History of World / Regional Search Engines and Directories

Computers have become a way of life for people around the world. They are used to research term papers, check weather forecasts, track military progress, exchange ideas (blogs and chat) and to find the cheapest price on items etc. It is no surprise that as the computer age takes hold computer usage has increased. The number of websites that are being developed on the World Wide Web is growing at an ever increasing exponential amount. And because we live in a quick-fix society, with limited time on our hands, we need something to make surfing the web a lot easier, something that will sort out all this influx of information into a logical order.

Hence the wonder of search engines, which have transformed the meaning of search and has made our jobs easier. This paper focuses on search engine case studies around the world. Different search engine regions selected for research in this paper were: American, European, Canadian, Australian and the UK.

American Search Engines

Introduction

As of January 1, 2004 the estimated human population of the United States of America was 292,287,428 and there were 164,100,000 computers (1). An estimated 90,000,000 households have access to internet (2). With this many people surfing the web, curiosity might cause one to wonder about the search engines being used in America. Two of the most popular and well known search engines in America are Google and Yahoo. Although most people have a preference to one or the other search engine it is difficult to say one is truly better than the other as the quality of search is similar. According to some users, Google is the most powerful search engine in the world (3). However, others users argue that between the two search engines, "There is an imperceptible difference in the quality and relevancy of results." (3).

History of Google

Google, www.google.com, was created by two Stanford University students. The original name was BackRub but by 1998 the name had been changed to Google and it became a private company (4). A Googol is (10100), the word Google was created as a variation (5). Some argue that Google is the top search engine in the world and indeed it has become so popular that it is now known as a verb (5).

General Information

Google has grown from indexing 25,000,000 pages in November of 1998 to 4,285,199,774 pages in of June 2004 (6). Google is a crawler based search engine, meaning that the search engine sends out crawlers which automatically visit sites, follow links and create indexes which are then searchable (7). Google is currently in a legal battle with the court systems to keep its name out of the dictionary (5). Google was the first major search engine to index non-HTML web content allowing PDF files to be accessed (8). Google also offers services such as "cached" links that allows a user to view older versions of pages. Other features include spell check, dictionary definitions, integration of stock quotes, street maps, and telephone numbers (4).

Google Homepage

The home page offers a user many convenient features. Google has an easy to use tool bar that users can download onto their personal computers (3). If a user wants to search specifically for pictures the "Images" button will give them access to the entire web but only those results containing images will show up. The "Groups" button allows users to participate in discussions that are taking place on Usenet newsgroups. The "News" button will provide headline news stories and you can have news alerts on specific subjects sent directly to your email.

"Froogle" is a simple, easy way for a user to search for a bargain or even a specific item online. The "more" link provides access to human-compiled information from the "Directory", allows a user to get travel information or even simply use a calculator. The "Advanced Search" will allow a user to limit a search to PDFs or .edu search results. "Preferences" allows customization of Google services. "Language Tools" will translate any website or article into an understandable language. If you're curious about Advertising, Business Solutions or about Google, click below the search box on one of the links. The "I'm Feeling Lucky" button will take a user directly to the first page result of their search and not show any other pages. Google lists its sponsored links separately from its general search results.

History of Yahoo

Yahoo, www.yahoo.com, was created in 1994 (4). Most people are familiar with the phrase, "Do You Yahoo?" created as a Yahoo advertising slogan.

General Information

In 2004 Yahoo is believed to be indexing about 3 billion pages (9). Yahoo is the oldest directory, "relying on human editors to organize web sites into categories" however, Yahoo decided to make a giant shift towards crawler based listings in October of 2002 (4). Yahoo previously relied on Google for search results but in February of 2004 Yahoo created its own search technology (4). "It is important to note the new search engine is for web results only. Image search is still powered by Google, and News search is a combination of Yahoo's own editorial and technological resources." (10). Yahoo has many of the same features Google provides such as "cashed" links, spell check, dictionary, yellow pages, and mapping programs. Yahoo also provides email services for free as long as the user doesn't mind sharing the page with advertisements. In fact, Yahoo's knowledge and experience from the email services are believed to be helpful in providing Yahoo with a deeper understanding of spam and an ability to keep it out of their web page index (10).

Yahoo Homepage

Yahoo's home page is cluttered compared to the simple format of Google. Yahoo has the typical advanced search options and preferences allowing for customization of features. To the right of the search box is a pull tab that allows a user to limit their search to the web, images, yellow pages, news, or product information. A user can look up movie times, send yahoo greetings, search for a house, or find travel information, just to name a few things. Yahoo's website directory has sites organized by subjects such as, education, science, health, and government. Towards the bottom of the page is a list of local Yahoo's. Who knew that there was a Yahoo Singapore let alone a Yahoo Catalan. Like Google, Yahoo lists its sponsored links separately from its general search results.

European Search Engines

Introduction

There are 44 nations in the European region. These countries are home to 567,095,995 people, 9.33% of the world's population (11). Each of these countries has at least one regional public search engine. Some of them have several (12). Booz-Allen & Hamilton, one of the United States' older and more respected consulting firms conducted a study which pointed out that "?22% of European households have access to the Internet" and in 2004 it is expected that, "Western Europe should have more than 215,000,000 users on the Internet on at least a quarterly basis (13)."

