Googles New SEO Rules

Google has recently made some pretty significant changes in its ranking algorithm. The latest update, dubbed by Google forum users as "Allegra", has left some web sites in the dust and catapulted others to top positions. Major updates like this can happen a few times a year at Google, which is why picking the right search engine optimization company can be the difference between online success and failure. However, it becomes an increasingly difficult decision when SEO firms themselves are suffering from the Allegra update.

Over-optimization may have played the biggest part in the dropping of seo- guy.com from the top 50 Google results. Filtering out web sites that have had readability sacrificed for optimization is a growing trend at Google. It started with the Sandbox Effect in late 2004, where relatively new sites were not being seen at all in the Google results even with good keyword placement in content and incoming links. Many thought it was a deliberate effort by Google to penalize sites that had SEO work done. It's a few months later and we see many of the 'sandboxed' web sites finally appearing well for their targeted keywords.

With 44 occurrences of 'SEO' on the relatively short home page of seo-guy.com, and many of them in close proximity to each other, the content reads like a page designed for search engine robots, not the visitor. This ranking shift should come as no surprise to SEO professionals as people have been saying it for years now: Sites should be designed for visitors, not search engine robots. Alas, some of us don't listen and this is what happens when search engines finally make their move.

One aspect of search engine optimization that is also affected in a roundabout way is link popularity development. After observing the effects of strictly relevant link exchanges on many of our client's sites recently, we've noticed incredibly fast #1 rankings on Google. It seems Google may be looking out for links pages designed for the sole purpose of raising link popularity and devalues the relevance of the site. After all, if a links page on a real estate site has 100 outgoing links to pharmacy sites, there has to be a lot of content on that page completely unrelated to real estate. Not until now has that been so detrimental to a site's overall relevance to search terms. It goes back to the old rule of thumb: Make your visitors the top priority. Create a resources page that actually contains useful links for your site users. If you need to do reciprocal linking then keep it relevant and work those sites in with other good resources.

Keeping up with the online search world can be overwhelming for the average small business owner or corporate marketing department. Constant Google changes, MSN coming on the scene in a big way, and all the hype around the new Become.com shopping search function can make heads spin. But just keep things simple and follow the main rules that have been around for years. Google, as well as other search engines, won't ever be able to ignore informative, well written content along with good quality votes from other web sites.

John Metzler is the co-creator of Abalone Designs, Inc. http://www.abalone.ca, a Search Engine Optimization company in Vancouver, Canada. He has been involved in web design and web marketing since 1999 and has helped turn Abalone Designs into one of the top SEO companies in the world.

In The News:

SEO in 2020: Going Beyond Google  Search Engine Journal
How Hackers May Be Hurting Your SEO  Search Engine Journal
5 Ways SEO & Web Design Go Together  Search Engine Journal
How to Beat Big Brands in SEO  Search Engine Journal
Long Tail Keywords and SEO  Search Engine Journal
Lawyer SEO Benefits When Using SEO Vs PPC  Legal Desire News Network
SEO in 2020 — How to Rank as #1  Business 2 Community
Work For Google As An SEO  Search Engine Roundtable
What Does It Mean to ‘Do SEO’?  Search Engine Journal
What Is Technical SEO?  Business.com
Why should get to know BERT?  Bizcommunity.com
Can SEO Be Made Predictable?  Search Engine Journal

Search Engine Optimization, Positioning: Is Chasing Google Algorithms Worth It?

Google is the undisputed heavyweight champion of search engines. Most... Read More

The Latest Craze: Local Search, 7 Steps to Being #1 in Your Local Market

Anyone would agree that it is much easier to be... Read More

DMOZ: Rotten To The Core

I knew things were bad at DMOZ. But I guess... Read More

Feed Those Hungry WIIFM Monsters, Get Them To Multiply

Everyone packs their website with keywords in order to feed... Read More

Basics to Search Engine Optimization

Search Engine Optimization popularly known as SEO.SEO is the process... Read More

The Business Case for SEO

It's interesting how potential clients have preconceived notions about which... Read More

The Importance of Search Engine Optimization

Search Engine Optimization is a key to any successful internet... Read More

Making Money with Popular Search Engines

With so many internet and home business opportunities on the... Read More

What is Search Engine Optimization?

It is no secret that search engines are the number... Read More

The Power of Topic Specific Search

What are Topical Search Engines?Simply put, topical search engines are... Read More

Is Something Missing From Your Keywords Research? (Part 2)

In my previous article, I raised the issue that proper... Read More

The Google Sandbox ? A Frustrating Inevitability or a Golden Opportunity?

IntroductionThe Google Sandbox is a term applied to the phenomenon... Read More

Search Engine Optimization Explained

Search Engine Listing And OptimizationIn the world of website marketing,... Read More

SEO India: Tips & Techniques

SEO is all about "Individualism"According to me SEO is not... Read More

Search Engine Optimization Strategies Guaranteed to Skyrocket your Rankings

The point of optimizing your website is so that you... Read More

Pay Per Click Versus ?Organic? Search Engine Listings - The Pros and Cons and Best Uses for Each

What's the difference?For those who aren't quite clear what the... Read More

Search Engine Optimization - A Must

As you surf the web take a look around at... Read More

How Ive Maintained 7 Top Ten Google Rankings For Nine Months

Back in November 2004 I discovered a way to get... Read More

Understanding Google - What You Need To Know To Conquer This Search Engine Giant

Use a keyword density of about 1 to 2%. Use... Read More

SEO - Google Sitemaps Explained

Once again I seem to be writing about Google. The... Read More

Search Engines - The Dominant Factor

Let's face facts - Search engines are starting to rule... Read More

20 Ideas for Creating Traffic Rich, Search Engine Friendly Pages

Sometimes questions will arise around the subject of gateway information... Read More

How to Improve Your Search Engine Positioning and Increase Traffic Today

Every website has times when traffic is higher than others.... Read More

Googles Good-Writing Filter

I was recently struck by the fact that the top-ranking... Read More

How My Page Rank Went From 0 to 5 In One Update - How Yours Can Too

Increase Your Google Page Rank!Page Rank. We all know what... Read More