Would You Let A Dog Or A Butler Market Your Website? > NetSparsh

Home
>
Search Engine Optimization (SEO)
>
Would You Let A Dog Or A Butler Market Your Website?

Would You Let A Dog Or A Butler Market Your Website?

The latest news to hit the Internet's 'water cooler' is that Lycos and Ask Jeeves are to begin their own SEO services..

Search engine optimisation (or SEO) is any practice related to the end goal of improving your website's positioning in the search engines.

The brief history of SEO is that it first started out solely as the remit of the developers themselves. This was back in the day when one person designed, built, maintained, hosted and marketed a website.

The Ever-Changing Internet Landscape

During the past few years, however, the entire Internet industry has divided up into a myriad divisions to such an extent that SEO is now a booming sector in its own right. Entering the term "seo" on Google returns nearly 20 million results!

Now businesses recognise that it is no longer possible to expect one individual or company to possess all the necessary skills 'under one roof' to be able to achieve great results on the graphic design, technical construction AND marketing of their website.

This has led to the trend of bringing in specialist search engine marketing consultants or companies to assist.

As Google and the like are spending millions every year on developing their tools to accurately sift through the billions of web pages that exist it really is a full time occupation just keeping track of what has an effect on search engine ranking and which strategies work best.

Everyone Wants 'Organic' Nowadays!

Ask Jeeves and Lycos are now offering their SEO service to help companies get found in the 'organic' results of search engines.

'Organic' results are those results in a search engine listing that are non-paid. Almost all search engines now offer businesses the shortcut of simply paying to get an ad listed whereas as a latest study indicates that only 28% of searchers will click on an advertisement as opposed to one of the 'organic' results (on Google).

This is the reason we're all fighting for high rankings in the 'organic' results. This demand from businesses is also presumably the main driving factor behind Ask Jeeves and Lycos starting to offer their own Search Engine Optimisation services.

Money Well Spent?

In short - I'm not sure.

If you have a 50 page website, getting Lycos to provide you with SEO services will cost you a tidy $10,000. They also include the questionable tactic of re-submitting your website over and over to search engines which is both pointless and risky as some will act against those that submit more than once.

$10,000 sounds like a lot to me for a service that is only dealing with search engines and which talks of 'recommendations' that you then have to implement yourself.

Really though - it comes down to what you are trying to achieve with your website.

My two cents on this is that the Lycos service doesn't devote enough attention to links - your money may be better spent on getting more high quality in-bound links or on a well-managed Pay Per Click Campaign.

Ask Jeeves http://www.askjeeves.com

Lycos' SEO Service http://ranking.lycos.com/sitesidemore.html

Search Engine Users Survey http://www.clickz.com/stats/sectors/software/article.php/3348071

Michael Cheney is Author of The Website Marketing BibleTM. Take the Free 7-Part Course "Internet Marketing Made Easy" and get your free sampler of 'The Bible' here: http://www.websitemarketingbible.com/marketin g/

In The News:

What Is Dwell Time & Why It Matters for SEO Search Engine JournalHere's what you really need to know about dwell time, how search engines use it, how it impacts rankings, and how to influence it.

5 Growing SEO Methods to Optimize your Keywords in 2019 YourStory.comWhile everything else stops to run in a proper manner, or when you have to do it, tweaking your keyword lists is similar to that of your regular car maintenance.

Publishing Thousands of URLs at Once – Is It Risky for SEO? Search Engine JournalFind out whether publishing thousands, or hundreds of thousands, of new pages at the same time could have any SEO risks or unintended consequences.

What Is Rank Transition & What Does It Mean for SEO? Search Engine JournalDiscover what rank transition is according to Google's Ranking Documents patent and what its implications are for search engine optimization.

Vietnam coach Park Hang-seo confirms desire to give up coaching multiple teams FOX Sports AsiaVietnam coach Park Hang-seo claims that he still plans to concentrate on only one of the two national teams for the country.

Importance of Local SEO Ranking for Hoteliers Hotel News ResourceArticle - Importance of Local SEO Ranking for Hoteliers - Any business that has an actual physical location needs to put time into their local SEO. It is imperative ...

What is HTML, cache and SEO? What are cookies and how do algorithms work? Digital language explained Evening StandardTech speak can give us all a headache sometimes. Every day in the digital age, it seems we have a new phrase to contend with that describes the intricate ...

SEO Manager job, Johannesburg Bizcommunity.comOur client a leading and renowned agency, seeks to hire an experienced SEO manager. Develop and implement SEO and link building strategiesUser ...

