21 Search Engine Terms Every Web Marketer Should Know Part 1

1. Search Engine - Is a database of web sites that is ranked according to the computerized criteria that the programmers decide upon called an algorithm. Various search engines determine ranking on their own different factors of importance or relevancy. For the last few years the Google search engine was the most popular search engine supplying the search results for Yahoo and to a lesser extent MSN and AOL. This all changed recently after Yahoo purchased different search engine companies and developed its own search engine. Soon MSN will enter this market with its own search engine algorithm.

Searchers input keyword queries into search boxes and are given results from the databases of the search engines in accordance with the ranking algorithm from whatever search engine they are using.

In other words, search engines index sites it feels will be of value to its customers, which are Internet surfers searching for information.

The most important concept to grasp with a search engine, is that it uses an automated computerized system to find and rank the sites within its database of web sites.

2. Internet Directory - An Internet directory is a large listing of categorized web sites - however the concept that should be understood with the Internet directories, is that they actually have editors that decide what goes into the directory. Remember an Internet directory is decided and managed by human editors, while in contrast, a search engine is ranked by a computerized algorithm or system. Directories are important to get links from because, they will raise your rankings in the Google algorithm (which is based on PageRank? or links from other sites to a great extent).

3. SEO - Search Engine Optimization From the Tao of Search Engine Promotion represents the Ying or Female Principle in that it is more fluid and receptive to the algorithms of the search engines, which of course you - do not control. SEO promotion is using known conventions and in some cases deconstructing the algorithms of the developers of the search engines and working with them. In other words it is like Judo where you use the momentum and power of the search engines to build your business. You will have to be constantly vigilant, in order to try to stay abreast of the latest developments in SEO promotion.

4. Pay-Per-Click (PPC) advertising with the search engines is bidding for particular keyword phrases or search terms used most frequently by Internet users related to information on certain niches and sectors. Overture was the first great pay-per-click advertising sales channel for the search engines. It presently represents Yahoo, MSN, AOL, Alta Vista, Hot Bot, and related partners allowing advertisers to bid on particular keywords. Google presently runs its own PPC Search Engine advertising branch called Google's Adwords Select. Since PPC advertising is so expensive use it in moderation by setting daily and monthly budgets (otherwise for high volume searched keywords you could go broke).

After setting budgets, which you do in the Overture and Google advertising interfaces, use PPC to test your conversion rates for subscribers, sales, etc., and constantly monitor it and fine-tune it. You want to increase your conversation rates. This is critical because as we alluded to the expense of PPC in earlier in this article the typical major ad agency or corporate brand only spends $5 - $15 dollars to reach a thousand people (CPM). Although they may go higher for a responsive direct mail lists like $100 or $150 to reach a thousand people. In PPC advertising small business are usually paying at least 35 cents on the dollar (for any word with any real competition) to reach a thousand people or $350 dollars. I have seen and experienced people paying $2.50 a click or $2250 dollars to reach a thousand people.

The true expense of PPC is never discussed by experts in that industry. Any small business using PPC should have an outstanding product ready for prime time, to see any return in investment. Alternately, they should only use it for limited testing or to get a product quickly to market on-line. Given the expense of PPC some small business people might be better off buying classified direct response advertising in a niche publication or obtaining ad space in ezines.

Another point to discuss in PPC is how the major companies hurt their advertisers (stab them in the back) by using pop-up blockers, which hurts the advertisers ability to collect email addresses on the front end, and with spam filters block even legitimate marketers ability to reach opt-in subscribers on the back end. Google is more of a front end pop-up blocker, AOL is more of an email blocker, while Yahoo is both. There are better ways to stop email and web site spam. What is important is that small business, if it is not careful with PPC could be paying AOL, Google, and Yahoo/Overture to put them out of business.

5. Pay Per Inclusion is paying to be included in the database of a search engine or Internet directory. Presently it is free to be included in the Google search engine. You just need a link to your site from a few other sites already in the Google database and your site will be spidered in many cases. Recently it has been announced Yahoo will charge a fee to update your new content into their search engine database. From what I understand if you are already listed in Yahoo its all well and good, but any new content that you put on your site will not be indexed.