The countries of Europe have been involved in a long and complex process of European integration. The EU was formed 1 November 1993 and is a union of 25 independent states (Appendix 1) (14). As one of its objectives; the EU has taken on the challenge of integrating member states and surrounding countries to provide them with stable Internet and E-commerce development and growth (15). Alltheweb and Ezilon are two of the many search engine companies that are seeking to capitalize on the opportunity provided by the EU integration.

History of Alltheweb

Fast Search and Transfer (Fast) ASA started business operations in 1997 in Oslo, Norway. In June 2001 they went public. Fast is an outgrowth of academic research and development from the Norwegian University of Science and Technology (16). Fast Search and Transfer launched Alltheweb in May 1999 and gave it the brand name of "Fast" until 2001, when the site was redesigned under the "Alltheweb" brand. Alltheweb, www.alltheweb.com, then became a public search engine and technology showcase for the Fast Search Company (17). In February of 2003, Overture announced they would purchase Alltheweb from Fast. The acquisition, coupled with their previous announcement to purchase the AltaVista Company, helped Overture to bolster their leadership in commercial search and aligned the company to create the most comprehensive search capability on the Internet (18). Yahoo! Corporation bought Overture on October 7, 2003 to fortify itself for an eventual showdown with Google and Microsoft (19).

General Information

Alltheweb now has all of the indexing power of Google. Through the acquisition process, Alltheweb has increased its prowess to become a leader in the search engine community throughout Europe (19). Its employees strive to help Yahoo provide the best public search engine not just in Europe, but the world.

Alltheweb Homepage

Pulling up the Alltheweb homepage (20) the user is provided with a simple and easy to navigate site. Alltheweb homepage contains five tabs: web, news, pictures, video and audio. However, the user has to search for a specific topic to find information in these categories rather than information being available for them on the site. All "sponsored links" are viewed to the right of the page where they are available if desired. Only after glancing through all of the paid links does the viewer come to the most relevant search returns. On completion of a search for a topic the user is provided with an option to "Refine your search" which provides further subcategories on the topic. Other features offered on Alltheweb are the ability to filter potential offensive content, restrict the number of results per page, highlight search terms, change text size, and the ability to open search results in a new window. You can select up to 8 preferred languages from a list of 36.

History of Ezilon

Ezilon.com search engine was founded to allow individuals and companies around the world to access information easily, particularly by the EU community. (21) The Ezilon homepage states that Ezilon.com is a European Union International Search Engine and Directory. (22)

General Information

Ezilon search engine provides a searchable directory for European websites ranging from Europe travel links, business, hotels, news and classified ads and most especially links from the Western European countries. They also accept listings for non EU websites, but they must have contents of interest to the EU or general Europe. (23)

Ezilon Homepage

Ezilon homepage has immediately accessible information on it. Unlike other websites which present "Sponsored links" Ezilon provides "Sponsored matches" prior to the search results. Ezilon's "Sponsored matches" can be viewed to the right of the page.

Ezilon specializes, through the guidance of the EU, in pooling and distributing information for the advancement of a united Europe. Other convenient features available to users are: popular links, weather forecast and headline news. Various categories are available for search e.g., art, science, business, technology etc. Users have an option to search the EU, UK or the World. In addition to all above mentioned features free email is provided to members of Ezilon.

Canadian Search Engines

Introduction

As of July 1, 2004 estimated population of Canada is 32,247,874 with 16,19,000 internet users (24). Canada today stands at the number 7 position among countries with internet users (25). There are 13 provinces and territories in Canada and the usage of search engines varies by these provinces and territories (26). This section will focus on only two of the top five most commonly used Canadian Search Engines: AltaVista Canada and AOL Canada (27). The following sections will provide a brief history, general information and information about the homepages of these two search engines.

History of AltaVista Canada

AltaVista, which means "a view from above," was inspired by the creation of big ideas from a team of experts with fascination for keeping track of information (28). During the spring of 1995, scientists at Digital Equipment Corporation's Research lab in Palo Alto, CA, devised a way to store every word of every HTML page on the internet in a fast searchable index (28). This led to AltaVista's development of the first searchable, full text database on the World Wide Web (28). Compaq became the owner of AltaVista after it purchased Digital in 1998. AltaVista was later spun off into a private company, controlled by CMGI. Overture, purchased the AltaVista in April 2003, eventually Overture became part of Yahoo which led to the ownership transfer of AltaVista to Yahoo (29). AltaVista Canada was launched in January of 1998. Over 1,500,000 unique users visited the site and traffic to the site grew by over 300% within the first year of its launch. AltaVista Canada was a result of an agreement between TELUS advertising Services and Compaq Computer Corp.'s AltaVista Search Service (30).

General Information

AltaVista was the first to deliver internet's first Web Index in 1995. It was also the first in offering multilingual search capabilities on the internet and to launch image, audio and video search capabilities. It has been awarded 61 search-related patents, more than any other internet search company (28). AltaVista is great for international sites. It will find sites not only in English on a topic, but in just about every language imaginable. In case the user isn't bilingual, Alta Vista also includes a very handy translation tool (31).

