on... Read More
Google's calling your name...Hi, Google here. We want to index... Read More
The term, Search Engine Optimization (SEO), refers to a set... Read More
One of the key things to remember when developing your... Read More
Links are a crucial part of attaining high search rankings,... Read More
If you have ever been into a McDonalds you will... Read More
The pursuit of online information has become an increasingly dynamic... Read More
Have you ever stopped to think how much time is... Read More
Your title tag is the most important 3 to 12... Read More
"The use of black hat SEO techniques are completely unethical."... Read More
Internet Directories and their ImportanceThere are two very pertinent reason... Read More
Let me preface this report by citing advertisers in 2004... Read More
So has Google found your site yet?Over the last 12... Read More
I've had several prospects and clients say to me "I... Read More
What do the words "Search Engine" make you think of?... Read More
SEM - Research Measures SuccessSearch engine marketing success comes from... Read More
Getting a high ranking on Google is a big achievement.... Read More
What are Topical Search Engines?Simply put, topical search engines are... Read More
No matter who you are or how much you pay... Read More
As the undisputable leader in search engines, Google places a... Read More
It is by now a proven fact that content is... Read More
Yesterday you should have read the fifth course out of... Read More
There are certain tricks and techniques in SEO industry, which... Read More
There are many facets to SEO and the search engines... Read More
Even though Google Revenues continue to soar, the hidden problem... Read More
My Grandfather ran a small Grocery Store and when you... Read More
There are a lot of things in Search Engine Optimization... Read More
Here are some observations that I have made recently:1. On... Read More
Internet users have never had it better what with Yahoo!,... Read More
Yes, it really happens. Now you might find it hard... Read More
Contrary to what most people think, it is not necessary... Read More
If you're anything like me, you have a favourite search... Read More
When you get an e-mail from SEO Company with content... Read More
Open Wordtracker [ http://www.wordtracker.com/ ] and you'll see... Read More
SEO or search engine optimization strategy now becomes widely popular... Read More
Search Engine Optimization (SEO) Search Engine Optimization (SEO) |