6. Search Terms (AKA Keywords or Keyword Phrases) - Search terms and more specifically keyword phrases are words searchers put in a search box to find information on a particular product, service, or item. Keywords and Keyword phrases have different tiers. For instance the top tier keyword 'business' probably receives 500,000 searches a month. But it is so general that it would not be a good keyword for which to optimize your site. However, the second tier Keyword phrase 'small business' would have less searches, but it is more of a targeted search. The third tier keyword phrases are even more targeted and would be ideal for persons to optimize their sites for although there are less monthly searches for them.

7. Search Engine Algorithm - Algorithms are sets of rules according to which search engines rank web pages. Figuring out the algorithms is a major part of SEO. The thinking is that if you understand how they calculate relevance, you can make specific pages on your site super relevant for specific search terms. For free telecourses and more on algorithms and SEO in general, please check out http://www.searchengineplan.com.

About The Author

Kamau Austin, helps small and minority business make more money, by creating, search friendly web sites. He is the owner of http://www.Ebizbydesign.com, http://www.Einfonews.com, http://www.carolsartshows.com and the creator of the Free Search Engine Promotion Tele-course.

In The News:

What Is Dwell Time & Why It Matters for SEO  Search Engine JournalHere's what you really need to know about dwell time, how search engines use it, how it impacts rankings, and how to influence it.
5 Growing SEO Methods to Optimize your Keywords in 2019  YourStory.comWhile everything else stops to run in a proper manner, or when you have to do it, tweaking your keyword lists is similar to that of your regular car maintenance.
Publishing Thousands of URLs at Once – Is It Risky for SEO?  Search Engine JournalFind out whether publishing thousands, or hundreds of thousands, of new pages at the same time could have any SEO risks or unintended consequences.
What Is Rank Transition & What Does It Mean for SEO?  Search Engine JournalDiscover what rank transition is according to Google's Ranking Documents patent and what its implications are for search engine optimization.
Vietnam coach Park Hang-seo confirms desire to give up coaching multiple teams  FOX Sports AsiaVietnam coach Park Hang-seo claims that he still plans to concentrate on only one of the two national teams for the country.
Importance of Local SEO Ranking for Hoteliers  Hotel News ResourceArticle - Importance of Local SEO Ranking for Hoteliers - Any business that has an actual physical location needs to put time into their local SEO. It is imperative ...
SEO Manager job, Johannesburg  Bizcommunity.comOur client a leading and renowned agency, seeks to hire an experienced SEO manager. Develop and implement SEO and link building strategiesUser ...
What is HTML, cache and SEO? What are cookies and how do algorithms work? Digital language explained  Evening StandardTech speak can give us all a headache sometimes. Every day in the digital age, it seems we have a new phrase to contend with that describes the intricate ...
[Video] WebTextTool Review & Walkthrough: Level Up Your SEO in 2019  99Signals - Tech News, Tech Hacks, & MoreHere's an in-depth video review & walkthrough of WebTextTool — an SEO tool that can help you optimize your blog posts & improve your *content's* readability.
College students learn digital marketing, SEO during seminar  Daily PioneerThe college students learnt about Digital Marketing and SEO during a daylong seminar. A seminar on Digital Marketing and SEO was held at Oriental Institute of ...
7 Best SEO Tools to Help You Rank Higher in Google  EntrepreneurThe key to building and sustaining organic traffic is knowing which are the best SEO tools to use. Today, there are so many SEO checkers on the market that it be ...
The Most Effective SEO Strategies in 2019  QriusNew year, new you, new SEO strategies. With search engines like Google looking ahead to improve their services, it's vital to keep up and prepare for the.
3 Benefits to investing in SEO now  TechGenYZAs an online business or company, you want your products or services to reach the most number of internet users in order to make more sales. If you decide to ...
SEO Tidbits From Google Fights Disinformation White Paper  Search Engine RoundtableOn Friday, Google published on their blog about fighting disinformation and posted a 30 page white paper. Truth is, there is nothing really new in this white ...
Introducing SEO for developers. It’s time.  Search Engine LandComputer programming is making enormous innovative leaps on the web, evolving from crusty old-school AJAX, to jQuery, to reactive views that synchronize ...
