Deprecated: mysql_connect(): The mysql extension is deprecated and will be removed in the future: use mysqli or PDO instead in /home/a26f9f83/public_html/articles/includes/config.php on line 159
Microsofts New Search Engine > NetSparsh - Viral Content you Love & Share

Microsofts New Search Engine

I tried out Microsoft's new search engine (beta version) the other day. They have been working on it quite secretly now for almost a year. It has been rumored to be a Google killer once in full public release. They say its accuracy and ability to return relevant results will far surpass any other search engine on the Internet. That remains to be seen. I tried various combinations of single, double, and triple word/phrased searches to inspect the results.

To the casual observer I suppose a certain percentage of the results would seem to be accurate, but upon closer inspection and with a trained eye, the results for the most part ranged from poor to outright terrible.

I then attempted a series of searches on the same combination of words. "custom designed screen printed t-shirts" I was attempting to determine how much the results and rankings changed (or did not change) within the same set of query words. I searched with a variety of spellings on a particular keyword In this case, I selected the word "T shirts" then t-shirts (with a dash) and finally "tshirts" (no dash, all one word)

One web site had very consistent results across all three spelling methods. This intrigued me so I clicked on the link to analyze the site. i.e. Why was this one so well optimized or more specifically why did this new Microsoft beta search engine find this web site so tasty.

The site was completely broken. None of the graphics loaded properly. (in Internet Explorer) It was devoid of any contextual content on the home page and scarcely little throughout the rest of the pages. Some scrolling Java script overlapped the button for a drop down menu. No outside links. Nothing. Excuse the pun but this was not a pretty site. How then could Microsoft possibly rank this site one, two and three for completely different keyword phrasings and spellings on a soon to be major release for a search engine?

The answer revealed itself as soon as I took a look at the web site's HTML source code.

Guess what folks, meta tags are back! At least as far as the Beta version of Microsoft's new search engine is concerned, especially the keyword Meta Tag. Above all, this tag seemed to account for the heaviest weight in determining the aforementioned rankings. I will err on the side of caution here and assume that Microsoft has not finalized all their algorithm parameters yet, but the keyword tag was definitely what their spider had been eating.

The problem However, (beside the horrible site) was that this particular keyword tag, by all SEO standards, was an abomination! Nearly every rule and guideline we've come to know and love ALL thrown out the window! It looked like a tag from 1995. Multiple repetition. Too many characters, way too many words, broken lines, poorly weighted keywords, bad spacing, and completely useless keywords. What's a "rinsger" anyway?

Have a look for yourself. Here it is. (Without formatting changes)

KEYWORDS CONTENT="tshirts, tees, tee shirts, tee-shirts, printed t-shirts, blank t-shirts, eshirts, ishirts, short sleeves, sweatshirts, long sleeve, v-necks, tank tops, jerseys, screenprintings, screen-printings, custom t-shirts, custom designs, custom printing, custom embroidery, michigan, fraternitys, sororitys, sportswear, artwork, typesetting, imprints, engraves, emboss, stamps, pocket tís, ts, rinsger tiís, ringers, ladieís tís, designs, designing, apparel, clothing, clothes, screens, printers, silkscree embroidery, embroidered, customs, fraternities, sororities, golf, towels, logos, promotional, fundraisers, personalized, company, tailgates, formals, footballs, blocks, carnivals, circus, pledges, bid, day, rush, halloween, christmas, easter, thanksgiving, halloween t-shirts, christmas t-shirts, easter t-shirts, thanksgiving t-shirts, floors, dormitory, churches, clubs, sports, sport teams, choirs, schools, businesses, fundraisers, intramural, hanes, jerseys, fruit of the looms, universities, michigan state university, MSU, msu, university of michigan, U of M, UofM, u of m, eastern michigan university, EMU, emu, western michigan university, WMU, wmu, central michigan university, CMU, cmu, colleges, universitys, universities, shrits, tshrits, t-shrits, desings, te-shirts, teshirts, sirts, shits, shitts, custums, screan"

Yup, pretty darn ugly, but the Microsoft Beta search engine seems to be eating it up. Granted this engine is still in beta version but let's review. Broken, useless site. Broken useless tags. Number one ranking! What's wrong with this picture?