AltaVista Canada Homepage

The homepage of AltaVista offers users various convenient and easy to use features. The homepage houses Canadian web index of more than 14,000,000 pages. It allows you to search worldwide or within Canada. For the convenience of its users, AltaVista Canada provides a feature to select a language in which to present the results of its search. AltaVista provides a toolbar which is free, customizable and gives the user the research tools to perform searches and translations from their own browser anywhere on the web. Popup blocker feature on the toolbar gets rid of annoying pop-ups. The "Web search" searches within all AltaVista indexes, including the best image search on the web. The homepage also provides specific features that help you narrow your search for only images, music files, videos, news and directory based on specific topic. "Advanced search" option provides different features for search options e.g., phrase, keywords, date, file type, location and sites per page option.

History of AOL Canada

AOL Canada Inc. is a leading interactive service company focused on enhancing Canadians online user experience. The company is a strategic alliance between American Online, Inc., a wholly owned subsidiary of Time Warner and RBC Royal Bank, the personal and commercial banking division of RBC Financial, one of North America's leading diversified financial services companies. This alliance took place on July, 1999. The company operates three interactive online services tailored to the Canadian marketplace, AOL English and French services, CompuServe and Netscape Online as well as several leading Internet brands including AOL.CA, AOL Canada Search, AOL Instant Messenger (AIM), Netscape.ca and MapQuest (32).

General Information

Members of AOL Canada Inc. have an added advantage. In addition to regular Web access, clients may choose to surf inside of the AOL environment, which is only available to AOL Canada Inc. members. Inside the AOL environment, members receive a great deal of Canadian content that has been streamlined to meet their needs. Surfing on the World Wide Web can sometimes be overwhelming and frustrating due to the excessive amount of information available. AOL Canada Inc. has chosen the most popular channels and listed them on the Channel Menu, each channel offering an abundant amount of information provided by AOL Canada Inc. and their partners on that particular topic (33).

Homepage of AOL Canada

AOL Canada's homepage presents a variety of features to make search and web surfing easier for its users. Some features presented on its main page are: a sign in for AOL instant messenger, mail, parental control, reminders and calendar etc. It has a section for "Shopping online" which gives its users an option to choose the specific item they are shopping for. "Web channels" feature gives users a chance to search the web for careers, auto, entertainment, health news, sports etc. It also contains a section for yellow and white pages search. Users can search for people or places in this section. AOL Canada search, which is powered by Google, gives users a chance to search by topic or key words. The "Advanced search" feature only has options for words and phrases rather than file type or specific sites e.g. .edu or .org. Search results include "Sponsored links" and matching sites. It also has a "devices" tab where AOL offers Palm Organizers. Other information included on the homepage is company information, news, pricing plans, employment and contact information.

Australian Search Engine

Introduction

Although the internet is globally accessible, the majority of its users reside in the more developed nations where computer usage is most common. Australia has a high percentage of computer usage which resulted in increased usage of the internet and development of search engines. The Australian population is currently 20,141,793 (34) with 10,600,000 (35) computer users. Of which 9,240,000 (24) have internet access.

History of Web Wombat

As computers were being integrated into Australian businesses and homes, companies, such as Web Wombat, began to develop search engines to make information more accessible to Australians and the world. As the internet grew and more pages began to be indexed, Web Wombat turned its focus inward on Australia (36). This strategy proved to be very successful as evident by the fact that today Web Wombat's spiders crawl the web for new sites to add to its already vast cache of 100,000,000 web sites, making it Australia's leading search engine (37).

Homepage of Web Wombat

Web Wombat indexes and stores a tremendous amount of information and the way in which they chose to present it is slightly different than other search engines. The lay out of Web Wombat's home page is initially dominated by advertisements. To the left of the home page there is a box titled "Premium links" which are not organized in any specific order. An example of this is the fact that, of the twenty one listings within the box, there are three separate links to car rental sites, two to hotels, and miscellaneous links to things such as online dating. This information would be more useful to consumers if it were categorized in some fashion within a directory or if it were displayed to the side of a related search. Under the "Premium links" box is the "Daily resources box" which provides links ranging from links to world newspapers to Grumpy's humor. At the top of the page there are a number of headings ranging from careers and education to auctions.

The interesting thing is that when you click on auctions it takes you directly to ebay.com.au. However, the careers and education tab is far more objective. This link provides a menu on the left with a variety of helpful links and then articles with links in the center of the page. The "Search" field is displayed in the center of the page however; it is not very prominent once barraged by ads, premium links and advertisements. The "Advanced search" has an interesting feature which enables people to search by "nice to have words", "must have words", "nice to have phrase", and the ability to eliminate certain words. This feature becomes very convenient when a user wishes to narrow the results to a desired city under "nice to have words". By focusing the search in such a way, the information delivered is made more relevant without eliminating too many possible matches. Another nice feature is that "Advanced search" enables people to specifically search all Australian pages, Australian government sites, or Australian educational pages.

UK Search Engines

Introduction

The population of UK as of July 2004 is 60,270,708 with 25,000,000 internet users (24). There are approximately 40 top Search engines in the UK; some of them are familiar to the United Stated such as Google, Yahoo and Overture. These search engines are custom suited to have optional searches, whether regional searches within the UK or on the Entire World Wide Web. Some search engines within the UK are more specialized; where you have to pay a subscription to use that particular search engine, for example UK Plus and UK Index. And some search engines like Great British Pages, only search for British websites (39). Being a developed country, it is not surprising that the UK has a large number of search engines. The following section of the paper is focused on UK originated search engines.