The 20-Minute Technical SEO Workweek  Search Engine JournalHave you checked your technical SEO lately? Use this workflow to quickly get a pulse of your technical SEO in just 20 minutes a week.
Exploring the Role of Content Groups & Search Intent in SEO  Search Engine JournalHere's what SEO professionals need to know about a Google patent "Optimized Web Domains Classification Based on Progressive Crawling with Clustering."
SEO: 9 Tips for Writing Great Content  Practical EcommerceTextual *content* enables search engines to understand your site. The words you choose should engage shoppers and boost your site's relevance to the ...
SEO Optimizers free digital marketing training classes in Los Angeles - Press Release  Digital JournalWe are a full *service* digital marketing agency, specializing in search engine optimization, website design, social media, and paid advertising. Since their ...
4 demanding areas of SEO to focus this year  TechGenYZThere's so much more to understand in SEO which is must to know to drive traffic to your website and rank higher. Know more here.
SEO vs SEM – What’s the Difference and Why it Matters to Your Business  G2 CrowdLearn the key difference between SEO and SEM and how they greatly increase the visibility of your site on search engines like Google, Yahoo, Bing, and more.
SEO Guide 2019: Your Strategy for This Year  Search Engine JournalAre you ready to become up-to-date with the world of search engine optimization? Read WebCEO's guide to learn the top SEO tactics you need in 2019.
Crawl-First SEO: A 12-Step Guide to Follow Before Crawling  Search Engine JournalCrawl-first SEO focuses on two of the main parts of the search engine infrastructure: crawling and indexing. If all the pages on a site aren't crawled, they can't be ...
Vietnam coach Park Hang-seo begins planning for AFC U-23 Championship  FOX Sports AsiaSouth Korean Park Hang-seo joined as the head coach of the Vietnam national team back in 2017. His reign saw the Golden Dragons go on one of their more ...
6 Ways SEO Tools Can Help You Run Your Business  Search Engine JournalTools make a marketer's life more productive. This post will tell you why and how SEO tools can help you better run your business.
5 SEO Career Trends for 2019 [New Research]  Search Engine JournalWhile the idea of SEO being dead is nothing more than worn out, industry fodder, SEO as a job title and role have been legitimately questioned. Not so long ago, ...
Context in Outbound Links for High Ranking SEO  Search Engine JournalLinking out to other sites is important. The sites you choose to link to can cause your site to lose rankings. This article discusses outbound links for SEO.
SEO For Plumbers: Grow Your Plumbing Business With Search Engine Optimization  ForbesSearch engine optimization (SEO) offers a unique advantage for local *service* businesses. Just like the phone book of yesteryear, SEO allows the small business ...
Sharpen your SEO & SEM skills. See the SMX Advanced agenda!  Marketing LandFor nearly 15 years, SMX® Advanced has been the event expert search marketers attend to learn performance-enhancing tactics, make game-changing ...
How to Set & Achieve Realistic SEO Goals for 2019  Search Engine JournalWhat milestones does your company need to reach in 2019? As marketers and SEO professionals, charting the path toward our goals is one of the exercises we ...
New Study Shows How Much SEO Professionals Are Earning Per Year  Search Engine JournalA recent study on the local search industry reveals how much the average SEO professional earns in a year, and what they bill per hour. Data is based on ...
How to Activate a Sponsorship to Achieve Content Marketing & SEO Goals  Search Engine JournalWant high-quality coverage and links? Here's how to maximize sponsorships to help you to achieve your *content* marketing and SEO goals.
What Is an SEO Professional in 2019? An Identity Crisis Averted  Search Engine JournalPicture this: You're an SEO professional, and someone asks you what exactly it is that you do. What do you say? I'm a: Search analytics guru; *Content* strategist ...
Wix ‘SEO Wiz’ Stars in Big Super Bowl Ad, Fumbles with SEO Community  Search Engine JournalDid you hear that sound last night during the Super Bowl? It was the collective SEO community hitting their heads against a proverbial desk. Wix's foray into the ...
5 Things I Wish I Knew Before Hiring an SEO Vendor  Search Engine JournalLooking to oursource your SEO needs? Here are a few important things you should know before hiring your first SEO vendor.
SEO: Free Keyword Research in 3 Steps  Practical EcommerceThere are many expensive tools that claim to simplify and speed up the keyword research process. If you don't have thousands of dollars in your budget, ...