[Video] WebTextTool Review & Walkthrough: Level Up Your SEO in 2019 99Signals - Tech News, Tech Hacks, & MoreHere's an in-depth video review & walkthrough of WebTextTool — an SEO tool that can help you optimize your blog posts & improve your *content's* readability.

College students learn digital marketing, SEO during seminar Daily PioneerThe college students learnt about Digital Marketing and SEO during a daylong seminar. A seminar on Digital Marketing and SEO was held at Oriental Institute of ...

7 Best SEO Tools to Help You Rank Higher in Google EntrepreneurThe key to building and sustaining organic traffic is knowing which are the best SEO tools to use. Today, there are so many SEO checkers on the market that it be ...

The Most Effective SEO Strategies in 2019 QriusNew year, new you, new SEO strategies. With search engines like Google looking ahead to improve their services, it's vital to keep up and prepare for the.

SEO Tidbits From Google Fights Disinformation White Paper Search Engine RoundtableOn Friday, Google published on their blog about fighting disinformation and posted a 30 page white paper. Truth is, there is nothing really new in this white ...

3 Benefits to investing in SEO now TechGenYZAs an online business or company, you want your products or services to reach the most number of internet users in order to make more sales. If you decide to ...

Introducing SEO for developers. It’s time. Search Engine LandComputer programming is making enormous innovative leaps on the web, evolving from crusty old-school AJAX, to jQuery, to reactive views that synchronize ...

SEO Optimizers free digital marketing training classes in Los Angeles - Press Release Digital JournalWe are a full *service* digital marketing agency, specializing in search engine optimization, website design, social media, and paid advertising. Since their ...

Exploring the Role of Content Groups & Search Intent in SEO Search Engine JournalHere's what SEO professionals need to know about a Google patent "Optimized Web Domains Classification Based on Progressive Crawling with Clustering."

The 20-Minute Technical SEO Workweek Search Engine JournalHave you checked your technical SEO lately? Use this workflow to quickly get a pulse of your technical SEO in just 20 minutes a week.

SEO: 9 Tips for Writing Great Content Practical EcommerceTextual *content* enables search engines to understand your site. The words you choose should engage shoppers and boost your site's relevance to the ...

4 demanding areas of SEO to focus this year TechGenYZThere's so much more to understand in SEO which is must to know to drive traffic to your website and rank higher. Know more here.

Is It Time To Outsource SEO? Here's What You Need To Consider ForbesEveryone and their mother is chasing after the holy grail of internet marketing: organic search traffic.

SEO vs SEM – What’s the Difference and Why it Matters to Your Business G2 CrowdLearn the key difference between SEO and SEM and how they greatly increase the visibility of your site on search engines like Google, Yahoo, Bing, and more.

Vietnam coach Park Hang-seo begins planning for AFC U-23 Championship FOX Sports AsiaSouth Korean Park Hang-seo joined as the head coach of the Vietnam national team back in 2017. His reign saw the Golden Dragons go on one of their more ...

SEO Guide 2019: Your Strategy for This Year Search Engine JournalAre you ready to become up-to-date with the world of search engine optimization? Read WebCEO's guide to learn the top SEO tactics you need in 2019.

Crawl-First SEO: A 12-Step Guide to Follow Before Crawling Search Engine JournalCrawl-first SEO focuses on two of the main parts of the search engine infrastructure: crawling and indexing. If all the pages on a site aren't crawled, they can't be ...

Updated for 2019! ‘Enterprise SEO Platforms: A Marketer’s Guide’ Search Engine LandMarTech Today's “ Enterprise SEO Platforms: A Marketer's Guide” has been updated for 2019. Compiled from the latest research, this 61-page report is your ...

6 Ways SEO Tools Can Help You Run Your Business Search Engine JournalTools make a marketer's life more productive. This post will tell you why and how SEO tools can help you better run your business.

5 SEO Career Trends for 2019 [New Research] Search Engine JournalWhile the idea of SEO being dead is nothing more than worn out, industry fodder, SEO as a job title and role have been legitimately questioned. Not so long ago, ...

Context in Outbound Links for High Ranking SEO Search Engine JournalLinking out to other sites is important. The sites you choose to link to can cause your site to lose rankings. This article discusses outbound links for SEO.

New Study Shows How Much SEO Professionals Are Earning Per Year Search Engine JournalA recent study on the local search industry reveals how much the average SEO professional earns in a year, and what they bill per hour. Data is based on ...

Sharpen your SEO & SEM skills. See the SMX Advanced agenda! Marketing LandFor nearly 15 years, SMX® Advanced has been the event expert search marketers attend to learn performance-enhancing tactics, make game-changing ...

