Deprecated: mysql_connect(): The mysql extension is deprecated and will be removed in the future: use mysqli or PDO instead in /home/a26f9f83/public_html/articles/includes/config.php on line 159
The Google Sandbox Explained > NetSparsh - Viral Content you Love & Share

The Google Sandbox Explained


Introduction

The Google Sandbox is a metaphorical term to explain why most new websites have very poor rankings in Google Search Engine Results Pages (SERPS). Very few people know for sure if the 'sandbox' actually exists, but it seems to be a filter added to the Google algorithms sometime around March 2004.

What is the function of the Google Sandbox?

The generally accepted principle behind the Google Sandbox is that it enables Google to filter out 'Flash-in-the-Pan' websites from those that offer good quality, up-to-date content. It is within Googles interest to ensure that the results it displays to its users within the SERPS lead to highly relevant, up-to-date, useful websites Relevancy is key to the search engines success so it will take all steps it can to ensure the relevancy of its search results. Filtering out new websites and monitoring them may allow them to provide more accurate results within the real SERPS.

Indentifying the Sandbox?

How do you know if your website in in the sandbox? Most new websites under newly registered domains will get relegated to the sandbox once Google knows about the site. Google will find the site by following an Inbound Link (IBL) from another site that the Googlebot crawls. You will then see the website in the normal Google SERPS if you search for the actual domain name, but the website is unlikely to be listed for any of its keywords. Google also won't show signs of any other websites linking to your website, nor will it display pages related to yours. In addition Google won't list any pages other than your Home (index) page.

If you track your websites visitor stats whilst it is in the Google Sandbox, you will see that the Googlebot comes crawling fairly regularly and that it does crawl, and therefore catalogue, all of your pages. Google does know that your pages exist and knows what they contain, but doesn't list them in the main SERPS. In other words, because your website is new, it is under probation in the 'sandbox'.

How Long Will My website Stay in the Google Sandbox?

It is difficult to say how long a website will stay in the Google sandbox as this seems to depend on the types of keywords it will be completing for in the real SERPS It can be up to 6-8 months and the only way to get out of the sandbox is to wait.

The Google Sandbox isn't all bad news. If your site contains good quality relevant material it will find its way out of the sandbox and will get the rankings it deserves in the Google SERPS. I even have some theories that may mean that your time in the sandbox can be used wisely to actually improve your final rankings.

You also shouldn't forget that Google isn't the only search engine out there. MSN is widely used and with the might of Microsoft behind it is likely to become a bigger player in the search engine world in the new future. At the time of writing, MSN or other search engines such as Yahoo! and Alta Vista don't have a 'sandbox' filter and your new websites will be listed in the quickly and should start driving traffic to your site.

Alan Cole runs http://www.pixelwave.co.uk, a one-person web design studio. His aim is to provide cost effective website design production and maintenance by offering professional web solutions that stand out from the crowd.

In The News:

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

Search Engine Land

5 ways ignoring SEO could affect your bottom line - Search Engine ...
Search Engine Land
Anyone who has tried to make the case for investing in Search Engine Optimization to a client, boss, or colleague, will be all too familiar with the common ...

and more »

Forbes

SEO Is A Must For Small Businesses: Here's How To Get Started
Forbes
A website has the ability to continuously provide you with sales leads when organically ranking on the first page of search engines -- that is a powerful lead ...
How To Improve SEO Practices and Move Past Beginner's LevelMarTech Advisor
SEO Ranking - What Factors You Need to Focus on for Your SitePerformanceIN
Why Do We Need Voice Search Optimization? - EntrepreneurEntrepreneur

all 6 news articles »

Forbes

15 Common SEO Mistakes To Avoid
Forbes
Understanding SEO is the ultimate marketing discipline, especially in today's highly digital world. If you want to drive traffic to your site and increase sales, you have to keep up with the ever-changing search engine algorithms. Of course, in the ...
The benefits of using SEO for your small businessAugusta Free Press

all 8 news articles »

Forbes

Rich Snippets: A Valuable And Underutilized SEO Strategy
Forbes
In reviewing your latest digital marketing strategy, perhaps you feel like you've dotted all your i's and crossed all your t's, yet you're still not ranking as high as you'd like. You've optimized the title tags and meta descriptions and targeted all ...


Forbes

Three Simple Steps To Seasonal SEO Success
Forbes
'Tis the season for seasonal SEO. Now you're asking: “Wait, seasonal SEO. Is that even a thing? I thought SEO was a long-term strategy.” Yes, seasonal SEO is surely a thing -- a big thing -- that should work hand-in-hand with your long-term strategy.