Angular Universal: What you need to know for SEO  Search Engine LandIf you use Angular to power your website, then you have an extra hurdle to cross when it comes to SEO. Fortunately, Angular Universal makes it easy to leap ...
How to keep your SEO team (and yourself) relevant  Search Engine LandWeekly rank tracking. Optimization meetings with the media, copy, UX and dev teams. Monthly analytics reporting with the client. And decks. So many decks.
SEO Evolution: What’s next for SEO?  Fourth SourceThe year is almost at an end and with the dawn of a new one comes the prospect of Google's raft of SEO changes that the company is ushering for 2019.
Stirling 2019: Soon-Seok Seo seeks revenge  International Paralympic CommitteeSouth Korea's Soon-Seok Seo wants to take care of some unfinished business from a year ago at the PyeongChang 2018 Paralympic Winter Games. His team ...
SearchCap: Google updates, SEO education & A/B testing  Search Engine LandMueller previews Google image search changes, old Search Console sunsetting at NYC meetup. Jan 25, 2019 by Barry Schwartz. Here are the highlights from a ...
10 Ways to Think Like Googlebot & Boost Your Technical SEO  Search Engine JournalHave you found yourself hitting a plateau with your organic growth? High-quality *content* and links will take you far in SEO, but you should never overlook the ...
SEO: Monitoring Traffic from Domain Mergers, with Google Data Studio  Practical EcommerceA common practice among retailers is creating microsites to target different audiences. The strategy can produce strong conversions because the user ...
MarTech Today Research: A marketer’s guide to enterprise SEO platforms  Search Engine LandEnterprise SEO continues to grow more complex as the technology and algorithms powering search engines evolve. Comprehensive enterprise SEO platforms ...
How to Use Python to Analyze SEO Data: A Reference Guide  Search Engine JournalDo you find yourself doing the same repetitive SEO tasks each day or facing challenges where there are not tools that can help you? If so, it might be time for you ...
60+ SEO Stats to Help You Rank Better in 2019 [Infographic]  Social Media TodayAre you looking to maximize your search performance in 2019? Need to know the stats and facts to help you understand the SEO process? The team from Red ...
Super Bowl Sunday SEO: The importance of search during the Big Game  ClickZSEO is crucial during the Super Bowl, both for $5 million-dollar advertisers and companies hoping to appear in local search results.
How to Do a Competitive SEO Analysis  Practical EcommerceKeeping up with the Joneses in search engine optimization starts with clicking and scrolling in the search results. Copying competitors won't help you outrank ...
11 SEO Tips & Tricks to Improve Indexation  Search Engine JournalHere are 11 tips and tricks to ensure that your website gets crawled and indexed properly – and help your webpages rank higher in search.
4 Link Building Tips for International SEO  Search Engine JournalDiscover four link building tips for global websites that can be easily implemented even by companies with limited resources.
Targeted SEO: Here’s how to grow a page from 200 visits per month to 30,000  Search Engine LandSpoiler alert: SEO works. Strategic, targeted SEO can drive huge results for the right pages. Of course, the catch here is that you need the “right” pages to see the ...
SearchCap: Bing Maps API, Google and YouTube ads and targeted SEO  Search Engine LandNow your Google text ads can show on YouTube search results, too. Jan 30, 2019 by Ginny Marvin. Google says early tests have shown similar performance ...
Reason why search engine optimisation will give you leading results  The Munich EyeSearch Engine Optimisation (SEO) is undoubtedly the top technique to use in the marketing industry. Imagine how many people advertise the same product that ...
SearchCap: Local SEO survey, Moz domain authority and GOOG earnings  Search Engine Land5 takeaways from Google's Q4 2018 earnings for search marketers. Feb 5, 2019 by Ginny Marvin. Google executives discussed search experience, campaign, ...
Loyalty Marketing: The Proven Complement to Your SEO Strategy  Search Engine JournalHere's how loyalty marketing can complement your SEO strategy and why the two disciplines need to be conducted seamlessly.
Get your site to the top of any search with this SEO tool  Boing BoingThere's a lot of competition on the internet, no matter what your hustle. The important thing is that when people search for what you've got, they find you - and ...
SEO Tools to Guarantee the Success of Your Digital Marketing Strategy  TAPinto.netWhen you look at the search engine results for the keyword you want to rank for, how often have you wished your page would be at least in the first five results ...
