Do-It-Yourself Keyword Optimization

The first step in a search engine optimization campaign is to choose your keywords or keyphrases for each of your web pages. Keywords are the terms that search engine users type in the search box to conduct a query. The right keywords are those that:

  • clearly describe the purpose and content of your site, and,

  • allow your site to show up as close to the first results page as possible.

    A good position doesn't depend only on your choice of keywords. It also depends on how well do you position those keywords in your web page, and how many quality external pages link to you. However, choosing the wrong keywords can throw off your entire search engine optimization strategy, so you need to invest a few hours and make sure you do it right.

    Let's start with your homepage. Look at it carefully and write down the words and phrases that best define your site. Try to form two or three word phrases, since competition for one-word keyphrases is fierce, and it is virtually impossible to get a top position for them. That is why, from now on, we will talk about keyphrases, not keywords.

    Once you have developed your list of potential keyphrases you are ready for the next step: to analyze the demand and supply for those keyphrases, and choose the best ones (those with good demand and not enough supply).

    We will first check the demand for your selected keyphrases. For this, we will go to Overture's Search Term Suggesion Tool:

    http://inventory.overture.com/d/searchinventory/suggestion/

    Overture is a popular pay-per-click search engine (as we know, pay-per-click search engines are the only ones that disclose keyword poplularity for free). You will then type each of the keyphrases you selected, and see how many people search for those terms. This tool will show you only those searches conducted in Overture (and only in one month time). However, the relative popularity of each search term will be very similar in other search engines as well.

    In addition to telling you if your selected keyphrases are popular, this tool will show you other keyphrases that you may not have thought about, which may even be more relevant to your site. For example, if your first keyphrase was "Italian Restaurant", the Search Term Suggestion Tool will also display other popular search terms, like: "Gourmet Italian Restaurant", "Northern Italian Restaurant", "Italian Restaurant Pizzeria", "Italian Restaurant Miami", etc. You may also try other keyphrases, for example: "Italian Cuisine", and come up with more specific keyphrases, like: "Fine Italian Cuisine", "Italian Cuisine Miami", "Northern Italian Cuisine", "Italian Cuisine Fine Dining", "Gourmet Italian Cuisine", etc.

    What you have done is to validate and enlarge your pool of popular, in-demand, potential keyphrases for your web page.

    The next step is to check the supply, or, in other words, to see how much competition there is for your selected keywords. Naturally, you want to focus on keyphrases where competition is less fierce. For example, chosing "Italian Restaurant" alone will certainly hurt you. There are so many of them that your chances of showing up in an advantagous position within the search results are pretty slim.

    Having said that, get your list of keyphrases, go to Google ( http://www.google.com ) and type-in each of them in the search box. Enter your keyphrases within quotation marks (to filter-out less relevant results), and see how many results each individual query produces, making a note of those with a relatively small number of results (less competition). You will stick with the keyphrase that:

  • Best describes the topic and content of your page.

  • Is a popular search term according to Overture's Search Term Suggestion Tool.

  • Generates a relatively small number of results after performing the Google search.

    If "Gourmet Italian Restaurant" is the keyphrase that best meets these three criteria, it will become your primary keyphrase. To get even better results, you can choose a second keyphrase to make your page more relevant to an even more specific niche. For example, if your restaurant is in Miami, you can consider "Miami" a second keyphrase.

    Once you have chosen the keyphrases for you homepage, do the same for the other pages on your site.

    You will then take your selected keyphrases and optimize your pages heavily for them. This involves placing them in strategic locations in the title, headings and body of each page.

    About The Author

    Mario Sanchez publishes The Internet Digest ( http://www.theinternetdigest.net ), an online collection of web design and Internet marketing articles and resources. You can freely reprint his weekly articles in your website, ezine, newsletter or ebook.