History of Excite

Excite was originally formed in 1993 by five Stanford university graduates who called their search engine Architext. This was further developed by students attending Stanford and in 1994 Excite Inc. came about and was launched in 1995. Excite only acquired a web crawler in November 1996 and over the years they added features and software and the option of search on the World Wide Web. Regional search engines such as Excite UK were added to their search engine. Excite has an index of 250,000,000 pages and multimedia items in 2000 and about 19,000,000 monthly users (40).

General Information

Using a specific UK search engine such as Excite UK can be beneficial. Excite UK will limit your search geographically and the users results will come out in a smaller scale providing more relevant results (41). If a user in the UK wants to find out about local news or check the stock of UK companies a regional search engine will provide more relevant information.

Excite Homepage

Features of Excite UK are different compared to the usual "dot com" American search engines. The Excite UK search engine homepage has the search box in a prominent position at the top of the page with options located below to search the World Wide Web or only UK sites. In this respect it is a dual search engine (UK and World Wide Web) (40, 42). Excite UK has a General User Interface (GUI) which is very busy, meaning that it has a lot of information on its homepage ranging from UK news headlines and images, UK stocks, UK online shopping, UK stores, standard horoscopes, local weather, a directory, and various other services targeted for people living in the UK (42). The Excite homepage is also customizable, in that you are able to change the color of the homepage (skins) according to your favorite color or to the colors of your favorite football team. Besides just searching the web on Excite, you can search using "Categories" for images, videos, mp3s, news, and people. The excite UK homepage also has a currency calculator under the "Tools" section. Excite UK displays minimum advertising. When a user clicks on the "More" button different subcategories within a search can be selected (43).

Conclusion

Search engines have become an integral part of internet use for the average computer user. As more information becomes accessible on the internet, the need for credible search engines increases. As Professor Krishnamurthy stated in class, the amount of content available on the internet has grown exponentially in recent years and as it grows people's search cost will increase unless search technology improves (38). Throughout the world, internet users are provided with various search engines that offer different features depending on their user needs. The fulfillment of these needs result in the success of search engines around the world.

About The Author

Anastacia Chetty, George McNiel, Joel Ennis, Julie Wartes, T.J. Tiwana

University of Washington

In The News:

