Deprecated: mysql_connect(): The mysql extension is deprecated and will be removed in the future: use mysqli or PDO instead in /home/a26f9f83/public_html/articles/includes/config.php on line 159
Would You Let A Dog Or A Butler Market Your Website? > NetSparsh - Viral Content you Love & Share

Would You Let A Dog Or A Butler Market Your Website?

The latest news to hit the Internet's 'water cooler' is that Lycos and Ask Jeeves are to begin their own SEO services..

Search engine optimisation (or SEO) is any practice related to the end goal of improving your website's positioning in the search engines.

The brief history of SEO is that it first started out solely as the remit of the developers themselves. This was back in the day when one person designed, built, maintained, hosted and marketed a website.

The Ever-Changing Internet Landscape

During the past few years, however, the entire Internet industry has divided up into a myriad divisions to such an extent that SEO is now a booming sector in its own right. Entering the term "seo" on Google returns nearly 20 million results!

Now businesses recognise that it is no longer possible to expect one individual or company to possess all the necessary skills 'under one roof' to be able to achieve great results on the graphic design, technical construction AND marketing of their website.

This has led to the trend of bringing in specialist search engine marketing consultants or companies to assist.

As Google and the like are spending millions every year on developing their tools to accurately sift through the billions of web pages that exist it really is a full time occupation just keeping track of what has an effect on search engine ranking and which strategies work best.

Everyone Wants 'Organic' Nowadays!

Ask Jeeves and Lycos are now offering their SEO service to help companies get found in the 'organic' results of search engines.

'Organic' results are those results in a search engine listing that are non-paid. Almost all search engines now offer businesses the shortcut of simply paying to get an ad listed whereas as a latest study indicates that only 28% of searchers will click on an advertisement as opposed to one of the 'organic' results (on Google).

This is the reason we're all fighting for high rankings in the 'organic' results. This demand from businesses is also presumably the main driving factor behind Ask Jeeves and Lycos starting to offer their own Search Engine Optimisation services.

Money Well Spent?

In short - I'm not sure.

If you have a 50 page website, getting Lycos to provide you with SEO services will cost you a tidy $10,000. They also include the questionable tactic of re-submitting your website over and over to search engines which is both pointless and risky as some will act against those that submit more than once.

$10,000 sounds like a lot to me for a service that is only dealing with search engines and which talks of 'recommendations' that you then have to implement yourself.

Really though - it comes down to what you are trying to achieve with your website.

My two cents on this is that the Lycos service doesn't devote enough attention to links - your money may be better spent on getting more high quality in-bound links or on a well-managed Pay Per Click Campaign.

Ask Jeeves http://www.askjeeves.com

Lycos' SEO Service http://ranking.lycos.com/sitesidemore.html

Search Engine Users Survey http://www.clickz.com/stats/sectors/software/article.php/3348071

Michael Cheney is Author of The Website Marketing BibleTM. Take the Free 7-Part Course "Internet Marketing Made Easy" and get your free sampler of 'The Bible' here: http://www.websitemarketingbible.com/marketin g/

In The News:

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

Web Design Company, Lounge Lizard, shares 7 SEO Tactics Everyone Should Avoid
PR Newswire (press release)
In business you often face risk-reward scenarios. Is the potential risk worth the possible reward? When it comes to SEO that situation happens when people decide to use what are known as "black-hat" or "gray-hat" techniques to earn better rankings quickly.


Search Engine Land

Is SEO table stakes? (Hint: No!) - Search Engine Land
Search Engine Land
Back in late 2006, the topic of the day was “Is SEO rocket science?” It wasn't of course, unless you were referring to boosting your organic traffic to a rocket-like ...
3 Ways PPC and SEO Teams Can CollaborateVertical Measures (blog)

all 19 news articles »

Forbes

How Brands Can Optimize SEO With Google's Evolving Algorithm
Forbes
In the world of SEO, technological innovations are constantly driving ideas forward. There are a number of things that are evolving in SEO -- first of which is voice search. Since the inception of Apple's Siri, Amazon's Alexa and Google's voice ...
A Guide to Local SEOSearch Engine Journal

all 2 news articles »

PR Daily

4 SEO trends communicators should track
PR Daily
Ranking first on a Google search engine results page (SERP) is considered an honorable achievement—but it's not the only goal that matters. If you don't rank first, there's a lot you can do to improve your organic search results. Here are four ...


Bizcommunity.com

Junior SEO Specialist
Bizcommunity.com
Now, we are out to find our newest member of the Crash - a Junior SEO Specialist who will join our in-house marketing agency, Rhino Africa Digital (RAD). Our ideal keyword connoisseur will be passionate about all things SEO, have a knack for connecting ...