How to Set & Achieve Realistic SEO Goals for 2019 Search Engine JournalWhat milestones does your company need to reach in 2019? As marketers and SEO professionals, charting the path toward our goals is one of the exercises we ...

What Is an SEO Professional in 2019? An Identity Crisis Averted Search Engine JournalPicture this: You're an SEO professional, and someone asks you what exactly it is that you do. What do you say? I'm a: Search analytics guru; *Content* strategist ...

How to Activate a Sponsorship to Achieve Content Marketing & SEO Goals Search Engine JournalWant high-quality coverage and links? Here's how to maximize sponsorships to help you to achieve your *content* marketing and SEO goals.

Wix ‘SEO Wiz’ Stars in Big Super Bowl Ad, Fumbles with SEO Community Search Engine JournalDid you hear that sound last night during the Super Bowl? It was the collective SEO community hitting their heads against a proverbial desk. Wix's foray into the ...

SEO: Free Keyword Research in 3 Steps Practical EcommerceThere are many expensive tools that claim to simplify and speed up the keyword research process. If you don't have thousands of dollars in your budget, ...

5 Things I Wish I Knew Before Hiring an SEO Vendor Search Engine JournalLooking to oursource your SEO needs? Here are a few important things you should know before hiring your first SEO vendor.

Angular Universal: What you need to know for SEO Search Engine LandIf you use Angular to power your website, then you have an extra hurdle to cross when it comes to SEO. Fortunately, Angular Universal makes it easy to leap ...

SEO Evolution: What’s next for SEO? Fourth SourceThe year is almost at an end and with the dawn of a new one comes the prospect of Google's raft of SEO changes that the company is ushering for 2019.

SearchCap: Google updates, SEO education & A/B testing Search Engine LandMueller previews Google image search changes, old Search Console sunsetting at NYC meetup. Jan 25, 2019 by Barry Schwartz. Here are the highlights from a ...

Stirling 2019: Soon-Seok Seo seeks revenge International Paralympic CommitteeSouth Korea's Soon-Seok Seo wants to take care of some unfinished business from a year ago at the PyeongChang 2018 Paralympic Winter Games. His team ...

10 Ways to Think Like Googlebot & Boost Your Technical SEO Search Engine JournalHave you found yourself hitting a plateau with your organic growth? High-quality *content* and links will take you far in SEO, but you should never overlook the ...

SEO: Monitoring Traffic from Domain Mergers, with Google Data Studio Practical EcommerceA common practice among retailers is creating microsites to target different audiences. The strategy can produce strong conversions because the user ...

An SEO Guide to URL Parameter Handling Search Engine JournalURL parameters create duplicate *content*, waste crawl budget, and dilute ranking signals. Learn six ways to avoid potential SEO issues with URL parameters.

MarTech Today Research: A marketer’s guide to enterprise SEO platforms Search Engine LandEnterprise SEO continues to grow more complex as the technology and algorithms powering search engines evolve. Comprehensive enterprise SEO platforms ...

How to Use Python to Analyze SEO Data: A Reference Guide Search Engine JournalDo you find yourself doing the same repetitive SEO tasks each day or facing challenges where there are not tools that can help you? If so, it might be time for you ...

60+ SEO Stats to Help You Rank Better in 2019 [Infographic] Social Media TodayAre you looking to maximize your search performance in 2019? Need to know the stats and facts to help you understand the SEO process? The team from Red ...

How to Do a Competitive SEO Analysis Practical EcommerceKeeping up with the Joneses in search engine optimization starts with clicking and scrolling in the search results. Copying competitors won't help you outrank ...

11 SEO Tips & Tricks to Improve Indexation Search Engine JournalHere are 11 tips and tricks to ensure that your website gets crawled and indexed properly – and help your webpages rank higher in search.

4 Link Building Tips for International SEO Search Engine JournalDiscover four link building tips for global websites that can be easily implemented even by companies with limited resources.

Targeted SEO: Here’s how to grow a page from 200 visits per month to 30,000 Search Engine LandSpoiler alert: SEO works. Strategic, targeted SEO can drive huge results for the right pages. Of course, the catch here is that you need the “right” pages to see the ...

SearchCap: Bing Maps API, Google and YouTube ads and targeted SEO Search Engine LandNow your Google text ads can show on YouTube search results, too. Jan 30, 2019 by Ginny Marvin. Google says early tests have shown similar performance ...

Reason why search engine optimisation will give you leading results The Munich EyeSearch Engine Optimisation (SEO) is undoubtedly the top technique to use in the marketing industry. Imagine how many people advertise the same product that ...

SearchCap: Local SEO survey, Moz domain authority and GOOG earnings Search Engine Land5 takeaways from Google's Q4 2018 earnings for search marketers. Feb 5, 2019 by Ginny Marvin. Google executives discussed search experience, campaign, ...