Five SEO Tips For Doubling Site Traffic  ForbesThere are several different SEO marketing strategies that companies can incorporate into their sites to help gain traction in search results and drive more people ...
7 Reasons Marketers & SEO Pros Should Use Social Media at Work  Search Engine JournalWith the right guidance and direction, social media can be useful at work for marketers and SEO professionals. Here are seven reasons why.
How Digital Marketers Leverage Schemas to Drive SEO & Voice Search [WEBINAR]  Search Engine JournalSchema and voice search are impacting SEO opportunities this year. In this webinar, discover the top strategies to help your business get ahead.
State of SEO in 2019  Promotion WorldWhether you're a digital marketer or a website owner, knowing the ins and outs of search engine optimization would be a vital practice for you.
SEO: Optimizing Crawl Budget for Ecommerce Sites  Practical EcommerceOptimizing an ecommerce site for crawl budget may impact how often Google's web crawler, Googlebot, visits a given page and how quickly that page appears ...
Yandex SEO: An Interview with the Yandex Search Team  Search Engine JournalThe Yandex seach team offers insight into the changes that have happened in Russian search over the past two years and answers some common Yandex ...
Web Design Practices That Frustrate SEO Pros  Search Engine JournalIt takes a skilled team to build a successful website. That means developers and SEO pros need to work together. Here's how to make it happen.
UX, Content and other secrets to Overstock’s SEO turnaround  Search Engine LandDiscount online retailers Overstock is no stranger to search struggles. It was one of the larger sites to be hit by a link penalty back in 2011. And in 2015 the ...
SEO Checklist to the Perfect Location Page  Search Engine JournalThis local SEO location page checklist covers several possible questions a website guest may have when learning about a local business.
Predicting the ROI of SEO [PODCAST]  Search Engine JournalFrancois Goube offers tips on predicting the ROI of SEO, the key factors you need to consider, and how to get the data you need for your projections.
Leaning into SEO as Google shifts from search engine to portal  Search Engine LandGoogle's SERP is almost unrecognizable compared to what it looked like just a few years ago. The changes aren't just on the surface, either: Google is ...
Is content still king for SEO in 2019?  TechaerisAt the mention of search engine optimization, there is not a doubt that one of the primary elements that come to mind is *content*.
8 free keyword research tools for SEO (that beat their paid alternatives)  Search Engine LandAll of them differ in features, amounts and sources of data, and, definitely, prices. But which of them do you really need? And, most importantly, do you have to ...
How a localized SEO campaign delivered global market share, lifted revenue  Search Engine LandFor businesses looking to expand and grow internationally, SEO can play an important role in scaling growth. Last year, the Dublin-based Digital Marketing ...
Study Reveals the Top 5 SEO Mistakes Made by Marketing Agencies  Search Engine JournalA study of top marketing agencies reveals the most common mistakes made when it comes to SEO.
Senior SEO Manager - Aceable  Built In AustinAceable is hiring for a Senior SEO Manager in Austin. Find more details about the job and how to apply at Built In Austin.
Facts About SEO Every CEO Should Know About  CEOWORLD magazineAs the heads of companies, CEOs must understand all aspects about the running of the business and how they impact on the achievement of the primary goals.
A New Era of Google Search: What It Means for SEO  Search Engine JournalThe future of SEO looks like it will have less search in it. Here are some of the fundamental changes in Google search and how SEOs should adapt.
SMX replay: SEO that Google tries to correct for you  Search Engine LandSearch engines have seen the same SEO mistakes countless times, and as Patrick Stox, SEO specialist at IBM, said during his Insights session at SMX ...
Holy Grail SEO: High Volume, Low Competition Keywords  Search Engine JournalDiscover the importance of low competition keywords, who should be going after them, and how to use them in your SEO strategy.
Negative SEO Is Not Your Problem  Practical EcommerceWebmasters cannot prevent negative SEO. Thus it creates much fear among ecommerce owners. But that fear is overrated and possibly unnecessary.
SEO Basics for SaaS Companies  Search Engine JournalSEO is an important marketing channel for modern-day businesses. Learn what SaaS companies must consider when executing an SEO strategy.
SMX Advanced through the lens of a young SEO professional  Search Engine LandAt a very young age, I knew digital marketing was the career for me. I was instantly drawn to the evolving search landscape and intrigued by customer behaviors ...
WordPress Plugin SEO by RankMath Security Update  Search Engine JournalSEO By RankMath, a popular SEO plugin recently fixed several vulnerabilities. One of the issues fixed allowed a subscriber to reset the plugin settings.
5 Actionable Steps to Improve the SEO Performance of Your Site  Social Media TodayAccording to research, some 93% of all online experiences begin with a user entering a search term into one of the major search engines. That means that ...
7 SEO Insights You Can Learn by Mining Your Help Desk  Search Engine JournalYour help desk is a treasure trove of customer insights that your marketing, sales, and customer *service* teams can all learn from. Depending on the size of your ...
SEO vs. PPC: A Few Forgotten Truths  Search Engine JournalStill torn about the merits of SEO vs. PPC? These five forgotten truths in the SEO versus PPC debate can help you come to a good conclusion.
Six SEO Tips To Boost Search Traffic For Law Firms  ForbesTackling the world of search engine optimization and organic traffic may seem overwhelming.
Google Isn’t Really Biased Against Conservative Websites – Here’s Why  Search Engine JournalIs Google in some way biased against conservative sites – especially in news? Some people believe this. This controversy has been growing over the last ...
Only 30% of SMBs would recommend their current SEO provider, survey finds  Search Engine Land“I was surprised to see that many clients blame themselves for the SEO agency relationship going sour,” said Brian Dean, founder of Backlinko, referring to his ...
5 Ways to Build a Google Algorithm Update Resistant SEO Strategy  Search Engine JournalHere's how you can set up your websites to be more resistant to Google's algorithm updates and less dependent on organic traffic from the search engine.
How to avoid an SEO nightmare when changing domain names  TechRadarChanging domain name can be stressful and create a host of problems. Here's what we did to minimize both.
Clients Who Pay More for SEO Services Report Higher Satisfaction Rates  Search Engine JournalA study finds clients spending above average for SEO services are more likely to be satisfied than clients spending less.
The High Cost of Ignoring SEO  Practical EcommerceIgnoring organic search traffic can be costly. I addressed the topic last year at Edgenet Academy (now Syndigo), which helps manufacturers and retailers ...
Google’s John Mueller on Retaining SEO After Migrating Web Platforms  Search Engine JournalGoogle's John Mueller recently offered advice on migrating to a different web platform with minimal impact on SEO.