Forbes

Try These Three SEO Strategies For Best Results
Forbes
What are the top techniques for SEO? originally appeared on Quora: the place to gain and share knowledge, empowering people to learn from others and better understand the world. Answer by Claire Perez, Director of Strategic Account Management at ...
How to recover from a negative SEO attack – Part 5Search Engine Land
SEO: Retaining Performance on Site MigrationsPractical Ecommerce
SEO Is Back! But Was It Ever Really Gone?Search Engine Journal
Business 2 Community -Search Engine Roundtable
all 11 news articles »

Practical Ecommerce

SEO: Building a 301 Redirect Strategy
Practical Ecommerce
When a site's URLs change, 301 redirects are crucial to preserve and grow natural search performance. Organic search rankings depend in large part on link authority: the quantity and quality of links from other sites to your own. That link authority ...


Search Engine Journal

10+ Tools You Can Use for SEO Competitive Analysis
Search Engine Journal
Do you know what your SEO competitors are doing, how they rank in Google, and how much traffic they get? Knowing this information can be the difference between future SEO success or failure. That's why a competitive analysis is an essential step when ...


Search Engine Land

SearchCap: Google admits bad EU search experience, SEO table stakes, Bing Webmaster Tools & more
Search Engine Land
Is SEO table stakes? (Hint: No!) Sep 13, 2018 by Simon Heseltine Anyone know why the idea that SEO is no longer a specialized practice and has turned into table stakes has taken hold? Bueller? The ultimate guide to using Bing Webmaster Tools – Part 6


Forbes

Introduction To PR For SEO -- And How CMOs Can Deploy It
Forbes
PR for SEO is now a focal point for many modern marketing programs, serving as the ultimate intersection of public relations and SEO/digital marketing. Over the years, I've seen many PR firms offer SEO and SEO firms offer PR, both without truly ...

Google News

Screwed: Is this an inevitability in the SEO World?

By about 2pm everyday, each of my team members has... Read More

How To Get Number 1 Spot In Google, Every Time, Guaranteed

Woaah! Wait a minute. Before I exclusively reveal these insider... Read More

Easy Web Tips

How can you be found on the web?The web is... Read More

How You Can Easily Compile A Gigantic Keyword List

It doesn't matter what kind of marketing you are involved... Read More

Search Engine Optimization that Works in the Long-Term

Search engines are constantly tweaking their ranking algorithms and when... Read More

Ten Steps To A Well Optimized Website - Step 2: Content Creation

Welcome to part two in this search engine optimization series.... Read More

Martial Arts Webmasters: Time to Optimize Your Site!

A few months ago I was looking through the search... Read More

Table Structures For Top Search Engine Positioning

So you have a beautiful website that you paid a... Read More

How to Make a Title Tag that Search Engines Will Love

Making the following changes to your title tag can help... Read More

Why Search Engine Optimization is Not Enough

OK. So you've created a nice website with lots of... Read More

SEO, the Simplified Version

Lets get things straight. SEO is a very competitive market.... Read More

How to Make Better Use of Web Site Page Titles and META Data

We got down to the basics with web site page... Read More

Marketing to Search Engines AND Humans

When you were just a young and precocious student of... Read More

Its All in the Title

Unfortunately, we don't live in a perfect world. You may... Read More

What is PageRank?

Chances are you have been on the Internet and have... Read More

SEO and Google Indexing - Why It Requires A Complex Blend of Skills

If it was easy, everybody would be doing it. Getting... Read More

How To Syndicate Your Content

Note: In order to preserve the proper format for the... Read More

Do Not Ever Link to a Site Without Doing This First!

Links are a crucial part of attaining high search rankings,... Read More

Link Building for Hilltop

Hilltop is one of the major concepts underpinning Google's search... Read More

Getting Listed in the ODP, Google Directory

First of all, the Google directory is really just the... Read More

Google Adsense Optimization Tips

There are plenty of tips to help you enhance your... Read More

Your PC can Contribute with Google Compute

Have you heard of the SETI Project? SETI stands for... Read More

Feed Those Hungry WIIFM Monsters, Get Them To Multiply

Everyone packs their website with keywords in order to feed... Read More

SEO Trade Secrets - 8 Great Tools for Search Engine Optimization

About 80% of website traffic comes through search engines. And... Read More

Internet Directory Submission Tips

Internet Directories and their ImportanceThere are two very pertinent reason... Read More