![]() |
|
![]() |
|
![]() |
|
![]() |
Many of our customers (http://www.internet-marketing-australia.com) find search engine optimisation (SEO) services quite expensive. From the client's point of view the results are intangible and the process is lengthy. Therefore, the clients are often reluctant to commit to the additional expense.
Typically, a call for SEO comes after the website is already up and running. The quoted price depends on the client's needs, industry, positioning, etc. The price varies a lot, yet the cost of optimisation is comparable to the cost of Web design.
Is it expensive? - You bet!
During the negotiations with the Web designers the client gets an expectation of having a beautiful and functional site developed for an X amount of dollars. The client is also getting a free hosting, free search engines submissions and other freebies. That is why the price looks reasonable.
Only at some later stage the client realises that there is not enough traffic (and potential buyers) coming through the website. Consultations with the Internet marketing gurus reveal that in addition to the extra cost there is a need to restructure the content - copy. Why was it not done during the Web design phase?
The answer is simple. Skill sets of Web designers, graphic designers, programmers and Internet marketing people are different. Each of the specialists focuses on a different aspect of the Web site. Thus, when starting the search engine optimisation, we come across design obstacles that take time - the client's - money to overcome.
Consider this: we discovered that the client's home page was overloaded with JScript and had only two sentences of actual readable text. To rectify the situation,we suggested and created new home page content (at least 250 words). We also asked the web designers to move the script out into a separate file.
The client had to pay for all the above services plus testing!
Wouldn't it be smarter (read: cheaper for the client) to consider SEO issues during the Web design phase, rather than after?
Customers would be happier, the websites would perform better...
Will the Web design firms have enough courage to approach SEO at the initial stage?
We hope they will?.
(Edited by Olya Crawley)
About The Author
Rkd Unger, Internet marketing consultant, founder of www.internet-marketing-australia.com; [email protected]
There are more than 105 million of them in the... Read More
Long before the days of researching phrases with the helpful... Read More
Search Engine Optimization is a widely misunderstood industry. Many webmasters,... Read More
Selecting the right keyword phrases is the key to a... Read More
It's no surprise that dominant cosmetic surgery practices also have... Read More
As the economy begins to recover in certain parts of... Read More
Keyword SelectionThe most important component of search engine optimization is... Read More
What Are Search Engines?A search engine is a database system... Read More
While there are many ethical SEO firms serving Internet users... Read More
Search engines are constantly tweaking their ranking algorithms and when... Read More
Let me guess, you've read article after article on how... Read More
A good link building strategy has become an essential part... Read More
What's the difference?For those who aren't quite clear what the... Read More
When, shopping for a Search Engine Optimization (SEO) company/specialist you... Read More
All the great efforts made for making your own site,... Read More
We at America Web Works find ourselves amazed at the... Read More
It used to be that designing an attractive website to... Read More
Its a matter of here today, gone tomorrow at the... Read More
It's the buzz word's going across the internet marketing guru's... Read More
Rankings, Rankings, Rankings!How do you get your website ranked well... Read More
With the Internet beginning to stand up and be counted... Read More
We are often asked if professional SEO (search engine optimization)... Read More
Blogging software is really a simple Content Management System (CMS)... Read More
OK. So you've created a nice website with lots of... Read More
We all know that the lion's share of web traffic... Read More
Everyone knows that if your website has a high Google... Read More
If you are a webmaster, then you've probably submitted your... Read More
Internet users have never had it better what with Yahoo!,... Read More
The popularity of weblogs or blogs has gotten a lot... Read More
Their is simple way of making your website rank top... Read More
Here are some observations that I have made recently:1. On... Read More
The task is to build a Content Rich Search Friendly... Read More
It's taken you 6-months of hard work, constant changes, reading... Read More
Google is the undisputed heavyweight champion of search engines. Most... Read More
A recent Search Engine Experiment Demonstrates how by combining Key... Read More
There is perhaps no more level playing field in business... Read More
Search Engines have become the soul of the Internet. They... Read More
In a fluke, I was able to notice something about... Read More
It seems I now do this rant every single year... Read More
Getting your website listed in the search engines is relatively... Read More
Search engine optimization (SEO) is a long and complicated process... Read More
Purchasing web design service is confusing with all of the... Read More
Sometimes our jobs as marketers means we need to look... Read More
I couldn’t agree more with the headline of this article... Read More
Do you depend on free search engine traffic for your... Read More
No matter who you are or how much you pay... Read More
Every business owner I've met has been encouraged at some... Read More
Search engine copywriting has become an extremely important part of... Read More
6 cups thick content mix 1 jar word of mouth,... Read More
I had an email "conversation" this last week which I... Read More
Search Engine Optimization (SEO) Search Engine Optimization (SEO) |