SEO Specialist - Aceable  Built In AustinAceable is hiring for a SEO Specialist in Austin. Find more details about the job and how to apply at Built In Austin.
Google Search Console sending alerts for big ranking, traffic drops  Search Engine LandGoogle is now sending alerts and notifications from Google Search Console when it detects a “substantial drop” in clicks to your website from the Google search ...
'Very concerning': Senate watchdog hasn't finished an ethics probe since 2017  CBC NewsThe Senate Ethics Officer didn't publish a single inquiry report last year, prompting some senators to wonder exactly what the office (which has a $1.2 million ...
The Mammoth SEO Checklist to Rank Any Blog [Infographic]  Social Media TodayAre you looking for ways to increase traffic to your blog? Want to know how to better optimize your on-site *content* in order to boost your Google rankings?
Global Seo Software Market Anticipated Forecast In Key Regions (Apac, Emea, Americas) For The Period 2022  Rochester LeaderGlobal SEO Software Market has promises to grow as the most influential market worldwide as it has been playing a significant role in impressing positive ...
Sugar Land Google Ranking Expert SEO Services Launched  NewswireHouston, Texas online marketing agency Impactnext announced that its SEO and online marketing services are now available to local businesses in the Sugar ...
The 12 Areas of SEO Knowledge You Must Master to be Successful  Search Engine JournalThe role of an SEO requires mastery of certain skills and knowledge. Here's what SEOs need to master for career advancement and campaign success.
40 Major SEO Mistakes You Must Avoid in 2019 [Infographic]  Social Media TodayAre you struggling to get your website to rank on the first page of Google? Want to see if you're making any SEO mistakes that could be holding your website ...
DigitalBerge, The #1 SEO Company in Delhi NCR, Launches its Personal Branding Services  Business StandardRead more about DigitalBerge, The #1 SEO Company in Delhi NCR, Launches its Personal Branding Services on Business Standard. / -- With the launch of its ...
SEO 101 Tutorial Videos  Vertical MeasuresHere are 6 SEO tutorial videos from our SEO 101 training series on improving your search engine ranking through proper onsite SEO tips and techniques.
Park Eun Bin, Seo Ji Hoon, And BTOB's Yook Sungjae In Talks For New tvN Drama  soompiMore actors are in talks to star in tvN's upcoming drama “Man Who Bakes Bread” (literal title). “Man Who Bakes Bread” is a romance drama based on a Naver ...
5 Critical SEO Considerations When Optimizing News Websites  Search Engine JournalA few rules of SEO, like publishing great *content* and providing a good user experience, are universal. But not all websites thrive by using the exact same set of ...
12 Reasons Why Your Business Absolutely Needs SEO  Search Engine JournalSEO is important for greater searchability and visibility, but offers more real value than that. Here are 12 reasons why businesses need SEO to take their brand to ...
Is SEO the future of successful apps?  Geospatial WorldGoogle recently updated their mobile search algorithm to show the results of not only websites but also apps. Plus, the app results come with an install button.
SEO: 6 Things to Do When You Have Nothing to Do  Practical EcommerceSearch engine optimization is self-directed. Unless you're being managed by another practitioner who tells you what to do and when to do it, SEO can be difficult ...
Google: SEOs Don't Manipulate Google They Manipulate Web Sites  Search Engine RoundtableSometimes Google's John Mueller has these one liners that I just want to share with the SEO community. He said on Twitter "SEOs don't manipulate Google, ...
5 Tips for Choosing Your Next SEO Firm  EntrepreneurMaking the right decision when choosing your next SEO firm has major consequences for your business and your bank account. The difference between a boom ...
47 Experts on the 2019 SEO Trends That Really Matter [Ebook]  Search Engine JournalIn 47 Experts on the 2019 SEO Trends That Really Matter, learn how the following SEO outlooks will influence the way we do SEO in 2019: Understand Your ...
SEO still leaves most marketers puzzled. With this $30 training package, you won’t be.  The Next WebDo you know the most searched keywords around your business or website? Do you use those keywords in your titles and tags? Do you know your optimal ...
Why Prioritization Is Critical to SEO Success  Search Engine JournalHere's why prioritizing on-site and technical optimization, *content* creation and repurposing, and link building will set your SEO campaign up for success.