    In The News:

    The Scientific Method for SEO: 6 Steps to Find Your True Ranking Factors  Search Engine JournalThe best way to find out whether an SEO change will help or hurt your site is to test using the scientific method. Learn how in this guide.
    Getting Started with Edge SEO: What You Need to Know  Search Engine JournalThe adoption of performing SEO on the edge has risen in the past year. Here's what SEO professionals need to know to get started.
    Catching SEO errors during development using automated tests  Search Engine LandLast June I had the pleasure to present at SMX Advanced about one of my favorite topics: improving the collaboration between SEOs and developers. While my ...
    BrightEdge Launches Autopilot to Aid Businesses with SEO  Destination CRMBrightEdge, a provider of organic search and *content* performance, has introduced BrightEdge Autopilot to help marketers auto-optimize mobile and fully ...
    How to Build Your Brand’s Authority with Strategic Content & SEO  Search Engine Journal“Authority” is a buzzword in SEO and *content* marketing. Everybody wants it, but not everyone knows how to get it and keep it. In particular, Google prizes ...
    15 Strategies To Effectively Combine SEO And Social Media Campaigns  ForbesSEO and social media are both ultimately about marketing your business. Here are some strategies for combining the two so you can can leverage the power of ...
    GoDaddy Launches New SEO and Email Marketing Tool for SMBs  PCMag.comWebsite hosting *service* GoDaddy has introduced Websites + Marketing, a tool that small businesses and entrepreneurs can use to grow their audiences using ...
    What Is a Google Penalty in SEO?  Search Engine JournalThe ONLY true penalty (officially) in SEO is a "manual action" from Google. Here's everything you need to know about Google's penalties manual actions.
    An Enterprise SEO Framework: From Crawling to Conversions [WEBINAR]  Search Engine JournalJoin our next webinar and discover how enterprises can gain massive wins with a holistic crawling-to-conversions SEO framework.
    10 Awesome Paid SEO Tools That Are Worth the Money  Search Engine JournalWant to choose the most valuable tools to use on your SEO campaigns? Here are 10 awesome, dependable, paid SEO tools that are totally worth paying for.
    There Is No Single Way to Do SEO – Here’s Why  Search Engine JournalUnderstanding that no two SEO campaigns are the same is a challenge in getting wider business buy-in to the project. One example that sticks out in my mind is ...
    How to Avoid SEO Misinformation  Search Engine JournalThere is a lot of SEO misinformation. This is how to recognize the best information about Google.
    SEO for Creatives: What Designers, Artists, Photographers & Writers Need to Know  Search Engine JournalIf creatives and SMBs focus on a few small elements of SEO, you can find success in driving visitors to your site from Google and other search engines.
    5 Online Courses to Take to Get a Job in SEO  PCMag.comServices such as Coursera, LinkedIn Learning, and Udemy provide valuable training on key areas in te.
    10 Most Common SEO Mistakes of Online Ad Publishers [SEMrush Research]  Search Engine JournalSEO can make or break your ad publishing business. Here are common SEO mistakes online ad publishers make and how to resolve them.
    Learn to think like an SEO developer  Search Engine LandToday's marketplace demands that SEO practitioners understand more about website development than ever before. You don't have to know programming to be ...
    Google Nofollow Links Ranking Change – How it Affects SEO  Search Engine JournalGoogle announced a major change to how nofollow links are counted. Previously nofollow links were treated as a directive, meaning Google obeyed the ...
    How to Leverage Seasonal Content for SEO Campaigns  Search Engine JournalWant higher search visibility this holiday season? Then you need to start optimizing now. Here's why the best place to start is with your *content*.
    Google: JavaScript SEO is not Dying, It’s Evolving  Search Engine JournalGoogle's John Mueller and Martin Splitt recently debunked the notion that JavaScript SEO is dying.
    Win the Google search game with an all-in-one SEO tool that's under $30  The Next WebTLDR: With RankTools, you can devise a solid SEO plan and keep tabs on the competition. Having a plan for getting your brand or product in front of digital ...
    Basic Tips To Ensure Your Content Is SEO-Friendly  ForbesCreating SEO-friendly *content* has a lot to do with schema.
