Deprecated: mysql_connect(): The mysql extension is deprecated and will be removed in the future: use mysqli or PDO instead in /home/a26f9f83/public_html/articles/includes/config.php on line 159
5 Qualities to Look for in a Search Engine Optimization Program for Your Website > NetSparsh - Viral Content you Love & Share

5 Qualities to Look for in a Search Engine Optimization Program for Your Website

These days with millions of websites out there, you need a way to get noticed. When your company website is ranked highly in the major search engines, customers from all over the world can find your front door. suddenly, your virtual storefront becomes prime business property and you are making sales 24/7.

What can a web site owner do to make sure your site appears in the top 2 pages in any given search engine? You could buy some submission software, read some books and try it yourself. But what if you miss something and find your site's not positioned, or worse, banned. The only other option is to hire a search engine specialist.

There are alot of self-proclaimed, "SEO specialists" and "search engine submission" companies, so you need to know what to look for in the positioning program they offer.

Here are my top five things to look for in a Search Engine position program:

1. SE Optimization (SEO) ? The pages on your site are checked for the percentage of keywords you want to target, and the quality of the content on the page. Your SEO consultant should make recommendations regarding your site content to improve it in the eye of the Search Engines.

Key search engines like MSN and AOL Search still rely on metatags or html code that include keywords related to your site. A good SEO optimization of your metatags can mean the difference of a #40 ranking vs. a Top 20 ranking.

2. Pay per click (PPC) ? PPC search engines like Overture (formerly Goto.com) and Findwhat can get you targeted, fast traffic while you are patiently watching the other search engines to rank your site. Recently, Overture's top 3 keywords results show up at the top of searches on Yahoo! above the Yahoo! paid sites. For some keywords, paying for a top 3 position can be very expensive, but with careful research you can find some keywords available for 5 cents per click.

3. Regular monitoring - You should get an initial report in 4-6 weeks and then preferably a monthly report. Your SEO consultant should provide ideas on achieving better rankings for keywords that are not doing as well as you'd like to see. While a Top 10 ranking is the ideal, some Top 20 rankings are realistic.

4. Inclusion in select pay for inclusion SE indexes and directories ? Inclusions in fee based can be useful if you want to target specific search engines or directories like Looksmart and Yahoo! Depending on your budget, you may want to purchase inclusion right away or hold off until the other Search Engines pick you up first. Your SEO consultant should provide the option to help you get into fee-based inclusions, and be able to explain the benefits and differences of each one.

5. Submission to key SE directories ? To rank well on Google and in turn, Yahoo! web pages, you need to be listed in the Open Directory Project directory. Directories like ODP are human edited and depending on the category, it can take from 3 weeks to 2 months to get accepted.

Yahoo! is another key directory, and you MIGHT be able to get your site in for free still, if it's non-commercial or a very localized business to a specific city or region. Your SEO consultant should submit your site to ODP and monitor it to make sure it's accepted, and depending on the extent of your program, offer to submit your site to the Yahoo! free submit, if it's appropriate.

By Jim Lisi
Website Consultant

About The Author

From 1996 - 1999 Jim Lisi worked in the web-hosting services industry at Concentric Network, which was bought out by XO Communications. In 1999, Jim was offered the position of Director of Sales at TopTenRanking Inc, a top web promotion company in LA, California. Starting in 2000, Jim Lisi formed his own web promotion company, EzRankings.com, utilizing some of the best website promotion specialists in the industry today.

www.EzRankings.com; jlisi@ezrankings.com;
info@ezrankings.com

In The News:

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

Nieman Journalism Lab at Harvard

Goodbye, Facebook traffic. Welcome back, SEO, we missed you?
Nieman Journalism Lab at Harvard
SEO is a possible antidote: “For better or worse, SEO forced publishers to focus on providing their readers with relevant information.” SEO content can also be gross and annoying, obviously. (Maybe this is the best way to put it.) But after being ...


Search Engine Land

CRO tools to help you boost your SEO efforts
Search Engine Land
Any savvy search engine optimization specialist (SEO) knows website optimization never truly ends. Just when you think you've done it all, Google decides to update their algorithm or roll out new organic (and paid) features to keep you on your toes ...


New York Magazine

SEO Is Back. Thank God.
New York Magazine
Prior to Facebook, the best way to reliably obtain traffic was through search-engine optimization, formatting web content so that it would rank highly within search engines. SEO is a sort of guessing game, a digital Jeopardy! in which the person ...


Search Engine Journal

Agile SEO: Moving from Strategy to Action
Search Engine Journal
Impactful SEO is rarely executed by a lone wolf. You need buy-in for resources. Often from someone higher up. Say, your CMO. Well speaking as a CMO, I'm sorry to tell you, that those detailed multi-page SEO documents where you lay out your objectives, ...


