Alert Marketing - Get Google Search Results By E-mail

Sometimes our jobs as marketers means we need to look beyond the obvious. Google, for example, offers their Google Alerts service. At first glance, this may seem most useful to companies who want to track certain searches within their industry, or to hobbyists who want to stay on top of changes in their topics of interest.

But Internet marketers can also use Google Alerts to help keep track of what's going on around the net, and even to keep tabs on their direct competition for that matter. Google Alerts, which are email notifications, can be created based on the top 10 Google news stories, but more helpful to marketers is the possibility of creating alerts for the top 20 Google web search results.

By setting up alerts for your competitor's company, web site, brand, or product name, you can monitor search results for changes. Some results may indicate a new product launch, or perhaps a publicity campaign, and you will be able to make appropriate adjustments in your own business.

If you want to market an affiliate product through SEO, you can monitor the top 20 results for a search on that product. You will know if and when your site breaks into the top 20 results, and can watch it as it hopefully continues climbing to that first position.

There are other uses as well. SEO firms can monitor clients' results. Niche marketers can easily monitor both industry news and niche search results. You can even monitor search results for your best keywords and your own high ranking pages.

Google Alerts, though free, can provide valuable marketing intelligence to online entrepreneurs who take advantage of it.

About The Author

Jakob Jelling is the founder of http://www.sitetube.com. Visit his website for the latest on planning, building, promoting and maintaining websites.

In The News:

SEO vs. PPC: Which Is Better for Your Business in 2020  99Signals - Tech News, Tech Hacks, & More
SEO in 2020: Going Beyond Google  Search Engine Journal
SEO in 2020: What You Need to Know  Business 2 Community
Can SEO Be Made Predictable?  Search Engine Journal
What Does It Mean to ‘Do SEO’?  Search Engine Journal
A Definitive Guide to Mobile SEO  Search Engine Journal
Can SEO Have a Negative Effect?  Search Engine Journal
What Is a Google Penalty in SEO?  Search Engine Journal

Monitor and Increase Your Search Engine Visibility with the DIY SEO Tools

In this three part article, you'll find many tools that... Read More

How to Get the Best Deal on Your SEO Project

If you own or manage a business Website, chances are... Read More

Importance of Keywords in Anchor Text or Title Text

Keywords are indisputably, the single most important element of an... Read More

Supply & Demand - Stop Attacking Good SEO Companies!

As I read the latest news online about what Google... Read More

7 Free Search Engine Resources You Should be Using Now

Ask any business person who's website is at the top... Read More

Top Search Engine Ranks, Part 2- Mastering the Secret- Explained

In the first part of this series on ranking at... Read More

2 Powerful Ways To Capitalize on Your Search Engine Traffic

Many marketers know that search engine marketing is among one... Read More

Torpedo and Sink the Ship SS Search Engine Ranking

I was recently contacted by one of my best clients... Read More

Local Search Optimization - A Guide to Getting Started

While searching the web these days, it's hard not to... Read More

King + Queen = Royal Success

Ever wonder how or why your competitor gets better search... Read More

Optimize Your Site Pt1

Listed here you will find the five of the most... Read More

Your Website Title Could Be Costing You Money

Nothing could be simpler than the title you give to... Read More

Google has an Achilles Heal - Will Their Competitors Notice?

Even though Google Revenues continue to soar, the hidden problem... Read More

Getting To Know Google

Having greatly benefited from my relationship with Google in the... Read More

Search Engine Rankings for Beginners

Search engine optimization is best left in the mystical land... Read More

The Hottest Tip On Getting A Web Site Listed Quickly by Yahoo, Inktomi, MSN, FAST and AltaVista

Every webmaster knows that the free search engines are a... Read More

The Real Search Engine Optimization Guide

Nowadays, there is so much talk about SEO (search engine... Read More

Google Zombies Need To Wake Up

Over the last couple of weeks, I've received more e-mails... Read More

Search Engine Optimization, Positioning: Is Chasing Google Algorithms Worth It?

Google is the undisputed heavyweight champion of search engines. Most... Read More

Owning Your Category Online - Is Our Website Broken?

"Owning your business category online is more than just a... Read More

The Google Sitemap For Idiots

I don't mind admitting that every time some new fangled... Read More

Why SEO (as we know it) is Doomed to Failure and How You Can Avoid the Trap

Search Engine Optimization (SEO) has become one of the biggest... Read More

5 Things to Keep an Eye on in the SEO World in 2005...

After the latest PR update at Google and MSN's beta... Read More

7 Search Engine Optimization Strategies

Search engine optimization refers to the technique of making your... Read More

Has Google Lost the Plot?

With the help of MSN, recently I've been reminiscing about... Read More