12 SEO Goals for 2019: Ideas That Will Inspire You  Search Engine JournalIt's time to set your SEO goals for 2019. Need some inspiration? Read this roundup of New Year's goals from the SEO community.
Is There Any New Innovation In SEO?  Forbes NowSearch engine optimization (SEO) has been a field of its own in the marketing community for the past two decades. But in a world where most industries are ...
These Are The Biggest SEO Trends Of 2019  ForbesSEO strategy with components for successful marketing as icons on cubes on wooden backgroundGetty. How will the world of search engine optimization ...
SEO drives search results. Control those rankings with RankActive SEO for $25  The Next WebSEO is like water. You can hit it pretty consistently and even capture some now and again. But trying to firmly grip it is darn near impossible. That's because the ...
5 SEO trends that will matter most in 2019  Search Engine LandTo be atop the waves, think about your SEO strategy in advance. A shortcut to success: get to know the upcoming trends and work out an action plan for each.
4 Strategies to Find Instagram Influencers Best Suited for Your Business  Search Engine JournalFinding the best suited Instagram influencers for your niche can be challenging. Here are four essential tips that will help.
A checklist: Important SEO points to cover in a content campaign  Search Engine LandAfter you've chosen the right execution for your link-building campaign and you're getting ready to launch it, you can't forget about search engine optimization ...
15 Common SEO Mistakes To Avoid  ForbesUnderstanding SEO is the ultimate marketing discipline, especially in today's highly digital world. If you want to drive traffic to your site and increase sales, you ...
SEO Is A Must For Small Businesses: Here's How To Get Started  ForbesYou are starting a business and have a checklist of the things you need to get your business going. You have the idea for a product or *service* -- check.
The importance of understanding intent for SEO  Search Engine LandSearch is an exciting, ever-changing channel. Algorithm updates from Google, innovations in the way we search (mobile, voice search, etc.), and evolving user ...
5 Basic SEO Principles to Increase Your Website Traffic  Multichannel MerchantSearch engine optimization (SEO) is the cornerstone of the modern business. If you are an ecommerce seller, you cannot grow your base of loyal customers if ...
5 SEO Factors to Monitor in 2019  Search Engine Journal2018 was the year in which Google introduced dramatic changes to how it ranks sites. For example, Google used AI for approximately 30% of search queries.
Best Ways To Improve Your SEO And Why You Need To Do It  Forbes NowThe more quality *content* you produce, the better results you will see.
SEO Industry Approaching $80 Billion But All You Want Is More Web Traffic  ForbesBorrell Associates predicted in 2016 that by the year 2018 businesses in the United States would spend an estimated $72 billion in search engine optimization ...
Boost your site’s SEO ranking with this $24 tool  The Next WebIf your website rankings are showing up on the second page of Google searches, then we can probably guarantee you of at least one other place your rankings ...
The Vicious Circle Of SEO (And How To Beat It)  ForbesWhat's the secret to overtaking older *content* that already has a deep reservoir of backlinks? How can we break out of the vicious circle of SEO?
5 Bad SEO Content Tactics You Should Have Abandoned Already  Search Engine JournalFollow these tips to rank higher in the search results and avoid getting left behind with yesterday's outdated SEO *content* trends.
How SEO Has Evolved (And What's Next)  ForbesSince the early days of SEO, marketers have deployed online strategies to ensure that their websites would gain greater visibility on search engine results pages ...
11 Big SEO Challenges You’ll Face in Your Career  Search Engine JournalFrom managing client expectations to balancing task load, learn 11 SEO challenges that you might face in your career and how to overcome them.
SEO: Converting Keywords to Link Authority  Practical EcommerceLink authority is one of the most critical influencers of how a site ranks. How do keywords increase link authority? They indicate the *content* you need to create to ...
6 Reasons Why SEO Might Not Be Right For Your Business  ForbesContrary to popular belief, SEO is not something every business needs, especially small businesses with modest marketing budgets. Here's how to determine ...
3 SEO Principles for New Strategists  Multichannel MerchantJoining the digital marketing world as a junior-level SEO specialist is a massive undertaking.
What Is Edge SEO & Why You Should Adopt It  Search Engine JournalAre you ready for edge SEO? Find out what edge SEO is, how – and why – you should implement it, and its technical implications.