7 Best Alternatives to Yoast SEO WordPress Plugin  Search Engine JournalThere are several great alternatives for WordPress SEO plugins in addition to Yoast. Check out this list to see your options.
New report: SEO and Content Marketing jobs see salary boosts in 2019  ClickZSeven of 10 types of *content* marketing and SEO roles saw salary increases from 2018 to 2019, according to a new report by Conductor. SEO Manager, for ...
Yoast SEO 11.5 updates the mobile snippet preview  Search Engine LandWith its latest update, the Yoast SEO WordPress plugin has revamped its mobile snippet preview. It now generates a preview of what your *content* will look like ...
Retargeting Improves Conversions from SEO  Practical EcommerceRetargeting turns visitor actions on your site or app into a second chance to capture a sale. It's an excellent way to move top-of-funnel traffic from organic search ...
From homeless to $1.3 million in billables: The story of 21-year-old entrepreneur Harry Sanders  SmartCompany.com.auSmall business owner Harry Sanders is helping drive a revolution in the notoriously scandal-ridden search engine optimisation (SEO) industry. The 21-year-old ...
15 SEO Plugins for WordPress  Practical EcommerceHere is a list of search-engine-optimization plugins for WordPress. There are all-in-one plugins that provide a variety of tools and, also, plugins to improve ...
Does Your Sitemap Help Your SEO?  Business 2 CommunityEver wonder what a sitemap is, how to update it, or if it really helps your website SEO? In this article, I will explain what to include in your website sitemap so that ...
Yoast SEO 11.6 updates how-to structured data block, following Google’s changes  Search Engine LandYoast's WordPress SEO plugin has been updated with new how-to blocks. The latest release also adds tabs to the top of the meta box as well as schema and ...
SEO Testing Service Market Overview, Growth Forecast, Demand and Development Res  News by Intelligence JournalThe SEO Testing *Service* Market Report offer the complete scenario of the industry and valuation of upcoming Trends for future market. It also gives the analytic ...
White Label SEO Service for Agencies  Baltimore Post-ExaminerDo you get asked frequently if you offer SEO services for your marketing clients? There are an array of services a digital marketing agency typically offers.
SEO Checklist for Website Redesigns and Replatforms  Practical EcommerceMajor website redesigns and replatforms can kill organic search traffic. Use this checklist to minimize the impact.
Popular SEOblog.com launches comprehensive SEO directory of trusted agencies to help businesses grow  PR WebThe SEOblog.com website wants to take businesses to the next level. SEOblog has expanded its free offerings by launching a comprehensive SEO expert ...
Has Your Self-Storage Business Lost Its SEO Edge? Here's How to Get It Back  Inside Self-StorageTwo years ago, my company dominated page one of Google search results whenever someone searched for “Cleveland TN self-storage.” In fact, our three ...
WebCEO, the Agency Oriented Marketing Platform, Launches a New Local SEO Module  MarTech SeriesWebCEO has launched a fully packed module for local SEO that provides integrated data from the Google My Business *service*, as well as proprietary data on ...
Troubleshoot Your SEO Issues Using The Wayback Machine  ForbesWebsite updates can be a huge headache. Anytime you make major design, code or *content* changes to your website, you run the risk of an unforeseen bug ...
Google made 3,200 changes to search in the past year  Search Engine LandGoogle made over 3,200 changes to its search system last year alone. That tidbit came out Monday in a Google blog post on keeping its search results relevant ...
Why PR pros should be part of your SEO and social media teams - PR Daily  PR DailyDigital marketing is a puzzle that brands continue trying to solve. Under that umbrella, they know they need to have a strong search marketing game—and of ...
New Data on Voice Assistant SEO is a Wake-up Call for Brands  Voicebot.ai58% of online adults have used voice search and 33% were using it monthly in early 2019, up from just..
Park Seo Joon, Kim Da Mi, And Yoo Jae Myung Confirm For Drama Adaption Of Popular Webtoon  soompiPark Seo Joon, Kim Da Mi, and Yoo Jae Myung have been confirmed for an upcoming JTBC drama called “Itaewon Class” (literal title). “Itaewon Class” is based ...
Park Seo Joon Shares His Respect For Woo Do Hwan + Updates On Park Hyung Sik From The Military  soompiPark Seo Joon talked about his friendship with other actors and expressed love for his fans. On July 17, the actor appeared as a guest on V Live's “Actor ...
Keeping An Eye On SEO And The News  The NonProfit TimesWounded Warrior Project (WWP) saw an influx of “injured warriors” pop up within its keyword searches during the NBA Finals last month. The Golden State ...
5 Questions to ask when seeking SEO help  TechGenYZWith proper SEO a business can increase their revenue, generate more leads and have good branding opportunities. Know how to seek SEO help.
Is Boris Johnson a bus-building SEO genius?  New ScientistBoris Johnson's bus mentioning SEO trick, plus lemon-powered cars and space's most expensive mistake in our weekly round-up from the world of weird.
5 Non-Spammy Link Building Tips that Work  Search Engine JournalThe bright side of a new link building project is you don't have to burden yourself with old-school SEO. Throw on a leather sportcoat, put on the business suit.
Watch: Park Seo Joon, Ahn Sung Ki, And Woo Do Hwan Deal With Powerful Forces In “The Divine Fury” Teaser  soompiThe Divine Fury,” starring Park Seo Joon, Ahn Sung Ki, and Woo Do Hwan, has released a new poster and teaser ahead of its premiere! The upcoming film is a ...
Update: Seo Ji Suk Confirmed To Replace Kang Ji Hwan In “Joseon Survival” + Drama To Reduce Episodes  soompiUpdated July 16 KST: “Joseon Survival” will be reducing the number of episodes. On July 16, the broadcasting network TV Chosun revealed, “'Joseon Survival,' ...
Park Seo Joon On Preparing For Shirtless Scene In “The Divine Fury,” Expresses Admiration For Co-Star Ahn Sung Ki  soompiPark Seo Joon and Ahn Sung Ki, the stars of the upcoming film “The Divine Fury,” appeared together on the July 16 broadcast of SBS Power FM's “Cultwo Show.
Park Hang-seo representative releases statement regarding status of his Vietnam contract  FOX Sports AsiaPark Hang-seo and his Vietnam contract extension has been a subject of several news stories in the recent months, and now the coach's representatives have ...
Park Seo Joon Shares Excitement For His Upcoming Film, Talks About His Celebrity Friendships, And More  soompiPark Seo Joon posed for the August cover of fashion magazine @star1! In the pictorial, the actor captivated hearts with a masculine charm and soulful gaze that ...
SEO Software Market Foray of New Players to Intensify Competition by 2025|BrightEdge, Conductor, Linkdex  Global Industry InsightA new research study from HTF MI with title Global SEO Software Market Size, Status and Forecast 2019-2025 provides an in-depth assessment of the SEO ...
SEO Testing Service Market Research Report  The ConnectionGlobal SEO Testing *Service* Market 2019-2024 – Onset of Advanced Technologies to Upsurge the Growth · Crusader July 17, 2019 No Comments SEO Testing ...
Seo Dong-joo wins 2019 LMoA Young Artist Award  The Korea HeraldArtist Seo Dong-joo has won the 2019 LMoA Young Artist Award, the Lotte Museum of Art's annual award for an up-and-coming artist in South Korea. Seo, the ...