    Crawl, Render, Index, Rank, Convert: An Enterprise SEO Framework [Webinar]  Search Engine JournalJoin our next webinar and discover how enterprises can gain massive wins with a holistic crawling-to-conversions SEO framework.
    SEO UX Play: Information Architecture & Linking Hierarchy  Search Engine JournalUX is not just about simplicity and design, it is how users experience a site. Experiencing a site boils down to three things: Getting to the site. Exploring *content*.
    Why Your SEO Keyword Research Needs to Evolve & Focus on Topics  Search Engine JournalWant to boost your traffic and rankings AND increase your expertise, authority, and trust? Here's why you should focus on topics rather than keywords.
    Beyond conventional SEO: Unravelling the mystery of the organic product carousel  Search Engine LandEarlier in the year, Valentin Pletzer found that Google had begun to show a 'Popular Products' carousel for a subset of queries in search results. At the time ...
    Top SEO Guidelines: How to Improve Google Search Rankings  Business 2 CommunitySEO (short for search engine optimization) is the proverbial beast barring your way to online success. Or at least that's how many beginners think of SEO.
    10 Pillars for SEO Success  Chief MarketerA good SEO strategy shouldn't just be the mission of the SEO team: it should be the mission of the entire organization. Here's 10 ways to make it happen.
    Get Your Website to the Front Page of Google with These SEO Tools  Interesting EngineeringDramatically boost your website's search rankings with a lifetime subscription to SERPstash Premium for just $24—95% off its usual price for a limited time.
    What Is On-Page SEO?  Business 2 CommunityWe all want to crack the code. We all strive to understand Google's super-top-secret algorithm to boost our website ratings and end up at the very top of the ...
    5 Quick and Easy Things You Can Do for Your SEO That Cost You Nothing  Business 2 Community“For your SEO” is a term all too common in today's business vernacular. Every business owner or manager must have thought at least once about how best to ...
    SEO Services Market 2019 On-Going Trends, Size, Share, Growth, Key Players, Revenue and 2025 Forecast  NewsStonerSEO Services Market Research Report 2019 is indicating a significant growth rate and likely to be one of the industries who has been contributing to sustaining ...
    Search Engine Optimization (Seo) Software Market – Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2019 – 2024  Technology NewsSEO stands for 'search engine optimization.' It is a step towards increasing the number of visitors to the site by ensuring that the site or *content* appears at the top ...
    19 Image SEO Tips to Increase Organic Traffic from Google [Infographic]  Social Media TodayAre you looking for ways to increase your organic traffic from Google? Optimizing your images can be a great way to expand your search presence, aligning your ...
    SEO Tips To Reverse Engineer Strategies For Higher Domain Ranking  Promotion WorldThere is no quick and easy fix when you are looking to strategize higher domain ranking at the SERPs. It all depends on how good you are at SEO and.
    Kevin Gibbons on Building, Growing, and Rebranding an SEO & Content Marketing Agency [PODCAST]  Search Engine JournalKevin Gibbons of Re:signal shares his insights on building, growing and rebranding an agency, and why his biggest strength isn't knowledge, but his network.
    Tag: Search Engine Optimization (SEO) Tools Market Industry  OnYourDesksGlobal Search Engine Optimization (SEO) Tools Market The report titled “Search Engine Optimization (SEO) Tools Market” report will be very useful to get a ...
    SEO: 2 Good Ways to Remove Duplicate Content, and 8 Bad Ones  Practical EcommerceEcommerce sites often create duplicate *content*, which saps the ability to drive organic search traffic. There are two good ways to remove duplicate *content* from ...
    8 Courses to Take to Make a Move in Digital Marketing  PCMag.comTake online courses in areas covering SEO, voice, and *content* to prepare for your next role in digit.
    73 SEO Statistics To Help You Land On The First Page In 2019  SmallBizGeniusWhat does it take to rank on Google in 2019, and what's at stake if you fail? Find out this and more with the help of the freshest SEO statistics on the web.
    SEO Software Market Trends 2016-2024  QbnNewsSEO stands for 'search engine optimization.' It is a process of maximizing the number of website visitors by ensuring that the site or *content* appears high on the ...
    How to Drive More Traffic To Your Website  Business.comThe list of things you could be implementing to improve your traffic is endless, but prioritizing those easy to implement is key to getting results.