Business 2 Community

SEO Basics: How To Optimize Your Content For Search Engines
Business 2 Community
Search engine optimization (SEO) is a buzzword that's wildly popular throughout the marketing space. We're all familiar with search engines and how they ...
What you need to know about SEO and white labeling - taking ...ChristianToday

all 3 news articles »

Search Engine People (blog)

Take These 5 Steps Before your SEO Expert Ruins your Website Completely
Search Engine People (blog)
Infusion Soft's reported that Small Business Owners (SBOs), as part of their digital marketing strategies, have planned to budget 38% for social media management, 30% for Search Engine and Optimization (SEO) and digital ads, and 24% for website ...
The Best SEO Tools – August 2018ValueWalk
Communicating Search to the C-Suite: From Rank to RevenueSearch Engine Journal

all 18 news articles »

mediabistro.com

SEO Specialist
mediabistro.com
This is an exciting opportunity to relocate to Dubai and work with one of the region's largest media companies! ITP Media Group is looking for a full-time SEO Specialist. In this role, you will be responsible for creating, executing and managing the on ...


Multichannel Merchant (blog)

5 Basic SEO Principles to Increase Your Website Traffic
Multichannel Merchant (blog)
Search engine optimization (SEO) is the cornerstone of the modern business. If you are an ecommerce seller, you cannot grow the base of loyal customers being stuck on page 6 in search results. A lot of studies already revealed the importance of SEO and ...
SEO For Financial Advisors: Explained In 5 Easy StepsSeeking Alpha
How SEO Can Help a Brand Create a Success StoryEntrepreneur
What Is Skyscraper SEO?Business 2 Community
ThomasNet News -INSCMagazine
all 28 news articles »

RisMedia.com (press release)

Google's New SEO Updates and How It Can Affect Your Website
RisMedia.com (press release)
SEO protocol has once again been updated by Google. Page speed has been a key factor to desktop searches for some time, but this past month, page speed will be a ranking factor for mobile devices, too. Find out how this will affect you and what steps ...
What is Mobile-First Indexing and How Does it Affect SEOADOTAS

all 7 news articles »

Search Engine Journal

13 Things Every CEO Needs to Understand About SEO
Search Engine Journal
Organic search engine optimization (SEO) has enough specialization and technical aspects that it can be overwhelming to the C-suite. Or, worse yet, over-simplified and thought to be something easy and that can be done quickly leading to unmet ...
BLOG: How voice search affects SEO in your eye care practiceHealio (blog)
Tip: Implement these SEO techniques to boost your page viewsJournalism.co.uk
The tug of war between White and Black Hat SEOChristian Daily

all 8 news articles »
Google News

Site-Digest 7 Simple Steps To Place Your Site Map On Steroids

The Site Map is a too often overlooked piece of... Read More

Google Love - Five Top Tips To Make Google Love Your Site

1. Google love ...Google and all its programming is not... Read More

Search Engine Optimisation: The Soon to be Impossible Dream!

There are today search engine and internet marketing services, in... Read More

Dont Focus Too Much on Your Internet Business Website Ranking

No doubt, having a high search engine ranking is very... Read More

SEO #3: Getting Listed In Google in Under 24-Hours!

Yesterday you should have read the second course out of... Read More

Why Fear? Now Change Your Filenames Without Disturbing Search Engines/Visitors And Rank Well

By now, you know that to rank well in the... Read More

Getting To Know Google

Having greatly benefited from my relationship with Google in the... Read More

Search Engine Optimization - Free Tips and Help - Part One - The Title Tag

Search Engine Optimization is a widely misunderstood industry. Many webmasters,... Read More

Search Engine Optimization (SEO) - Fix Your OnPage!

Search Engine Optimization (SEO) is something you should be aware... Read More

Optimizing Your Website

Search Engine Optimization, optimizing your website for it to be... Read More

The SEO Game - Do You Play It?

Most people do not think of SEO as a game.... Read More

Meta Tag Tactics - Give Your Website Traffic a Boost with the Meta Tag Basics

Getting your site noticed by the search engines and rewarded... Read More

Types of Links

Internal Linking ? An introductionThe web as they call it... Read More

Maximising Google?s PageRank of Your Website to Maximise Traffic

Google uses PageRank to rank your pages. To maximize your... Read More

?Web Content Management System fr Window?: Search Engine Typos

Oops! I meant "web content management system for windows." Do... Read More

The Role of the Robots.txt File to Improve Site Ranking!

Not many web master take the time to use a... Read More

Seecrets on Website Promotion: Search Engine Wars ? a Different Perspective

The objective of all search engine providers is epitomized by... Read More

Easy SEO in 6 Simple Steps

If you want to increase traffic to your website and... Read More

2 Powerful Ways To Capitalize on Your Search Engine Traffic

Many marketers know that search engine marketing is among one... Read More

Common Sense Approach to Search Engine Optimization

Most web surfers start their sessions at a search engine... Read More

Google Rank Cake

6 cups thick content mix 1 jar word of mouth,... Read More

Search Engine Robots - How They Work, What They Do (Part II)

If your site isn't found in the search engines, it... Read More

Search Engine Optimization (SEO) - Fix Your OffPage!

Search Engine Optimization (SEO) is something you should be aware... Read More

How To Rank High On MSN Search

The new MSN Search is quickly gaining popularity among internet... Read More

Internet Marketing and Search Engine Indexing.

The world of internet marketing is a highly competitive place.... Read More