Most search engine users will try a new search engine only a few times. When they do not get the search result accuracy and relevance they expect, they will soon dismiss it and move along. Beta version or no beta version, one thing is for certain. The Microsoft coders have plenty of additional work to do before releasing this search engine to the general public. Google coders, take the weekend off.

About The Author

Robert McCourty is a founding partner and the Marketing Director of Metamend Software and Design Ltd., a cutting edge search engine optimization (SEO) and web site promotion and marketing company. http://www.metamend.com/

In The News:

What Is Law Firm SEO?  Search Engine Journal
The Role of Linked Open Data in SEO  Business 2 Community
How to Check if Your SEO Campaign Is Really Effective  Global Banking And Finance Review
Why SEO Matters for Law Firms  Search Engine Journal
On-Page SEO vs Off-Page SEO  Business 2 Community
How To Buy Guest Posts  Global Banking And Finance Review
The Year in SEO Strategy  Business 2 Community
Complete Guide to Core Web Vitals  Search Engine Land
4 Ways SEO Changed in 2020  MarketingProfs.com

Duplicate the Exact Steps Used to Get a Number 1 Yahoo Ranking in Less than 30 Days

If you have ever been into a McDonalds you will... Read More

Google ? A Bit of History

The first question most people have is, "What the heck... Read More

How To Really SEO Your Site

Search engine optimization is one of most popular online marketing... Read More

SEO Expert Guide - Page Optimization (part 5/10)

In parts 1 - 4 you learnt how to develop... Read More

THREE Secrets to High Search Engine Rankings the Easy Way!

Let me guess, you've read article after article on how... Read More

Five FAQ About Google PageRank

Five FAQ about Google PageRank1. What is PageRank and why... Read More

Search Engine Traffic Domination - How to Turn the Search Engines into Your 24/7 Salesmen

Getting your website returned by the search engines as a... Read More

All About Google

If you read The Search Engine Showdown, you... Read More

SEO and Directories

If you are a webmaster, then you've probably submitted your... Read More

What Did We Learn from the Great Search Engine Experiment!

Last Week I did a Search engine Experiment. I wanted... Read More

Google Sitemaps Just Got Better

Having a Google Sitemap just got better! Not only does... Read More

Reciprocal Linking Scams, What to Look for and How to Avoid Them

Reciprocal linking scams have increased immensely during the past year.... Read More

Search Engine Marketing 101 For Corporate Sites

When most people want to find something on the web,... Read More

Screwed: Is this an inevitability in the SEO World?

By about 2pm everyday, each of my team members has... Read More

Beyond Hits!

Your Website visitor reports are a goldmine of information. If... Read More

Everything You Wanted To Know About Google -- But Were Afraid To Search For!

(A Reflective look at the little search engine that soared!)All... Read More

Get Personal With Google

Anyone who's been on the net any time at all... Read More

Playing in Googlebots Sandbox with Slurp, Teoma, & MSNbot - Spiders Display Differing Personalities

There has been endless webmaster speculation and worry about the... Read More

Submit Your WebSite: Add Your URL to Web Directories & Search Engines

Why get into Search engines and directories?Increase backlinks of your... Read More

Give the Folks at Google What They Want

Recent developments on the Google front have web marketers and... Read More

Why Search Engine Traffic Should be Your Top Priority

Most Internet marketing methods are risky and many will not... Read More

How to Improve Your Search Engine Rankings

When people think of search engine optimization, they immediately think... Read More

Get Listed in Google Without Submitting Your Site

With Google delivering so much traffic, it is only normal... Read More

New Free Online Tool for Keyword Research

I came across a new website the other day and... Read More

So, Where Has Your Search Engine Been Today?

Visit Google, Yahoo, MSN or one of the lesser search... Read More