    SEO Testing Service Market Boosting The Growth | Leading Key Players Forecast 2019 – 2024  Rapid News NetworkThe report gives a far-reaching examination of the SEO Testing *Service* industry advertise by sorts, applications, players and locales. This report additionally ...
    Are other teams unwittingly killing your SEO (and revenue)?  MarTech TodayWhen executives make SEO a priority for their brands, they make room in the budget, start talking to agencies or even begin hiring in-house staff, but all too often ...
    10 Tips for Nailing Your SEO  MakTechBlogPosted by Mayank | Sep 20, 2019 | News | 0 |. Share this on WhatsApp. Your primary motive as a business owner is to direct as much traffic as possible through ...
    Important SEO strategies to apply to your WordPress blog in 2019  Business MattersBusiness MattersKeen on taking a WordPress training course, you are on the right lines as WordPress is the industry leader in *content* management systems.
    The Ultimate SEO Audit Checklist  Search Engine JournalSearch Engine Journal's ebook, The Complete Guide to On-Page SEO, tackles the top on-page SEO factors that impact your pages' visibility on the SERPs.
    BrightEdge Acquires Trilibis Technology, Forms M&A Team, Builds Tech To Automate SEO 09/20/2019  MediaPost CommunicationsBrightEdge has acquired technology from Trilibis that improves website performance, released a platform developed by its own engineers that automates many ...
    Popular Traits of the Best SEO Service -  VENTS MagazineAs you, know that billions of searches are done on each search engine every day. The quests are not only specific on one niche that will be changed according ...
    Your Ultimate SEO Audit Checklist [EBOOK]  Search Engine JournalEliminate the guesswork from SEO audits and learn how to tackle the task methodically when you read Search Engine Journal's new SEO audit ebook.
    SEO Testing Service Market In-Depth Analysis Report 2019| SEO Tester Online ,Click Information System ,1&1 IONOS  One Digi ClickLOS ANGELES, United States,September 18th, 2019: The report offers an industry-standard and a highly authentic research study on the global SEO Testing ...
    Influencers, SEO, and Getting More Done: Andy Crestodina  MarketingProfs.comAndy Crestodina shares tips from his MarketingProfs B2B Forum presentation on influencer marketing and SEO, and explains how to get more work done.
    SEO Technical Specialist (Graduates Welcome)  Pedestrian TVWho we are. Nelson O'Neill is a Melbourne-based digital marketing agency doing things a little differently. Our clients enjoy our honest and direct approach to ...
    Measuring SEO: Which Metrics Matter?  MarketingProfs.comMarketers usually discuss SEO and *content* marketing from a single perspective of driving key performance indicators, such as keyword rankings and internal ...
    Stop Wasting Money: 8 Tips to Maximize Your Content Marketing Budget  Search Engine Journal*Content*. You know you have to invest in it. Here are ways to save money, become more efficient, and see better performance.
    5 Effective Ways to Motivate Your Marketing Team  Search Engine JournalKeeping your digital marketing team motivated is key to both their success and your own. Follow these tips to ensure your team stays engaged and inspired.
    SEO Content Writing vs. SEO Copywriting: Is There a Difference?  Search Engine JournalHeather Lloyd-Martin is the pioneer of SEO copywriting. A 20-plus year veteran in the space, she has helped countless businesses generate more traffic and ...
    GUEST COMMENT Seven tips for a successful Christmas SEO strategy  InternetRetailingSearch engines remain the starting point for millions of online shopping journeys every Christmas. So, here are seven essential considerations for creating a ...
    35 Free and Easy SEO Tools that Actually Work (2019 Edition)  Social Media TodayThe struggle of choosing the right SEO tool is very real, especially if SEO is not something you're overly familiar with, but still want to reap the benefits of.
    16 Tips for Forensic SEO Audit Success [Checklist]  Business 2 CommunityIf you experience an unexpected SEO traffic drop, it's crucial to know how to identify exactly what led to it. Many SEO professionals are quick to assign blame to ...
    Park Min Young And Seo Kang Joon Confirmed As Leads Of New JTBC Drama  soompiPark Min Young and Seo Kang Joon will be starring in a drama together! In August, it was revealed that the two actors are in talks for the JTBC drama “I'll Go to ...