TitleTap reveals results of SEO, security efforts | News  The Title ReportTitleTap recently released the results of its 2019 customer-wide study on search engine optimization (SEO) and security. TitleTap's study also examined ...
Senior Product Manager, SEO - GoDaddy  Built In AustinGoDaddy is hiring for a Senior Product Manager, SEO in Austin. Find more details about the job and how to apply at Built In Austin.
Park Seo Joon Reveals What Kind Of Film Role He'd Like To Take On Next  soompiPark Seo Joon is ready to take on a new kind of role! During a guest appearance on Naver V Live's “Actor & Chatter,” the actor talked about his upcoming film ...
Adam Ondra and Chaehyun Seo stars in Chamonix  PlanetmountainThe second stage of the Lead World Cup 2019 was won in Chamonix on Saturday night by 15-year-old Chaehyun Seo and Adam Ondra. The Speed World Cup ...
Best Home Page to Deep Link Ratio for Link Building  Search Engine JournalHow important is it to link to deep pages as opposed to the home page?
Park Seo Joon's Memorable Roles That Have Defined His Career Thus Far  soompiPark Seo Joon is one of Korea's hottest actors. After making his entertainment industry debut in Bang Yong Guk's “I Remember” music video, he garnered tons of ...
Dublin Online Marketing Ranking Growth SEO & Lead Generation Report Launched  NewswireOnline Paradigms have launched a new report showcasing the benefits of digital marketing for local businesses. The Dublin based online marketing agency ...
Las Vegas Social Media Management Google Ranking SEO Service Announced  NewswireJVV Enterprises in Las Vegas have announced they can help local businesses to get more leads and sales through expert digital marketing. They provide SEO ...
Google tweaks its algorithm when real world crises occur  SEO SharkWhen a world crisis occurs, Google changes the way its algorithm works so that it can reduce the spread of misinformation that could harm its users.
7 SEO best practices you should be doing regardless of what Google says  Search Engine LandIn many ways, organic search rankings are the lifeblood of the online business world. As SEO specialists know all too well, Google is famously quiet about what ...
10 Essential On-Page SEO Factors You Need to Know  Search Engine JournalEditor's Note: This post is from Search Engine Journal's new ebook The Complete Guide to On-Page SEO. This in-depth guide will teach you the essentials of ...
Is SEO Really Complex or Are We Overcomplicating It?  Search Engine JournalIn the beginning, search engine optimization was much simpler than today. You conduct a quick site analysis, create a semantic core, make sure that *content* is ...
6 Brilliant Reasons Why You Should Use SEO Tools  Search Engine JournalTools are definitely useful for SEO. But in case you're not convinced, here are six more brilliant reasons why you should be using SEO tools.
11 SEO strategy trends that are set to dominate digital marketing  YourStorySearch engine optimisation (SEO) is the backbone of brands when it comes to online presence. Ranking higher on SERP takes effort and time – and gets even ...
Korean Actress Oh Yeon-Seo Teases Her Upcoming TV Drama With Ahn Jae-Hyun  E! OnlineThe Korean actress tells us what she looks out for in roles and why she loves to play strong, independent characters.
Improve Your Website Rankings by Hiring An SEO Expert  YourStory.comWith the rising popularity of digital marketing and online businesses, the term SEO expert is gaining much importance. Moreover, the internet nowadays is not ...
The real-time SEO shift: Research, ranking and recommendations  Search Engine LandEvolving consumer expectations driven by the breakneck speed of technological advancements are pushing marketing teams to the brink. Companies of all ...
A quick and easy guide to understanding search intent for SEO  Search Engine LandIn 2011, Google coined the phrase Zero Moment of Truth. They recognized how consumer behavior was changing in the online world. The Zero Moment of Truth ...
SEO Software Market Size, Demand, Key Players, Industry Analysis and Future Forecasts 2019-2026  Market Research PioneerSEO Software Market Study Report 2019. Straits Research has added a new research report titled, 'Global SEO Software Market Professional Survey Report ...
What Is Search Engine Optimization And Its 5 Key Elements  YourStory.comAre you puzzled why your website does show on Google search? Do even you type the full name of your website and Google search unable to find your site?
5 On-Site SEO Factors That Matter Most  Search Engine JournalLet's escape the narrow mindset that Google and search engines only prize three primary ranking factors. As important as links and publishing *content* remain, ...
The Best Free SEO Tools to Increase Your Rankings  EntrepreneurYou don't need a massive marketing budget to rank higher on Google. The best free SEO tools help you boost traffic and analyze the competition.
SEO Versus SEM: What's The Difference?  ForbesSeparate and clearly understand the categories before defining your marketing plan.
The Top 5 Ways to Prove the Real Value of SEO  Search Engine JournalHere are five of the best ways to prove the real value of SEO to prospective clients, current clients, your boss, or anyone who wants to invest in SEO.
5 Easy SEO Wins with Powerful Results  Search Engine JournalWant to get more out of your SEO efforts and sprint past your competitors? These five SEO tactics are easy to execute but can deliver powerful results.
Top 5 SEO Tactics Entrepreneurs Should Implement In 2019 to Boost Google Rankings  YourStory.comAs an entrepreneur what do you want most? More sales? More leads and more traffic? What if you can achieve all of them by implementing just one thing: SEO ...
Targeted SEO: Here’s how to grow a page from 200 visits per month to 30,000  Search Engine LandSpoiler alert: SEO works. Strategic, targeted SEO can drive huge results for the right pages. Of course, the catch here is that you need the “right” pages to see the ...
The Elements of SEO — Exploring The 2019 Periodic Table of SEO Factors  Search Engine LandSince it first debuted in 2011, Search Engine Land's Periodic Table of SEO has become a globally recognized tool that search professionals have relied on to ...
The Ultimate Guide to Selling SEO  Search Engine LandYou've got yourself an awesome product. You're ready to roll it out to your customers. You even have the perfect prospect to kick off your SEO sales. You know ...
Google Shares Top 3 SEO Factors  Search Engine JournalGoogle's SEO Myth Busters episode #1 recently debuted. Google Webmaster Trends Analyst, Martin Splitt, answered what the top 3 SEO factors are to focus on.
SEO Guide 2019: Your Strategy for This Year  Search Engine JournalAre you ready to become up-to-date with the world of search engine optimization? Read WebCEO's guide to learn the top SEO tactics you need in 2019.
SEO guide to optimizing your LinkedIn profile for more connections, better leads  Search Engine LandLinkedIn has the unfortunate reputation of being a platform for stuffy CEOs, spammy salespeople and college students that were required to make a profile in ...
Cars.com vs. CarGurus.com saga shows the importance of SEO (and the bad side of a Google update)  Search Engine LandFor Cars.com, the popular automotive marketplace, the March 2019 core update was good: the company has seen a 49% increase in search visibility since.