Loyalty Marketing: The Proven Complement to Your SEO Strategy Search Engine JournalHere's how loyalty marketing can complement your SEO strategy and why the two disciplines need to be conducted seamlessly.

Get your site to the top of any search with this SEO tool Boing BoingThere's a lot of competition on the internet, no matter what your hustle. The important thing is that when people search for what you've got, they find you - and ...

SEO Tools to Guarantee the Success of Your Digital Marketing Strategy TAPinto.netWhen you look at the search engine results for the keyword you want to rank for, how often have you wished your page would be at least in the first five results ...

SEO Specialist - Aceable Built In AustinAceable is hiring for a SEO Specialist in Austin. Find more details about the job and how to apply at Built In Austin.

Google Search Console sending alerts for big ranking, traffic drops Search Engine LandGoogle is now sending alerts and notifications from Google Search Console when it detects a “substantial drop” in clicks to your website from the Google search ...

Top 10 mistakes companies are making with local SEO ZDNetAlmost two out of five business leaders do not know if their website is optimised for local SEO. So, what should they look out for?

'Very concerning': Senate watchdog hasn't finished an ethics probe since 2017 CBC NewsThe Senate Ethics Officer didn't publish a single inquiry report last year, prompting some senators to wonder exactly what the office (which has a $1.2 million ...

The Mammoth SEO Checklist to Rank Any Blog [Infographic] Social Media TodayAre you looking for ways to increase traffic to your blog? Want to know how to better optimize your on-site *content* in order to boost your Google rankings?

Global Seo Software Market Anticipated Forecast In Key Regions (Apac, Emea, Americas) For The Period 2022 Rochester LeaderGlobal SEO Software Market has promises to grow as the most influential market worldwide as it has been playing a significant role in impressing positive ...

40 Major SEO Mistakes You Must Avoid in 2019 [Infographic] Social Media TodayAre you struggling to get your website to rank on the first page of Google? Want to see if you're making any SEO mistakes that could be holding your website ...

Sugar Land Google Ranking Expert SEO Services Launched NewswireHouston, Texas online marketing agency Impactnext announced that its SEO and online marketing services are now available to local businesses in the Sugar ...

The 12 Areas of SEO Knowledge You Must Master to be Successful Search Engine JournalThe role of an SEO requires mastery of certain skills and knowledge. Here's what SEOs need to master for career advancement and campaign success.

DigitalBerge, The #1 SEO Company in Delhi NCR, Launches its Personal Branding Services Business StandardRead more about DigitalBerge, The #1 SEO Company in Delhi NCR, Launches its Personal Branding Services on Business Standard. / -- With the launch of its ...

SEO 101 Tutorial Videos Vertical MeasuresHere are 6 SEO tutorial videos from our SEO 101 training series on improving your search engine ranking through proper onsite SEO tips and techniques.

Park Eun Bin, Seo Ji Hoon, And BTOB's Yook Sungjae In Talks For New tvN Drama soompiMore actors are in talks to star in tvN's upcoming drama “Man Who Bakes Bread” (literal title). “Man Who Bakes Bread” is a romance drama based on a Naver ...

5 Critical SEO Considerations When Optimizing News Websites Search Engine JournalA few rules of SEO, like publishing great *content* and providing a good user experience, are universal. But not all websites thrive by using the exact same set of ...

12 Reasons Why Your Business Absolutely Needs SEO Search Engine JournalSEO is important for greater searchability and visibility, but offers more real value than that. Here are 12 reasons why businesses need SEO to take their brand to ...

Is SEO the future of successful apps? Geospatial WorldGoogle recently updated their mobile search algorithm to show the results of not only websites but also apps. Plus, the app results come with an install button.

Omaha SEO-Optimized Copywriting Services Announced NewswireDeb Griffith Copywriting has announced it can provide clients with expert, professional web *content*. She writes high quality copy with a focus on getting clients ...

SEO: 6 Things to Do When You Have Nothing to Do Practical EcommerceSearch engine optimization is self-directed. Unless you're being managed by another practitioner who tells you what to do and when to do it, SEO can be difficult ...

Google: SEOs Don't Manipulate Google They Manipulate Web Sites Search Engine RoundtableSometimes Google's John Mueller has these one liners that I just want to share with the SEO community. He said on Twitter "SEOs don't manipulate Google, ...

5 Tips for Choosing Your Next SEO Firm EntrepreneurMaking the right decision when choosing your next SEO firm has major consequences for your business and your bank account. The difference between a boom ...