    SEO Testing Service Market 2019-2024 with Major Key Player: 99 Percentage, SEO Tester Online, Click Information System, 1&1 IONOS, SEO SiteCheckup, WebDepend, TestMatick, SEOmonitor, 180fusion & more  Market SegmentThe global SEO Testing *Service* market is comprehensively and Insightful information in the report, taking into consideration various factors such as competition, ...
    Two Top Enterprise SEO Agencies Highlighted for August 2019 by 10 Best SEO  Yahoo FinanceSetting up a site on Enterprise is a complex job, and making sure that the search engine algorithms rate it well is an even bigger one. In order to find the best ...
    Search Engine Optimization (SEO) Tools Market 2024 Survey Global industry share, size, trends, and Forecasts By top Players: Ahrefs, Screaming Frog, Google, KWFinder  techtidingLatest published report on “Global Search Engine Optimization (SEO) Tools Market Analysis and Forecast 2019-2024” delivering key insights and providing a ...
    Former Rainz member Seo Sung Hyuk unveils MV teaser for solo single  allkpopSeo Sung Hyuk has released the MV teaser for his upcoming song.As reported, this former Rainz member has recently signed an excl…
    Search Engine Optimization (SEO) Tools Market 2019 Analysis, Size, Share, Growth, Trends And Forecast To 2025  Rise MediaOpening Overview Paragraph: In the beginning, the report proposes a brief assessment of the industry's set-up through a basic synopsis. The synopsis covers a ...
    SEO Platforms Market Growing Demand and Business Opportunities 2019 | Oracle Marketing Cloud, KIZEN, Act-On, ActiveDEMAND, Red Spot Interactive  SocioHeraldand SEO Platforms Market TrendSEO Platforms ForecastSEO Platforms marketSEO Platforms Market AnalysisSEO Platforms Market GrowthSEO Platforms ...
    Leading Local SEO Agencies Earn Awards for August 2019 from 10 Best SEO  PR WebCHICAGO, Ill. (PRWEB) September 19, 2019 -- The winners of the 10 Best SEO awards for Best Local SEO Agency have been revealed, and Straight North has ...
    10 Ebooks About SEO You Should Download & Read Now  Search Engine JournalLooking for helpful ebooks to learn more about SEO? This post lists down 10 must-read SEO ebooks you should download right now.
    Seo Hee Im - Los Angeles Review of Books  lareviewofbooksSeo Hee Im is assistant professor of English at Hanyang University. Her work has appeared in MLQ, Novel, Public Books, and the Guardian. She is currently ...
    Airon Rodrigues talks about the importance of SEO and his firm, Search Consulting  Transforming The NationAiron Rodrigues has been a vital member of Search Consulting for many years. As an SEO and digital marketing company based in Perth, Search Consulting ...
    Hairstylist Seo Yoon Tells Stories About Creating Looks For IU In “Hotel Del Luna” And Through Her Career, Sulli's Pink Hair, And More  soompiHairstylist Seo Yoon talked about what it's been like to work with many celebrities, including her muse IU! On the September 15 episode of MBC's radio show ...
    7 Basic SEO Best Practices You Can Learn from Huge Travel Brands  Search Engine JournalLet's look at the huge travel websites dominating the SERPs today and learn which SEO best practices they're implementing in order to succeed.
    Is FAQ Structured Data Dominating Google Search?  Search Engine JournalSEO community calls attention to a quirk in how Google displays FAQ data in the search results.
    Mimvi SEO Announced as a Top New York City SEO Company for 2019 by SEOblog.com  Olean Times HeraldNEW YORK - September 18, 2019 - ( Newswire.com ). Mimvi SEO, a premier internet marketing company, has been named as one of New York's top SEO ...
    10 Reasons You Can’t Be Afraid to Experiment & Fail with Your Content  Search Engine JournalFailure isn't always a bad thing. Here are 10 reasons why you shouldn't be afraid to experiment and fail with the *content* you create.
    Park Seo Joon completes filming as a guest on 'Three Meals a Day in the Mountain Village'  allkpopOn September 11, representatives from Park Seo Joon's label Awesome ENT confirmed to media outlets, "Park Seo Joon was invited to appear as the…
    11 SEO strategy trends that are set to dominate digital marketing  YourStorySearch engine optimisation (SEO) is the backbone of brands when it comes to online presence. Ranking higher on SERP takes effort and time – and gets even ...
    Five SEO Tips For Doubling Site Traffic  ForbesThere are several different SEO marketing strategies that companies can incorporate into their sites to help gain traction in search results and drive more people ...
    5 Tips to Improve Your Regional SEO Strategy  Search Engine JournalFor some businesses, ranking for a larger region may make more sense than optimizing for a hyperlocal approach. This is especially true for *service* area ...