How To Get Listed in Yahoo!

Getting listed in Yahoo! (The Very Top Search Engine/Index) is... Read More

7 Search Engine Resources You Should Be Using Now

Ask any business person who's website is at the top... Read More

Search Engine Optimization Strategies Guaranteed to Skyrocket your Rankings

The point of optimizing your website is so that you... Read More

All About Google

If you read The Search Engine Showdown, you... Read More

Youve Got The Power, Why Arent You Promoting It?

Like all things, theft is theft, misery loves company, negative... Read More

How To Design A Search Engine Friendly Website

There are many websites that fail to target their required... Read More

Yahoo Dopey, MSN Goofy, Google is Mickey Mouse Lost in a Sandbox

Seventy-two days ago Googlebot first showed up and crawled over... Read More

The Value of Search Engine Marketing

Search engine marketing vs traditional offline marketing. Most often, traditional... Read More

Top 2 Ways To Get Higher Rankings in Major Search Engines

Top 10 search engine rankings. Everybody wants it but a... Read More

SEO Expert Guide - Ongoing Monitoring of Results (part 9/10)

In the Guide, you have, so far, learnt how to... Read More

HTML and Search Engine Optimization - What You Dont Know Can Kill You

When it comes to search engine optimization there is a... Read More

How To Write Effective And Unique Articles That Are Optimized for the Search Engines

It is a well known fact that writing, distributing and... Read More

Maximize Your Search Engine Traffic - 13 Ways to Pull in More Visitors From the Search Engines

Maximizing traffic from the search engines to your web site... Read More

Branding Versus SEO

Branding versus search engine optimization is a marketing dilemma that... Read More

Optimize Your Website or Get Lost In The Crowd!

It used to be that designing an attractive website to... Read More

SEO and Google Indexing - Why It Requires A Complex Blend of Skills

If it was easy, everybody would be doing it. Getting... Read More

Why SEO Will Make or Break You, Part 1

Today's article is about the wonders of SEO. SEO is... Read More

Website Optimization, Good Overall Optimization is Key

Good overall optimization, the right keyword phrases and quality content... Read More

What You Can Expect From Search Engine

Search engines will be a way for you to generate... Read More

DIY SEO - Part 2 Tags n Things

Part 2 Tips 4 tagsMeta tags are the descriptive tags... Read More

Search Engine Algorithm Quandaries

Before you make drastic changes to your website after a... Read More

Internet 2005: The Ten Billions Pages Search Engines

To see each and every page during 10 seconds would... Read More

The Hottest Tip On Getting A Web Site Listed Quickly by Yahoo, Inktomi, MSN, FAST and AltaVista

Every webmaster knows that the free search engines are a... Read More

SEO #6: How TO GET Banned by Google!

Yesterday you should have read the fifth course out of... Read More

Google Slavery...Old Habits Die Hard

For the first few months after Yahoo decided to go... Read More