47 Experts on the 2019 SEO Trends That Really Matter [Ebook] Search Engine JournalIn 47 Experts on the 2019 SEO Trends That Really Matter, learn how the following SEO outlooks will influence the way we do SEO in 2019: Understand Your ...

SEO still leaves most marketers puzzled. With this $30 training package, you won’t be. The Next WebDo you know the most searched keywords around your business or website? Do you use those keywords in your titles and tags? Do you know your optimal ...

Why Prioritization Is Critical to SEO Success Search Engine JournalHere's why prioritizing on-site and technical optimization, *content* creation and repurposing, and link building will set your SEO campaign up for success.

12 SEO Goals for 2019: Ideas That Will Inspire You Search Engine JournalIt's time to set your SEO goals for 2019. Need some inspiration? Read this roundup of New Year's goals from the SEO community.

Is There Any New Innovation In SEO? Forbes NowSearch engine optimization (SEO) has been a field of its own in the marketing community for the past two decades. But in a world where most industries are ...

These Are The Biggest SEO Trends Of 2019 ForbesSEO strategy with components for successful marketing as icons on cubes on wooden backgroundGetty. How will the world of search engine optimization ...

SEO drives search results. Control those rankings with RankActive SEO for $25 The Next WebSEO is like water. You can hit it pretty consistently and even capture some now and again. But trying to firmly grip it is darn near impossible. That's because the ...

5 SEO trends that will matter most in 2019 Search Engine LandTo be atop the waves, think about your SEO strategy in advance. A shortcut to success: get to know the upcoming trends and work out an action plan for each.

4 Strategies to Find Instagram Influencers Best Suited for Your Business Search Engine JournalFinding the best suited Instagram influencers for your niche can be challenging. Here are four essential tips that will help.

A checklist: Important SEO points to cover in a content campaign Search Engine LandAfter you've chosen the right execution for your link-building campaign and you're getting ready to launch it, you can't forget about search engine optimization ...

15 Common SEO Mistakes To Avoid ForbesUnderstanding SEO is the ultimate marketing discipline, especially in today's highly digital world. If you want to drive traffic to your site and increase sales, you ...

SEO Is A Must For Small Businesses: Here's How To Get Started ForbesYou are starting a business and have a checklist of the things you need to get your business going. You have the idea for a product or *service* -- check.

The importance of understanding intent for SEO Search Engine LandSearch is an exciting, ever-changing channel. Algorithm updates from Google, innovations in the way we search (mobile, voice search, etc.), and evolving user ...

5 Basic SEO Principles to Increase Your Website Traffic Multichannel MerchantSearch engine optimization (SEO) is the cornerstone of the modern business. If you are an ecommerce seller, you cannot grow your base of loyal customers if ...

5 SEO Factors to Monitor in 2019 Search Engine Journal2018 was the year in which Google introduced dramatic changes to how it ranks sites. For example, Google used AI for approximately 30% of search queries.

SEO Industry Approaching $80 Billion But All You Want Is More Web Traffic ForbesBorrell Associates predicted in 2016 that by the year 2018 businesses in the United States would spend an estimated $72 billion in search engine optimization ...

Best Ways To Improve Your SEO And Why You Need To Do It Forbes NowThe more quality *content* you produce, the better results you will see.

Boost your site’s SEO ranking with this $24 tool The Next WebIf your website rankings are showing up on the second page of Google searches, then we can probably guarantee you of at least one other place your rankings ...

The Vicious Circle Of SEO (And How To Beat It) ForbesWhat's the secret to overtaking older *content* that already has a deep reservoir of backlinks? How can we break out of the vicious circle of SEO?

5 Bad SEO Content Tactics You Should Have Abandoned Already Search Engine JournalFollow these tips to rank higher in the search results and avoid getting left behind with yesterday's outdated SEO *content* trends.

How SEO Has Evolved (And What's Next) ForbesSince the early days of SEO, marketers have deployed online strategies to ensure that their websites would gain greater visibility on search engine results pages ...

11 Big SEO Challenges You’ll Face in Your Career Search Engine JournalFrom managing client expectations to balancing task load, learn 11 SEO challenges that you might face in your career and how to overcome them.

6 Reasons Why SEO Might Not Be Right For Your Business ForbesContrary to popular belief, SEO is not something every business needs, especially small businesses with modest marketing budgets. Here's how to determine ...

What Is Edge SEO & Why You Should Adopt It Search Engine JournalAre you ready for edge SEO? Find out what edge SEO is, how – and why – you should implement it, and its technical implications.

Would You Let A Dog Or A Butler Market Your Website?

Search Engine Optimization (SEO) Search Engine Optimization (SEO)