    The Top 5 Ways to Prove the Real Value of SEO  Search Engine JournalHere are five of the best ways to prove the real value of SEO to prospective clients, current clients, your boss, or anyone who wants to invest in SEO.
    Web Design Practices That Frustrate SEO Pros  Search Engine JournalIt takes a skilled team to build a successful website. That means developers and SEO pros need to work together. Here's how to make it happen.
    8 Local Search Engine Optimization Tips for Bing  Search Engine JournalWhat unique differences are there in ranking well in Bing vs. Google for local queries? Read these eight local SEO tips and find out.
    Korea's great diplomats  Korea TimesCivilization on Trial,” written by Arnold Toynbee, stated that “Civilizations, I believe, come to birth and proceed to grow by successfully responding to successive ...
    7 Quick Ways Every Startup Can Optimize SEO Without Breaking the Bank  EntrepreneurThe vast majority of online experiences start with the search engine, so knowing how to optimize SEO is critical.
    Why Having a User-First Approach to SEO Is Important  Search Engine JournalOne of the keys to success in SEO is striking the balance between pleasing the search engines and the users. Learn how to have a user-first approach to SEO.
    7 SEO best practices you should be doing regardless of what Google says  Search Engine LandIn many ways, organic search rankings are the lifeblood of the online business world. As SEO specialists know all too well, Google is famously quiet about what ...
    Green Gecko Digital leaps to the #1 spot of SEO Company Leeds on Google Rankings  Business Up NorthGreen Gecko Digital has become the highest-ranking result for SEO Company Leeds on an organic Google search. Earning high rankings on an organic Google ...
    5 On-Site SEO Factors That Matter Most  Search Engine JournalLet's escape the narrow mindset that Google and search engines only prize three primary ranking factors. As important as links and publishing *content* remain, ...
    Seo Ji Hoon And Park Ji Hoon Share Their Reasons For Choosing “Flower Crew: Joseon Marriage Agency”  soompiJTBC's upcoming Monday-Tuesday drama “Flower Crew: Joseon Marriage Agency” has released new stills of Seo Ji Hoon and Park Ji Hoon! “Flower Crew: ...
    Predicting the ROI of SEO [PODCAST]  Search Engine JournalFrancois Goube offers tips on predicting the ROI of SEO, the key factors you need to consider, and how to get the data you need for your projections.
    SEO Checklist to the Perfect Location Page  Search Engine JournalThis local SEO location page checklist covers several possible questions a website guest may have when learning about a local business.
    Why (& How) Topic Clusters Are Your Most Powerful SEO Weapon  Search Engine JournalFind out how topic clusters can be the catalyst that launches your website to the top of the search engine results pages.
    6 Brilliant Reasons Why You Should Use SEO Tools  Search Engine JournalTools are definitely useful for SEO. But in case you're not convinced, here are six more brilliant reasons why you should be using SEO tools.
    Is SEO Really Complex or Are We Overcomplicating It?  Search Engine JournalIn the beginning, search engine optimization was much simpler than today. You conduct a quick site analysis, create a semantic core, make sure that *content* is ...
    What Is Ethical SEO?  Search Engine JournalDisclaimers from the edge of the ethical rabbit hole. This article: Isn't meant to shame any persons related to the *content* within. Doesn't have the answers. Any of ...
    6 SEO Tips to Benefit Any Business  EntrepreneurSmall Business Week is a good time to quit procrastinating and optimize your SEO to rank higher, load faster and reach more visitors.
    Cansoft Technologies, the SEO experts team led by Kazi Mamun is finally in Quebec! - Press Release  Digital JournalCansoft Technologies, a company specializing in SEO and website design, announced today their arrival in the great city of Montreal and Quebec City in ...
    Content: The Indisputable Backbone Of Your Website SEO Strategy  ForbesFocus on creating valuable *content* in order to attract organic traffic from search engines and convert that traffic into paying customers.
    Why You Need AI for SEO Success in 2019  Search Engine JournalHere's why using AI for SEO can help improve your page rankings and allow you to develop more cohesive strategies and better *content*.
    Why White Hat SEO is No Longer a Thing  Search Engine JournalSome in the SEO industry promote themselves as white hat. It means they are ethical. Those same SEOs posit that black hat SEOs are the bad guys. Turns out ...