Get More Cosmetic Surgery Patients From The Web

It's no surprise that dominant cosmetic surgery practices also have... Read More

How Real SEO Analysis Works

If you're serious about SEO, you need to know how... Read More

Search Engine Submission - What to Look for when Selecting an Australian SEO Company

Every business owner I've met has been encouraged at some... Read More

What is Search Engine Optimization?

It is no secret that search engines are the number... Read More

Branding Versus SEO

Branding versus search engine optimization is a marketing dilemma that... Read More

Submit All Of Your Pages And Watch Your Traffic Grow

Everyone is looking for "secrets" about how to get more... Read More

How to Get a Website Indexed Fast

Get Indexed FastWhat does getting indexed mean?The search engines keep... Read More

The Sandbox Effect

What once many people thought they had a penalty, is... Read More

High Google Rankings: Frequency vs. Positioning

There's an assumption that the higher a ranking or positioning... Read More

Search Engine Optimization Strategies Guaranteed to Skyrocket your Rankings

The point of optimizing your website is so that you... Read More

Press Release + PRWeb = Top Google Rank... True or False?

I've always been a big time press release aficionado.And up... Read More

You Have More Web Sites Than You Think You Have: The Importance of Deep Submission

If I ask you how many web sites do you... Read More

Search Engine Keywords - What Do People Search For?

Do you ever wonder how people search for things on... Read More

Duplicate the Exact Steps Used to Get a Number 1 Yahoo Ranking in Less than 30 Days

If you have ever been into a McDonalds you will... Read More

Website Copy-writing for Higher Sales and Higher Search Engine Ranking

Why, you ask? Mainly, because search engines want to provide... Read More

Have You Been Dropped By Yahoo?

Yahoo has fairly recently updated its guidelines. You can read... Read More

Search Engine Spiders Lost Without Guidance - Post This Sign!

The robots.txt file is an exclusion standard required by all... Read More

Sitemaps 101 - Back to SEO School

Sitemaps are without doubt one of the most often ignored... Read More

How To Boost Your Keyword Density On Your Web Site To Gain Top Positions At The Search Engines

Let's talk about what keyword density is and how to... Read More

The Unethical SEO Myth

"The use of black hat SEO techniques are completely unethical."... Read More

The Golden 5: Steps to Google Success

The Dream: You wake up one morning and notice your... Read More

How to Get the Ranking You Always Wanted!

Is your web site well ranked (In the top ten... Read More

Search Engines The Masters Of The Internet Universe ? Part 1

Trillions of Billions of content pages make up the wide... Read More

Anchor Text Optimization

Anchor Text (also called phrase linking) can significantly improve your... Read More

SEO Basics - 8 Key Strategies For Online Business Success

The world of search engine optimization (SEO) can be a... Read More