CMSWire

How to Ensure Your SEO Plan Is Put Into Action
CMSWire
Businesses opt not to implement SEO recommendations for a variety of common reasons: lack of understanding, limited resources, bureaucracy and more. While this stonewalling will unfortunately sound all too familiar to SEO practitioners, there are ways ...


CMSWire

Why SEO Efforts So Often Fall Short
CMSWire
The inability to get people to implement SEO recommendations is the most common SEO fail of them all. I know, this sound like a no-brainer — but it's one of the biggest issues that we deal with as an industry. Often SEOs can explain perfectly why ...


Search Engine Journal

The Great Google/SEO Communications Conundrum
Search Engine Journal
Patches O'Houlihan might as well be Google's John Mueller, throwing heavy metal objects at SEO professionals. One such recently hurled SEO wrench involves link building, a subject I hold close to my heart. Google's John Mueller, in a Google Webmaster ...
Google: Huge Opportunity In Knowing JavaScript For Technical SEOSearch Engine Roundtable

all 2 news articles »

Chicago Website Design SEO Company Announces New SEO Services For Naperville Business
Digital Journal
Chicago Website Design SEO Company (CWDSC), a top Web marketing company, has announced the availability of their SEO services to businesses in Naperville. The company has been providing high quality SEO services to businesses across the US and ...


Search Engine Journal

23 SEO & Search Takeaways from Google's Gary Illyes
Search Engine Journal
Gary Illyes, Google Webmaster Trends Analyst, opened up Pubcon in Las Vegas this morning talking about what's new with Google and what you need to know about optimizing for search. Here are the highlights.

Google News

Search Engine Tips & Techniques

As you are building your site or getting your site... Read More

History of World / Regional Search Engines and Directories

Computers have become a way of life for people around... Read More

Do Not Ever Link to a Site Without Doing This First!

Links are a crucial part of attaining high search rankings,... Read More

Link Popularity

In today scenario when we talk about Search Engine Optimization,... Read More

Google WebSearch? & Google Adsense - Yahoo!

The makers of the world renowned search engine, Google, have... Read More

The Best 7 Steps To Get A Top Google Ranking Guaranteed

Google returns more search results then any other search engine.... Read More

The Life Blood of Internet-Based Home Businesses...Search Engines

Anyone involved in an Internet-based home business will soon come... Read More

What Is Waiting for Us? Tomorrows SEO Industry

Today, SEO is swiftly approaching saturation point. More and more... Read More

What Constitutes a Complete and Effective SEO Campaign?

Unfortunately, not many Search Engine Optimization companies know what this... Read More

Without Conversion Rates You Don’t Know If You’re Mickey Mouse Or Mickey Mantle

I couldn’t agree more with the headline of this article... Read More

How to Get the Ranking You Always Wanted!

Is your web site well ranked (In the top ten... Read More

Analyzing Googles Backlinks Is Close To Worthless

... Read More

Search Engine Marketing (SEM) - Houses on Sand

Do you depend on free search engine traffic for your... Read More

Design A Spider Friendly Site

To be successful in the search engines it's important to... Read More

Tales, Fails And Betrayals Of Search Engine Placement Part 1

This is the first of a series of articles about... Read More

Google Patent Application - SEO Highlights

The recent patent application filed by Google details numerous items... Read More

How to Top Google by Writing Articles

Search engines determine their rankings based on two things: ... Read More

Why Do You Want to Link With A Home Business And Affiliate Website?

No, it's not a general question for all and sundry.... Read More

Google PageRank Explained

PageRank - an exclusive technology developed by Google which can... Read More

Whats the Big Hurry?

Quite often I get asked what the magic solution is... Read More

Search Engine Optimization, Positioning: Is Chasing Google Algorithms Worth It?

Google is the undisputed heavyweight champion of search engines. Most... Read More

Page Rank Purgatory - Simple Things You can Do to Keep Your Web Site Out of Search Engine Hell!

Are Meta Tags Really Dead?Right in their Guidelines Yahoo Tells... Read More

Dont Get Banned by Google

There are many Black Hat techniques that people use to... Read More

Professional SEO: Hand Off to Bob or Outsource the Job

We are often asked if professional SEO (search engine optimization)... Read More

An Introduction to Google Sitemaps

... and why I 'm dying to get finally in... Read More