Search Wars! - MSNs Opening Salvo

With all the recent publicity given to Google as the Internet's number one search service, it's hardly surprising that Microsoft has already started work on re-vamping their MSN search service. Okay, it's still powered by the Yahoo engine, but according to Microsoft it has been "cleaned up" and the new service mirrors much more the kind of "non-commercial" results which are currently displayed by Google.

Costing some $100 in development costs and lost advertising revenues, MSN's makeover offer the end-user a much more uncluttered screen and again this aesthetic change mirrors the simple interface of Google. Results too are served quicker than the old system, or so Microsoft claim, although they supply no data on how this compares to Google.

The web search market is currently dominated by Google and Yahoo although Microsoft are now openly stating that they will be edging their own search engine into this market by the end of 2004.

This mega-upgrade, which is currently undergoing full testing at Microsoft, breaks away from the Yahoo engine and be powered by their own software engine and algorithms which will, they claim, enable people to search for what they want rather than be presented with a number of paid/sponsored results. Should this happen, the move away from paid-for results will be a big step for Microsoft, who, in the past, have come under universal criticism, as end-users have not had confidence that the results served to them were unbiased.

With the search needs of over 350 million people up for grabs, Microsoft are keen to dissuade people from using the other engines. But with over 80% of the current daily global Net searches being performed on Google, Microsoft have much work to do. But for those who fear for the future of Google with Microsoft breathing heavily down their neck, you might take comfort from a time, not so long ago, when Microsoft considered itself bigger than the Internet. Does anyone remember Microsoft Network? Thought not!

As for Google, while they do not have the same aggressive marketing culture as Microsoft, they are very inventive, creative and above all, they are already internationally successful; holding one of the most recognized brands in the world. Far from standing still, Google has quietly expanded its range of services and now even offers an affiliate scheme to webmasters to host Google Adsense Ad's on their websites. But perhaps it's a mark of the trust and confidence that people have in Google as a corporation, that their have the only affiliate scheme on the Net which does not specify up front what commision it will be paying.

I suspect that when the Seach Wars are finally concluded it will be the confidence end-users have in the results they are served which will win out and not necessarily the best or fastest technology. Currently of course, Google are streets and houses ahead of both Microsoft and Yahoo in the public confidence stakes and it will be interesting to see if this confidence can be maintained following Google's much publicized floatation on the Stock Market.

Microsoft may well find that winning public confidence in this war is harder than the creation of any technology they wish to introduce and in the end, just as they did with Apple, Microsoft may well consider buying into that confidence and snap up a major chunk of Google's stock.

About The Author

Robert Palmer is CEO of deskNET Communications (www.desknet.co.uk) - suppliers of the first affordable alternative to opt-in email marketing and newletter publishing; eMail: [email protected]

In The News:

Can SEO Be Made Predictable?  Search Engine Journal
Can SEO Have a Negative Effect?  Search Engine Journal
What Does It Mean to ‘Do SEO’?  Search Engine Journal
7 Coding Barriers to SEO Success  Practical Ecommerce
SEO Hamilton  Search Engine People
What Is Forensic SEO?  Search Engine Journal
My experience with SEO  Practical Ecommerce
WeWork Selling Conductor SEO Company  Search Engine Journal
SEO Tricks For Email Marketers 10/17/2019  MediaPost Communications
What Is a Google Penalty in SEO?  Search Engine Journal
7 Things SEO Tools Can’t Tell You  Search Engine Journal

Reciprocal Links to Boost Link Popularity ?

Link popularity means the number of incoming links pointing to... Read More

Monitor Your Visibility in Google, MSN, and Yahoo with these DIY SEO Tools

This is the second part of an article series in... Read More

Opinion ? Search Engine Success

This article is actually the summary to a book soon... Read More

Onpage Optimization: Essential for Effective Offpage Optimization

Onpage optimization is the process by which various elements on... Read More

Stuck on Keywords

Keywords have turned into big business on the internet. If... Read More

Googled

The Internet may have started as the fervent brainchild of... Read More

What are the Benefits Of Submitting To Directories?

Increasing your web traffic and rank in search engines is... Read More

Optimize your Search Engine Placement Five Easy Ways

If you are like me, you created web site metatags... Read More

A Simple 4 Step Approach To Have Google Crawl Your Site Today Guaranteed!

Extra, Extra Google Now Gives you feedback. By Creating a... Read More

Why is Search Engine Optimisation Expensive?

Many of our customers (http://www.internet-marketing-australia.com) find search engine... Read More

Are Your Keywords Making Money for You?

I built my website, it's perfect. My chosen subject of... Read More

No Cost Search Engine Marketing

As a matter of fact, I recommend NOT wasting money... Read More

The Importance of Search Engine Optimization

Search Engine Optimization is a key to any successful internet... Read More

How to Develop a Successful ROI for Your Website

Are You Really Measuring for Return on Investment (ROI) with... Read More

THREE Secrets to High Search Engine Rankings the Easy Way!

Let me guess, you've read article after article on how... Read More

Finding The True PR Of A Page?

I had an email "conversation" this last week which I... Read More

4 Tricks For Lightning Fast Indexing

The biggest problem that most are running into seems to... Read More

Hens Lay Eggs (HLE) by Silke Stahl

"HLE" is a bit of a joke term, (or possible... Read More

Search Engine Optimization (SEO) Strategy - Navigating the Dark Waters of Website Promotion

Creating a well-designed website is the first step in your... Read More

Is New MSN Search More Precise? Just Ask Google

MSN finally unleashed its new search technology to the world... Read More

One Way Link Building Secures Long Term Ranking Results

One-way link building is a great way to improve your... Read More

Website Copy-writing for Higher Sales and Higher Search Engine Ranking

Why, you ask? Mainly, because search engines want to provide... Read More

Drive More Traffic to Your Website With Your Web Page Title!

One of the most overlooked, but important components, on your... Read More

Tools of the Trade, the SEO Must Have Utilities

Search Engine traffic accounts for nearly 80% of the Internet... Read More

Content Is King

Over the past few years, there have been many debates... Read More