  • Why Top Search Engine Placements Never Move?

    #1 question when it comes to web advertising is how... Read More

    The Top 3 Mistakes That Can Ruin Your Websites Search Engine Rankings- and How to Fix Them!

    Getting your website up and running is hard enough. After... Read More

    3 Principles Of Google

    When online "Use it. Use it. Use it."Google is our... Read More

    Keywords: The First Step To Recognition

    Open Wordtracker [ http://www.wordtracker.com/ ] and you'll see... Read More

    Google has an Achilles Heal - Will Their Competitors Notice?

    Even though Google Revenues continue to soar, the hidden problem... Read More

    10 Things to Expect from Your SEO Copywriter

    From the perspective of a business owner, webmaster, or marketing... Read More

    5 Extremely Valuable Search Engine Optimization Tips

    Search engine optimization is THE most cost effective way for... Read More

    How I Suddenly Stumbled Onto No.1 In Google and Yahoo Without Search Engine Optimization - So What?

    Sometimes, the search engines act really strange. And this story... Read More

    Sitemaps 101 - Back to SEO School

    Sitemaps are without doubt one of the most often ignored... Read More

    SEO Facts

    The internet is the largest market place on earth. It... Read More

    How To Measure Search Engine Marketing ROI

    According to the Search Engine Marketing Professional Organization (SEMPO), advertisers... Read More

    Being dumped by Google? Learn how to avoid becoming a victim next time around!

    After Google latest update nicknamed "Florida", many webmasters discovered that... Read More

    Feed me - Satisfy the Search Engines and Your Sites Visitors With Keyword-Rich Content

    Search engines love content. Graphics may make your site look... Read More

    The Power of Topic Specific Search

    What are Topical Search Engines?Simply put, topical search engines are... Read More

    Meta Tags - An Important Part of Every Web Page

    Meta tags are an absolute must from a search engine... Read More

    How To Stay One Step Ahead of the Google Dance

    It's taken you 6-months of hard work, constant changes, reading... Read More

    How To Get Number 1 Spot In Google, Every Time, Guaranteed

    Woaah! Wait a minute. Before I exclusively reveal these insider... Read More

    Finding The True PR Of A Page?

    I had an email "conversation" this last week which I... Read More

    How To See What Pages Of Your Site Google Has In Its Index

    There is a lag time between the indexing or updating... Read More

    Keep Your Web Site Content Relevant

    Visitors and search engines love content-rich web sites, but just... Read More

    Link Popularity: Why Its The Best Investment You Can Do For Your Business

    More and more search engines rank your web pages based... Read More

    Going To Market: Keywords and Backlinks, Part 1

    As I waded into the 'Make Money Online' waters on... Read More

    How To Select The Right Keywords

    Keyword SelectionThe most important component of search engine optimization is... Read More

    These 7 Back Link Strategies Will Get You a Top Ranking on Google Guaranteed

    Google use a very complex function to determine which search... Read More

    How to Verify and Monitor Your Search Engine Listing on Google?

    Being listed in search engines and ranked high on searches... Read More